Antibacterial Products Market (By Product: Body Moisturizer, Hand Cream and Lotion, Facial Cleansers, Hand Soap, Hand Sanitizer, Body Wash; By Distribution Channel: Hypermarkets and supermarkets, Pharmacy and Drug Stores, Specialty Stores, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024-2033


The global antibacterial products market size was valued at USD 32.40 billion in 2023 and is anticipated to reach around USD 56.70 billion by 2033, growing at a CAGR of 5.75% from 2024 to 2033.

Antibacterial Products Market Size 2024 to 2033

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Key Takeaways

  • Asia Pacific dominated the global antibacterial products market in 2023 with a revenue share of 48%.
  • By Product, the hand soap segment dominated the global antibacterial products market with the largest share of around 38% in 2023.
  • By Product, the hand sanitizers segment held the second position while showing a notable rate of growth during the forecast period.
  • By Distribution channel, the hypermarkets and supermarkets segment dominated the market with a revenue share of 47.5% in 2023.
  • By distribution channel, the online platforms segment has held a 24% revenue share in 2023.

Antibacterial Products Market Size in Asia Pacific 2024 to 2033

The Asia Pacific antibacterial products market size was estimated at USD 15.55 billion in 2023 and is projected to surpass around USD 27.22 billion by 2033 at a CAGR of 5.90% from 2024 to 2033.

Asia Pacfic Antibacterial Products Market Size 2024 to 2033

Asia Pacific dominated the global antibacterial products market with the largest market share in 2023. The growth is attributed to the rapid increase in the offering of germ protection products by manufacturers in countries like India, Japan and others. Indian companies and manufacturers are offering antiseptic germ-killing soaps, the production rate has increased since the prevalence of COVID-19 pandemic. The region is expected to continue its dominance due to the rapidly increasing population which is increasing the demand for antibacterial products.

The region is focused on expanding healthcare infrastructure due to the increasing number of viral infections. The coronavirus originated in China and affected Asian countries which directly increased the demand for healthcare setups around the region. Various key market companies are focused on the innovation of products which are sustainable and cost-effective so they can increase the consumer rate in developing countries. All these factors are associated with the expansion of the antibacterial products market in Asia Pacific.

Antibacterial Products Market Share, By Region, 2023 (%)

North America is observed to expand at a significant rate during the forecast period in the antibacterial products market. The developed healthcare infrastructure in countries like the United States, Canada and others is the reason behind the growth of the market. There has been an increasing number of people who are inclined towards the focus on personal wellness. North American countries are focused on technological innovation which creates opportunities for companies keen to invest in research and development activities. The expansion of electronic commerce platforms is increasing opportunities for many delivery companies. They are also focused on providing products at the consumer's convenience.

The European region witnessed decent growth in the antibacterial products market in 2023, due to the focus of governments towards the expansion of healthcare setups in the countries. The campaigns have spread the awareness of hygiene and cleanliness which has increased the demand for antibacterial products in the region. Companies in Europe are focused on sustainable production which is increasing the number of investments in other companies. This will result in the expansion of trade with other regions and will result in driving the market growth of antibacterial products.

Antibacterial Products Market Overview

Antibacterial products are substances made to kill the growth of bacteria in humans. The products vary in different types, including soaps, wipe sprays and many more. The products contain various chemicals which protect the surface of the hands and the body from various bacterial infections. The use of antibacterial has gained significant importance since the outbreak of the Covid pandemic. The use of these products is very common in hospitals, government places and households. Sanitizers have now become a mandatory product in every office and business space. The aim behind these products is to maintain hygiene standards and cleanliness in every house and workspace.

The global antibacterial products market has witnessed significant growth due to various factors like increased demand for healthcare and many environmental factors. The outbreak of COVID had affected millions of lives which resulted in the awareness of hygiene among the people. The demand for various antibacterial products has increased at a very rapid pace and is expected to witness significant growth during the forecast period. The market is witnessing the growth owing to key players who are investing in research and development activities which is helping the companies to fulfil consumer preferences. These activities will reduce the risk of infectious diseases and help in growing the number of antibacterial products which will drive the market growth.

