Baby Drinking Water Market Size to Gain US$ 61.94 Bn by 2027

The global baby drinking water market was accounted at US$ 30.74 billion in 2020 and is anticipated to gain over US$ 61.94 billion by 2027, growing at a CAGR of 10.3% from 2021 to 2027.

The global baby drinking water market is driven by the increasing awareness regarding the ill-effects of drinking contaminated water, rising disposable income, rising awareness regarding baby care products, increasing expenditure on the health and wellness of babies, and lack of suitable drinking water for babies. The high content of sodium and fluoride in regular drinking water may alter the infant’s ability to absorb nutrition from food and may hamper the development of the infant. The baby drinking water is produced especially for the infants that are low in sodium sulfate, and fluoride and the baby drinking water protect the babies from any disorder that may occur due to the consumption of contaminated water. The rising incidences of diseases through the consumption of contaminated water are boosting the demand for the baby drinking water across the globe. According to a data published by the World Health Organization, around 361,000 children, below 5 years of age, dies due to diarrhea owing to the consumption of impure water. Hence, these factors are expected to foster the growth of the global baby drinking water during the forecast period.

Crucial factors accountable for market growth are:

• Rising awareness regarding the ill-effects of contaminated water consumption
• Rising expenditure on health and wellness of infants
• Lack of suitable drinking water for infants
• Rising disposable income
• Rising awareness regarding the availability of baby drinking water
• Increased opportunities in the Asia Pacific market owing to the rising birth rates

Report Highlights

Report Highlights

• Based on the type, the pure water segment dominated the global baby drinking water market. The low content of sodium and fluoride in the pure water along with the enhanced purification has boosted the adoption of pure water among the parents. Further, the regulatory guidelines by the government boost the confidence among the parents regarding the safety of the baby drinking water that in turn boost the demand for the pure water segment.
• Based on age, the 7-12 months segment is estimated to be the fastest-growing segment. This is due to the increased awareness regarding the specified age limit issued by the authorities about the infant water consumption. Generally, babies are fed only mother’s milk till 6 months from birth. Therefore, after 6 months the babies are prepared to feed water and other baby food.

Regional Snapshots

Based on the region, North America is the leading baby drinking water market. The increased demand for the baby care products, increased consumer awareness, increased disposable income, and stringent government regulations regarding the baby drinking water are the significant factors that influences the growth of the baby drinking water market in this region. North America is expected to sustain its significance during the forecast period owing to the increased demand for the healthy products. The demand for the health and wellness products is high in this region owing to the presence of more health conscious population.

On the other hand, Asia Pacific is estimated to be the most opportunistic market during the forecast period. This can be attributed to the rising disposable income, rising urban population, rising health consciousness, lack of adequate drinkable water, rising demand for the health and wellness products for the infants, and most importantly, increasing birth rate bin the region. All these factors are expected to augment the demand and contribute towards the growth of the baby drinking water market during the forecast period.

Market Dynamics

Drivers

The baby drinking water market is primarily driven by the factors such as rising global birth rate, rising disposable income, and increasing awareness regarding baby care products across the globe. The rise of middle class, who can afford the cost of baby drinking water is expected to drive the demand for the baby drinking water. This is mainly due to the rise in disposable income of the middle class owing to the increased participation of women in the labor force. These factors are expected to augment the market growth in the upcoming years.

Restraints

Lack of proper information regarding the baby drinking water among the population and high cost of the baby drinking water are the major restraining factors that may restrict the adoption of it in the low and middle income countries, thereby hampering the market growth.

Opportunities

The developed and developing markets like North America, Europe, and Asia Pacific are offering lucrative growth opportunities to the market players owing to the high customer base, increasing disposable income, and increased awareness regarding waterborne disease among the population.

Challenges

The stringent government regulations regarding the production and distribution of baby drinking water is a major challenge for the baby drinking water industry participants.

Recent Developments

The various developmental strategies adopted by the key market players include acquisition and mergers, partnerships, joint ventures, and product launches that pave the way for the development of growth avenues in the upcoming future.

Key Players

Some of the prominent players in the global baby drinking water market are NongfuSpring, Sant' Anna, Eva Water, MAHAC, Nursery, Waiwera.