Custom t-shirt Printing Market To Attain Revenue USD 14.81 Bn By 2032

Published Date : 20 Sep 2023

The global custom t-shirt printing market revenue was evaluated at USD 5.09 billion in 2022 and is expected to attain around USD 14.81 billion by 2032, growing at a CAGR of 11.27% from 2023 to 2032. The custom t-shirt printing market in Asia Pacific is expected to maintain its dominance with a strong focus on research and development activities in the printing technology industry along with the availability of a skilled workforce.

Custom t-shirt Printing Market Size and Growth Rate From 2023 To 2032

Market Overview:

Custom t-shirt printing refers to the process of designing and printing unique designs, graphics, text, or images onto a t-shirt or other apparel item. It allows individuals, businesses, or organizations to create personalized t-shirts that reflect their style, personality, brand, or message. The process typically involves using specialized printers, such as direct-to-garment (DTG) printers, screen printing, or heat transfer printing, to apply the design onto the fabric of the t-shirt. The design can be created using various methods, including graphic design software, hand-drawn sketches, or photographs. Custom t-shirt printing is often used for various purposes, such as creating promotional or advertising materials, commemorating a special event, creating merchandise for a brand or business, or simply for personal expression.

The market is highly competitive, with many players vying for a share of the growing demand for custom t-shirts and apparel items. The global custom t-shirt printing market is driven by several factors, including the ever-increasing demand for personalized and unique clothing items, the popularity of e-commerce and online shopping, and the increasing use of custom apparel as a marketing and promotional tool by businesses and organizations.

Regional Snapshot:

Asia Pacific holds the dominating share of the global custom t-shirt printing market; the rising trend of personalized printed t-shirts among youngsters promises a bright future for the market during the analyzed period in Asia Pacific. Along with this, the growing popularity of streetwear in countries like China, South Korea, and India is expected to maintain the development of the market in Asia Pacific. Streetwear has become increasingly popular in Asia, particularly among young consumers. Custom t-shirts are a vital component of many streetwear outfits, and custom t-shirt printing has become an essential part of the streetwear ecosystem.

Moreover, screen printing has been a popular printing technology in the Asia Pacific for many years, particularly in countries like Japan, China, and South Korea. Screen printing offers a cost-effective way to print high-quality designs on a wider range of materials, including t-shirts, tote bags, and posters.

Along with this, the improving e-commerce business and penetration of advanced printers in the garments and textiles industry are observed as significant factors to fuel the growth of the custom t-shirt printing market in Asia Pacific.

Some of the key players in the Asia Pacific custom t-shirt printing market include Printful, CustomInk, VistaPrint, TeeSpring, and Threadless. These companies offer a range of custom t-shirt printing services, including screen printing, digital printing, and embroidery, and they cater to both businesses and individual consumers.

Europe is expected to be the most attractive marketplace for custom t-shirt printing during the forecast period. Europe is home to some of the world's leading printing technology companies, such as Heidelberg, Konica Minolta, and Kornit. These companies are at the forefront of developing new printing technologies that enable high-quality, cost-effective custom t-shirt printing.

Some of the key players in the European custom t-shirt printing market include Spreadshirt, Printful, Teezily, and Shirtinator. These companies offer a range of custom t-shirt printing services, including screen printing, digital printing, and embroidery, and they cater to both businesses and individual consumers.

Custom t-shirt Printing Market Report Scope:

Report Coverage Details
Market Revenue in 2023 USD 5.66 Billion
Projected Forecast Revenue by 2032 USD 14.81 Billion
Growth Rate from 2023 to 2032 CAGR of 11.27%
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Report Highlights:

  • By printing technique, screen printing dominated the global custom t-shirt printing market in 2022; the high-quality printing along with the durability of printing offered by the screen-printing technique has made it the widely used technique in the market. On the other hand, the digital printing segment will grow significantly during the forecast period with the rising demand for environmentally friendly printing options. Digital printing is a fast process, allowing for quick turnaround times. The design is printed directly onto the fabric, eliminating the need for separate plates or screens; less time consumption by the digital printing technique will act as a driving factor for the segment’s growth.
  • By design, the graphic segment accounted for the largest revenue share in 2022. The growth of the segment is attributed to the affordability of graphic-printed t-shirts. On the other hand, the artwork segment is expected to register the fastest growth during the forecast period owing to the rising demand for intricate, aesthetic, and simple t-shirts.
  • By sales channel, the offline segment held the dominating share of the market; the segment will maintain its dominance during the forecast period owing to the convenience of buying custom t-shirts in bulk for commercial purposes. Moreover, the online segment of sales channels is expected to grow significantly due to rising e-commerce businesses and the convenience of selecting customized options for t-shirts and other printable products from online sites.
  • By end-use, the commercial segment holds the dominating share of the global custom t-shirt printing market. The rising demand for custom t-shirts from the commercial sector for promotional purposes. The segment will continue to grow as businesses keep prioritizing custom t-shirts as an effective way to promote their brand, products, or services. On the other hand, the rising demand for custom t-shirts as memorabilia will drive the growth of the personal end-use segment.

