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Table Of Content
May 2025
Data Marketplace Market (By Data Type: Structured Data, Semi-Structured Data, Unstructured Data; By Deployment Model: Cloud-Based Marketplaces, On-Premise Marketplaces, Hybrid Marketplaces; By Business Model: Subscription-Based, Pay-Per-Use, Freemium/Trial-Based Models, Data-as-a-Service, Data Streaming Services; By Service Offering: Data Exchange Services, Data Analytics and Visualization Tools, Data Governance and Compliance Services, Data Security and Privacy Services; By End User: BFSI, Healthcare and Life Sciences, Retail and E-Commerce, IT and Telecom, Manufacturing, Government and Public Sector, Transportation and Logistics, Energy and Utilities, Others;) - Global Industry Analysis, Size, Trends, Leading Companies, Regional Outlook, and Forecast 2025 to 2034
The global data marketplace market is witnessing rapid growth as enterprises leverage platforms to buy, sell, and exchange high-quality data for analytics and business intelligence. The increased value of data and demand for real-time analytics are driving the adoption of advanced data marketplace platforms.
The data marketplace market is experiencing rapid expansion, driven by the increasing need for organizations to access external datasets to enhance their business intelligence, power AI and machine learning models, and create new revenue streams. The data marketplace refers to digital platforms that enable organizations to buy, sell, and exchange datasets securely and efficiently. These marketplaces facilitate access to structured, semi-structured, and unstructured data from multiple industries, helping enterprises drive analytics, AI training, and business decision-making. Vendors provide governance, licensing, anonymization, and compliance features to ensure secure transactions.
The rise of cloud-based platforms, AI-driven data monetization, and the growing demand for real-time insights are accelerating adoption. Companies across financial services, healthcare, retail, manufacturing, and government rely on data marketplaces for competitive intelligence and operational efficiency. North America leads due to established technology ecosystems, while Asia Pacific shows the fastest growth driven by digital transformation and government-led data initiatives.
Artificial intelligence is playing a transformative role in the data marketplace by enhancing data analysis, automating data processing, enhancing data quality, and enabling personalized recommendations. The integration of AI with data marketplace tools is improving areas of data quality and matching between data supply and demand. Data marketplace platforms are able to ensure scalability and flexible procedures, thanks to AI. AI algorithms provide predictive analytics, risk assessments, and customer segmentation to help business provides more customized solutions, tailor their marketing efforts to success. The ability of AI to enhance operational efficiency and scalability makes it an essential technology for data marketplaces.
(Source: https://www.secoda.co)
| Data Marketplace Tools | Features |
| Snowflake Marketplace |
|
| Google Cloud Platform (GCP) Marketplace |
|
| Amazon Web Services (AWS) Data Exchange |
|
| Datarade |
|
| Report Coverage | Details |
| Dominating Region | North America |
| Fastest Growing Region | Asia Pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Segments Covered | Data Type, Deployment Model, Business Model, Service Offering, End User, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Increased Demand for Data
The rapid digital transformation is fueling the industrial generation of a vast amount of data, driving the need for real-time data analytics, increasing the adoption of big data and analytics, and data monetization. The increased demand for data has boosted the requirement for secure platforms for sharing and monetizing the data. Data marketplaces facilitate the data monetization and turn it into the industry's valuable assets. Organizations are adopting data marketplaces for accessing high-quality, enterprise decision-making ability and diverse datasets for AI and ML training. Data marketplaces enabling novel business opportunities.
Data Quality and Authenticity
The issues with data quality and authenticity are challenging the global data marketplace market. The inaccuracy in data or unreliable and low-quality data has the potential to reduce the value proposition of the marketplaces for buyers and sellers, as well. Data duplications lead to incorrect analysis and hinder decision-making ability. The lack of standardization further creates challenges in integration and data analysis. The large cases of data provenance and data validation are essential for the verification of the accuracy and completeness of data for establishing trust and authenticity.