Growth Factors

  • The rising prevalence of various bacterial infections is increasing the demand for antibacterial products. The demand is contributing towards the growth of the antibacterial products market.
  • The increasing awareness among people about the benefits of hygiene and cleanliness is driving the growth of the market.
  • The increasing number of hospitals and various specialized centers is resulting in more demand for antibacterial products, which is driving the market growth.
  • The COVID-19 pandemic has led to the implementation of various regulatory guidelines in various private and government settings which is increasing the demand for antibacterial products.

Antibacterial Products Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 5.75%
Global Market Size in 2023 USD 32.40 Billion
Global Market Size in 2024 USD 34.26 Billion
Global Market Size by 2033 USD 56.70 Billion
Largest Market Asia Pacific
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Antibacterial Products Market Dynamics

Drivers

Increasing prevalence of infectious diseases

The number of infectious diseases has increased rapidly due to population demographics, public health interventions and many more factors. The coronavirus has impacted the whole world affecting millions of populations and leading to deaths. There are several infections which have increased in recent times, viruses like Ebola, MERS and Zika are spreading illness rapidly which is increasing the demand for various antibacterial products among the healthcare setups. The increasing prevalence of these infectious diseases is increasing the need for research and collaboration between health organizations and governments to monitor the ongoing scenario take steps to cure them and increase the supply of these antibacterial products.

Increasing awareness among people

The global antibacterial products market has gained significant attention due to awareness campaigns regarding the benefits of antibacterial products in day-to-day life. One of the reports stated that the death rate due to infections has increased very rapidly due to emerging viruses. Millions of lives were affected by the coronavirus which alerted people to the effects of the virus on the human body. The awareness about the importance and hygiene is increasing the demand for antibacterial products. People who are aware of the consequences are using the products regularly. This awareness could create opportunities for market growth in the upcoming years.

Restraint

Limitations in Variety

The antibacterial products promote hygiene and cleanliness but the limitations in variety could hamper the growth as the products may not suit the individuals. There are concerns about the risks associated with the inclusion of triclosan which may restrain the users from using these products. There is an urgency to tackle the obstacles and fulfil the consumer needs to increase the sales of these products. These products should be made cost-effective as many people in developing countries may avoid the use of these products to save their limited income and neglect hygiene and cleanliness. This may also lead to an increasing number of viral infections.

Opportunities

Increasing technological advancements

The antibacterial products market is evolving with the needs and wants of the healthcare industry. The concerns regarding various environmental factors have increased the focus towards more research and development activities which may focus on the advancement of biomaterials and antimicrobial coatings at low costs. This focus will increase product circulation from healthcare professionals to common people. The R&D activities are aiming towards sustainable production which could reduce the environmental impact and boost the production of antibacterial products by involving new players in the market. These new technological advancements will emerge as a new trend in the industry and boost the demand for antibacterial products.

Upsurging number of product innovation

The global antibacterial products market is inclined towards producing targeted products that focus on household and professional uses. Many companies are focusing on the development of herbal and natural antibacterial products which minimize the risk of reactions in people with sensitive skin. The R&D activities are increasing due to the heavy investments in the healthcare sector which will potentially boost the demand for antibacterial products in the upcoming years.

Product Insights

The hand soap segment dominated the antibacterial products market with the largest share in 2023. The hand soaps are formulated to remove dirt, bacteria, and oils from the skin to protect them from any infection. The bacteria around your hands enter the body when you eat food and touch your hands on the face. The hand soap has gained significant attention in recent times. They are convenient to use as they are in liquid and gel form. They are widely used in houses, hotels, and healthcare setups. The awareness regarding the benefits of hand washes has helped in gaining a significant number of people using hand soaps.

The hand sanitizers segment was the second dominant with a significant share in the antibacterial products market in 2023. Hand sanitizers have gained significant attention after the outbreak of COVID-19. They are a convenient option when soap and water are not available. They contain ingredients like alcohol which act instantly to kill bacteria. They are now available in all public setups which is helping to gain more demand for antibacterial products. The main factor behind the increasing demand for hand sanitizers is that they reduce cross-contamination. Earlier hand soaps were used in public places like restaurants, schools, and other others. Hand sanitizers reduce the chances of spreading bacteria. The demand for these products is increasing due to strict regulations in private institutions.

