U.S. Concierge Medicine Market Size, Share, and Trends: Growth Opportunities, Key Drivers, and Future Outlook

U.S. Concierge Medicine Market Size and Forecast 2024 to 2034

The U.S. concierge medicine market size surpassed USD 6.14 billion in 2024 and is predicted to be worth around USD 11,97 billion by 2034, growing at a CAGR of 6.88% from 2025 to 2034.

U.S. Concierge Medicine Market Key Takeaways

• By application, the others segment dominated the U.S. concierge medicine market with the largest share in 2024.
• By application, the primary care segment is observed sustain as a second largest segment throughout the forecast period.
• By ownership, the group segment held the dominating position in the market in 2024

Role of AI in U.S. Concierge Medicine Market:

Artificial Intelligence (AI) technology is changing the United States concierge medicine market and creating new and smarter, quicker and ultimately more personalized, care. There are many AI tools from IBM Watson Health, for example, in assisting with diagnostics and clinical decision support. Other tools are virtual AI assistants from HealthTap and Gyant for patient interaction on a 24/7 basis. And Zebra Medical Vision is an imaging analytics platform that detects disease earlier with advanced analytics. In terms of back-office work, AI tools such as Olive AI automates scheduling, billing, and managing records to alleviate physicians' burnout. AI is increasingly being used for real-time monitoring via wearables such as FitBit and Apple Health, as well as a more proactive approach to wellness. AI will provide a better concierge care experience.

Market Overview

The concierge medicine market in the U.S. is booming. With the growing desire for personalization and increased patient engagement, concierge medicine, sometimes referred to as boutique or retainer medicine, offers a model that directly connects patients with physicians and is marked by personalized relationship-based care with less wait time and tailored wellness strategies. Concierge medicine delivers care through a membership or a retainer fee. The growing dissatisfaction with traditional healthcare models (especially post-COVID), has market participants, both patients and providers, quickly exploring concierge medicine.

More high-net-worth individuals or aging baby boomers are experiencing growing demand, because of the emphasis on preventative care, convenience, and personalized care delivery. With the emergence of telemedicine and digital health platforms, concierge care has increasingly become more accessible and ultimately attractive to consumers. As regulatory clarity continues to improve and healthcare consumers demand value-based solutions, concierge medicine is expected to continue its explosive growth, and become an increasingly important area within the overall growth of premium healthcare delivery.

Government Initiatives Taken for U.S. Concierge Medicine Market:

The government-initiated changes in the U.S. concierge medicine landscape, and is continuing to deepen, the level of support, as health officials work diligently to find a balance between encouraging innovation from the private sector while protecting the public and assuring compliance with important regulations. At the federal level, congress has introduced bills to provide the framework for concierge style care in public programs (more specifically the sectors of the legislation described as "healthcare owned and operated insomnia"), which may even lead to the possible use of Health Saving Accounts (HSA) for membership fees and concierge care.

U.S. Concierge Medicine Market Growth Factors

• Demand for customization in healthcare: Patients are increasingly reliant on a personalized care plan, length of consultations, and extended access to physicians, this is what concierge medicine involves.
• Disappointment with mainstream healthcare: Long waiting times and rushing through appointments while in a disconnect with their primary care physician is causing patients to seek concierge healthcare.
• Increase in high-net-worth individuals: Lots of wealthy individuals are no longer intimidated by prices and are willing to pay extra fees for a customized preventative and relationship-based approach.
• Growing number of aging baby boomers: Older adults are spending more money in their lives on customization of wellness and chronic disease management which creates demand in the market.
• Continued uptake among physicians: Physicians are seeking concierge practice as a viable alternative to reduce burnout, regain autonomy and improve their work-life balance.
• Development in digital health and telemedicine: Telehealth has broadened the reach of concierge services and increased the demand for excellent on-demand remote care.
• Shift made possible by the COVID-19 pandemic: COVID-19 has revealed gaps in healthcare systems and accelerated consumer interests in long-term preventive care, and a search for individual health.

Market Scope

Market Dynamics

Driver

Rising cases of diabetes in the United States

• As per the National Diabetes Statistics Report of the Centres for Disease Control, the number of cases of diabetes in the United States for the year 2022 was 37.3 million.
• The prediction done by Population Health Metrics states that the cases of diabetes in the United States would reach 39.7 million by 2030.
• The same report prediction stated that the number of cases of geriatric population (age 65+) having diabetes would reach up to 21 million by 2030.

Diabetes requires ongoing management and personalized care. Concierge medicine allows for a more individualized approach to patient care, enabling healthcare providers to tailor treatment plans, monitor patients closely, and provide proactive interventions, all of which are crucial for managing diabetes effectively. Patients with diabetes often require regular check-ups, monitoring of blood sugar levels, and access to healthcare professionals for timely advice. Concierge medicine typically offers extended and convenient access to physicians, ensuring that patients can receive prompt attention and guidance, which is particularly important in chronic conditions like diabetes.

