Infant Nutrition Market (By Type: Infant Milk Formula, Follow-on-Milk, Specialty Baby Milk, Prepared Baby Food, Others; By Distribution Channel: Hypermarkets/Supermarkets, Pharmacy/Medical Stores, Specialty Stores, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032


The global infant nutrition market size was exhibited at USD 44.96 billion in 2022 and is projected to hit around USD 118.11 billion by 2032, growing at a CAGR of 10.14% during the forecast period 2023 to 2032.

Infant Nutrition Market Size 2023 To 2032

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Key Points:

  • The North America region will show remarkable growth between 2023 to 2032.
  • The infant milk formula type segment will dominate the market from 2023 to 2032.
  • The hypermarkets/supermarkets distribution channel contributed the maximum revenue share in 2022.

Infant nutrition is any food given to babies that provide the necessary nutrients for the functioning of the infant's body and this happens to be a major source of food. Infants require an adequate amount of food products which provide all the nutrients provided in breast milk which helps in proper development and growth. Infant nutrition acts as a substitute to breast milk. Optimum nutrition is extremely important for babies in their growing age. As the number of working women across the globe are increasing at a faster rate the adoption of such formula foods has also increased. That has been a 55% growth in the number of women that work on a salary basis across the globe. Innovative products are launched in the market and these products are expected to provide major opportunities in the long run. 

Rapid urbanization and increased disposable income have created more demand for infant nutrition food products. Kitchen cabinets in various nations are stocked with crafted food products that are manufactured with expertise and these products are available in the solid or liquid formats which can be fed to infants aging from six months up to two years. When the food and beverages industry is taken into consideration maximum growth has been noted in the baby food nutrition market as the middle class and the lower-class parents accumulate money for making such purchases. The activities like retail marketing have increased in the recent times and rapid urbanization has increased the demand for such products. 

Availability of natural ingredients for the manufacturing of organic food products will provide good opportunities for the growth of the market. Investments made for consumer education by organic food producers and the government of various nations have increased and these efforts are made to educate the people about chemical-free and natural options available in the market. Models and acquisitions between major corporations have increased and investments in this industry are also growing. 

Growth Factors

Additionally, from the past few years, the per capita income all across the globe has witnesses a steady growth rate, majorly in the emerging economies. Rising urbanization, growing middle class consumers, increasing working women population is propelled the adoption of convenience lifestyle , thus, making infant nutrition desirable among the parents. According to the sources, the per capita income in coming few years is anticipated to double in the developing economies over developed economies. Baby food is available in the form of infant milk, growing milk, specialty milk which can be provided in dried form or prepared form. As the birth rate is increasing it is expected to have a significant impact on the consumption of infant nutrition products. 

Organic products are gaining popularity and this shift in the consumption pattern is expected to have a positive impact on the global infant nutrition market in the long run. North America and Europe are the two main regions having the maximum consumption of these products. The awareness among the consumers regarding the availability of such food products and the benefits associated with the consumption of such products are likely to increase the sales of these products. Many different growth strategies are being adopted by the prominent market players to increase the awareness of infant nutrition. 

The consumption of these products in the developing nations has also increased due to an increased awareness and has increased the consumer base. Technological advancements will lead to the introduction of innovative products in the market during the forecast period. High quality food products can be obtained in this manner and it may help in capturing the market. Probiotics available for infants will also provide a great potential for the growth of this market due to the benefits of the microbes for an infant. 

Furthermore, organic food products is gaining significant share in the retail market. It is one of the steady growing sector in the distribution channel for food industry. The change in the buying behavior of the consumers offering immense opportunity for the organic infant nutrition sector. In addition to this, increasing health consciousness among consumers, rising preference for organic as well as clean labelled food products has grown significantly. Therefore, growing demand for clean labelled as well as organic food products has risen significantly in recent years all across the word, particularly in developed economies. Therefore, rising demand for organic as well as natural food products continues to offer several opportunities for the stake holders. However,  strict quality checks by the food departments  about the strict uses of the safe food ingredients in food products including infant nutrition and low birth rate has become  huge challenge for the infant nutrition industry all across the globe.

