Complementary and Alternative Medicine Market (By Intervention: Traditional Alternatives/Botanicals, Mind Healing, Body Healing, Sensory Healing, and External Energy; By Distribution Channel: E-Sales, Direct Sales, and Distance Correspondence, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024 – 2033


Complementary and Alternative Medicine Market Size and Growth 2024 to 2033

The global complementary and alternative medicine market size was valued at USD 123.75 billion in 2023 and is expected to reach over USD 1,152.51 billion by 2033, poised to grow at a CAGR of 25% from 2024 to 2033.

Complementary and Alternative Medicine Market Size 2024 to 2033

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Complementary and Alternative Medicine Market Key Takeaways

  • Europe led the global market with the highest market share of 33.14% in 2023.
  • By intervention, the traditional alternatives/botanicals segment has held the largest market share of 38% in 2023.
  • By intervention, the external energy segment is expected to grow at a remarkable CAGR during the forecast period.
  • By distribution channel, the direct sales channel segment captured the biggest revenue share of 72% in 2023.
  • By distribution channel, the distance correspondence segment is expected to expand at the fastest CAGR over the projected period.

Europe Complementary and Alternative Medicine Market Size and Growth 2024 to 2033

The Europe complementary and alternative medicine market size was estimated at USD 41.01 billion in 2023 and is predicted to be worth around USD 397.62 billion by 2033, at a CAGR of 25.5% from 2024 to 2033.

Europe Complementary and Alternative Medicine Market Size 2024 to 2033

Europe dominated the global complementary and alternative medicine market, accounting for a market share of over 33.14% in 2023. The increased adoption of the alternative medicines among the consumers and decreasing the dependency on the modern medicines has boosted the growth of the Europe CAM market. Moreover, the increased awareness among the consumers regarding the ill-effects of chemical based medicines in the long-term has shifted their focus on the herbal, Ayurveda, and naturopathy medicines. Moreover, the rising adoption of yoga and acupuncture in Europe is estimated to sustain the significance of Europe in the market throughout the forecast period. Furthermore, Europe has witnessed a surge in the number of hospitals that offers complementary and alternative medicines since last two decades.

The Middle East and Africa region is estimated to be the fastest-growing market during the forecast period. This is attributed to a rapid increase in the number of alternative medicine practitioners in the region. Moreover, the rising demand for the herbal medicines in the Middle East is expected to have a significant impact on the market growth.

Complementary and Alternative Medicine Market Growth Factors

The complementary and alternative medicines are different from the traditional and standard medical treatments. The complementary and alternative medicine involves the uses of herbs, homeopathic remedy, massage therapy, acupuncture, and chiropractic care. The complementary and alternative medicines are extensively used for the treatment of various conditions like pain, fatigue, cancer, and nausea. The growing consumer awareness regarding the natural therapies is fostering the growth of the global market. The comfort and less stress associated with the complementary and alternative medicine is expected to augment the demand for the CAM across the globe. CAM is gaining popularity in the treatment and diagnosis of different medical ailments. Moreover, the rising burden of diseases and growing geriatric population across the globe is significantly contributing towards the market growth. According to the United Nations, the global geriatric population is estimated to reach 2 billion by 2050. Further, the surging popularity of CAM has presented a lucrative growth opportunities to the healthcare insurance companies and few insurance companies are now offering the coverage for the CAM. This factor is expected to have a positive contribution towards the market growth.

The rising government initiatives to promote the adoption of CAM is also boosting the market growth. The changing regulatory framework, rising government initiatives, and regulatory norms related to the right to health in all types of medicines is boosting the participation of market players and service providers in the global complementary and alternative medicine market. Moreover, the government is also focusing on the growth of the medical tourism industry pertaining to the promotion of quality and comfortable complementary and alternative medical treatment. The Ministry of Ayush in India was set up the government of India to overlook into the matters related to the education, product, and research of naturopathy, Ayurveda, and homeopathy medicines. Therefore, the rising government investments towards the growth of the alternative medicines is fueling the demand for the various complementary and alternative medicines. Moreover, the immunity boosting homeopathic and Ayurvedic medicines have gained rapid traction among the consumers during the pandemic. The rising awareness among the consumers regarding the availability of various complementary and alternative medicines that are free from any complications and side-effects is expected to boost the market growth significantly during the forecast period.

Complementary and Alternative Medicine Market Scope

Report Coverage Details
Complementary and Alternative Medicine Market Size in 2023 USD 123.75 Billion
Complementary and Alternative Medicine Market Size by 2033 USD 1,152.51 Billion
Complementary and Alternative Medicine Market Growth Rate from 2024 to 2033 CAGR of 25% 
Largest Market Europe
Fastest Growing Market Middle East and Africa
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Intervention, and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

 

Intervention Insights

The traditional alternatives/botanicals segment accounted for a market share of around 38% in 2023. The herbs and other botanicals are the most widely accepted alternative medicines across the globe. The increased demand for the various herbal medicines, herbal supplements, homeopathic medicines, and various natural products has resulted in the significance of this segment in the past few decades. Moreover, the botanicals are used as a complementary along with the regular medicines and food for the treatment of a disease.