Managing diabetes often involves coordination among various healthcare specialists. Concierge medicine services often provide better care coordination, with physicians closely monitoring patients' health and facilitating communication with other specialists as needed. This comprehensive and coordinated approach can be beneficial for individuals with complex health conditions like diabetes. Thereby, the prevalence of diabetes in the area is observed to act as a major driver for the growth of the U.S. concierge medicine market.

Restraint

Shortage of physicians

According to the CNBC report, approximately one-third of physicians working in the United States are observed to reach their retirement age by 2032. Meanwhile, the Association of American Medical Colleges also states that the country may witness a shortage of 122,000 primary care physicians by 2032.

With an overall shortage of physicians, there may be fewer doctors available to transition into concierge medicine practices. The model of concierge medicine typically involves a smaller patient panel to provide more personalized care, and the shortage may limit the number of physicians willing to adopt this model. Concierge medicine relies on providing a more accessible and personalized healthcare experience.

However, if there is a shortage of concierge physicians, it may lead to challenges in meeting the demand for such services, particularly in areas where the shortage is more acute. This can limit accessibility to concierge medical care for certain patient populations.

Opportunity

Emergence of health and wellness programs

The United States government recently issued a wellness program to promote the well-being of government employees. The newly issued program by the U.S. government aims to reduce the stigma associated with seeking treatment for mental and behavioral health problems. Such health and wellness programs are observed to offer a significant opportunity for the U.S. concierge medicine market.

Health and wellness programs often emphasize a holistic approach to well-being, encompassing not only medical care but also lifestyle factors such as nutrition, fitness, and stress management. Concierge medicine, with its focus on personalized and comprehensive care, aligns well with this holistic perspective. The increasing emphasis on patient-centric care in health and wellness initiatives aligns with the core principles of concierge medicine. The model prioritizes longer appointment times, enhanced physician-patient relationships, and a focus on patient satisfaction, which resonates with individuals seeking a more personalized healthcare experience.

Health and wellness programs often include a range of services beyond traditional medical care, such as nutrition counselling, fitness programs, and stress management. Concierge medicine providers can collaborate with wellness programs to offer a more comprehensive suite of services, providing patients with a one-stop-shop for their health needs.

Application Insights

The other segment dominated the market in 2024, the segment is observed to sustain the position during the forecast period. The others segment includes urology, ophthalmology, neurology, orthopedic surgery and gynaecology. Urology and gynaecology often involve sensitive and personal health issues. Patients may prefer a more personalized and private healthcare experience, which concierge medicine can offer. Patients in concierge medicine practices often enjoy greater access to their healthcare providers. This can be particularly beneficial for conditions that require prompt attention, such as certain urological and gynaecological issues.

In 2024, the primary care segment stood as the second largest segment in the U.S. concierge medicine market. Primary care concierge models allow for the creation of customized healthcare plans tailored to individual patient needs. This personalized approach can contribute to better health outcomes and patient satisfaction. Concierge primary care often includes enhanced accessibility to healthcare services. Patients may have 24/7 access to their primary care physicians through phone, email, or virtual consultations, ensuring timely and convenient healthcare support.

On the other hand, the cardiology segment will witness a significant rate of growth during the forecast period. Cardiovascular diseases are a leading cause of morbidity and mortality in the United States. The high prevalence of heart-related conditions creates a significant demand for specialized and personalized healthcare services, making cardiology a prominent segment within concierge medicine.

• The America Health Association released a report in 2022 stating that there are more than 356,000 out-of-hospital cases of cardiac arrests in the United States annually. The association has also stated that 90% of these cases were fatal.

Concierge medicine emphasizes preventive care and a proactive approach to health management. Cardiology services align well with this approach, as they can offer preventive screenings, lifestyle counselling, and early detection of cardiovascular risk factors.

The pediatric segment is another lucrative segment growing at a robust pace in the U.S. concierge medicine market. Concierge medicine often includes a focus on preventive care and wellness. For pediatric patients, this could mean comprehensive well-child visits, vaccinations, and proactive health monitoring. Parents who prioritize preventive care for their children may find concierge medicine aligns with these values.

Ownership Insights

The group segment held the dominating share of the market in 2024; the segment is expected to sustain its position throughout the forecast period. The regulatory environment, including state-specific healthcare laws in the United States influence the group ownership structures of concierge medicine practices. Group practices often include a diverse range of healthcare professionals with different specialties. This can provide patients with a comprehensive healthcare experience, as they can access a variety of services within the same practice.

Group ownership can provide economies of scale, allowing practices to pool resources and share expenses. This can lead to cost efficiencies in terms of administrative support, marketing, technology, and other operational aspects.

