The Vietnam nutraceuticals market size surpassed USD 15.56 million in 2025 and is predicted to reach around USD 15.56 million by 2035, registering a CAGR of 10.7% from 2026 to 2035. The rising demand for preventive healthcare, sports nutrition and aging population are driving the market.

Vietnam Nutraceuticals Market Statical Scope

The growth of the nutraceuticals market in Vietnam is significantly driven by an increasing awareness among consumers regarding the health benefits associated with these products. Nutraceuticals are gaining acceptance among a diverse range of age groups due to their rich composition of essential vitamins, minerals, fiber, and protein , thereby catalyzing market expansion.

Supportive government initiatives that promote preventive healthcare, along with Vietnams rich tradition of herbal medicine and natural remedies, foster innovation and product diversification within the nutraceuticals sector. The regulation and registration of nutraceuticals and dietary supplements in Vietnam are overseen by various governmental agencies, primarily the Ministry of Health (MOH) and the Ministry of Agriculture and Rural Development (MARD). These agencies are tasked with ensuring the safety, labeling, and advertising of nutraceutical products to protect consumer interests.

Vietnam Nutraceuticals Market Share, By Product, 2025, (%)

• Dietary supplements- Strong consumer inclination toward preventive healthcare and wellness products, with a 45% share, establishes dietary supplements as the leading product segment.
• Functional foods- The demand for functional food is increasing due to growing demand for fortified and health-enhancing food products, with a 35% share.
• Functional beverages - Rising popularity of health drinks and energy beverages, with a 15% share, the functional beverages segment is expanding.
• Infant formula- Essential for infant nutrition, with a 5% share, driven by rising awareness about early nutrition among parents.

Vietnam Nutraceuticals Market Share, By Distribution Channel, 2025, (%)

• Offline - Strong presence of retail stores, pharmacies, and supermarkets, with a 70% share, establishes offline as the leading distribution channel.
• Online - Quick expansion of e-commerce platforms and growing consumer preference for convenience, with a 30% share, is driving expansion in this segment.

Top Companies in the Vietnam Nutraceuticals Market

• Herbalife Nutrition
• Vinamilk
• Nutifood Nutrition
• Nestlé Vietnam

Segments Covered in the Report

By Product

• Dietary Supplements
  • Tablets
    • Vitamin
    • Multivitamin
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin K
    • Vitamin E
  • Botanicals
  • Minerals
    • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
  • Proteins & Amino Acids
    • Collagen
    • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
  • Capsules
  • Vitamin
  • Multivitamin
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin K
    • Vitamin E
  • Botanicals
  • Minerals
    • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
    • Proteins & Amino Acids
    • Collagen
    • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
  • Soft Gels
    • Vitamin
    • Multivitamin
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin K
    • Vitamin E
  • Botanicals
  • Minerals
    • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
    • Proteins & Amino Acids
    • Collagen
    • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
  • Powders
  • Vitamin
  • Multivitamin
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin K
    • Vitamin E
  • Botanicals
  • Minerals
  • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
    • Proteins & Amino Acids
    • Collagen
    • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
  • Gummies
    • Vitamin
    • Multivitamin
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin K
    • Vitamin E
  • Botanicals
  • Minerals
    • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
  • Proteins & Amino Acids
    • Collagen
    • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
  • Liquid
    • • Vitamin
      • Multivitamin
      • Vitamin A
      • Vitamin B
      • Vitamin C
      • Vitamin D
      • Vitamin K
      • Vitamin E
  • Botanicals
  • Minerals
    • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
  • Proteins & Amino Acids
  • Collagen
  • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
  • Others
    • Vitamin
    • Multivitamin
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Vitamin K
    • Vitamin E
  • Botanicals
  • Minerals
    • Calcium
    • Potassium
    • Magnesium
    • Iron
    • Zinc
    • Others (selenium, chromium, copper)
  • Proteins & Amino Acids
    • Collagen
    • Others
  • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Probiotics
    • Prebiotics & Postbiotics
    • Others
• Functional Food
  • Vegetable and Seed Oil
  • Sweet Biscuits, Snack Bars and Fruit Snacks
  • Dairy
  • Baby Food
  • Breakfast Cereals
  • Others
• Functional Beverages
  • Energy drink
  • Sports drink
  • Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
• Infant Formula

By Application

• Allergy & Intolerance
• Healthy Ageing
• Bone & Joint health
• Cancer Prevention
• Childrens Health
• Cognitive Health
• Diabetes
• Digestive / Gut Health
• Energy & Endurance
• Eye Health
• Heart Health
• Immune System
• Infant Health
• Inflammation
• Maternal Health
• Mens Health
• Nutricosmetics
• Oral care
• Personalized Nutrition
• Post Pregnancy Health
• Sexual Health
• Skin Health
• Sports Nutrition
• Weight Management & Satiety
• Womens Health
• Others

By Distribution Channel

• Offline
  • Supermarkets & Hypermarkets
  • Pharmacies
  • Specialty Stores
  • Practioner
  • Grocery Stores
  • Others
• Online
  • Amazon
  • Other Online Retail Stores