The body wash segment is expected to register the fastest growth during the forecast period in the antibacterial products market. The increasing demand is due to the convenience and easy use of the product. They are easy to carry and use as compared to traditional body soaps. Body wash is in liquid which also makes it more convenient for users. There has been a trend of body wash in today’s generation due to the increasing urbanization. Due to the trend, many companies are making products in different flavors and smells which will attract more users. They also provide skin benefits and maintain hygiene as multiple people can use them easily.

Distribution Channel Insights

The hypermarkets and supermarkets segment led the antibacterial products market with the largest share of in 2023. These are retail outlets which offer a wide range of products for a cheaper rate. The reason behind the dominance is the convenience and the easy accessibility for consumers looking for various antibacterial products. The market is growing at a higher pace due to the expansion of distribution reach. It helps the promotion of these products in urban and rural areas. These factors are expected to increase the demand for antibacterial products and drive the market growth in the upcoming years.

Antibacterial Products Market Share, By Distribution Channel, 2023 (%)

The online segment is expected to grow at a faster rate in the antibacterial products market due to the rapid urbanization and advancement in technologies. The online e-commerce platforms offer a wide range of products at a competitive rate compared to the stores. These platforms are providing easy services to the consumers which is attracting more audience and resulting in the growth of the antibacterial products market.

Recent Developments

  • In 2022, a Russia-based pharmaceutical manufacturing group acquired a medicine brand to increase the production of medicines related to antibacterial products.
  • In 2021, NSG Group launched antibacterial glass to maintain hygiene when people touch the glass. The innovation covers a large portion of users and it provides glass cover for smartphones and other electronic devices.
  • In 2021, Medimix launched their antibacterial hand sanitizer gels for convenient use. The product includes glycerin, aloe vera gel and other basil products.
  • In 2021, ITC an India-based manufacturing company launched a Savlon moisturizing sanitizer. The product contains five ingredients which help to kill germs without the use of any soap or water.

Antibacterial Products Market Companies

  • Reckitt Benckiser Group Plc
  • Unilever
  • Johnson & Johnson
  • Farouk Systems
  • Guardpack
  • Nice-pak Products Inc
  • GOJO Industries, Inc
  • The Himalaya Drug Company
  • Rockline Industries
  • Sebapharma GmbG& Co. KG
  • Bielenda
  • fco Lp
  • Colgate- Palmolive Company
  • Henkel Corporation

Segments Covered in the Report

By Product

  • Body Moisturizer
  • Hand Cream and Lotion
  • Facial Cleansers
  • Hand Soap
  • Hand Sanitizer
  • Body Wash 

By Distribution Channel

  • Hypermarkets and supermarkets
  • Pharmacy and Drug Stores
  • Specialty Stores
  • Online

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

How big is the antibacterial products industry?
The global antibacterial products market size is expected to increase USD 56.70 billion by 2033 from USD 32.40 billion in 2023.
What is the growth rate of the antibacterial products industry?
The global antibacterial products market will register growth rate of 5.75% between 2024 and 2033.
Who are the prominent players operating in the antibacterial products market?
The major players operating in the antibacterial products market are Reckitt Benckiser Group Plc, Unilever, Johnson & Johnson, Farouk Systems, Guardpack, Nice-pak Products Inc, GOJO Industries, Inc, The Himalaya Drug Company Rockline Industries, Sebapharma GmbG& Co. KG, Bielenda, Tufco Lp, Colgate- Palmolive Company, Henkel Corporation, and Others.
Which are the driving factors of the antibacterial products market?
The driving factors of the antibacterial products market are an increasing prevalence of infectious diseases and increasing awareness among people.
Which region will lead the global antibacterial products market?
Asia Pacific region will lead the global antibacterial products market during the forecast period 2024 to 2033.

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