Report Scope of the Infant Nutrition Market

Report Coverage Details
Market Size in 2023 USD 49.52 Billion
Market Size by 2032 USD 118.11 Billion
Growth Rate from 2023 to 2032 CAGR of 10.14%%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Type and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa


Market Dynamics:

Drivers:

Rising consumer demand for infant care and nutrition to augment market growth

Nutritional requirements of infants are extremely important and an increased awareness about the availability of various products has led to an increased demand for such products. High quality products are available across the world. Urbanization and globalization are the two main factors leading to an increased consumption of such products.

Busy lifestyle is one of the factors that has increased the sales of these alternative food products. Various supplements that provide necessary nutrition to the babies have a good demand in the market. As the household income of the consumers have increased the sales of infant nutrition products will also increase. Premium food products are available at expensive rates but an increase in the disposable income will have a positive impact on the sales of these products. 

Restrain:

Strict rules & regulations to hamper the growth of the market

Growing inclination for clean labels and organic products have led to the adoption of various policies and laws that restrict the use of certain ingredients due to which the market growth will be hampered to a great extent. Receiving an approval from the regulatory bodies and authorities for such products is a major issue and product recalls will hamper the growth of this market in the long run. 

Opportunities:

Rising consumer inclination towards plant-based and clean label products

Infant nutrition market is highly regulated and various standards laid down by the government of various nations plays a significant role in manufacturing healthy products with great expertise. Constant need for premium and high-quality products will lead to the adoption of various policies that will increase the use of natural ingredients in the manufacturing of infant nutrition products. 

Challenges

Potential social stigma in developing economies is likely to hold back the market growth

The social stigma associated with the consumption of infant nutrition food products as it implies issues with lactation and this is expected to be a major challenge in the growth of the infant nutrition market especially in the developing nations of the world. With a view to maintain the standard and quality of the products, new challenges are emerging in front of the leading market players.

The competition among the market players has increased considerably pertaining to the increasing demand for nutrition among the consumers. Numerous rules and regulations have been imposed on the manufacturers for maintaining the stand of the infant products. According to the requirements of the consumers, numerous specifications have been imposed by the government to eradicate the problem of malnutrition. The cot of production increased considerably which hampers the market growth.

Segment Insights:

Type Insights:

Based on the type of product the infant milk segment will dominate the market in the coming years as the population of working women has increased in recent times and the preference for infant formula milk in these women has grown significantly. These women do not see breastfeeding as an option due to which the availability of this alternative will create more opportunities for the global infant nutrition market. Many of these working women have to join jobs after childbirth and due to which the adoption of such alternatives is more in the developing as well as the developed nations across the world to feed the infants with infant formula milk. Apart from the growth of this segment the need for other types of food products like the specialty baby milk, follow on milk, and prepared baby foods are expected to have a significant share in the coming years. 

Many different types of organic and natural options are available in the market due to constant research and development in this field of infant nutrition market and the introduction of such products has led to an increase in the consumption of such products even though these products are expensive. Increase in the number of cases of problems associated with lactation will create constant demand for formula milk. All of these nutrition products may be available in the organic and inorganic category. Expensive organic products have a good demand in the market but the procurement of cost-effective ingredients for the manufacturing of these products is a major issue. 

Distribution Channel Insights:

Highest compound annual growth rate will be registered by the e-commerce segment or the online segment as most of these baby food products are ordered through these portals especially after the outbreak of the COVID-19 pandemic period to ensure good safety of the mother and the infants. The purchases of these products through the online websites have increased and this trend is expected to continue in the coming years. Across the globe the ecommerce market has grown significantly for the purchases of various products. The sales of these products through supermarkets and hypermarkets are also expected to have a significant share in the market as this segment had a major share in the past due to the availability of various branded products under one roof. 

