Mental Health Apps Market (By Platform Type: Android, iOS, Others; By Application: Depression and Anxiety Management, Meditation Management, Stress Management, Wellness Management, Others; By Subscription: Monthly subscription, Yearly subscription) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global mental health apps market size was estimated at USD 5.19 billion in 2022 and is expected to hit around USD 26.36 billion by 2032 and increase at a CAGR of 17.7% during the forecast period 2023 to 2032.

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Key Takeaway

• By platform type, the iOS segment hit highest market share of around 47% in 2022. However, the android segment is growing at the fastest rate from 2023 to 2032.
• By application, the depression and anxiety management segment has held market share of around 26%. However, the stress management segment is expected to witness fastest growth over the forecast period.
• North America has held highest revenue share of about 38% in 2022.
• The Asia Pacific region is anticipated to grow at a fastest rate during the forecast period.

Rising market of the mental health app increased digitalisation across the regions with increased demands and new technologies developed for health identification. With increasing benefits from the consumers with improved good output, with better results with self-accessing the health condition. Awareness increased among people regarding mental health apps. With a significant growth in the market with increased developments from the market.

Improving lifestyle and increased urbanization with developing nation with increased connectivity have enhance the market rate of mental health app. Increased connection between high connectivity and the mental health app launched by the numerous sociologists, psychologists, anthropologists and many more medical professionals. Increased internet connectivity with wide usage of applications of mental health app enhance the market value size predominantly. Increased digital addiction in various sectors additionally in mental health app with increased treatments and solutions improved technology increasing the mental health app market to grow.

Impact of covid -19 across the regions with increased rules and regulations imposed by the government due to wide spread of virus led to increase of downloading the mental health apps with increased solutions on mental problems such as anxiety, depression and stress. Increased mental health solutions with easy access through smart phones utilizing the connectivity. The post pandemic situation with increased growth of utilizing mental health app with enhanced benefits with decreased stress, anxiety and controlling the depression and stress management issues digitally. Which propels the market size to fuel the market growth with rising problems due to increasing populations and increased enhance the mental health app during the forecast period.

Mental Health Apps Market Scope

Growth Factors

Mental health app market with increased growth due toan increase in demand from the market for the mental health apps with significant results obtained from the mental health app have enhanced the market growth. With improved benefits such as with increased awareness regarding the mental health app with improved management of stress app, management of anxiety app, and depression management app with the Campaign Against Living Miserably. Which enhances the lifestyle with increased applications with developed technology across the region with good response from the consumers increased the market to grow.

Increased penetration and adoption of new technologies developed with enhanced continuous research and development across the region with increase effectivity, good performance, reduced stress, good response. Which fuels the market of mental health app market to grow during the forecast period. The key market players involved in introducing the new developments and technology in mental health app with increased investment from the market players with increased connectivity with higher speed internet connection for better results with increased acquiring of the smart phones increased digitalization helps to boost the mental health app market to grow during the forecast period. Improved applications of therapies with increased help management, chat over the app, increased behaviour therapy, tracking the individual’s mood, post stress management, increased talking with medical therapist, increased guidance have enhanced the downloading of the mental health apps which enlarges the market growth.

The outbreak of covid-19 largely impacted the positive market growth with increased demands from the consumer for improving the mental health, with increased benefits from the mental health helps with solutions and technologies such as meditation with good response. Increased digitalization with utilization of smart phones with increased connectivity and increased solutions helps to explore the market size with increased revenue share.

Mental Health Apps Market Dynamics

Key Market Drivers

• Rising of virtual therapy - Numerous applications available on internet for treating the mental health condition with increased solutions available over the applications through increased connectivity with rising guidance from the medical professionals through voice calls, messages with the experts providing proper information regarding the health, with training seminars for increasing the market and managing the mental health condition with diseases such as psychoses, schizophrenia, increasing depression among the young individuals, safety plans for suicide propels to drive the mental health app market.
• Rising the stress among the people - Increasing the stress factor among many people due to various problems in the personal life which impact the mental health of the individuals with increased awareness of the mental health and increased solutions on the stress level management, depression and anxiety by using the mental health apps with developed technology and increased solutions for controlling the mental health through smart phones or other gadgets with connectivity of internet. Utilizing of mental health apps by medical experts for consulting patients online monitoring patients’ health with increase solutions extended the market growth of mental health applications.

