Baby Drinks Market (By Product: Baby Formula, Juice, Electrolyte; By Distribution Channel: Supermarket & Hypermarket, Pharmacies, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024-2033


Baby Drinks Market Size and Growth

The global baby drinks market size was valued at USD 36.40 billion in 2023 and is anticipated to reach around USD 78.08 billion by 2033, growing at a CAGR of 7.93% from 2024 to 2033. The growing demand for chemical-free formula for babies can boost the baby drinks market.

Baby Drinks Market Size 2024 to 2033

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Baby Drinks Market Key Takeaways

  • Asia Pacific led the market with the largest market share of 36% in 2023.
  • North America is expected to grow rapidly in the market by region during the forecast period.
  • The baby formula segment dominated the market by product in 2023.
  • The juice segment is expected to grow at a substantial CAGR in the market by product during the forecast period.
  • The pharmacy segment dominated the market by product in 2023.
  • The supermarket & hypermarket segment is expected to grow at the highest CAGR in the market by product during the forecast period.

Baby Drinks Market Size in the Asia Pacific 2024 to 2033

The Asia Pacific baby drinks market size was estimated at USD 13.10 billion in 2023 and is predicted to be worth around USD 28.50 billion by 2033, at a CAGR of 8.08% from 2024 to 2033.

Asia Pacific Baby Drinks Market Size 2024 to 2033

Asia Pacific had a significant presence in the baby drinks market by region in 2023. There are many people living in the area, and many of them are small children, which means there is a big market for products and services. In addition, the popularity of particular infant drink varieties in Asia Pacific is influenced by customs, dietary practices, and cultural preferences. In addition, families can now purchase these items because of rising purchasing power in several of the region's developing nations. Lastly, the existence of both regional and international producers that serve a range of tastes and preferences fuels market expansion in this area.

Baby Drinks Market Share, By Region, 2023 (%)

North America is expected to grow rapidly in the baby drinks market by region during the forecast period. Consumers in North America are placing more and more focus on health and well-being, and parents are looking for wholesome alternatives for their kids. Parents with hectic schedules sometimes look for portable and easy-to-transport solutions for their kids' nourishment, which makes infant drinks a desirable option. Parents seeking healthier substitutes for conventional beverages may find infant drink formulations that incorporate organic ingredients, additional nutrients, and appealing tastes. There may naturally be a greater market for baby-related goods, such as infant beverages if birth rates are rising in North America.

Baby Drinks Market Size in North America 2023 to 2033

The North America baby drinks market size was calculated at USD 10.92 billion in 2023 and is projected to expand around USD 23.81 billion by 2033, poised to grow at a CAGR of 8.10% from 2024 to 2033.

Year Market Size (USD Billion)
2023 10.92
2024 11.79
2025 12.72
2026 13.73
2027 14.82
2028 15.99
2029 17.26
2030 18.63
2031 20.11
2032 21.71
2033 23.81

 

Baby Drinks Market Overview

The baby drinks market refers to the industry that offers drinks specially prepared liquids for babies and early children, including breast milk, infant formula, or baby juice diluted fruit juice. These are intended to supply vital nutrients required for development and growth in a healthful manner.

The selling of beverages created especially for newborns and early children is included in the market. This comprises goods like baby juice, toddler milk, infant formula, and other specialty drinks made to satisfy the dietary requirements of young children. The industry, which is impacted by things like parenting trends, health issues, and laws governing infant nourishment, frequently consists of both liquid and powered items.

The baby drinks market is fragmented with multiple small-scale and large-scale players, such as Nestlé, Campbell Soup Company., Abbott, The Kraft Heinz Company, Holle baby food AG, Hain Celestial, Dana Dairy, Nature's One, Nannycare Ltd, Mead Johnson & Company, LLC., Beingmate Group Co., Ltd., Arla Foods amba, D. Sign Softech Private Limited, FrieslandCampina, Organix Brands Limited, HIPP, ORHEI-VIT, Danone S.A., Freed Foods, Inc.

Baby Drinks Market Growth Factors

  • The growing demand for organic infant formula can boost the baby drinks market.
  • The growing popularity of lactose-free and hypoallergenic infant formula can be an opportunity to grow the baby drinks market.
  • The rising demand for premium infant formula can boost the baby drinks market.

Baby Drinks Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 7.93%
Baby Drinks Market Size in 2023 USD 36.40 Billion
Baby Drinks Market Size in 2024 USD 39.29 Billion
Baby Drinks Market Size by 2033 USD 78.08 Billion
Largest Market Asia Pacific
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

 

Baby Drinks Market Dynamics

Drivers

Growing demand for natural infant formula

The growing demand for plant-based and organic infant formula can boost the growth of the baby drinks market. The increasing need for natural and organic baby formula can be due to parents' rising realization of how crucial it is to give their babies a clean and healthy diet with no artificial additives. The goods provide a reassuring option that supports the desire for a more natural and holistic start in a child’s life. The focus on the purifying component is Indicative of a frontier consumer accustomed to eating more healthily and transparently, even when it comes to baby feeding, which results in driving the market.

Rising demand for premium infant formula

The rising demand for premium infant formula can boost the baby drinks market. A growing number of parents are ready to spend money on products that provide more than just basic nourishment, which is fueling the market for premium infant formula. This formula is designed to meet the special needs of their babies and frequently includes extra characteristics like improved nutrition, simpler digestion, and assistance for consecutive development of the child. The premium formula highlights the change in baby care towards a more knowledgeable and health-conscious approach, reflecting a desire to give their children the greatest start in life possible.

Restraint

Risk of infection

The risk of infection may slow down the baby drinks market. The water must be added to formulated juice or milk. So, there is a chance of infection if the water is contaminated with bacteria or other germs, which might cause the babies to have major problems in the first 12 months of their life, which can lead to slowing down the market’s growth.

