Green Technology and Sustainability Market Size, Share and Trends 2025 to 2034

What is the Green Technology and Sustainability Market Size?

The global green technology and sustainability market size accounted for USD 23.48 billion in 2024 and is expected to exceed around USD 185.21 billion by 2034, growing at a CAGR of 22.94% from 2025 to 2034. The green technology and sustainability market growth is driven by growing global awareness of environmental issues, escalating energy costs, growing development of smart cities and urban planning, increasing focus on proper waste management and recycling.

Green Technology and Sustainability Market Key Takeaways

• North America dominated the global market with the largest market share of 38.68% in 2024.
• Europe is projected to expand at the notable CAGR during the forecast period.
• By component, the solution segment dominated the green technology and sustainability market in 2024.
• By component, the services segment is expected to grow at the fastest rate over the forecast period.
• By industry, the green building segment led the largest market share in 2024.

Role of AI in Green Technology Sector

The artificial intelligence integration improves the green technology and sustainability industry. AI integration assists in analyzing energy consumption patterns, predict demand, and optimize the distribution and usage of renewable energy sources, leading to more efficient energy systems and reduced waste. AI has ability to improve the management of smart grids by predicting energy needs, detecting faults, and optimizing the integration of renewable energy sources, improving grid stability and efficiency. AI algorithms can predict weather patterns and optimize the operation of renewable energy systems such as solar and wind farms, maximizing energy generation and reducing reliance on non-renewable sources.

U.S. Green Technology and Sustainability Market Market Size and Growth 2025 to 2034

The U.S. green technology and sustainability market size was exhibited at USD 6.81 billion in 2024 and is projected to be worth around USD 54.14 billion by 2034, growing at a CAGR of 23.04%.

North America dominated the green technology and sustainability market in 2024. The large number of market players is operating in the North America green technology and sustainability market. These key market players are highly investing in research and development activities for the development of green technology and sustainability market. In addition, market players are also installing new and advanced technologies which help into carbon control and greenhouse gases emission control. Moreover, rising global warming and pollution is also driving the growth of the green technology and sustainability market in the region.

The United States is leading the green technology and sustainability market in North America, thanks to the federal and state-level policies promoting clean energy. The U.S. Inflation Reduction Act in 2022 prompted significant investments in renewable energy, electric vehicle (EV) infrastructure and carbon capture. 2024 saw record levels of installation of solar and wind capacity in the United States. The United States has also sparked global interest in its ambitions towards decarbonization and circular economy practices and continues to demonstrate its leadership role in green innovation.

Europe is expected to develop at the fastest rate during the forecast period. The UK dominates the green technology and sustainability market in Europe region. The government of Europe region is taking immense efforts for the growth and development of the green technology and sustainability market. The favorable government policies in favor of storage of energy and using clean and green energy are driving the growth of green technology and sustainability market in Europe region over the projected period.

Germany Green Technology and Sustainability Market Trends

Germany is the green technology leader in Europe. This leadership is supported by a long history of policies supporting the transition to renewable energy, as exemplified by the “Energiewende” policy. Germany is expanding its offshore wind capacity in 2024 and ramping up projects for green hydrogen generation. With the government pursuing climate neutrality by 2045, demand for electric vehicles and smart energy-efficient products will continue to rise.

Green Technology and Sustainability Market Growth Factors

• Growing public awareness about environmental issues, such as climate change, pollution, and resource depletion, is driving demand for sustainable products and technologies.
• Stringent environmental regulations and policies promoting renewable energy, waste reduction, and sustainable practices are encouraging the adoption of green technologies.
• Businesses are increasingly adopting sustainability strategies to minimize their environmental impact, meet regulatory requirements, and enhance their brand image, driving investment in green technologies.
• Innovations in renewable energy, energy storage, waste management, and sustainable agriculture are making green technologies more affordable, efficient, and accessible.
• The increasing cost of traditional energy sources is prompting both consumers and industries to seek energy-efficient and renewable alternatives.
• Consumers are becoming more environmentally conscious and prefer products that are eco-friendly and sustainably produced, driving companies to adopt green practices.
• Significant investments in renewable energy projects, such as wind, solar, and hydropower, are boosting the growth of the green technology market.
• Global initiatives to combat climate change, such as the Paris Agreement, are pushing countries to adopt green technologies and reduce carbon emissions.
• The shift towards a circular economy, which emphasizes recycling, reuse, and sustainable resource management, is driving innovation in green technologies.
• Companies are increasingly integrating sustainability into their Corporate Social Responsibility (CSR) initiatives, promoting the adoption of green technologies and sustainable practices.