Key Market Challenges 

• Lack of awareness and less access to the mental health apps - Lack of utilization of smart mobiles phones in some underdeveloped regions and every individual do not use the smart phones and the increased prices of the smart phones with increased developments and technology in smart phones with various features integrated in to the system. Lack of knowledge among the people regarding utilization f the smart phones and the apps can challenge the market to grow of mental health app to a larger extend
• Connectivity Issues - Running the mental health app over the high-speed connectivity on the smart phones with developed programme and technology. lack of connectivity may hamper the market growth of mental health app; issues of internet connectivity could not run the mental health apps can reduce the market growth of mental health app market.
• Availability of various applications - Availability of number of mental health apps over the internet difficult for selecting the good and the bad app. Apps with old traditional therapies developed by the developers with new technology. All the apps introduced are not approved by the Food Drug Administration. Due to numerous options available and applications available may challenge the mental health app market to enhance. 

Key Market Opportunities

• Easy access to the mental health apps - Easy access to the mental health apps rather than searching the medical doctor according to the timings. Utilization of the apps over smart mobiles by easily gaining the information regarding the mental health and finding the traditional therapies available with increased solution over the mental health condition and easy access.
• Cost effective applications - Mental health applications come with the low cost with the premium with increase guidance and solutions from the mental health apps. Increased affordability among the people regarding purchasing of the mental health and enhancing the market of mental health app.
• Tracking the mental health - Increased benefit such as tracking the health information and saving the data securely individual do not have to keep a note of how they were feeling the last week or a month ago. Complete summary available regarding the health information.
• Utilization of anonymously - Some people anonymously using the mental health app. Which they feel better and wellbeing of the health with increased access and developments and comfort and normalize using the applications of mental health apps fuels the market growth high.

Platform Type Insight

Based on platform type, iOS to be the platform having highest market with increased revenue share due to high utilization of iOS from the customer increased adoption. Increasing the market of iOS in mental health care during the forecast period.

Android also to increase the market growth due to increased utilization of android smart phones due to reduced cost of the android smart mobiles in the market have enhance the market of mental health app for easy access of the application over mobiles. Which significantly increase the market of mental health app during the forecast period.

Application Insight

Based on application, the depression and anxiety management segment dominated the market with highest revenue share in 2022. In mental health app with wide application and managing the health conditions utilizing the mental health app increased access anywhere with high connectivity increasing stress due to numerous problems taking place have increased the market with increased revenue share and enhance the demand for the mental health app from the customers due to increased benefits and easy access to the mental health app through connectivity over the smart phones. Management of the stress is largest growing segment in the market with increased stress issues among the people and adopting the solutions easily available and accessible at low cost with developed technology and increased solutions have enhance the market due to these factors which helps to boost the mental health app market with increased demands from the consumers.

Subscription Insight

Increased subscription of the mental health apps with anonymously can get the guidance and easy management of the disorders with easy access of the smart phones through required connectivity. Medical experts provide the proper therapies and solution over the disorder and increased health of the individuals. Subscription is must for the access of mental health app can be available in various packages mostly monthly and yearly and enhance benefits.

Mental Health Apps Market Share, By Region, 2022 (%)

Geography Insight

The North America to be the highest region with enhance market revenue share of about 38% and increase the annual compound growth of mental health market during the forecast period. Due to rapid acceptance of the smart mobiles, increased connectivity, increase research and development in the mental health apps and increased investment from the key market players involved due to rise in response from the individuals to easy access to the app and better performance of the app. Developed by the medical professionals with increased solutions and technology. Asia Pacific region also to rise the market of mental health app due to increased acceptance, mobiles phones, connectivity, developed features enhance the market of mental health app. Other regions include Europe, Middle East and Africa, Latin America and rest of the world.

Recent Developments

• In the year 2022 February, Introduction of Calm regarding acquisition and signing the agreement for acquisition of Ripple Health Group, Company of health care technology with the focus of increasing strength and helping the mental health care. Development of Calm Health Care technology with improved security for utilization.
• In the year 2022 January, Sayana mental health and wellness company from the AI took over by the Headspace Health. Adopting of the company with the focus of increasing strength, better response and understanding, enhancing mood with increased support. 

Mental Health Apps Market Companies

• Silver Cloud Health, Inc
• Happify, Inc
• Urban Massage Ltd
• Youper, Inc
• Flow Neuroscience AB
• Headspace, Inc
• Sanvello Health, Inc
• Mood Mission Pvt Ltd
• Calm.com, Inc
• Talkspace
• Ustwo Fampany ltd
• Aurora health care
• 7 cups of tea
• Addicaid
• NOCD Inc.
• Recovery record, Inc
• Mayo foundation for medical education and research

Segments Covered in the Report

By Platform Type

• Android
• iOS
• Others

By Application

• Depression and Anxiety Management
• Meditation Management
• Stress Management
• Wellness Management
• Others

By Subscription

• Monthly subscription
• Yearly subscription

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)