Infant Formula Market (By Type: Infant Milk, Follow-on-Milk, Others; By Product: Infant Formula, Baby Food; By Distribution Channel: Hypermarkets/Supermarkets, Pharmacy/Medical Stores, Specialty Stores, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032


The global infant formula market size was estimated at USD 68.27 billion in 2022 and it is expected to surpass USD 174.66 billion by 2032, registering a CAGR of 9.84% from 2023 to 2032.

Infant Formula Market Size 2023 to 2030

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Key Takeaway:

  • The supermarkets distribution channel segment is poised to register growth at a 10.1% CAGR from 2023 to 2032.
  • The online distribution channel segment is registering at a CAGR of 11.2% between 2023-2032.
  • The North America infant formula market is growing at a steady CAGR of 4.8% from 2023 to 2032.

Growth Factors

Infant formula is specially designed formula for infants, preferably under one year of age. Many Governments Safety and Standards Agency of India (FSSAI), World Health Organization (WHO) and others have specific regulations to ensure high quality of products. Strict regulations on product quality are expected without hesitation. For example, in 2019, the FSSAI drafted new rules relating to standards for infant formula, milk substitutes for premature infants, and milk substitutes for infants.

The global infant formula market is projected to grow strongly due to the growing global demand for organic food for children under 5 years of age. The increasing cases of malnutrition in children and infants have spurred demand for infant formula.

An increasing number of working mothers around the world have encouraged baby food companies to introduce nutrient-rich supplements to ease the need for convenient nutrition. At the same time, companies are adopting environmentally friendly methods for packaging materials, which has increased the growth prospects of key companies.

Key companies including Nestlé SA, Danone and Abbott Nutrition are working to develop animal-free baby foods that contain the same nutrients as breast milk. Cases of stunting, malnutrition and increasing numbers of women unable to breastfeed have increased the demand for infant formulas globally.

Infant Formula Market Scope 

Report Coverage Details
Market Size in 2023 USD 74.99 Billion
Market Size by 2032 USD 174.66 Billion
Growth Rate from 2023 to 2032

CAGR of 9.84%

Largest Market Asia-Pacific  
Supermarkets & Hypermarkets Segment Share In 2022 40%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Type, Product, Distribution Channell, Geography
Companies Mentioned Nestle S.A., Danone SA, Abbott, Yili Group, The Kraft Heinz Company, Bellamy's Organic, Perrigo Company plc, Reckitt Benckiser Group plc., Royal FrieslandCampina N.V., Arla Foods amba


Type Insights

By type, the infant milk formula segment accounted largest revenue share in 2022 and is expected to dominate during the forecast period. The demand for infant formula segment is continuously growing as it is one of the key segments when there are no accepted alternatives in the market. The limited availability of convenient and nutrient-rich products has grown and created innovative products in the market. The growing prosperity of consumers towards their infants in the wide range of baby formulas available in the market.

Infant Formula Market Share, By Type, 2022 (%)

However, the follow-on- milk segment is expected to witness the highest CAGR in global market in further milk preparation to mimic the nutritional function of breast milk due to its high protein, calcium, iron content and the growing market for infant formula. Additionally, with infants with low iron intake or poor weaning nutrition, subsequent milk requirements are expected to increase at a healthier rate.

Distribution Channel Insights

Depending on the distribution channel, the supermarkets & hypermarkets segment accounted the highest revenue share of 41% in 2022. The market has witnessed rapid demand through supermarkets & hypermarkets channels. The separate sections for babies, product bundles, programs, discounts, offers and convenient shopping experiences for shoppers under one roof has  increases the footfall for  infant formula which in turn is contributing in fueling the growth of the overall market In terms of value sales.

Infant Formula Market Share, By Distribution Channel, 2022 (%)

However, the specialty store is expected to be the fastest growing segment during the forecast period. This is because the store offers a wide range of baby substitutes as well as other baby care products under one platform along with convenient way to shop with consumers to buy from specialty stores.

