July 2022
20 Sep 2024
The global natural sweeteners market was exhibited at USD 24.31 billion in 2023 and is anticipated to touch around USD 45.63 billion by 2033, poised to grow at a CAGR of 6.50% during the forecast period. The rise in awareness regarding health among individuals and the growing demand for healthy foods and the use of natural sweetener as a sugar alternative contributes in the market growth.
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Natural sweeteners are products that are derived from plant-based sources with low-calorie content that are healthier than the regular use sugar. For example, maple syrup is derived from the sugar maple trees and honey which is taken from the flower nectar. These sweeteners offer various nutrients, vitamins and minerals as compared to the artificial or regular sugars. Another popular natural sweetener, Stevia, is a plant-based sweetener that is derived from the leaves of the Stevia plant. It is known for its low-calorie content and is commonly used as an alternative option to reduce sugar intake.
Many people prefer sweetness that drives the demand for the production of natural sweeteners. The best sweetener is selected by considering its effect on blood pressure, diabetes, dental hygiene. Natural sweeteners have ingredients that improve the taste and quality of the food products which drives the market growth.
The increasing diseased conditions like high blood pressure, chronic disease, diabetes are due to the high consumption of refined sugar. The rise in awareness about lifestyle changes and health is driving the demand for the use of natural sweeteners in various food products. Natural sweetener is used as an alternative for the regular sugar that is used in food and beverages that provides various health benefits. They contain small amounts of vitamins, minerals and antioxidants with low-calorie content beneficial for health.
Due to consumer preferences food companies are also focusing on the natural ingredients process that drives the natural sweeteners market’s growth. Many industries and companies are investing in research methods to develop new extraction procedures for natural sweeteners and reduce the environmental impact.
After the impact of COVID-19 consumers are more conscious about health and the food that drives the demand for the production of the natural sweeteners and expands the natural sweeteners market’s growth.
Rising Demand for Clean label Products to Promote Market’s Growth
The growing demand for the use of clean label products that are clean, simple to understand and have natural ingredients in food and beverages has driven the market growth. Individuals seek products that have fewer additives and are derived by natural process that could be beneficial to health. Many government and regulatory bodies also play an important role in production and growth of the natural sweeteners market. Health organizations are focusing on the reduction of refined sugar through various programs and promoting health related issues. Food scientists continuously experiment on various natural sweeteners, formulations that could achieve the desired taste in the product.
Considering the use of natural sweeteners as effective, its overconsumption can also lead to many health problems. The FDA only approves the use of purified steviol gylcosides derived from the stevia leaves are safe to use. It does not allow the use of crude stevia or stevia leaves for use in food products as it may cause serious adverse effects. It may impact on the health with problems related to heart, kidney, and blood vessels, it may also affect the good bacteria in the stomach leading to gas and bloating problems. Such concerns can hamper the market’s expansion while acting as a restraining factor.
Recent Development by Cargill Inc.
| Company Name | Cargill Inc. |
| Headquarter | United States |
| Recent Development | Cargill in partnership Coca-Cola launched its calorie-free natural sweetener that is made from the Stevia herb. It plans to use this in some of the beverages and other food products. |
Recent Development by Tate and Lyle PLC
| Company Name | Tate and Lyle PLC |
| Headquarter | London |
| Recent Development | Tate and Lyle in collaboration with UAE plans to open centre in Dubai that promotes the efforts to reduce the sugar consumption in the regions that are highly exposed and organize programs for the food and beverage manufacturers to reduce the use of sugar and opting for natural sweetener. |
Asia-Pacific accounted for largest share in the natural sweeteners market due to high production of dates, honey and is used by larger number of consumers since ancient time due to its medicinal properties. This increase in demand has influenced many food industries to use natural sweeteners in their products. Also, the rising health awareness and demand for low-calorie products is also driving the natural sweeteners market growth.
The demand for the use of natural sweeteners is growing in the regions of North America. Although many other substitutes are available like artificial sweeteners, they also have many health impacts which is driving the attention of the consumers to the use of natural sweeteners like dates and honey in their food products. Moreover, many consumers are adopting vegan diets that drives the food manufacturers to use natural sweetener as a alternative for refined sugar, which leads the natural sweeteners market’s expansion.
The rise of veganism and the organic food movement in North America has also contributed to the demand for natural sweeteners. Consumers who prioritize plant-based and organic products often prefer natural sweeteners over synthetic or refined sugars. Increased efforts to educate consumers about the benefits of natural sweeteners, both by companies and health organizations, have played a significant role in market growth.
Rising Preferences for Healthy Diet Solutions to Open Doors for the Market
Many individuals monitor their sugar levels and follow a healthy diet for calorie reduction. To meet these consumers, many advancements have been made in the production of natural sweeteners that could be health beneficial. For instance, Lakanto a leading brand in Japan has introduced its Monk-fruit based sweetener in India. Monk-fruit sweetener has less calories. Less glycemic index and is beneficial for both diabetic and healthy individual. This is used as the best alternative for refined sugar and is ideal for cooking and baking purposes.
| Report Attribute | Key Statistics |
| Market Revenue in 2024 | USD 25.89 Billion |
| Market Revenue by 2033 | USD 45.63 Billion |
| CAGR | 6.50% |
| Quantitative Units | Revenue in USD million/billion, Volume in units |
| Largest Market | Asia Pacific |
| Base Year | 2023 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Market Segmentation
By Type
By Application
By End-user
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