Dedicated shelf space for a variety of food products attracted consumers and consumption of these products through these stores were maximum. Other stores will also lead to an increase in the sales of these products due to casual purchases made by the parent on a regular basis. The availability of a particular brand and type of food product at these stores will increase the sales of infant food products. 

Regional Insights:

Increased population of working women and median household incomes in the North American region will show a significant growth in the baby nutrition market or the infant nutrition market. This method is extremely convenient to supply the necessary nutrients to an infant and this has a major preference among the consumers. Infant nutrition market is highly regulated which has led to the introduction of several food products of natural type. Distinctive food products are being launched constantly by the manufacturers due to an increase in the number of research and development activities conducted in the North American region. Just like the growth of the infant nutrition market in the North American region significant growth will be registered by the European nations. Retail penetration in the modern Europe has created more demand for these products. As the disposable income of the consumer has increased it has led to an increased consumption of alternative products. Purchasing power of the consumers has increased and the awareness about the availability of baby food alternatives will have a positive impact on the global infant nutrition market. The packaging of these food products and the manufacturing of these food products is governed by strict rules and regulations by the European government. Constant need to maintain the standards will introduce high quality products.

Infant Nutrition Market Share, By Region, 2022 (%)

Highest compound annual growth rate will be registered by the Asia Pacific region as the consumption of these food products have increased in the nations like China and India in the recent times. Prominent market players are seeking to explore new opportunities in these developing nations as the demand for infant nutrition has increased. Working women population in the Asia Pacific region has grown tremendously in the past. The availability of healthy food products will lead to a higher adoption of the infant nutrition foods. 

Key Developments:

  • Arla food ingredients launched easy digest whey protein which is a new product for infants in the year 2019. This product is made by changing the content of protein and it will help in reducing gastrointestinal problems in the infants. 
  • One of the best alternatives for breast milk was found by university of Kyoto and Technical University of Denmark in 2019 and it contains similar amounts of sugar that can be administered to babies who are lactating. 
  • GlycoSyn and BASF associated for the production of child nutrition food products. This association aims at the commercialization and development of HMO. 
  • Organic formula food for toddlers was launched in the year 2020 by a distributor and producer Else nutrition. This organization makes use of clean ingredients and makes plant-based food products. The formula is made of tapioca, buckwheat and almonds. 
  • Karicare toddler is a new product launched by Danone in the year 2019 and the company launched this newly innovated product made with sheep milk from New Zealand. 

Market Key Players:

  • Nestle S.A. 
  • Danone SA 
  • Abbott  
  • Arla Foods amba
  • Yili Group 
  • The Kraft Heinz Company 
  • Bellamy's Organic 
  • Perrigo Company plc 
  • Reckitt Benckiser Group plc. 
  • Royal Friesland Campina N.V. 

Segments Covered in the Report:

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Type

  • Infant Milk Formula
  • Follow-on-Milk
  • Specialty Baby Milk
  • Prepared Baby Food
  • Others

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Pharmacy/Medical Stores
  • Specialty Stores
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa

Frequently Asked Questions

What is the size of infant nutrition market?
The global infant nutrition market size was accounted at USD 44.96 billion in 2022 and it is projected to reach around USD 118.11 billion by 2032.
What will be the CAGR of global infant nutrition market?
The global infant nutrition market is poised to grow at a CAGR of 10.14% from 2023 to 2032.
Who are the prominent players operating in the infant nutrition market?
The major players operating in the infant nutrition market are Nestle S.A., Danone SA, Abbott, Arla Foods amba, Yili Group, The Kraft Heinz Company, Bellamy's Organic, Perrigo Company plc, Reckitt Benckiser Group plc., Royal Friesland Campina N.V., and others.
Which are the driving factors of the infant nutrition market?
The driving factors of the infant nutrition market is the rising consumer demand for infant care and nutrition to augment market growth.
Which region will lead the global infant nutrition market?
North America region will lead the global infant nutrition market during the forecast period 2023 to 2032.

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