Personalized Nutrition Market Size to Hit USD 48.78 Bn by 2032

Published Date : 24 Apr 2024

The global personalized nutrition market size surpassed USD 13.55 billion in 2023 and is estimated to hit around USD 48.78 billion by 2032, expanding at a CAGR of 15.30% from 2023 to 2032. The personalized nutrition market is a powerful and rapidly developing sector in the wellness and health industry.

Personalized Nutrition Market Size and Growth Rate From 2023 to 2032

Market Overview

The personalized nutrition market deals with plans that depend on the possibility of personalized nutrition advice offered by dietary experts and several other nutritionists. It helps to enhance the well-being and health of customers. The dietary developments reduce the risks of diseases, including obesity, type 2 diabetes, and heart diseases. Personalized nutrition helps in boosting mental and physical health. It helps to recognize how food and genes connect to create a personalized diet that enhances a person's individual needs. The increasing demand for retail nutrition products and increasing customer health awareness are anticipated to drive market growth. The growing accuracy of data collection is expected to help companies personalize supplements. In addition, the growing geriatric population, growing awareness about inadequate nutrition, and growing cases of lifestyle diseases are expected to drive the growth of the market.

Weight management and healthy lifestyle fuel the growth of the personalized nutrition market

Personalized dietary plans can help consumers to lose weight more effectively. Personalized nutrition can suggest diets that are more helpful to maintenance and weight loss by considering genetic liabilities to certain dietary responses. In addition, recognizing dietary triggers for digestive problems becomes more approachable with personalized nutrition. By avoiding foods that may cause inflammation and discomfort, consumers can experience better intestines and stomach health. Further, athletes can get advantages from personalized nutrition plans made to improve recovery, energy levels, and athletic performance. Customized suggestions can help athletes reach their high potential in their respective sports. These are the major driving factors of the personalized nutrition market.

However, complex interactions and the availability and accuracy of data may restrain the growth of the personalized nutrition market. The space of personalized nutrition is still developing, and the correctness of some genetic markers in performing dietary responses remains unresolved. So, that approach to accurate genetic data might be limited for some customers. In addition, Nutrition is a complicated interchange of several factors beyond genetics, including individual responses and environmental influences on foods. Some consumers' bodies cannot support or respond to personalized nutrition, which sometimes creates complications such as health-related issues. These are restraining factors of the market.

Personalized Nutrition Market Report Scope

Report Coverage Details
Market Revenue in 2023 USD 13.55 Billion
Projected Forecast Revenue by 2032 USD 48.78 Billion
Growth Rate from 2023 to 2032 CAGR of 15.30%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Personalized Nutrition Market Top Companies

  • Natures Product Inc.
  • Maat Nutritionals
  • Arizona Nutritional Supplements
  • Balchem Corporation
  • Barrington Nutritionals
  • Mixfix, Inc.
  • Nutralliance, Inc.
  • Asiamerica Ingredients
  • Metagenetics, Inc.
  • Superior Supplement Manufacturing
  • DNAfit
  • Herbalife

Recent Development by AHARA

  • In January 2024, in North America, for the employee's productivity and well-being, AHARA launched a new business-to-business program. AHARA is the leader in personalized nutrition. The aim behind this launch was to design the employer's health positively.

Recent Development by Amway

  • In December 2022, Amway, a key player in the personalized medicine market, launched the Singapore Business Innovation Hub. This hub's purpose is to accelerate health and wellness innovation. New products and technology will be designed to meet people's personalized wellness needs.

Regional Snapshots

Asia Pacific is expected to grow fastest during the forecast period of 2024-2033. The increasing awareness of health and nutrition, the large patient population, and the adoption of robust products in customized nutrition are expected to drive the personalized nutrition market in the region. India and China are emerging countries in the region.

India has its fair share of personalized nutrition and has targeted almost all the segments. India covers all segments of personalized nutrition among adults, children, and all age groups. In India, various emerging major players are providing services to customers in this space.

  • For instance, in Bengaluru, Leucine Rich Bio offers supplements and personalized nutrition to avoid health-related diseases, and Bhokha Haathi focuses on nutraceutical supplements and health services for a healthy diet. In addition, in Bengaluru, Nutrition coach Ria launched the artificial intelligence HealthifyMe personalized nutrition application. This application fulfills all the nutritive demands of consumers other than Google Assistant and Siri.

In China, many health-related problems are growing rapidly, including food allergies, child obesity, diabetes, and cardiovascular diseases. Chinese consumers are more aware of their healthy lifestyles. Chinese are adopting food chain knowledge, food data, and ICT technologies for personalized nutrition.

North America dominated the personalized nutrition market in 2023. This is due to an increase in health awareness among consumers, a good understanding of fitness and health, and high renewable income levels. In this region, most people are conscious about their health. So, the trend of genetic testing is to secure personalized advice on nutrition and diet. Canada and the United States are the developing countries in the market.

In the United States, people are adopting their food supplements based on their DNA tests. Customers are embracing their customized nutrition as well as adopting technology that would enable the positive impacts of nutrition on their bodies. In the United States, a higher percentage of consumers use fitness-tracking wearable devices, and the number is anticipated to grow in the coming future. There is a rising trend of personalized nutrition and healthy living in the U.S.

Canada is the second-fastest country in North America after the U.S. Various personalized nutrigenomics companies exist in Canada, such as Gini Health in Toronto. The company studies consumers’ DNA data to recognize the most favorable nutrition sources for their particular genetic profiles. It offers a personalized health tracker for users, including exercise goals and DNA-based nutrition in Canada.

Market Potential and Growth Opportunity

Innovations and advancements in artificial intelligent

Artificial intelligence is the most advanced technology in personalized nutrition. AI will help to recognize the biggest health data, such as dietary intake, fitness trackers, and blood tests. AI helps to check consumers' daily routine activities and food consumption and design perfect diet plans. Artificial intelligence also helps to suggest recipes and plan meals whether the user is vegan, a diabetic patient, or wants to build muscle. In addition, AI can help to improve health-related issues, including improving blood sugar levels, improving cardiovascular health, and helping to lose weight. These are the major opportunities to fuel the growth of the personalized nutrition market in the coming years.

Personalized Nutrition Market News

  • In January 2024, for the future plans of customers with Michigan to start, Meijer launched advanced personalized nutrition coaching services. The customer can schedule medical appointments via this service.
  • In August 2023, for the customer's well-being and healthy lifestyle, Samsung Electronics launched Samsung AI-powered personalized food platform, which includes smart home capacity, planning intelligence, and customized recipes.
  • In November 2022, On World Diabetes Day, Britannia NutriChoice launched personalized diet consultation for the customized diet plan and diabetes control. This innovation was an AI-powered service that offers personalized diet plans.

Market Segmentation

By Product

  • Active Measurement
  • Standard Measurement

By Application

  • Standard Supplement
  • Disease-based

By End-use

  • Direct-to-consumer
  • Wellness & Fitness Centers
  • Hospital & Clinics
  • Institutions
  • Food Delivery Services

By Dosage Forms

  • Tablets
  • Capsule
  • Powders
  • Liquids
  • Others

By Disease 

  • Customized to the needs of consumer 
  • Fitness Goal Oriented Application 

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