Growing Focus on Data Quality, Transparency, and Security
Businesses are setting emphasis on data quality, transparency, and security within data marketplace platforms. The government has implemented regulations such as GDPR and CCPA to ensure strict security and compliance for data exchange platforms. Organizations that prioritize data protection and transparency are capitalizing on the focus on quality, transparency, and security for sensitive data. With the growing need for businesses to monetize their data assets, data marketplaces are facilitating precise platforms for buying and selling data while ensuring high data security and compliance. The increased use of advanced technologies, such as AI, ML, cloud computing, and edge computing, is driving the need for high-quality and diverse datasets, making data marketplaces more crucial for businesses to access reliable data sources.
What Made Structured Data Dominate the Data Marketplace Market?
The structured data segment dominated the data marketplace market with a share of approximately 45% in 2024, due to its high usability and seamless integration with enterprise systems. These segments are based on diverse parameters, including psychographics, demographics, and purchasing patterns. The structured data type offers a compliance-ready structure. The demographics, financial records, and transaction long script data provide actionable insights and enable high decision-making ability for the business.
The unstructured data segment is the second-largest segment, leading the market, driven by increased digital content. The unstructured data increases the requirement for in-depth customer insights. The advancements in technology, like AI and machine learning, are fostering the use of unstructured data. Various platforms are leveraging natural language processing (NLP) tools for extracting values from various data types and offering sophisticated customer views.
Which Deployment Model Dominates the Data Marketplace Market in 2024?
In 2024, the cloud-based marketplaces segment dominated the market, holding a share of approximately 55%, due to technological advancements in cloud-based tools. The cloud-based data marketplace offers a wide array of data and service access. The ability of this deployment to provide streamlined procurements makes it suitable for scalability, efficiency, and simplification of discovering, purchasing, and selling the data. This deployment enables easier ways of discovery, comparison, and purchase of data, and leveraging technologies like blockchain and AI.
The hybrid marketplaces segment is expected to grow fastest over the forecast period, driven by controlling access of external users to subsets or the entire dataset. The hybrid marketplaces combine both public and private access in a single platform, enabling tailored selection of data for both internal and external users. This deployment is crucial in controlling access via licensing and permissioning. The hybrid marketplaces enable secure, ensure data security, and facilitate controlled data sharing.
What Made the Subscription-Based Model Lead the Data Marketplace Market?
The subscription-based segment led the market with a share of approximately 50% in 2024, due to the ability of businesses to gain stable revenue. The subscription-based model offers predictable and recurring revenue for providers and is consistent. The data marketplace can update access to data for subscribers, making it suitable for technology uses like AI, machine learning, and real-time decision-making. The subscription-based model enables flexible tiered pricing and caters to demands for continuous data for various operations, and enables data access for democratization.
The data-as-a-service (DaaS) segment is the fastest-growing segment in the data marketplace market, driven by its high scalability and cost-effectiveness. The data-as-a-service (DaaS) business models enable real-time data access and reduce the burden of infrastructure for businesses. Large-scale companies are preferring data-as-a-service (DaaS) for significant innovation and improvement of user experiences. The ability of data-as-a-service (DaaS) to offer on-demand access to data for operations like data analytics, modeling, and decision-making is driving its adoption in several companies.
Which Service Offering Dominates the Data Marketplace Market?
In 2024, the data exchange services segment dominated the market with a share of approximately 40%, due to its core functionality. The data marketplace offers fundamental infrastructure for the core functions, such as facilitating secure data buying and selling. The data exchange services enable secure transactions and ensure data privacy via blockchain and encryption technologies. This service enables businesses to monetize data while getting access to valuable datasets from others, which enables innovations, analytics, and business expansion.
The data governance and compliance services segment is expected to grow fastest over the forecast period, driven by strict regulations for data security and quality. Businesses need to build trust, provide quality, and ensure security in data exchanges. These services ensure adherence of businesses to strict regulatory frameworks like GDPR and CCPA. The data governance and compliance services help businesses to implement and maintain effective government initiatives for compliance guarantee and risk mitigation.
How the BFSI Segment Dominated the Data Marketplace Market in 2024?
