Protective Packaging Market Growth Fueled by Increasing Demand from the Food & Beverage and Healthcare Industries

Published Date : 18 Apr 2023

The protective packaging market size will increase at USD 46.24 billion by 2032 from valued USD 29.65 billion in 2022. It is growing at a CAGR of 4.6% from 2023 to 2032.

The global protective packaging market growth is driven by the increasing demand from the food and beverage and healthcare industries, increasing international trade, increasing demand for sustainable protective packaging solutions, rapid growth in the e-commerce sector, and increasing global manufacturing output.

Market Overview:

Protective packaging is the primary component of a product's packaging. The proper selection of protective packaging solutions is mostly dependent on the kind of product being packaged, such as food and consumer electronics as well as the environmental factors against which the product must be protected. Protective packaging may be used for a variety of purposes. All forms of protective packing are designed to ensure that a product arrives in flawless condition and free of damage. Flexible films, shrink packaging, bagging, carded packaging (blister packs, skin packs, clamshells), shipment protection (air pillows), and other materials are crucial important materials that are highly considered in protective packaging. Materials are shipped out on a regular basis.

Parcels and packages are the containers that transport things from one location to another. however, they should not be confused with protective packaging. Protective packing is specifically designed to protect items from physical danger and damage while being transported, distributed, and stored. Packages are susceptible to damage during shipment due to falling, hard handling, and movement from vehicles. Proper packaging ensures that the buyer's journey is exciting, free of anxieties, and filled with delight. The appropriate protective packaging greatly increases the unboxing experience. There are numerous types of protective packaging that can be useful including, padded divider sets, bubble bags, packing peanuts, packing foam, packing paper, and others. Protective packaging is essential for both the movement as well as transport of goods. Suppliers would be unable to meet customers' ever-increasing demands if they did not have the ability to safely protect items on both a commercial and industrial scale.

Protective packaging comes in a variety of forms and sizes, ranging from simple cardboard boxes to massive steel shipping containers. Nonetheless, regardless of the size of the packing, its goal is to protect items from damage. The goal of protective packaging is to transport an item safely and without damage from one location to another. This is the primary reason suppliers use the best protective packaging available. If items arrive at their destination damaged, it is the responsibility of the supplier to offer a new product. This not only costs the supplier both time and money, but it also has a negative influence on their brand image, which directly affects future sales.

The growing trend of online shopping by customers pushes changes in product design, packaging, fulfillment, and shipping. Product protection is regarded as one of the most crucial issues. Protective packaging helps food items maintain their freshness and elasticity while also extending their shelf life without the use of preservatives. Continuous efforts and significant investments are being made in the market to produce eco-friendly and sustainable packaging materials that can be recycled and reused.

Protective Packaging Market Report Scope:

Report Coverage Details
Market Size in 2022 USD 29.65 Billion
Projected Forecast Value in 2032 USD 46.24 Billion
Growth Rate 4.6% from 2023 to 2032
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
By Type
  • Rigid Protective Packaging
  • Flexible Protective Packaging
  • Foam Protective Packaging
By Material
  • Foam Plastics
  • Paper & Paperboard
  • Plastics
  • Others
By Function
  • Cushioning
  • Blocking & Bracing
  • Void Fill
  • Insulation
  • Wrapping
By Application
  • Food & Beverage
  • Industrial Goods
  • Healthcare
  • Automotive
  • Cushioning
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Report Highlights:

  • By Material, the foam plastics materials segment is projected to register a considerable CAGR during the forecast period owing to its lightweight and outstanding thermal insulation, and low water absorption features. Plastic remains the most often utilized material for product protection packaging in a variety of sectors. Modern packaging materials, such as polypropylene, can provide a strong barrier against contamination and temperature, preventing harm to the packaged goods.
  • By Function, the cushioning accounted for the larger revenue share in 2022. Cushioning protects fragile and lightweight goods from breaking during transportation and storage. Cushioning is used to ensure that a product arrives in a good condition. It is ideal for protecting products that may be loose in a box or delicate during delivery.
  • By Application, in 2022, the food & beverage segment is predicted to expand at the fastest rate. The high use of protective packaging in the food & beverage industry due to its high durability, helps to enhance the shelf life of the product and improves protection.

Regional Insights:

North America accounted for the largest market share due to the growing demand for packaged goods, the presence of prominent players in protective packaging, increasing consumer spending, the adoption of advanced technology, and the growing demand from the e-commerce industry for the protection of shipped products.

On the other hand, the Europe market is expected to register a rapid CAGR during the forecast period due to the rapid rise in manufacturing output across Europe, increasing online sales, and technological progress, resulting in the creation of recyclable materials for protective packaging. In the European region, the e-commerce industry has established itself as a sales channel for a diverse range of products ranging from food and beverages to consumer electronics and home and beauty care products.

Market Dynamics:


Rapid growth in the e-commerce sector

The increasing demand from the e-commerce industry is expected to boost the growth of the protective packaging market during the forecast period. The rapid rise of e-commerce, along with technological advancements in packaging material solutions is positively affecting the growth of the protective packaging market. The changing trend of online shopping is growing demand for protective packaging materials, thus accelerating the market growth. The global protective packing industry is expected to grow as online shopping becomes more popular in both developing and developed countries. The technological innovation to design packaging materials that are reusable or recyclable, sustainable, and environmentally friendly is projected to fuel the market expansion in the coming years.


Stringent government regulations

The implementation of stringent government regulations by various countries is projected to hamper the growth of the market. It is also likely to limit the expansion of the global protective packaging market during the forecast period.


Increasing demand for protective packaging materials from consumer electronics and healthcare industries

The increasing demand for consumer electronics as well as rising smartphone penetration, results in the increased need for protective packaging of these products, as the suppliers intend to deliver the items to consumers without any physical damage. Companies are exporting their goods to other nations as a result of globalization, which increases the demand for protective packaging to safeguard items from harm across long distances. The COVID-19 pandemic increased the demand for pharmaceuticals and other healthcare items significantly. As a result, rising demand for protective packaging materials supported market expansion during the forecast period.

Recent Developments:

  • In August 2020, Sealed Air Company has entered into a collaborative arrangement with Plastic Energy, a market leader in innovative recycling technologies. Plastic Energy Global, the parent business of Plastic Energy, has received an equity investment from Sealed Air.
  • In February 2021, Smurfit Kappa has introduced a new packaging option for their eco-friendly Top Clip product. Top Clip is a paper-based alternative to plastic shrinkwraps for packaging beverage multi-packs. While this packaging approach was created for small businesses and brands, it may be utilized by beverage companies of all sizes.
  • In June 2019, Warburg Pincus, a multinational private equity company, has agreed to acquire Pregis LLC, a developer of protective packaging materials and automated systems, from Stamford, Connecticut-based Olympus Partners.

Key Market Players:

  • Smurfit KAPPA Group
  • Westrock Company
  • Sealed Air Corporation
  • Sonoco Products Company
  • Huhtamaki OYJ
  • DS Smith PLC
  • Pregis LLC
  • Pro-Pac Packaging Limited
  • Storopack Hans Reichenecker Gmbh
  • The DOW Chemical Company
  • Cascades Corporation

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