The global plant-based food market size was reached at USD 42.86 billion in 2023 and it is expanding by around USD 87.12 billion by 2032, growing at a CAGR of 8.2% from 2023 to 2032.
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The Europe plant-based food market size was valued at USD 19.25 billion in 2023 and is expected to reach USD 38.81 billion by 2032, growing at a CAGR of 8.10% from 2023 to 2032.
On the basis of geography, the plant-based food market has been expected to experience the majority of the market share and market growth from Europe during the forecast period. Europe is the most lucrative plant-based seafood market region, holding the highest growth potential. Europe represents the most profitable plant-based foods market region, with the most potential for expansion.
According to the European Union (Europa.eu), sales of plant-based meat and seafood substitutes have increased dramatically in Europe over the last two years, with Germany leading the way with a 226% increase, trailed by Austria with an 82% increase.
In the last two years, plant-based meat and seafood sales in Romania increased by 154%, whereas sales in France increased by 100%. Germany was the top consumer of plant-based seafood in 2021, accounting for 14.6% of the market, followed by the United Kingdom (11.0%) and France (9.8%).
Plant-based foods are dairy-free or meat-free foods developed or prepared from plant-based sources. Meat alternatives are goods that taste, smell, and look like genuine meat yet are healthy than meat. They are typically made up of materials like soy, wheat, peas, and others. Plant-based foods are packed with protein, minerals, and nutrients, and their popularity is expanding rapidly.
Due to its high levels of nutrients and environmentally friendly character, the plant-based meal industry is expected to rise steadily in the future years. Recognizing the rising acceptability of plant-based meals and food, several firms are producing plant-based food items with clean-label and plant-based components. However, the rising expense of plant-based meals is likely to stifle expansion, particularly in nations with low consumer per capita income.
The significant factors which are leading to the growth of the plant-based food market are the increase of vegan and vegetarian populations interested in eating clean labeling products and food products that are made from plant sources. An increase in lactose intolerance in the global population is another factor that will contribute to the growth of the market.
The various advantage of the use of plant-based food for individuals is pushing the demand of the plant-based food market.
| Report Coverage | Details |
| Market Size in 2023 | USD 42.86 Billion |
| Market Size by 2032 | USD 87.12 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 8.2% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | By Product Type, By Source, By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
Key Market Drivers
The rise in the vegan population: A vegan is someone who does not consume any food products that are derived from an animal source. With growing awareness of animal cruelty, veganism has grown as a movement. This trend has resulted in a rise in the amount of money that individuals are ready to spend on vegan items.
According to a vegan society-commissioned report, the number of vegans in the UK doubled between 2014 and 2018. Vegans made up around 1.16% of the population in 2019, and veganism was introduced in the UK. The surge in the vegan population has increased interest in plant-based foods.
According to a poll commissioned by the UK government, the majority of vegans in the country are relatively new to the lifestyle, with 63% having begun in the previous five years. Furthermore, the vast majority of British vegans (81%) migrated to vegetarianism, many of whom have been eliminating meat from their daily meals.
Increase in lactose-intolerant population: Lactose intolerance is characterized by a reduced capacity to digest lactose. Lactose intolerance in adults is caused by the decrease in the function of the LCT gene, which implies that people may have increased difficulty in digesting lactose as they advance in age.
According to National Centre for Biotechnology Information (NCBI), lactose intolerance affects around 65% of the adult human population. It causes bloating, nausea, vomiting, and diarrhoea prompting to seek lactose-free plant-based foods in the market. The rise in the number of lactose-intolerant people throughout the globe has consequently contributed towards the growth of plant-based foods.
Increase in per capita disposable income: Global per capita has witnessed a strong growth rate over the past few years, particularly in emerging nations. An increase in urbanization, growth in population, and surge in the rate of female participation in the labor force in many developing and developed markets has encouraged the adoption of convenience-oriented lifestyles, making plant-based foods more desirable.
The increase in the middle-class population and rise in personal disposable income is having a positive impact on the plant-based food market. The lifestyle of people in recent years have been improved to an extent and have been changed drastically in countries like India and China. The growth in the middle-class population has been expected to surge the demand for the plant-based food market in the upcoming years.
Key Market Challenges
High prices of plant-based foods impede market growth: Since plant-based goods are intended to be used for a longer period of time, they require specific care at every step of production. Advanced processes are necessary for these items during phases such as manufacture, packaging, and distribution. Its whole procedure needs experienced supervision and contemporary equipment. These items are expensive because of the complex procedures involved and the high level of oversight required.
According to the Good Food Institute, those who buy plant-based foods have a greater basket ring, spending 61% more than the typical shopper, and 37% of plant-based meat purchaser households make more than $100,000 each year. Because of the high pricing of the items, it is expensive for the populace to purchase plant-based seafood products, which can stifle market growth.
The inability of plant-based seafood to mimic original seafood taste: Plant-based seafood is unable to mimic the taste of original seafood which restrains the growth of the market. According to the report of the good food Institute, 27% of people don’t use plant-based meat substitutes just because they don’t like the taste, whereas 73% of consumers agree that plant-based meat should mimic the taste of meat. Manufacturers are innovating to make plant-based seafood taste similar to original seafood which may help in overcoming this restrain.
Key Market Opportunities
To make most of the opportunity’s vendors are advised to focus on growth prospects in the fastest-growing segments while being rigid in the slow growing segment.
On the basis of product type, plant-based food is segmented into dairy alternatives, meat alternatives, seafood alternatives, baked goods and confectionery, RTD beverages, RTE meals, and others. The dairy alternatives category will represent the majority share of the plant-based food industry.
The growing lactose-intolerant population, growing moral considerations among consumers about animal exploitation in current dairy farming techniques, and the nutritive value given by plant-based dairy products all contribute to this segment's substantial market share.
On the basis of source, plant-based food is segmented into soy, wheat, peas, canola, lentil, and others. The soy category will represent the majority share of the plant-based food industry.
The cardiovascular benefits of soy-based alternative seafood are fuelling the demand for plant-based seafood among the adult and geriatric populations.
On the basis of distribution channel, the HoReCa category will represent the majority share of the plant-based food industry. The growth of this segment is attributable to rapid urbanization, rising disposable income, and growing penetration of hotels, restaurants, and cafes across the globe.
The Asia-Pacific is anticipated to provide lucrative growth opportunities for the HoReCa segment. Nations such as India, China, and Indonesia are still developing and hotels and restaurants have a lot of scope to serve the huge population of these developing nations.
Danone announced the new dairy & plants mix infant formula on July 5th, 2022, to satisfy parents' demand for the correct dietary alternatives for a vegetarian, flexible, and plant-based diet while meeting their baby's unique nutritional needs. Danone has retained dominance in 50 decades of scientific breast milk research and plant-based foods and has produced this innovative dairy and plant-based infant formula formulation via well-known brands such as Alpro and Silk.
Nestle introduced plant-based minced, ground meat and an upgraded version of the fantastic burger, in various European nations like Germany, Norway, Austria, and Sweden in August 2019.
On September 8, 2020, India created vegan food safety guidelines, including the creation of a new emblem to identify vegan food packs and proper registration for vegan food makers. The proposed Food Safety and Standards (Vegan Food) Regulations 2021 were developed by the Food Safety and Standards Authority of India (FSSAI).
For the very first time in India, the proposed laws identified vegan food and provided safety restrictions and labeling criteria to identify vegan food items.
Segments Covered in the Report
By Product Type
By Source
By Distribution Channel
By Geography
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