Published Date : 24 Apr 2024
The global personalized nutrition market size surpassed USD 13.55 billion in 2023 and is estimated to hit around USD 48.78 billion by 2032, expanding at a CAGR of 15.30% from 2023 to 2032. The personalized nutrition market is a powerful and rapidly developing sector in the wellness and health industry.
The personalized nutrition market deals with plans that depend on the possibility of personalized nutrition advice offered by dietary experts and several other nutritionists. It helps to enhance the well-being and health of customers. The dietary developments reduce the risks of diseases, including obesity, type 2 diabetes, and heart diseases. Personalized nutrition helps in boosting mental and physical health. It helps to recognize how food and genes connect to create a personalized diet that enhances a person's individual needs. The increasing demand for retail nutrition products and increasing customer health awareness are anticipated to drive market growth. The growing accuracy of data collection is expected to help companies personalize supplements. In addition, the growing geriatric population, growing awareness about inadequate nutrition, and growing cases of lifestyle diseases are expected to drive the growth of the market.
Weight management and healthy lifestyle fuel the growth of the personalized nutrition market
Personalized dietary plans can help consumers to lose weight more effectively. Personalized nutrition can suggest diets that are more helpful to maintenance and weight loss by considering genetic liabilities to certain dietary responses. In addition, recognizing dietary triggers for digestive problems becomes more approachable with personalized nutrition. By avoiding foods that may cause inflammation and discomfort, consumers can experience better intestines and stomach health. Further, athletes can get advantages from personalized nutrition plans made to improve recovery, energy levels, and athletic performance. Customized suggestions can help athletes reach their high potential in their respective sports. These are the major driving factors of the personalized nutrition market.
However, complex interactions and the availability and accuracy of data may restrain the growth of the personalized nutrition market. The space of personalized nutrition is still developing, and the correctness of some genetic markers in performing dietary responses remains unresolved. So, that approach to accurate genetic data might be limited for some customers. In addition, Nutrition is a complicated interchange of several factors beyond genetics, including individual responses and environmental influences on foods. Some consumers' bodies cannot support or respond to personalized nutrition, which sometimes creates complications such as health-related issues. These are restraining factors of the market.
| Report Coverage | Details |
| Market Revenue in 2023 | USD 13.55 Billion |
| Projected Forecast Revenue by 2032 | USD 48.78 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 15.30% |
| Largest Market | North America |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Recent Development by AHARA
Recent Development by Amway
Asia Pacific is expected to grow fastest during the forecast period of 2024-2033. The increasing awareness of health and nutrition, the large patient population, and the adoption of robust products in customized nutrition are expected to drive the personalized nutrition market in the region. India and China are emerging countries in the region.
India has its fair share of personalized nutrition and has targeted almost all the segments. India covers all segments of personalized nutrition among adults, children, and all age groups. In India, various emerging major players are providing services to customers in this space.
In China, many health-related problems are growing rapidly, including food allergies, child obesity, diabetes, and cardiovascular diseases. Chinese consumers are more aware of their healthy lifestyles. Chinese are adopting food chain knowledge, food data, and ICT technologies for personalized nutrition.
North America dominated the personalized nutrition market in 2023. This is due to an increase in health awareness among consumers, a good understanding of fitness and health, and high renewable income levels. In this region, most people are conscious about their health. So, the trend of genetic testing is to secure personalized advice on nutrition and diet. Canada and the United States are the developing countries in the market.
In the United States, people are adopting their food supplements based on their DNA tests. Customers are embracing their customized nutrition as well as adopting technology that would enable the positive impacts of nutrition on their bodies. In the United States, a higher percentage of consumers use fitness-tracking wearable devices, and the number is anticipated to grow in the coming future. There is a rising trend of personalized nutrition and healthy living in the U.S.
Canada is the second-fastest country in North America after the U.S. Various personalized nutrigenomics companies exist in Canada, such as Gini Health in Toronto. The company studies consumers’ DNA data to recognize the most favorable nutrition sources for their particular genetic profiles. It offers a personalized health tracker for users, including exercise goals and DNA-based nutrition in Canada.
Innovations and advancements in artificial intelligent
Artificial intelligence is the most advanced technology in personalized nutrition. AI will help to recognize the biggest health data, such as dietary intake, fitness trackers, and blood tests. AI helps to check consumers' daily routine activities and food consumption and design perfect diet plans. Artificial intelligence also helps to suggest recipes and plan meals whether the user is vegan, a diabetic patient, or wants to build muscle. In addition, AI can help to improve health-related issues, including improving blood sugar levels, improving cardiovascular health, and helping to lose weight. These are the major opportunities to fuel the growth of the personalized nutrition market in the coming years.
Market Segmentation
By Product
By Application
By End-use
By Dosage Forms
By Disease
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