List of Contents

Baby Oral Care Market Growth To Garner At 2.3% From 2023 To 2032

The global baby oral care market size is expected to surpass around USD 1.62 billion by 2032, poised to garner at a CAGR of 2.3% over the forecast period from 2023 to 2032.

In toddlers as well as in infants, the cases of oral decay have grown due to which the need for oral care in babies has grown significantly. The disposable income of the parents has also increased, and the lifestyle has also changed due to which the market is expected to see significant growth in the coming years. General awareness about oral hygiene in childhood will also lead to an increased number of purchases of various products used in oral hygiene. 

Digitization and the use of e-commerce platforms will also play an instrumental role in the growth of the market. Market growth will be amplified due to the awareness of oral hygiene in various nations across the globe. Professional dentists are also engaged in picking up awareness drives which play an important role in creating more demand for these products. Innovative products are launched for the protection of teeth through the use of flavored toothpaste and soft brushes. Parents are extremely concerned about the babies and the growing awareness will create more demand for these products.

Report Highlights

Maximum revenue will be generated through the toothbrush segment in the coming years due to a constant demand for toothbrushes for babies which come in different formats and different types of dresses. Innovation in this product leads to the launch of various products that are extremely suitable for small children and babies.

The toothpaste segment will also generate a significant amount of revenue in the coming years due to the availability of various flavors and the use of organic raw materials. Maximum consumption of these oral care products for babies is in the home segment as a large number of products are purchased by parents in order to take care of their babies. The disposable income of the parents has grown in the developing nations as well, due to which the number of purchases made have grown tremendously. Digitization has been instrumental in increasing the sales of baby oral care products through online platforms.

The facility of getting the products delivered on the same day as they are being ordered will also lead to an increased number of sales through online platforms. The availability of a variety of products of various brands in hypermarkets and supermarkets will also increase the sales of these products in the coming years.

Baby Oral Care Market Report Scope

Report Coverage Details
Market Size in 2023 USD 1.31 Billion
Projected Forecast Value in 2032 USD 1.62 Billion
Growth Rate 2.3% from 2023 to 2032
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 To 2032
Segments Covered By Product, By Application and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Regional Snapshots

The Asia Pacific region has shown significant growth in recent times due to an increase in the disposable income of the parents and an increase in the amount of awareness associated with the oral hygiene of the babies. Higher disposable income has led to increased purchase of premium products for the oral hygiene of babies. Online and offline campaigns conducted by various non-governmental organizations also play a significant role in increasing the sales of such products in the Asia Pacific region.

Constant research and development in the field has led to the launch of innovative products through the use of organic materials which have zero use of chemicals. North American region will also show a significant growth in the coming years as the disposable income of the people has increased and the awareness about the availability of various products has also increased. 

Market Dynamics


Maintaining a healthy tongue, teeth, and gums requires good oral care or dental care. An increase in the number of cases of tooth decay, bad breath and cold sores has led to an increased demand for oral care products. Many prominent companies across the globe are constantly engaged in investment amounts for research and development purposes in order to introduce innovative products that will help in meeting the demand of the varied population. 

Many promotional offers are offered in the market as a marketing strategy in order to increase the sales of such products. Technological advancements and increased knowledge of consumers will also lead to an increased demand for such products. 

Oral care products that have a preventive nature will also have a greater demand in the coming times. The disposable income of the parents has increased due to which the demand for baby care products has also grown significantly.


The unavailability of affordable products in various economies especially the developing nations of the world will hamper the growth of the market even though various organizations are constantly focusing on awareness campaigns through offline and online modes there is still less awareness regarding oral hygiene in the developing nations of the world.

The amount of money spent on oral hygiene in underdeveloped nations and the developing nation of the world is less. All of these factors are restraints in the growth of the market.


Prominent market players are constantly engaged in making investments to launch innovative products in the market through the research and development processes. The introduction of the brushes that make use of bamboo and a variety of brushes in the form of soft bristles and silicon bristles will lead to the growth of the market and provide good opportunities in the long run. The availability of various flavors and toothpaste and the use of natural fruits in their manufacturing will also provide opportunities for market growth.


The cases of hemorrhage with the use of brush for babies can't be denied and this happens to be your major risk in the children due to which the market growth will be hampered. Organic products which are launched in the market for the oral care of babies are expensive as compared to the other products in the market. There are strict regulations associated with the development of baby care products due to which the market growth will be hampered.

Recent Developments

  • Celebrity marketing happens to be one of the marketing strategies used by the leading market players to attract potential consumers and one such collaboration was formed in the year 2019 by Colgate with a YouTube star.

Major Key Players:

  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Church & Dwight Co. Inc.
  • Unilever
  • Proctor & Gamble
  • Pigeon Corporation
  • Anchor Group
  • Oriflame
  • Amway
  • Dr. Fresh
  • Chattem
  • Dabur
  • Splat Baby

Market Segmentation:

By Product

  • Toothpaste
  • Toothbrush
  • Denture Products
  • Mouthwash
  • Others

By Application 

  • Home
  • Dentistry

By Distribution Channel 

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Retailers
  • Others

Buy this Research Report@

You can place an order or ask any questions, please feel free to contact at| +1 9197 992 333