The global custom t-shirt printing market size was reached at USD 5.09 billion in 2022 and is projected to hit around USD 14.81 billion by 2032, poised to grow at a CAGR of 11.27% during the forecast period from 2023 to 2032. The rising involvement in outdoor sports and the overall growing sports industry offer lucrative opportunities for companies involved in the custom t-shirt printing market.
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The custom t-shirt printing market refers to the industry that provides custom-designed t-shirts and other apparel items to individuals, businesses, and organizations. The market encompasses a wide range of products and services, from small-scale, independent t-shirt printing businesses to large-scale, online platforms that allow customers to design and order custom t-shirts and apparel items in bulk.
The upgradation in printing technology across the globe with new product launches for faster printing processes presents a golden future for the custom t-shirt printing market with a plethora of opportunities for market players during the forecast period. Manufacturers and companies in the global custom t-shirt printing market are focused on developing machinery and software to ease and boost production with technological advancements.
In February 2023, Procolored, a leading manufacturer of printing technology, announced to launch of its latest ‘Procolored DTF-330 Printer’ for print-on-demand businesses. The next-generation printer launched by Procolored features a unique color and appearance with cutting-edge capabilities. The direct-to-film (DTF) technique in this printer has heat transfer capability and allows quality printing on natural fibers.
Another recent significant advancement in the printing industry is the deployment of artificial intelligence (AI); the custom t-shirt printing industry is predicted to benefit significantly from this new advancement. AI can help to streamline and optimize the t-shirt printing process, making it more efficient and cost-effective while also improving the quality of the final product.
Moreover, the innovative industry of customizing t-shirts according to the consumer’s choice demands continuous upgrades in design creation; the deployment of artificial intelligence in the market is hence observed to drive growth as it can be utilized for design creation purposes. AI algorithms can be used to create unique and creative designs for t-shirts. These algorithms can analyze different design elements, such as color combinations, shapes, and patterns, to generate new designs that can be printed on t-shirts.
The global custom t-shirt printing market is driven by rising spending on unique clothing and emerging online sites for personalized apparel. The growth of e-commerce and online shopping has made it easier for consumers to order custom t-shirts and apparel items from anywhere in the world and has allowed custom t-shirt printing businesses to reach a wider audience.
Another factor boosting the market’s growth is the growing popularity of print-on-demand services. The rise of print-on-demand services has made it easier for individuals and businesses to create and sell custom t-shirts and apparel items without having to invest in inventory or production equipment. This has opened up new opportunities for entrepreneurs and small businesses in the custom t-shirt printing market. As consumers continue looking for customized clothing and accessories that reflect their style and values/ideas, the market for custom t-shirt printing will expand at a noticeable rate.
| Report Coverage | Details |
| Market Size in 2023 | USD 5.66 Billion |
| Market Size by 2032 | USD 14.81 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 11.27% |
| Largest Market | Asia Pacific |
| Second Largest Market | Europe |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | By Printing Technique, By Design, By Sales Channel and By End-Use |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
Driver:
Rising growth from the sports industry
The rising demand from the sports industry is observed as a significant driver of growth in the custom t-shirt printing market. Sports events, such as marathons, triathlons, and charity runs, often require custom t-shirts for participants. This creates a significant demand for customized t-shirts, as organizers often need to produce large quantities of shirts with personalized logos, colors, and event names.
Along with this, the global sports industry creates significant demand for customized t-shirts in the form of merchandise. People also show a willingness to buy custom t-shirts with preferred logos, images/graphics, or names. Many sports teams and organizations have sponsorship deals with various companies, which often involve creating custom t-shirts with the sponsor's logo or branding. Overall, the rising interest in the sports industry is growing the demand for custom t-shirt printing across the globe.
Restraint:
Limited customization options to fulfill the demand
Custom t-shirt printing is typically done using a variety of printing techniques, such as screen printing, direct-to-garment printing, and heat transfer printing. Each method has limitations regarding the types of designs and colors that can be printed on a t-shirt. For example, screen printing may not be suitable for printing complex designs with multiple colors.
The type of material used for the t-shirt can also impact the customization options available. For example, printing on dark-colored t-shirts may require different inks and printing techniques compared to printing on light-colored t-shirts. While the global custom t-shirt printing market offers high-degree printing options, such technical limitations are observed as a major restraining factor for the market’s growth.
Opportunity:
Eco-friendly printing
Eco-friendly printing can open up many opportunities for the custom t-shirt printing market. With more and more people becoming environmentally conscious, eco-friendly printing can help in attracting customers who prioritize sustainability. As more companies and individuals are looking for ways to reduce their carbon footprint, the demand for sustainable products is increasing. By offering eco-friendly printing, market players can meet this demand and position.
Covid-19 Impacts:
The Covid-19 pandemic had massive adverse impacts on almost every industry, which resulted in a disturbed global economy. Similarly, the pandemic adversely impacted the worldwide custom t-shirt printing market. Declining demand for custom printed t-shirts is considered to be the major impacting factor for the market globally. With people staying indoors and many events canceled or postponed, the demand for custom t-shirt printing has decreased significantly.
Moreover, disruption of the supply chain showed adverse effects on the growth of the custom t-shirt printing market. The pandemic has caused disruptions in the global supply chain, affecting the availability of raw materials and equipment required for t-shirt printing. This has led to delays in production and increased costs.
The pandemic has changed consumer behavior, with people prioritizing essential items over non-essential items like custom t-shirts. This has affected the demand for custom t-shirt printing. Overall, the Covid-19 pandemic has had a negative impact on the custom t-shirt printing market.
