July 2022
19 Sep 2024
The global natural food color market was evaluated USD 1.45 billion in 2023 and is anticipated to attain around USD 3.22 billion by 2033, poised to grow at a CAGR of 8.31% during the forecast period. The rise in demand for the natural food color is due to the increasing emphasis by many food and beverages companies to enhance the overall appearance of food products and its vibrant and visually captivating products which more likely contribute to the market’s growth.
Natural food colors are pigments that come from various sources like vegetables, plants, fruits and minerals, which are used food and beverage companies to enhance their food products and drinks. Some of these colors are also derived from the insects or algae. The rising awareness and shift towards the natural food colors over the synthetic food colors is basically due to its less harmful effects on environment and minimizes health risk.
For example, some of the food colors like red, blue and violet are extracted from a substance called anthocyanins that is found in food products of red cabbage, raspberries and beets. As these natural food colors are considered safer and healthy making it more appealing for the consumers that creates a huge demand for the manufacturing of food colors with developing new products and advanced technology that could meet the needs.
Rising Consciousness and Environmental Concerns Boost the Market Growth
People’s shift and consciousness towards the use of natural food colors as the synthetic colors are chemical based posses’ health risk leading to allergies, acidity and serious health conditions that creates opportunity for the naturally extracted colors from plants, vegetables minimizing the health risk. Moreover, much research conducted on the natural food colors reports that these colors contain antioxidants that are beneficial for the health.
Moreover, the rising shift towards the use of sustainable products is increasing the demand for the adoption of the natural food colors. This process involves the extraction of the natural colors from the biodegradable sources that are environment friendly which creates a market for the investment and support of the government and private organizations.
Low Stability of the natural food colors hinders the growth of the market
The natural food colors are quite unstable when handling, processing or storing as compared to the synthetic food colors as its stability changes according to the changing atmospheric conditions, change in pH, temperature. These colors start decolorizing which does not make the food products more appealing to the consumers. These factors impact the natural food color market while acting as a restraint. Due to which many manufacturer companies use synthetic colors to give a vibrant look for the food or beverages at a low cost.
The extraction of the natural colors is expensive as it is sourced from the scarcely raw or expensive raw materials which require sophisticated processing and high cost. Due to these factors many manufacturers tend towards the use of synthetic food colors due to its easy availability and less cost.
Europe dominated the natural food color market in 2023 as the shift towards the use of natural and sustainable products that drives natural food color market and the rising awareness among the consumers regarding health and the food products that they consume also contribute to the growth of the region. Consumers seek for the products that are labeled with “no additives or preservatives”, “GMO free”, “all-natural” that assure the quality of the food they use.
Moreover, many key market players are using various techniques like extracting the natural food colors from plants, vegetables that boost the market for the use of natural food color in region. Also, governments are taking initiatives by providing opportunities for new market players to contribute to the fields of natural food colors.
Asia-Pacific is expected to grow at the fastest rate in the coming years as the rising urbanization in the countries like China, India and also the rising health awareness and the need for the clean labeled packed products is rising. Also the countries like Japan are investing and focusing more on the use of sustainable products that creates an opportunity for the new market players.
Recent Developments in Natural Food Colors Market by Phytolon
| Company name | Phytolon |
| Headquarter | Israel |
| Recent development | Phytolon in partnership with Ginkgo Bioworks have successfully achieved first milestone to produce vibrant natural food colors through two producing strains and aims to bring the full color palette. |
Recent Development in Natural Food Colors Market by ROHA Group
| Company Name | ROHA Group |
| Headquarter | India |
| ROHA launches it Natracol Ultra Cran Red as a replacement to carmine which is used various dairy products to produce vibrant shades of red from light pink to orange to red. |
Advancements made in the food colors like innovative and vibrant color shades, colors for sensory impacts, floral colors create opportunity for the natural food color market. Moreover, the increasing demand by consumers for added pulses and grains leads for innovative products. Also, the rising health awareness and environment concerns create a topic of interest among people creating a market for the sustainable products. In addition, many organizations are investing in developing alternatives for the chemical-based colors that leads to a significant growth. Technological advancements also play an important role as it helps in time-consuming process and manufacturing procedures.
| Report Attribute | Key Statistics |
| Market Revenue in 2024 | USD 1.57 Billion |
| Market Revenue by 2033 | USD 3.22 Billion |
| CAGR | 8.31% |
| Quantitative Units | Revenue in USD million/billion, Volume in units |
| Largest Market | Europe |
| Base Year | 2023 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Market Segmentation
By Ingredient
By Application
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