Opportunity

Growing popularity of lactose-free and hypoallergenic infant formula

The growing popularity of lactose-free and hypoallergenic infant formula can be an opportunity to grow the baby drinks market. The rising awareness of newborns' dietary sensitivities and allergies is responsible for the growing popularity of wave formulas that are lactose-free and hypoallergenic. For infants who are allergic to common constituents in ordinary formulas or have a lactose intolerance, these specialty formulas offer a good substitute.

Product Insights

The baby formula segment dominated the baby drinks market by product in 2023. The nutritional makeup of baby formula is intended to resemble that of breast milk, including the necessary nutrients for healthy growth and development of infants. For parents who are unable or do not desire to breastfeed, this makes it the preferred option. Parents who may find it difficult to breastfeed or who need to supplement breast milk with formula might benefit from the convenience that baby formula offers.

It’s simple to make and store, so feeding schedules may be adjusted accordingly. Parents from a wide range of geographic and socioeconomic backgrounds can easily obtain baby formulas because it is readily available in multiple forms, such as powder, liquid concentrate, and ready-to-feed. Safety Standard: to guarantee the safety and quality of baby formula products and provide parents peace of mind about their suitability for infants, manufacturers follow stringent regulations and quality control systems.

The juice segment is expected to grow to the highest CAGR in the baby drinks market by product during the forecast period. The concern regarding the potential health implications of artificial food coloring has led to an increase in parents looking for natural and healthier substitutes.

As juices are made from fruits and vegetables, they provide a more natural and safer alternative. Parents who favor clean-label products for their children may find juice pigments intriguing as they also deliver brilliant colors without the use of synthetic ingredients. The juice segments are in line with customer aspirations for simpler, more healthful ingredients, which are in line with the growing emphasis on transparency and product purity.

Distribution Channel Insights

The pharmacy segment dominated the baby drinks market by product in 2023. Parents looking for trusted and safe products for their babies can rely on pharmacies as a trusted provider. The pharmacies are handy, one-stop stores for parents, trustworthy, and the products are easily available in pharmacy stores.

The supermarket & hypermarket segment is expected to grow at the highest CAGR in the baby drinks market by product during the forecast period. The supermarket & hypermarket segment is expected to grow because of their convenience and accessibility of baby drink products. These supermarkets & hypermarkets are great places to buy baby drinks because parents often visit them for their usual shopping requirements. Additionally, a large range of brands and goods are often available in supermarkets and hypermarkets, enabling parents to evaluate and select the best solution for babies. Additionally, a large range of brands and goods are often available in supermarkets & hypermarkets, enabling parents to evaluate and select the best solutions for their babies.

Baby Drinks Market Recent Developments

  • In April 2024, Else Nutrition, which specializes in plant-based but soy-free infant and toddler formulas, launched in Asia-Pacific with Australia as its first stop.
  • In February 2024, the UK’s Competition and Markets Authority (CMA) announced a market study into the supply of infant formula in the UK, saying it would use its formal legal powers to gather more evidence on the factors affecting the market, such as consumer behavior, the regulatory framework, and barriers to entry and expansion for new entrants. The market study follows a November 2023 CMA report, which found that the average price of infant formula had risen by 25% over the previous two years and that families could save more than GBP 500 over the first year of a baby’s life by switching to cheaper alternatives.
  • In January 2024, a partnership between UK-based pre-cut lidding manufacturer, Chadwicks, and New Zealand-based plastic injection molding provider, Tekplas, has resulted in an innovative spoon-in-lid design for infant formula packaging. Two companies have developed and launched this new packaging for the infant formula market in New Zealand, Australia, and East Asia.

Baby Drinks Market Companies

  • Nestlé
  • The Kraft Heinz Company
  • Mead Johnson & Company, LLC.
  • Danone S.A.
  • Beingmate Group Co., Ltd.
  • CAMPBELL SOUP COMPANY.
  • Abbott
  • Arla Foods amba
  • Sign Softech Private Limited
  • Hain Celestial
  • Dana Dairy
  • FrieslandCampina
  • HIPP
  • ORHEI-VIT
  • Freed Foods, Inc.
  • Holle Baby Food AG
  • Nature's One
  • Organix Brands Limited
  • NANNYcare Ltd.

Segment Covered in the Report

By Product

  • Baby Formula
  • Juice
    • RTD
    • Concentrate
  • Electrolyte

By Distribution Channel

  • Supermarket & Hypermarket
  • Pharmacies
  • Online

By Geography

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East & Africa

Frequently Asked Questions

How big is the baby drinks industry?
The global baby drinks market size is expected to increase USD 78.08 billion by 2033 from USD 36.40 billion in 2023.
What is the growth rate of the baby drinks industry?
The global baby drinks market will register growth rate of 7.93% between 2024 and 2033.
Who are the prominent players operating in the baby drinks market?
The major players operating in the baby drinks market are Nestlé, The Kraft Heinz Company, Mead Johnson & Company, LLC., Danone S.A., Beingmate Group Co., Ltd., CAMPBELL SOUP COMPANY., Abbott, Arla Foods amba, Sign Softech Private Limited, Hain Celestial, Dana Dairy, FrieslandCampina, HIPP, ORHEI-VIT, Freed Foods, Inc., Holle Baby Food AG, Nature's One, Organix Brands Limited, NANNYcare Ltd., and Others.
Which are the driving factors of the baby drinks market?
The driving factors of the baby drinks market are the growing demand for organic and natural infant formula and rising demand for premium infant formula.
Which region will lead the global baby drinks market?
Asia Pacific region will lead the global baby drinks market during the forecast period 2024 to 2033.

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