Baby Food Market Size to Attain USD 155.32 Bn by 2032

Published Date : 12 Apr 2024

The global baby food market size surpassed USD 88.87 billion in 2023 and is estimated to attain around USD 155.32 billion by 2032, growing at a CAGR of 6.40% from 2023 to 2032. The baby food market is anticipated due to the growing global birth rate and increasing customer spending on newborn baby products.

Baby Food Market Size and Growth Rate From 2023 to 2032

Market Overview

The baby food market deals with the formulation, testing, production, and distribution of baby food products. Baby food is an easy and soft food consumed other than mother’s milk, which is primarily deliberated for consumption by babies to give energy and essential nutrients for babies' growth. The advantages of ready-made baby foods, like their longer shelf-life and enhanced convenience in preparation, will boost baby food product adoption. The well-organized retail market in developing countries and the increasing working-women population are expected to drive the baby foods market. The growing complications during pregnancy and postpartum complications are boosting the demand for baby food and further driving the growth of the baby food market.

The rising working women population and demand for ready-made products fuel the baby food market growth.

Women were restricted to their homes earlier and had a defined role as homemakers, but in modern times, women are going outside in search of jobs. Due to the growing number of working women who have limited time to spend in household activities and with their babies and who are busy in their jobs, there is growth in the ready-to-eat food industry. In addition, working women, especially new mothers, sometimes choose ready-to-eat food options. These working mothers prefer packaged baby food for their babies because it allows them to maintain their work lifestyle and saves their time while also caring for household responsibilities. Ready-to-eat products are mostly used in functions as it becomes easy to cook baby food. This rising demand for comfortable food products drives the growth of the baby food market.

However, shifting the choices of parents towards homemade baby food may restrain the growth of the baby food market. Adherence to health suggestions and complementary feeding practices is affected by a range of complementary factors, such as cultural and socio-economic factors. The feeding process from mother’s milk to solid foods is normally suggested at the age of 6 months, and that's why new parents prefer the option of nutritious, tasty, and fresh foods for their children. This parent's behavior towards organic homemade food may have a negative effect on the market growth. In addition, the potential appearance of heavy metals in baby food made by certain major companies further restrains the booming of packaged baby food.

Baby Food Market Report Scope

Report Coverage Details
Market Revenue in 2023 USD 88.87 Billion
Projected Forecast Revenue by 2032 USD 155.32 Billion
Growth Rate from 2023 to 2032 CAGR of 6.40%
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Baby Food Market Key Players

  • Arla Food
  • Mother Nurture
  • Perrifo
  • Hipp Gmbh & Co. Vertrieb KG
  • Kraft Heinz
  • Bellamy’s Organic
  • Fries land Campina
  • Feihe International Inc.
  • Abbott
  • Reckitt Benckiser (Mead Johnson & Company, LLC)
  • Danone S.A.
  • Nestle (Gerber Products Company)

Recent Development by Nestle

  • In November 2023, in Hong Kong, Nestle launched an all-round nutrition formula for babies. This new nutrition formula is for a baby’s cognitive health, digestive bone, and gut.

Recent Development by Mother Nurture

  • In December 2022, in India, Mother Nurture launched 12 wholesome and parent-tasted Nutritious baby food. The basic ingredients in their baby food are obtained from factories and high-quality farms.

Regional Insights

Asia Pacific dominated the baby food market in 2023. The awareness of different baby food products and the rising population of working women help to drive the growth of the market in the Asia Pacific region. The baby food market in the Asia Pacific region is poised for a shift in trend in modern times from conventional to organic food products, adopting factors such as eco-friendly farming techniques, rising awareness concerning the advantages related to organic food products, and growing parental concerns over baby nutrition.

In China, parents increasingly turn to commercially present baby food for its assurance of connivance of high quality. Rice-based baby food products are the popular choice in China. The E-commerce industry plays an important role in providing access to these options. The continuous lifestyle modification and urbanization in China emphasize the crucial role of packaged baby food in the nutrition of Chinese infants. The Chinese government positively supports the baby food market, organizing early childhood nutrition through regulations promoting affordable, nutritious, and safe food products. Initiatives encompass significant investments in breastfeeding promotion, subsidies for domestic manufacturers, and regulatory standards that may drive the growth of the market in China.

  • For instance, In September 2023, in China, Danone launched a new baby formula, including a novel milk droplet. This formula closely copies the structure found in the mother’s milk.

The baby food market is significantly growing in Europe. The European Union actively regulates all baby food products to meet higher standards. Baby goods have stricter demands to meet than inorganic baby food, ensuring the highest safety and quality, which in turn helps the market growth. Contaminants and pesticides contribute to several health issues. Babies are more at risk of the dangers of contaminants and pesticides because once they shift towards eating solids, they consume some food atoms, especially vegetables and fruits. To protect the health of the babies of risk part of the population, the European Union regulations specify that no more than 0.01 mg/kg of any kind of pesticide is found in baby food. Hence, these factors drive the growth of the European market.

Market Potential and Growth Opportunity

The plant-based baby food

Due to the growth of flexitarian customers in Western markets, the plant-based extent is another rising trend in infant food. Millennials, the customer part representing most new parents, are also the generation that consumes plant-based dairy regularly. Plant-based products such as chickpeas, coconut, rice, peas, and oats are not declared highly affiliated with allergies. So many vegan parents can choose plant-based food for their babies. In the baby milk formula, there are innovative trends for milk targeted towards babies aged over 12 months, even as not the same needs to replace mother's milk. Apart from that, development is seen in plant-based products for producing baby snacks and bay food. This is an opportunity that may help drive the growth of the baby food market.

Baby Food Market News

  • In March 2024, in New York, Beech-Nut Nutrition company launched seven new delicious snacks and prebiotic offerings for parents, toddlers, and babies. This innovative food was made from ingredients like veggies, fruits, whole milk yogurt, and prebiotics.
  • In January 2024, in the USA, Kabrita has launched goat-milk infant formula. This milk formula followed a lengthy procedure to determine its non-fat dry goat milk and whey protein concentrate. This milk formula was considered safe for babies.
  • In August 2023, Sresta Natural Bioproducts launched organic baby foods, frozen foods, and baby snacks. Sresta Natural is the earliest product in India.

Market Segmentation

By Category

  •  Organic
  • Conventional

By Types

  • Milk Formula
  • Dried
  • Ready-to-Feed
  •  Other

By Distribution Channel

  • Drugstores/ Pharmacies
  • Supermarkets/Hypermarkets
  • Convenience Store
  • Online Channels
  • Other Distribution Channels

By Ingredients

  • Fats and Oils
  • Lactose
  • Protein
  • Flour
  • Flavour Enhancer
  • Vitamins & Minerals
  • Others

By Formulation

  • Powder
  • Liquid

By Health Benefit

  • Brain & Eye Development
  • Muscular Growth
  • Bones & Teeth Development
  • Blood Enhancement
  • Nervous System
  • Vascular System
  • Body Energy
  • Other

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