Market Dynamics:


Rising demand for branding

Businesses use custom t-shirts to promote their brand, products, and services. They can print their logo, message, or slogan on t-shirts, which helps to increase brand awareness and recognition. Custom t-shirts are an effective and low-cost marketing and promotional tool. Companies can give away branded t-shirts at events, trade shows, or as part of a promotional campaign to create brand visibility and awareness. Overall, the demand for branding is a significant growth driver in the custom t-shirt printing market. As businesses and organizations continue to recognize the value of branded apparel as a marketing and promotional tool, the demand for custom t-shirt printing services will likely continue to grow.


High initial investment

The initial investment in the custom t-shirt printing market can be high due to the cost of equipment, software, and materials required to start a business. Custom t-shirt printing requires specialized equipment such as a printing machine, a heat press, and a cutter. These machines can be expensive, and the cost can vary depending on the quality and features of the equipment. Custom t-shirt printing also requires specialized design software, such as Adobe Illustrator or CorelDRAW, which can be expensive. In addition, businesses may need to invest in software for managing orders, inventory, and accounting. Overall, the initial investment in custom t-shirt printers can be high, which can be a barrier to entry for new businesses.


Deployment of digital printing technology

Digital printing technology is currently revolutionizing the custom t-shirt printing market. Digital printing technology allows more intricate designs and color variations than traditional printing methods. With this technology, customers can create more personalized t-shirts that match their individual preferences. Digital printing eliminates the need for expensive plates or screens required in traditional printing methods. This reduces the setup costs for printing, making it a more affordable option for customers. Overall, digital printing technology is opening up new opportunities for the custom t-shirt printing market players, allowing customers to create more personalized designs and providing a faster and more affordable printing process.


Quality control

Quality control is a significant challenge for the custom t-shirt printing market. Achieving consistent quality can be difficult due to several factors, such as the materials used, the printing technique, and the complexity of the design. It may be challenging to ensure that the colors and placement of the design are consistent across different t-shirts. Additionally, different t-shirt materials or colors may react differently to the printing process, making it difficult to achieve the printed design's consistent quality.

To overcome these challenges, businesses in the custom t-shirt printing market are investing in high-quality equipment and printing techniques, developing standardized processes for quality control, and deploying experienced staff who can manage and troubleshoot quality control issues as they arise.

Recent Developments:

  • In June 2022, SPG Prints announced the launch of new digital reactive inks for printing textiles. Along with this, the company has launched three new digital printers that focus on the global textile and garment printing industry sustainably.
  • In October 2022, a leader in the custom printed t-shirt industry, Sticker Mule, announced that it had invested in Epson. With this collaboration, Sticker Mule will approach to get online custom print products with Epson's direct-to-garment printer. The printer will allow Sticker Mule to custom high- quality t-shirts and ship them in less than three days.
  • In September 2022, Epson announced the launch of its two new SureColor dye-sub printers, the SureColor- F6460 with four colors and the SureColor F6460H with six colors. These newly launched printers from Epson have upgraded image processing for faster production. The SureColor F6460 is made with a significant speed improvement. Whereas the SureColor F460H has been optimized for better image quality and production.

Major Key Players:

  • Café Press Inc
  • Spreadshirt
  • POLOS Inc
  • Instant Imprint 
  • Carhartt, Inc
  • Kornit Digital
  • Rogue Star
  • UberPrints Inc
  • Tee Talkies 
  • Vistaprint
  • CustomThread
  • Printful Inc

Market Segmentation:

By Printing Technique

  • Screen Printing
  • Digital Printing
  • Plot Printing

By Design

  • Graphic Design
  • Artwork

By Sales Channel

  • Offline
  • Online

By End-Use

  • Commercial
  • Personal

Buy this Research Report@

You can place an order or ask any questions, please feel free to contact at | +1 9197 992 333