Personal Care Packaging Market To Attain Revenue USD 61.79 Bn By 2032

Published Date : 02 Oct 2023

The global personal care packaging market revenue was evaluated at USD 34.7 billion in 2022 and is expected to attain around USD 61.79 billion by 2032, growing at a CAGR of 5.95% from 2023 to 2032.

Personal Care Packaging Market Size and Growth Rate From 2023 To 2032

The rising disposable income in urban areas has boosted the consumption of personal care products, the factor is expected to continue the growth of personal care packaging market.

Market Overview:

Personal care packaging refers to the solutions used to store and protect personal care products such as shampoo, conditioner, lotion, and other cosmetic items. These packaging materials can be made from various materials such as plastic, glass, metal, or paperboard. The packaging is designed to keep the product fresh, prevent contamination, and make it easy for consumers to use and transport the product. Personal care packaging can come in different shapes and sizes, such as bottles, jars, tubes, and sprays.

Additionally, personal care packaging may have features like pumps, droppers, or applicators to help consumers dispense the product more easily. The personal care packaging market is highly competitive, with numerous players offering a variety of packaging solutions to meet the diverse needs of consumers. Companies are focusing on developing sustainable and eco-friendly packaging solutions to meet the growing demand for environmentally friendly products.

The personal care packaging market is a growing industry as the demand for personal care products continues to rise globally. The market is driven by factors such as increasing disposable income, changing lifestyles, and growing awareness about personal hygiene and grooming. Moreover, consumers are becoming more conscious of sustainability and eco-friendliness, which is leading to the development of eco-friendly packaging solutions.

Regional Snapshot:

Asia Pacific held the dominating market share in 2022, and the region is expected to maintain its dominance throughout the projected timeframe. China and India are the key markets in the region, driven by the high population and growing urbanization. The personal care packaging market in China is one of the largest in the world and is expected to witness significant growth in the coming years. The easy availability of raw materials with plentiful technologies for packaging solutions has supported the market’s growth in China.

The market in Asia Pacific is highly competitive, with numerous players offering a variety of packaging solutions to meet the diverse needs of consumers. Key players in the Asia Pacific personal care packaging market include Amcor Limited, Berry Global Inc., Gerresheimer AG, AptarGroup Inc., and Albea Group.

The personal care packaging market in North America is growing at a significant rate. North American personal care packaging market is expected to continue growing, driven by factors such as increasing consumer demand, changing consumer preferences, and the development of sustainable packaging solutions.

Europe is predicted to remain the most attractive market for personal care packaging. European consumers are becoming increasingly aware of environmental issues and demanding more sustainable packaging solutions. This has led to a growing trend toward the use of biodegradable, compostable, and recyclable materials in personal care packaging.

Personal Care Packaging Market Report Scope:

Report Coverage Details
Market Revenue in 2023 USD 36.76 Billion
Projected Forecast Revenue by 2032 USD 61.79 Billion
Growth Rate from 2023 to 2032 CAGR of 5.95%
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Report Highlights:

  • By packaging type, the bottles segment is expected to continue its dominance during the forecast period owing to the rising high consumption of hair and shower personal care products. The bottles segment is witnessing a significant increase due to an enormous demand for travel-friendly bottle packaging for personal care products. The rising demand for compact-sized cosmetic products will continue the growth of the tubes segment in the upcoming years. Moreover, the increasing consumer preferences towards aesthetic packaging will supplement the development of the jars segment during the forecast period.  
  • By product type, the rigid plastic segment of personal care packaging will continue to grow at a significant rate due to the strength and durability offered by the material. The product protection provided by rigid plastic material has been increasing its consumption in the personal care packaging market across the globe. On the other hand, the flexible segment is expected to witness a noticeable increase during the forecast period owing to the sustainability and cost-effectiveness of flexible packaging of personal care products.  
  • By application, the skin care segment dominated the market in 2022. The demand for skin care products is growing rapidly, driven by factors such as changing lifestyles, increasing skin health awareness, and the rising popularity of natural and organic products; this has boosted the demand for sustainable packaging of skin care products. Innovation in skin care product packaging is another factor supporting the segment’s growth. On the other hand, the bath and shower segment is expected to register the fastest growth during the forecast period. Consumer preferences towards eco-friendly packaging are supporting the segment’s growth. Consumers are increasingly seeking natural, organic, and sustainable bath and shower products, which require eco-friendly and recyclable packaging. Moreover, the cosmetics segment of application is anticipated to be the most lucrative segment of the market due to the rising consumption of cosmetics products across the globe.

