Superfoods Market Size To Surpass USD 246.6 Bn By 2030

The global superfoods market size accounted for USD 168.89 billion in 2022 and is expected to surpass around USD 246.2 billion by 2030, growing at a CAGR of 4.82% during the forecast period 2022 to 2030.

The increased customer inclination for healthy and nutritious foods is one of the primary factors driving the global superfoods market forward. Furthermore, the global superfoods market is being driven by the growing geriatric population as well as rising healthcare spending. Large-scale produce consumption has long targeted vegetarians and vegans. Furthermore, by increasing awareness of the nutritional worth of meat, non-vegetarians who are more likely to consume non-vegetarian foods may be persuaded to become vegetarians. The expansion of the global superfoods market can be ascribed in part to rising global awareness of health and fitness. Superfoods have been increasingly popular around the world in recent years. These meals assist to keep illnesses at distance by promoting gut health and metabolism.

Superfoods Market Report Scope

Report Highlights

• On the basis of product, the fruits segment holds the largest market share in the global superfoods market. Fruits are high in fiber and contain numerous vitamins and minerals. Fruits also include antioxidants like flavonoids, which are good for your health.
• On the basis of application, the beverages segment holds the largest market share in the global superfoods market. The expanded availability of smoothies and juices, as well as the incorporation of popular superfoods by major market companies, is likely to expand their use across the industry.
• On the basis of distribution channels, the specialty stores segment holds the largest market share in the global superfoods market. A specialty store's key benefit is that it focuses on a single product category. This allows owners and employees to gain expertise and establish a reputation for knowledge and variety in the store's chosen specialty. A specialty store can stock more things in its chosen category, luring clients who might not be able to locate what they're looking for in a conventional store.

Regional Snapshot

North America is the largest segment for the superfoods market in terms of region. The U.S. is dominating the superfoods market in the North American region. The popularity of superfoods is driving up demand. Food companies can now include a qualified health claim on foods containing omega 3 fatty acids that links omega 3 consumption to a lower risk of coronary heart disease, according to the US Food and Drug Administration. In addition, the market for superfoods in North America is rising due to the adoption of novel technologies and increased investments in research & development.

Europe region is the fastest-growing region in the superfoods market. The UK holds the highest market share in the Europe superfoods market. The increasing importance of fiber-fortified food products is ascribed to the expansion of the superfoods sector in Europe. Furthermore, the government is making ongoing attempts to promote the benefits of superfoods.

Market Dynamics

Drivers: Surge in demand for superfoods

The global superfoods market is experiencing a surge in demand. People are spending more money on their bodies as their personal income rises, resulting in a variety of growth prospects during the anticipated period. The number of elderly individuals in a country’s overall population is constantly increasing, resulting in increased global demand over the forecast period. Thus, the surge in demand for superfoods is driving the growth of the global superfoods market.  

Restraints: Lack of awareness among consumers

The people in many regions are not aware about the benefits related to superfoods. Most of the western regions, do not consume superfoods due to a lack of awareness. In addition, the government also does not take enough effort for educating people regarding superfoods. As a result, this factor is restricting the expansion of the global superfoods market. 

Opportunities: The growing trend of health and wellness

Consumers are becoming more aware about their health and well-being and are seeking to improve it through healthy living rather than traditional medicine. The creation of superfoods, which allow products to integrate superfoods ingredients, is a result of greater health awareness combined with customer desire to explore. As a result, the growing trend of health and wellness is supporting the growth of the global superfoods market. 

Challenges: Lack of resources in underdeveloped regions

The underdeveloped regions do not have proper resources for producing superfoods. The land and appropriate climatic conditions are very essential for the production of superfoods. Moreover, government do not have enough funds in this region for the development of the superfoods market. Thus, this factor acts a major challenge for the expansion of the global superfoods market. 

Recent Developments

• Rritual Superfoods Inc. declared the release of their premium brand of functional superfoods in CVS stores, one of the leading pharmacy chains in the U.S., in June 2021. By the end of 2021, it hopes to have 1,500 stores open. 
• KuliKuli, a mission-driven moringa product manufacturer, revealed plans to release a portfolio of nutrient-dense gummies in February 2022. KuliKuliSuper Gummies will debut at Natural Products Expo West, which takes place in California, in March 2022. 

Key Market Players:

• Sunfood Superfoods
• NUA Naturals
• Archer Daniels Midland
• The Green Labs LLP
• Nature’s Superfoods LLP
• Bulk Superfoods
• Creative Nature
• Suncore Foods
• Apax Partners
• Del Monte Pacific Group

Market Segmentation

By Product

• Fruits
• Vegetables
• Grains & Cereals
• Herbs & Roots
• Others

By Application

• Beverages
• Bakery & Confectionary
• Snacks
• Others

By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online Sales Channel

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