The U.S. lingerie market size was estimated at USD 17.98 billion in 2025 and is predicted to increase from USD 19.29 billion in 2026 to approximately USD 36.37 billion by 2035, expanding at a CAGR of 7.30% from 2026 to 2035. Due to rising consumer focus on comfort, body positivity, and inclusive sizing, increasing demand for premium sustainable fabrics, and the influence of e-commerce and social media trends, growth is also being driven by higher disposable income and evolving fashion preferences.

U.S. Lingerie Market Statical Scope

The U.S. lingerie market includes the design, production, and sale of intimate apparel such as bras, shape wear, and sleepwear. The market is evolving with changing consumer preferences towards comfort, inclusivity, and body positivity. Growth is supported by rising demand for stylish yet functional products, increasing online retail penetration with greater awareness of sustainable and premium fabrics, making the sector more dynamic and consumer-focused.

U.S. Lingerie Market Share, By Product, 2025 (%)

• Briefs - The segment dominated the market with a 57% share, due to its widespread popularity, comfort, and versatility among consumers, making it the preferred choice in Intimate apparel.
• Bras - The segment accounted for 30% of the total market share, due to strong consumer demand for comfort style, and every day, people are establishing it as one of the most essential categories in the lingerie industry.
• Shapewear - The segment accounted for 10% of the total market share, due to growing popularity among consumers seeking body contouring, enhanced support, and confidence-boosting apparel while remaining a smaller yet significant category within the lingerie industry.
• Others - The segment accounted for 3% of the total market share, encompassing niche lingerie products and specialty items that cater to specific consumer needs, making it a small but noteworthy part of the overall industry.

U.S. Lingerie Market Share, By Distribution Channel, 2025 (%)

• Online - The segment dominated the market with a 68% share, due to the convenience of e-commerce, wider product variety, and personalized shopping experiences, making digital platforms the preferred channel for consumers.
• Offline - The segment accounted for 32% of the total market share, due to consumers who prefer in-store shopping for hands-on experience, personalized service, and immediate product availability, maintaining its relevance alongside the growing online channels.

Top Companies in the U.S. Lingerie Market

• Jockey International Inc.
• Victoria Secret
• Gap Inc.
• HanesBrands Inc.
• Calvin Klein
• ThirdLove
• AEO Inc.
• Wacoal America (Global)
• FULLBEUATY Brands (Cuup)
• Bare Necessities

Segments Covered in the Report

By Product

• Briefs
• Bras
• Shapewear
• Others

By Distribution Channel

• Online
• Offline