On the other hand, the external energy is estimated to be the most opportunistic segment during the forecast period. This is attributable to the growing demand for the magnetic resonance therapy and bio-magnetic therapy. The acceptance of the external energy intervention among the doctors, patients, and naturopaths has resulted in the increasing popularity of this segment.

Distribution Channel Insights

Based on the distribution channel, the direct sales channel segment has garnering a market share of around 72% in 2023. The tremendous growth in the medical tourism has supported the growth of this segment. The government funding towards the improvement of the treatment facilities and promotion of the alternative medicines is boosting the growth of this segment. The various Ayurveda and acupuncture practitioners are highly dependent of the direct sales which has contributed towards the growth of the segment. As per the article of Michelle Grasek of Seneca Falls Acupuncture PLLC regarding the successful approaches of treatment in acupuncture therapy has increased the adoption of the acupuncture treatment among the patients.

On the other hand, the distance correspondence is expected to be the fastest-growing segment during the forecast period. The rising adoption and preferences for the distance education, yoga training programs, meditation programs, and mind healing programs among the practitioners is expected to propel the growth of the distance correspondence in the forthcoming future.

Complementary and Alternative Medicine Market Recent Developments

The growing number of participants in the global complementary and alternative medicine market is expected to boost the investments in the production, distribution, and marketing of the CAM products across the globe. Moreover, various developmental strategies adopted by these market players such as new product launches, partnerships, collaborations, ad mergers are expected to drive the market growth in the foreseeable future. The market players are constantly seeking for establishing their dominance in the market and gaining competitive edge over others.

  • In December 2019, Modern Acupuncture started its new clinic in Florida, which was the 54th acupuncture clinic in US. This new acupuncture clinic is expected to serve the growing demand for the acupuncture therapy among the US population.

Complementary and Alternative Medicine Market Companies

  • John Schumacher Unity Woods Yoga Centre
  • The Healing Company Ltd.
  • Columbia Nutritional
  • Nordic Nutraceuticals
  • Herb Pharm
  • Sheng Chang Pharmaceutical Company
  • Pure Encapsulations, LLC.
  • RamamaniIyengar Memorial Yoga Institute
  • AYUSH AyurvedicPte Ltd.

Segments Covered in the Report

By Intervention

  • Traditional Alternatives/Botanicals
    • Ayurveda
    • Traditional Japanese Medicines
    • Traditional Chinese Medicines
    • Traditional Mongolian Medicines
    • Bach Flower Therapy
    • Others
  • Mind Healing
    • Spiritual Mind Treatment
    • Autosuggestion
    • Neuro-linguistic Programming
    • Transcendental Meditation
    • Hypnotherapy
    • Others
  • Body Healing
    • Acupuncture
    • Acupressure
    • Chiropractic
    • Alexander Technique
    • Cupping Therapy
    • Osteopathy
    • Osteomyology
    • Yoga
    • Auriculotherapy
    • Pilates
    • Others
  • Sensory Healing
    • Music Therapy
    • Aroma Therapy
    • Sound Therapy
    • Sonopuncture
  • External Energy
    • Magnetic Therapy
    • Reiki
    • Radionics
    • Chakra Healing
    • Therapeutic Touch

By Distribution Channel

  • E-Sales
  • Direct Sales
  • Distance Correspondence
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions

What is the current size of complementary and alternative medicine market?
The global complementary and alternative medicine market size was estimated at USD 123.75 billion in 2023 and is anticipated to hit over USD 1,152.51 billion by 2033.
What is the CAGR of global complementary and alternative medicine market?
The global complementary and alternative medicine market is expected to grow at a CAGR of 25% from 2024 to 2033.
Which are the driving factors of the complementary and alternative medicine market?
The global complementary and alternative medicine is primarily driven by the rising awareness regarding the benefits of the medicines made from herbs and plants.
Who are the major players operating in the complementary and alternative medicine market?
The major players operating in the complementary and alternative medicine market are John Schumacher Unity Woods Yoga Centre, The Healing Company Ltd., Columbia Nutritional, Nordic Nutraceuticals, Herb Pharm, Sheng Chang Pharmaceutical Company, Pure Encapsulations, LLC., RamamaniIyengar Memorial Yoga Institute, and AYUSH AyurvedicPte Ltd..
Which region will lead the global complementary and alternative medicine market?
The Europe region will lead the global complementary and alternative medicine market in near future.

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