BASF Introduces Melyra and Inveris Gold to Boost Crop Productivity in India

In July 2026, BASF Agricultural Solutions expanded its crop protection portfolio in India with the launch of Melyra Fungicide and Inveris Gold Insecticide. These two advanced crop protection solutions are designed to help Indian farmers effectively combat crop diseases and insect pests while simultaneously enhancing productivity and supporting sustainable farming practices. By introducing these two innovative products, BASF aims to address the evolving challenges faced by farmers, including increasing pest resistance, disease pressure, and the growing demand for higher crop yields.

Melyra is a next-generation fungicide that is powered by Revysol Active, BASF’s innovative isopropanol azole molecule that provides effective disease management while helping delay the development of fungicide resistance. In addition, the formulation combines Revysol Active with pyraclostrobin, enabling benefits that improve plant vitality, enhance crop performance, and contribute to better overall productivity. The fungicide is suitable for a wide range of crops, including cotton, groundnut, soybean, chili, and tomato.  By delivering both disease protection and improved plant health, Melyra supports farmers in achieving healthier crops and higher yields.

Similarly, Inveris Gold Insecticide features a dual-active formulation that provides broad-spectrum control of piercing and sucking pests commonly affecting vegetable crops. Inveris Gold is recommended for vegetable crops such as chili, tomato, brinjal, cucumber, and okra. The product has been developed to support Integrated Pest Management practices by taking into account the protection of beneficial insects, thereby contributing to more balanced and sustainable pest control strategies.

The introduction of Melyra and Inveris Gold further reinforces BASF’s commitment to delivering innovative crop protection technologies that improve farm productivity while supporting sustainable agriculture. As Indian agriculture continues to face increasing challenges from climate variability, pest outbreaks, and resistance management, BASF’s latest offerings provide farmers with advanced solutions that combine effective crop protection, improved plant health, and responsible farming practices. With the help of continued investment in agricultural innovation, BASF aims to help farmers achieve higher yields, better crop quality, and long-term sustainability across India’s diverse farming landscape.

Impact on the Chemicals Market

Crop protection chemicals are substances that are designed to protect crops from a wide range of potential threats, including pests, diseases, and weeds. They are essential tools for farmers, as they help to improve yields, ensure crop quality, and maintain consistency in production.

The deployment of Crop Protection Chemicals (CPCs), including herbicides, insecticides, and fungicides, has played a crucial role in boosting agricultural productivity by combating various pests and diseases. This advancement has also contributed to a substantial decrease in greenhouse gas emissions, highlighting an environmental benefit that is parallel to agricultural efficiency. Recent reports indicate that non-target species, including pollinators and other beneficial insects, can be adversely affected by pesticide use, leading to a reduction in biodiversity.   Furthermore, the persistence of these chemicals in ecosystems can lead to bioaccumulation and biomagnification, exacerbating their effects up the food chain.

Impact on the Insecticides Market

The global insecticides market size was calculated at USD 22.38 billion in 2025 and is predicted to increase from USD 22.38 billion in 2026 to approximately USD 36.43 billion by 2035, expanding at a CAGR of 5.56% from 2025 to 2035.

According to Precedence Research, crop protection products are widely used in modern agriculture to increase crop yield by shielding plants from damaging pests and weeds. Agricultural productivity has also increased considerably, providing food security for the increasing population. One of the key reasons for increasing agricultural output in some economies is high pesticide usage. Plant diseases and pests are more likely to appear and spread owing to climatic changes. Crop productivity is impacted by crop vulnerability to various diseases and pests, which are increased by climate change. As a result, any change in the climate causes farming practices to diverge, which lowers production, and this, in turn, is expected to increase the demand for pesticides.

Stringent global laws and many people choosing organic food mean that fungicides and pesticides are gaining momentum. There is an increase in the number of farmers deciding to use natural chemicals to control pests. Since these sprays are not harmful to helpful insect populations, more eco-friendly and can be decomposed. Companies are responding to the demand by introducing new and more effective insecticides.

Impact on the Crop Protection Chemicals Market

The global crop protection chemicals market size is valued at USD 81.25 billion in 2025 and is predicted to increase from USD 85.80 billion in 2026 to approximately USD 138.28 billion by 2035, expanding at a CAGR of 5.46% from 2025 to 2035.

According to Precedence Research, due to environmental concerns and the potential to prevent insecticide development in biological environments, the key market players in the crop protection chemicals market are boostig up manufacturing of biopesticides.

• Herbicides: These chemicals are used to control the growth of weeds, which compete with crops for vital resources like water, nutrients, and sunlight. By selectively targeting and eliminating weeds, herbicides help to maximize the growth potential of the desired crop.
• Insecticides: Insecticides are designed to manage and eradicate insect pests that can damage crops. These chemicals can be selective, targeting specific insects, or broad-spectrum, affecting a wide range of insects. They play a critical role in preventing crop loss due to insect infestations.
• Fungicides: Fungi and fungal infections can wreak havoc on crops, and fungicides are used to combat this threat. These Crop Protection Chemicals prevent, control, or eradicate fungal diseases, ensuring the health and viability of crop plants.

The industry is shifting toward sustainable practices, with high demand for bio-based and eco-friendly solutions like biopesticides, green solvents, and low-residue formulations. Major companies are investing in R&D and collaborations in order to align with Integrated Pest Management (IPM) strategies. Leading players are expanding their presence in high-growth regions, particularly in Asia-Pacific and Latin America, by establishing local production facilities and distribution networks. Private equity and venture capital firms are actively investing in the sector, drawn by the potential for high returns, the significance of food security, and alignment with ESG factors. Large corporations are also making strategic investments in biological and advanced technology solutions.

About BASF 

BASF SE, originally named Badische Anilin and Soda-Fabrik, was founded in 1865 by Friedrich Engelhorn in Mannheim, Germany, to produce chemicals for dye manufacturing, including aniline, soda, and acids. The company relocated its plant to Ludwigshafen due to environmental concerns in Mannheim. It is a leading global chemical company with a long history of innovation, a strong commitment to sustainability, and a broad international footprint. Its operations span across multiple industries, and it continues to invest in research, digitalization, and green technologies to support both business growth and environmental responsibility.