The BFSI segment dominated the market with a share of approximately 25% in 2024, driven by increased value generation of data in industries like banking, insurance, and investment and trading firms. The data marketplace impacts authorization banks, financial institutions, and insurance companies. This platform enables the BFSI industry to engage with its customers on a large scale. The need for secure and private data transformation and access in BFSI drives the adoption of data marketplace tools.
The healthcare and life sciences segment is expected to lead the market over the forecast period, driven by rapid digitalization in hospitals and clinics and pharmaceutical and biotechnology companies. The demand for advanced data analytics and data-driven insights has increased in the healthcare and life sciences industry for enhancing drug discovery, patient care, and clinical trials. The immense volume of data generation, rapid digitalization, and need to comply with strict regulatory environments in the healthcare and life sciences industry contribute to the segment’s growth. The adoption of data marketplaces has increased in the healthcare and life sciences industry for robust, secure, and scalable data exchange and control.
North America Data Marketplace Market
North America dominates the global market, accounting for a 40% share, driven by the region’s rapid adoption of AI and big data technologies. North America is the hub for technological innovations, drives a significant ecosystem for data-driven start-ups and insights, and drives the need for data marketplaces. The increased adoption of cutting-edge technologies in the region is further driving the demand for data marketplace tools. North American industries like healthcare, finance, and retail have expressed a rapid need for data-driven decision-making.
Well-established IT Industry: To Increase Data Marketplace Adoption in the U.S.
The U.S. is a major player in the regional market, contributing to growth due to the country's well-established IT industry and increased data transformations. The presence of key market players like Microsoft Corporation, Adobe Inc., and Amazon Web Services is offering cutting-edge technologies like cloud computing and data analytics services. The strong focus on country I technological innovations and data-driven strategies is fueling the need for a data marketplace platform for secure monetization.
Asia Pacific Data Marketplace Market
Asia Pacific is the fastest-growing region in the global market, driven by the region’s rapidly expanding cloud computing, AI, and big data analytics industry. The government of Asia is providing significant support for digital infrastructure and emerging cutting-edge technologies. The growing middle-class population and consumer spending on this technology are increasing the value of data, driving the need for data-driven insights across industries like manufacturing, e-commerce, healthcare, and finance. The growing adoption of smart cities and IoT deployments is forcing this need.
E-Commerce Expansion: China’s Major Market Trends
China is leading the regional market, driven by countries ' strong digital foundation and expanding e-commerce industry. The Chinese government has promoted digital transformation in various industries like healthcare, finance, and manufacturing, driving demand for data. China is a major country in Asia, and has a large-scale adoption of e-commerce platforms, which creates significant data generation, driving the need for data marketplaces.
Rapid Digital Transformation Fueling the Indian Market
India is the second-largest country in the regional market, contributing to growth due to country-wide digitalization and government initiatives. Hyperscalers and government initiatives such as the Digital Personal Data Protection Act (DPDP Act) are driving the need for data engineering and boosting data center infrastructure in India. With expanding IT capacity and growing focus on edge data centers, and the government’s sustainable investments in industries to meet demands from AI and digital services, this growth is expected.
The ONCD platform covered 616+ cities and registered more than 7.64 lakh sellers and service providers by January 2025. Till 2024, ONDC has processed a cumulative of 154.4 million + orders, and in December 2024, it processed 15.4 million orders and reached around 4,90,000+ average daily transactions. By January 2025, Governance e-Marketplace had government buyers of 1.6 lakh+ and more than 22.5 lakh sellers and service providers.
Europe Data Marketplace Market
Europe is a notable player in the global market, contributing to growth due to increased demand for data centers across the region to support AI and hyperscalers. Europe has experienced rapid growth in the adoption of cutting-edge technologies. The strict regulatory bodies, like the EU Data Act, are enabling data exchange capabilities, driving the adoption of the data marketplace. The region’s sustainable data initiatives and regulatory focus on strengthening data security and quality are fostering this growth. Additionally, regional focus on reduction of technological dependency and bureaucratic hurdles for European technology companies, increasing investments in digitalization, and supporting the growth and adoption of data marketplace platforms.
By Data Type
By Deployment Model
By Business Model
By Service Offering
By End User
By Region
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