Market Dynamics:


Rising popularity of personal care products

As the personal care industry continues to grow, there is an increasing demand for packaging solutions that can protect and preserve these products. Personal care products can be sensitive to external factors such as light, moisture, and air and require specialized packaging solutions to maintain their quality and effectiveness. Packaging is essential to branding and marketing in the personal care industry. As the market becomes more crowded and competitive, companies increasingly use packaging to differentiate their products and create a unique brand identity. Overall, the growing popularity of personal care products drives demand for innovative and specialized packaging solutions while meeting consumer preferences and environmental concerns. Companies that are able to respond to these trends and innovate in the industry are likely to have a competitive advantage in the market.


Sustainability challenges

Increasingly, consumers are demanding more eco-friendly packaging options that are biodegradable or recyclable. Companies that fail to adopt sustainable packaging solutions risk losing market share to their competitors. Developing and implementing sustainable packaging solutions can be expensive, and these costs are often passed on to consumers. There is limited availability of sustainable materials for personal care packaging, and this can make it difficult for companies to find alternative materials that are both sustainable and affordable. Moreover, many companies observe sudden switching to sustainable packaging options can affect brand recognition. These challenges can make it difficult for companies to fully embrace sustainable packaging solutions and restrict the growth of the personal care packaging market.


Rise of e-commerce businesses across the globe

With e-commerce, personal care products are often shipped directly to consumers, requiring packaging designed to protect products during shipping and handling. As a result, there is a growing demand for packaging formats that are durable, lightweight, and easy to transport. E-commerce allows for more personalized and customized experiences for consumers. Personal care packaging companies can leverage this trend by offering personalized or customized packaging options to meet individual consumers' needs and preferences.

E-commerce provides new opportunities for personal care packaging companies to build their brand and engage with consumers. Packaging can be used as a marketing tool to showcase a company's values and differentiate themselves from competitors. Overall, the rise of e-commerce presents several opportunities for the personal care packaging market. Companies that can develop packaging solutions optimized for e-commerce and meet the needs and preferences of online consumers are likely to have a competitive advantage in the industry.


Strict regulatory compliance

Regulatory issues can create significant challenges for the personal care packaging market. There are a number of regulations that govern the packaging of personal care products, which can impact the design, materials, and labeling of the packaging. Personal care products are used on the body and can have a direct impact on health and well-being.

As such, packaging must meet strict safety and hygiene standards to ensure the product remains safe. This can include regulations around the use of certain materials or packaging designs that may pose a risk to consumers. Many regulations related to personal care packaging are designed to protect the environment. For example, regulations may restrict the use of certain materials or require packaging to be recyclable or biodegradable. While these regulations are essential for the environment, they can create challenges for manufacturers who must balance environmental concerns with the need to create functional and attractive packaging.

Recent Developments:

  • In April 2022, Sidel announced the launch of its new pressure-safe PET aerosol container, specially designed for personal care products. The newly launched container by Sidel is approved for PET recycling and offers a lower carbon footprint than aluminum alternatives of packaging. The company has claimed that its new PET aerosol container is a sustainable alternative for personal packaging care as well as home care products.
  • In July 2022, Mktg Industry announced the launch of a 30ml Vogue glass bottle packaging with a pump for makeup emulsions. The bottle is observed to be highly customizable with screen printing, matte lacquering, hot stamping, and color shading. The new bottle packaging comes with an emulsion pump and flush cap.
  • In February 2023, a leading cosmetics and hair care brand in India, Revlon, announced the launch of new tailored packaging exclusively for the Indian market. The new packaging will be offered for Revlon’s hair dye products, as the company has found a loyal consumer following for the hair care products.

Key Market Players:

  • Amcor Limited
  • Berry Global Group, Inc.
  • Gerresheimer AG
  • AptarGroup, Inc.
  • RPC Group Plc
  • Mondi Group
  • Silgan Holdings Inc.
  • Albea S.A.
  • HCP Packaging
  • Quadpack Industries

Market Segmentation:

By Packaging Type

  • Bottles
  • Cartons
  • Jars
  • Tubes
  • Cans

By Product Type

  • Metal
  • Flexible
  • Paper
  • Rigid plastic
  • Glass
  • Others

By Application

  • Skin care
  • Hair care
  • Bath & shower
  • Cosmetics
  • Others

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