The independent ownership segment is expected to witness growth at a robust pace during the predicted timeframe. Independent ownership allows physicians to have direct relationships with their patients without the interference of large healthcare organizations. This direct connection can contribute to increased patient satisfaction.

Specialty Insights:

Primary care is still the most in-demand specialty in the United States concierge medicine marketplace. Patients want personalized preventive care, their health monitored routinely, and want to see their doctors outside of traditional clinical bureaucracy. Concierge primary care offers these elements and allows for longer appointment times, holistic wellness planning, and enables meaningful connections with patients. It is not uncommon for providers to embrace concierge care to return from insurance-based models to help alleviate the administrative burden of traditional practice and improve work-life balance.
Psychiatry is the fastest-growing specialty in concierge medicine due to the increased conversation about mental health, while simultaneously needing more discreet, consistent, and personalized mental health treatment. Concierge psychiatric care allows for deeper sessions over meaningful lengths of time and flexible scheduling, while incorporating that contemporary work-life balance through options such as telepsychiatry and digital therapy toolkits. As mental well-being takes shape as a national conversation, this specialty is developing momentum as patients seek a private mental health experience and providers aim to provide humans with compassionate, high-touch care.

Country Level Insights:

California:

California is one of the most fluid and matured markets in the U.S. concierge medicine market. California represents the wealthiest population, innovation-driven healthcare systems, and high patient expectations all combined. Urban areas such as Los Angeles, San Francisco, and San Diego are all centers for concierge medicine that combines luxury with modern technology. 

California has shown early and strong adoption of telemedicine, AI-driven diagnostics, and digital health platforms compared to other states, all of which have allowed concierge medical providers to offer 24/7 personalized care, wellness monitoring, and preventive services for both patients and their family members. 
California's residents are usually early adopters of new technologies, and have higher health awareness compared to many other states. This has led to high levels of demand for services such as executive physicals, lifestyle coaching, and other forms of integrative medicine.

The startup culture of California has also produced many digital-first concierge platforms that are focused on busy professionals or entrepreneurs. California continues to shape the future of premium, subscription-based, healthcare delivery in the U.S. as consumers are opting more for convenience, privacy, and more engagement in their health.

New York:

New York is a key contender in the concierge medicine industry in the U.S. Its population density, affluent demographics, and demand for quality patient-driven care continues to fuel concierge medicine's current surge in popularity. For young families and professionals in New York City especially, the high-paced world of city life combined with the traditional healthcare system's long wait times have pushed a large portion of urban dwellers to favor concierge models offering direct access to their physicians, same-day appointments and personalized wellness plans. 
Concierge medicine in New York is particularly flourishing amongst the high-demand job force, busy families and high-salaried executives who are in need of continuous medical care and all the privacy and communication it entails. New York is also fertile ground for digital health and telemedicine innovation, as the underlying technology to enable the delivery of “concierge-like” specialties is built on consumer enhancements over the past decade. 

Massachusetts:

Due to its prominent medical institutions, wealthy inhabitants, and a focus on preventative and personalized care, Massachusetts is a large player in the U.S. concierge medicine market. Significant cities like Boston, with its preeminent hospitals and culture of research and high-quality, have become a significant market for concierge practices offering elite primary and specialty care. 

Additionally, Massachusetts has highly educated and health-conscious residents increasingly embracing the concierge model that offers access to physicians 24/7, longer visits, and personalized wellness plans. An ecosystem of digital health startups and tele-health companies has risen in Massachusetts that allows concierge physicians to augment traditional care through the best technology. 

Many professionals, executives, and older people are now focused on managing their health before it becomes a problem and the dedication to relationship-based, high-touch care continues to expand. By creating a personalized, results-oriented experience, Massachusetts is aligning and redefining concierge medicine to improve health care delivery while incorporating innovation and individualized experiences for patients.

U.S. Concierge Medicine Market Companies

• Priority Physicians, Inc
• Castle Connolly Private Health Partners
• Partner MD
• Concierge Consultants and Cardiology

Recent Developments

• Early January 2025 brought MDVIP to a milestone, partnering with mental health providers to launch a behavioral wellness initiative, seamlessly integrating psychology into concierge care. (Source- https://www.partnermd.com )

• In December 2024, SignatureMD introduced its hybrid concierge offering tailored for rural practices, enabling flexible pricing and practice models.
• In October 2024, Forward Health—a tech-forward concierge provider—secured $100 million in Series D funding to roll out AI-empowered virtual clinics and remote diagnostic tools, signaling a leap forward in high-tech care delivery. (Sources- https://conciergemedicinetoday.net)

Segments Covered in the Report

By Application

• Primary Care
• Cardiology
• Pediatrics
• Psychiatry
• Internal Care
• Others

By Ownership

• Independent
• Group

By Specialty

• Primary Care
• Psychiatry