Energy Ingredients Market Rising Rapidly Due to Health Consciousness and Energy-boosting Items

Published Date : 05 Apr 2023

The energy ingredients market growth is driven by the rising health consciousness and the use of energy-boosting items. The energy ingredients market size will be around USD 42.34 by 2032 from accounted for USD 21.94 in 2022 and is poised to grow at a CAGR of 6.79% between 2023 and 2032.

Market Overview:

The term "energy ingredient" refers to the significant demand for foods prepared with protein ingredients, such as margarine, cold cuts, baked goods, spreads, yogurt, and milk sausages.  In September 2022, an article from Informa Markets, which connects buyers and sellers, said that 37% of consumer snacks on bars are created from proteins. The growth is being driven by an increase in consumption of these items among seniors and health-conscious consumers. Boosting both physical and mental wellness is promoted by energy components.

The usage of energy drinks by young adults in France climbed consistently from % to % in January 2021, according to a report in molecular diversity preservation international (MDPI).  Moreover, the market would rise faster than expected throughout the projected period due to the increased popularity of products with a variety of benefits for cognitive health.  Moreover, rising consumer demand for snacks with lots of fiber, less processing, and components that provide energy will be positive for the market's expansion.

The largest category in 2022 was caffeine, and it is expected that it will continue to be the largest throughout the anticipated period. Healthy beverage consumption has significantly increased year over year, especially when it comes to caffeinated energy and sports drinks. The food sector is changing as a result of rising consumer health concerns. Consumers are not only more likely to prefer healthier meals but also more willing than ever to pay for a non-GMO food product without artificial components.

Energy Ingredients Market Report Scope:

Report Coverage Details
Market Size in 2022 USD 21.94 Billion
Projected Forecast Value in 2032 USD 42.34 Billion
Growth Rate 6.79% from 2023 to 2032
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
By Product
  • Creatine
  • Ginseng
  • Caffeine
  • Taurine
  • Others
By Application
  • Supplements
  • Food
  • Beverage
  • Others
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Report Highlight:

  • By Product, Caffeine was the market segment with the largest market share in 2022, and it was predicted that this dominance would last the entire time frame. Caffeine is a common ingredient in energy supplements because it can increase energy while consuming fewer calories. Due to its capacity to boost energy while reducing calorie intake, caffeine is widely used as an energy supplement. Furthermore, caffeine activates the sympathetic nervous system, enhancing feelings of satiety and quickening the process by which fat cells are transformed into energy.
  • the creatine segment is anticipated to develop at the quickest rate during the forecast period. Due to consumers' varied conceptions of nutrition, nutrients like protein and creatine are popular. As they search for stimulating food and drink products, consumers are embracing a larger array of ingredients and product styles. Key market companies are launching items to meet the supply side's demands in response to rising consumer demand for these goods.
  • By Application, The beverage industry held the largest market share in 2022. The increasing acceptance of energy drinks, which deliver quick energy while stimulating the body and mind, will broaden the segment's audience. As a result, major producers are introducing beverages with caffeine as their primary component to enhance consumer health.
  • Over the forecast period, a CAGR of xx% is predicted for the supplement category. As more supplements containing ingredients like caffeine and taurine are introduced to the market, market companies will have more options to innovate existing products with specific energy-based components. According to William Reed Ltd., about 80% of people take energy-based dietary supplements like riboflavin, niacin, and thiamine.

Regional Insight:

Asia Pacific generated the most revenue in the global energy ingredients market in 2022. The main factors influencing the market are the availability of alternatives to conventional supplements and a contemporary lifestyle that necessitates the consumption of caffeinated beverages.  Two trends are principally responsible for the market's growth: the need for alternatives to traditional supplements and a contemporary way of life that calls for the consumption of caffeinated beverages.  For instance, in order to cater to consumers who are health-conscious, Heineken Asia Pacific Beverages entered the market for energy drinks in February 2021, utilizing natural ingredients like caffeine.

On the other hand, Europe is experiencing spectacular CAGR growth during the forecast period. The growing use of "nutrition declarations" on product packaging or labels will draw potential customers to these ingredients in the upcoming years. For instance, in May 2022, Prinova Europe unveiled enduracarb, a highly pure trehalose component for enhancing athletic endurance. The double-sugar, slow-acting ingredient is designed to provide sustained muscle power. Additionally, the market will grow as a result of benefits like improved cognitive function, better focus, and quicker reaction times, which are primarily caused by caffeine.

Market Dynamics:


Consumers' preference for beverages with less sugar or no added sugar

Customers are becoming more aware of the value of a balanced diet and an active lifestyle as a result of the increased prevalence of diabetes. Consumers added sugar-free ingredients in their meals to reduce their calories and be fit and healthy. In their drinks, consumers favor stevia and other natural sweeteners. Corporations like Coca-Cola and PepsiCo Inc. have made commitments to cut back on sugar and eliminate artificial ingredients from their products.


The risks of incorporating potentially dangerous components

Consumers are concerned about the possibility that products may contain ingredients like heavy metals, prohibited colors and additives, drug residues, industrial chemicals, and hidden allergies.  The health risks associated with consuming these residues could stunt the growth of non-alcoholic beverages. These drinks are a problem for diabetics because they include ingredients that increase insulin levels, such as sugar, caffeine, taurine, and others also increase the cholesterol level which effect the heart and causes heart attack.


Energy drink demand is driven by the athletic sector

Sports participation is one way youth can fulfill their daily requirement to engage in at least 60 minutes of moderate-to-vigorous physical activity. Playing sports can help kids learn the relationship between effort and success, which may improve their chances for success in school as well as their social, economic, and physical well-being. Energy drinks are ingested to boost energy, and over the past ten years, adolescents and athletes have consumed more energy drinks (like those containing caffeine and taurine) to improve their cognitive function and academic and athletic performance.


High intake of sugar 

Typically, an energy drink contains 25–39 grams of sugar per serving. Increased sugar consumption has been connected to anxiety, sleep problems, dental problems, obesity, and diabetes.

Energy drinks may be advantageous for working out because of their high vitamin B content, but if you just drink them while lounging on the couch; they may have the opposite effect. The high sugar and calorie content of these foods could slowly creep up on your body and result in unintended weight gain if you're not careful.

Recent Development:

  • May 2022, Nexba introduced Natural Energy, the first caffeinated- and sugar-free energy beverage with prebiotics in the United Kingdom.
  • April 2021, PepsiCo launched the Rockstar Energy beverage with hemp seed extract. The product also contains caffeine, guarana, and taurine.

Major Key Players::

  • Spectrum Chemical Mfg. Corp.
  • RFI Ingredients
  • Orkla
  • Korea Ginseng Corporation
  • Naturalin Bio-Resources Co., Ltd.
  • Applied Food Sciences, Inc. (AFS)
  • Changsha Huir Biological-Tech Co., Ltd.
  • Sinochem Pharmaceutical Co., Ltd.
  • Aarti Industries Ltd.

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