However, the pandemic has created noticeable opportunities for market players that adopted innovative ideas. With many brick-and-mortar stores closed or operating at reduced capacity, online sales of custom t-shirts have increased. This has led to a shift in the marketing strategy of many custom t-shirt printing companies. Despite the challenges posed by the pandemic, some custom t-shirt printing companies have been able to pivot and adapt to the new reality by offering new services such as custom face masks and other pandemic-related merchandise.
Screen printing held the highest revenue share of the market in 2022; screen printing is a cost-effective printing method, especially for large orders. Moreover, screen printing can be used to print on a wide range of fabrics and materials, including cotton, polyester, and blends. The cost-effectiveness and versatility offered by screen printing make it the most common technique used in the custom t-shirt printing market. Screen printing produces high-quality, vibrant prints with sharp details and accurate colors. This makes it ideal for printing intricate designs or logos on t-shirts.
On the other hand, the digital printing segment is expected to witness significant growth during the forecast period. Digital printers can create millions of colors using tiny droplets of ink, resulting in a higher level of accuracy and precision; the high-quality printing offered by a digital printing technique, along with easy and hassle-free customization, are observed to drive the growth of the segment.
Digital printing is an eco-friendlier option compared to traditional screen printing, and it produces less waste, uses less ink, and has fewer chemicals involved in the printing process. The rising focus on energy efficiency in the printing technology industry is expected to fuel the utilization of digital printing techniques.
The graphic design segment dominated the global custom t-shirt printing market and generated more than 58% of revenue share in 2022; the enormous demand for faster services in printing t-shirts has fueled the growth of the graphic design segment, as t-shirts with graphic designs are usually pre-printed. Along with this, the demand for unique designs on T-shirts to communicate people’s ideas, choices, and beliefs has boosted the segment’s growth.
The artwork segment is the fastest-growing global custom t-shirt printing market segment. The rising popularity of artwork designs on t-shirts for charity purposes is expected to boost the growth of the segment in the upcoming years. Moreover, artwork on t-shirts can be visually appealing, express a person's interests and personality, spark conversations, promote brands or organizations, and serve as memorabilia; such factors are observed to drive the segment’s growth.
The offline sales channel segment held a revenue share of over 52% in 2022; the segment will continue to grow during the forecast period due to the presence of local brands for customized and printed t-shirts. Moreover, the availability of quality control and instant gratification offered by offline sales channels will maintain the segment’s growth in the global market.
The online segment is expected to witness significant growth during the forecast period; online customization of t-shirts saves time and provides advanced options; such factors are propelling the segment’s growth.
Moreover, many market players have started online businesses by offering multiple services for custom t-shirt printing; the quality assurance of such brands, along with the ease of choosing design, graphics, and images for printing, will help the online segment to grow.
The commercial segment dominated the global custom t-shirt printing market. The growth of the commercial segment is driven by the enormous demand for personalized t-shirts with logos and brand names from companies, shopping centers, and hospitals. Moreover, the rising utilization of custom printed t-shirts as merchandise in media or sports events is fueling the growth of the commercial segment.
Moreover, the personal segment is expected to increase significantly due to the rising trend of custom t-shirts with logos, names, and slogans in the younger generation. Custom t-shirts can also be used to commemorate special events, such as weddings, birthdays, and family reunions; this factor is expected to boost the growth of the personal end-use segment.
Asia Pacific dominated the global custom t-shirt printing market with over 40% share; the region is expected to maintain its dominance over the projected timeframe. In recent years, the Asia Pacific region has been a hotbed for printing technology advancements and innovations.
The market growth in Asia Pacific is attributed to the technological advancements in the region. The Asia Pacific region has seen significant technological progress in recent years, particularly in the areas of digital printing and garment decoration. This has made it easier and more affordable for businesses to offer custom t-shirt printing services. With the rise of social media, consumers are increasingly seeking unique and personalized products, including t-shirts; the growing demand for such products is predicted to drive the growth of the custom t-shirt printing market in Asia Pacific.
India and China are the most significant contributors to the custom t-shirt printing market in Asia Pacific. Moreover, as the economies of many countries in the Asia Pacific region continue to grow, consumers have more disposable income to spend on discretionary items such as custom t-shirts.
Europe is the second largest marketplace for the global custom t-shirt printing industry. The rapid adoption of advanced printing technologies in the region will maintain its growth during the forecast period. The presence of fashion-conscious consumers in Europe is a significant factor in the market’s growth. Europe is known for its fashion-forward consumers who are willing to pay a premium for high-quality, stylish clothing. Germany, the most significant contributor to the European custom t-shirt printing market, accounted for over 26.9% of the Europe market in 2022.
The North American custom t-shirt printing market is expected to witness a significant increase during the forecast period. The growth of e-commerce platforms like Amazon and Etsy has made it easier for businesses to offer custom t-shirt printing services online, reaching a wider audience and making it more convenient for consumers to order custom t-shirts. North America has a strong promotional product industry that has driven demand for custom t-shirts as a way to promote businesses, events, and causes.
The custom t-shirt printing market in the LAMEA region is expected to continue growing as consumers become increasingly interested in personalized and unique clothing options and as printing technology continues to advance. However, Latin America, the Middle East, and Africa market is still relatively nascent compared to other regions.
Segments Covered in the Report:
By Printing Technique
By Design
By Sales Channel
By End-Use
By Geography
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