Car Rental Market (By Vehicle Type: Luxury Cars, Economy Cars, SUVs, Executive Cars, and MUVs; By Application Type: Local Usage, Outstation, Airport Transport, and Others; and By Rental Duration: Long-term and Short-term) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2021 – 2030


The global car rental market size was estimated at USD 95.67 billion in 2020 and is expected to surpass around USD 186.59 billion by 2030 with a registered CAGR of 6.9% from 2021 to 2030.

Car Rental Market Size 2020 to 2030

Growth Factors

The technology plays vital role for the growth and development of car rental market. The increased adoption of car rental software by key market players is driving the growth of the market. Moreover, the business of car rental service is quite profitable, where venture capitalists and angel investors are funding the startups to start their own car rental services. The startups such as Turo, Getaround, Zoomcar, Zipcar, Socar, and Kovi are the new market players in the car rental market.

The increased in internet penetration will create lucrative opportunities for the growth of the car rental market. The digitalization of developing and underdeveloped regions is also helping the market to grow at a rapid pace. Furthermore, the digital technologies have also helped market players to collect, store, and analyze passenger data to build long-term relationship with its customers.

However, the rise in low-cost public transportation may hamper the growth of car rental market. The government of developed regions is implementing policies for the growth of public transport industry. These government policies include a greater number of public buses and low-cost tickets. Thus, the increase in government activities and initiatives for the development of public transport infrastructure will restrict the growth of car rental market.

The factors such as rise in trend of on-demand transportation services and low rate of car ownership among millennials propel the growth of car rental market. Moreover, the adoption of car rental management technology will provide growth opportunities for car rental market players. However, the low rate of internet penetration in developing regions is hampering the growth of the market during the forecast period.

Scope of the Car Rental Market

Report Coverage Details
Market Size in 2020 USD 95.67 Billion
Growth Rate CAGR of 6.9%
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Vehicle, Application, Rental Duration, Region
Companies Mentioned Avis Budget Group, Europecar, Enterprise Holdings Inc., The Hertz Corporation, Toyota Rent-a-Car, Sixt SE, Alamo Rent-a-Car LLC, Carzonrent India Pvt Ltd, Localiza, ANI Technologies Pvt. Ltd

 

Vehicle Type Insights

Based on the vehicle type, the economy cars segment accounted 33.1% revenue share in 2020. The economy cars are very efficient in terms of fuel consumption. Most of the market players prefer economy cars for car rental services, owing to low maintenance and procurement costs. Also, economy cars are compact in nature and provide enough comfort to the passengers.

The executive cars segment is expected to hit 5.6% of CAGR during the forecast period. Executive cars are larger than economy cars but smaller than luxury cars. The regions such as Asia-Pacific and Latin America are flourishing with the strong economic growth, which also helps key market players to provide better transportation services. This factor is driving the growth of the executive cars segment.

Application Type Insights

Based on the application type, the airport transport segment has garnered 40% revenue share in 2020. The increase in number of airports in developing regions is contributing towards the growth of airport transport segment. The increase in urbanization has also helped to increase the demand for the car rental services. The rise in upper middle-class group is also contributing for the growth of the market. As a result, the surge in demand for airport car rental services is creating lucrative opportunities for the growth of the segment.

Car Rental Market Share, By Application, 2020 (%)

The local usage segment is projected to reach 6.6% of CAGR during the forecast period. The demand for local cars and taxis has increased over the time period. The short trips and tours require car rental services for the local usage.

Rental Duration Insights

Based on the rental duration, the short-term segment dominated the global car rental market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The short-term duration rental cars are used for short trips, tours, and journeys. This type of rental duration car is also applicable for the local usage, airport transportation, and short distance outstation journeys.

On the other hand, the long-term is estimated to be the most opportunistic segment during the forecast period. The rental cars are used for long-term trips and journeys. It is mostly used for the outstation trips. The car rental service for long-term duration is also gaining traction for the family trips.

Region Insights

Based on the region, the North America region held 52% revenue share in 2020. The surge in number of leisure and business tours across the North America region is boosting the growth of market. The trips to North American cities such as New York, Los Angeles, Chicago, San Francisco, and Las Vegas are also paving way for the growth of the car rental market.

The Asia-Pacific is expected to grow at a CAGR of 8.1% during the forecast period. The rise in consumer spending for tourism and traveling combined with rising disposable income is driving the growth of car rental market in the Asia-Pacific region during the forecast period. The market players such as Uber, Avis, Ola, Hertz, Didi Chuxing, Sixt, Zoomcar, Europcar, GrabTaxi, Hailo, Line Taxi, and Blue Bird are offering car rental services in the Asia-Pacific region.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting different marketing strategies, such as investments, partnerships, and mergers & acquisitions. The companies are also spending on the development of improved products. Moreover, they are also focusing on competitive pricing.

In March 2021, the Uber Technologies Inc. entered into partnership with car a rental company called CarTrawler to launch car rental service called Uber Rent.

The various developmental strategies such as partnerships, new product launches, acquisition, joint venture, R&D investments, and mergers fosters market growth and offers lucrative growth opportunities to the market players.

Some of the prominent players in the global car rental market include:

  • Avis Budget Group
  • Europecar
  • Enterprise Holdings Inc.
  • The Hertz Corporation
  • Toyota Rent-a-Car
  • Sixt SE
  • Alamo Rent-a-Car LLC
  • Carzonrent India Pvt Ltd
  • Localiza
  • ANI Technologies Pvt. Ltd

Segments Covered in the Report

By Vehicle Type

  • Luxury Cars
  • Economy Cars
  • SUVs
  • Executive Cars
  • MUVs

By Application Type

  • Local Usage
  • Outstation
  • Airport Transport
  • Others

By Rental Duration

  • Long-term
  • Short-term

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Frequently Asked Questions

How much is the car rental market worth?
According to Precedence Research, the global car rental market size was valued at USD 95.67 billion in 2020 and is predicted to hit over USD 186.59 billion by 2030.
The global car rental market is expected to grow at a CAGR of 6.9% from 2021 to 2030.
The major players operating in the car rental market are Avis Budget Group, Europecar, Enterprise Holdings Inc., The Hertz Corporation, Toyota Rent-a-Car, Sixt SE, Alamo Rent-a-Car LLC, Carzonrent India Pvt Ltd, Localiza, ANI Technologies Pvt. Ltd.
The increase in technological advancements is driving the growth of car rental market. The growing popularity of online car rental booking applications is also fueling the market growth.
The North America region held 52% revenue share in 2020 and will lead in near future.
The Asia-Pacific is expected to grow at a CAGR of 8.1% during the forecast period.

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