Region Insights

Asia-Pacific region accounted largest revenue share in 2022. The APAC market is mainly driven by strong demand stemming from high birth rates in countries such as China and India. Additionally, domestic industry and a greater reliance on imports amid growing demand for growth, quality and higher premiums. The presence of China, the largest consumer of baby and infant food products in the world, is contributing in bolstering the market growth. In addition, China's decision to abolish the "one-child" policy and increase the birth rate is expected to fuel the market growth.

North American infant formula demand is expected to grow at a steady growth rate during the forecast period. Additionally the US is expected to contribute the majority of infant formula sales in this region. The growing demand for organic baby formula has increased production by large companies, facilitating a growing demand across the country. The increase in the number of women entering the workforce and the demand for nutritious baby food are contributing to the growth in this region.

France and Germany are expected to record healthy growth over the forecast period. France and Germany are the main producers and exporters in the global infant formula market. The growing demand for organic baby food has spurred demand for infant formula throughout Germany. The presence of nationally known companies, the infant formula industry is growing with the increasing popularity of online stores across the country. The growing penetration of online pharmacies and retail stores is facilitating the growing nationwide demand for infant formula. An increasing number of working mothers in Germany and France contribute to the increase in infant formula production. Thus, the aforementioned facts are contributing in driving the overall growth of the market in terms of value sales.

Key Market Developments

  • In February 2020, Else Nutrition, manufacturer and distributor of cleansing ingredients, plant-based nutritional products and organic toddler formulas formulated with an exclusive almond formula, buckwheat and tapioca.
  • In August 2019, Danone Nutricia, a brand of Danone SA, launched a new product, Karicare Toddler with New Zealand sheep's milk in New Zealand. 
  •  In January 2019, Arla Foods Elements, a subsidiary of Arla Foods amba, launched a safe food optimized for infants.
  • Fats and Oils Specialist, Bunge Loders Croklaan (BLC), in January 2021, announced the launch of a new premium lipid ingredient for infant formula that claims to regenerate breast milk in flavor and taste.
  •  In March 2021, 108LABS announced its new animal-free infant formula, Colostrupedis, featuring cell-grown breast milk molecules derived from human breast cell agriculture and is formulated with the ability to extensively neutralize human secreted antibodies.

Infant Formula Market Companies

  • Nestle S.A.
  • Danone SA
  • Abbott
  • Yili Group
  • The Kraft Heinz Company
  • Bellamy's Organic
  • Perrigo Company plc
  • Reckitt Benckiser Group plc.
  • Royal FrieslandCampina N.V.
  • Arla Foods amba

Segments Covered in the Report

By Type

  • Infant Milk
  • Follow-on-Milk
  • Others

By Product

  • Infant Formula
    • First Infant Formula
    • Follow-on Formula
    • Growing-up Formula
    • Specialty Baby Formula
  • Baby Food
    • Prepared Food
    • Dried Food
    • Other Baby Foods

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Pharmacy/Medical Stores
  • Specialty Stores
  • Others

 By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions

What is the current size of infant formula market?
The global infant formula market size was reached at USD 68.27 billion in 2022 and it is expected to rake around USD 174.66 billion by 2032.
What will be the CAGR of global infant formula market?
The global infant formula market is expected to drive growth at a CAGR of 9.84% from 2023 to 2032.
Who are the major players operating in the infant formula market?
The major players operating in the infant formula market are Nestle S.A., Danone SA, Abbott, Yili Group, The Kraft Heinz Company, Bellamy's Organic, Perrigo Company plc, Reckitt Benckiser Group plc., Royal FrieslandCampina N.V., Arla Foods amba
Which are the key factors of the infant formula market?
The increasing demand for the nutritional requirement of infants are the key factors propelling the market growth.
Which region will lead the global infant formula market?
Asia-Pacific region will lead the global infant formula market over the forecast period 2023 to 2032.

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