Market Scope

Thus, the growing concerns all around the globe regarding decline of renewable energy resources, growing pollution levels, and changes in climate are factors boosting the growth of the global green technology and sustainability market. The green technology and sustainability solutions are mostly adopted for reduction carbon levels. In addition, the adoption of innovative technologies such as blockchain, artificial intelligence, and internet of things are creating lucrative opportunities for the growth of the global green technology and sustainability market. Additionally, the adoption of industry 4.0 is also enhancing the growth of the green technology and sustainability market all around the world.

The worldwide green technology and sustainability market is highly concentrated with only a few companies responsible for the most of the market revenue. To secure and retain a strong position in the fast-increasing industry, companies are focused on strategic expansions into unexplored regions and research and development projects to produce more advanced and innovative green technologies and sustainability solutions in the global market. Moreover, the market players are also collaborating with government agencies to increase their market share in the green technology and sustainability market.

Component Insights

The solution segment dominated the green technology and sustainability market in 2024. The trend of globalization and privatization is paving new way for the growth of the segment. In addition, technological advancements and adoption of innovative technologies are creating the demand for solutions for green technology and sustainability in the global market. The green technology and sustainability solutions are largely adopted which are beneficial for environment and does not harm environment in any way.

The services segment is expected to grow at a fastest rate over the forecast period. The services segment in green technology and sustainability market is growing due to the rising awareness about green and clean energy. In addition, the private, public, and government firms are adopting green technology, which is creating lucrative opportunities for the growth of the segment during the forecast period.

Industry Insights

The green building segment led the largest market share in 2024. One of the key factors driving the growth of the segment is increased usage of clean and green energy. This energy is used for the construction of green and sustainable building. The acceptance and adoption of green buildings help in the reduction of greenhouse gases emissions. Therefore, the government of developed and developing regions such as Asia-Pacific, North America, and Europe are taking constant efforts for adoption of green buildings on large scale. All of these aforementioned factors are driving the growth of the segment.

The crop monitoring segment is fastest growing segment of the green technology and sustainability market in 2024. The data and information on different crops are mandatory for agriculture companies as well as food companies. The green technology for crop monitoring helps in the reduction of usage of pests. That's the reason, the key market players are launching new solutions and green technology for crop monitoring. This factor is driving the growth of the segment.

Technology Insights

The Internet of Things (IoT) segment held the largest share of 28.70% in the 2024 green technology and sustainability market. The IoT plays a crucial role in this market with its potential to utilize certain resources and allow real-time monitoring. The demand for smart cities development has increased rapidly, and so the IoT contributes to the development. Alongside, it also contributes to smart agriculture, water, and waste management. Access to smart grids and environmental monitoring has leveraged the demand for IoT in global green technology and sustainability.
The artificial intelligence (AI) and analytics segment is expected to grow at a CAGR of 22.40% during the forecast period. The segment elevates global green technology development with its accurate prediction of the environmental impacts, improvisation in efficiency in key areas such as agriculture and energy. The data analysis helps in analytics to measure sustainability and support decision-making. The AI and analytics help to fetch data or create one to calculate energy optimization, emissions prediction, and build sustainability reporting and climate risk assessment.

Application Insights

The energy management segment held the largest share of 26.40% in the 2024 green technology and sustainability market. Energy management is a fundamental source for the development of global green technology and sustainability. It utilizes resourceful use and unification of the renewable energy sources, such as wind and solar, accelerates the approach and demand for several operations, and mitigates environmental impact. The smart meters, demand response systems, and renewable energy integration have promoted energy management in the green technology and sustainability industry.

The carbon footprint management segment is expected to grow at a CAGR of 21.60% during the forecast period. Carbon footprint management is the epicentre for the growing concern about carbon presence. It's crucial for the green technologies' applicability to alleviate greenhouse gas emissions emerging from scenarios like transportation, energy consumption, and industrial processes. The AI helps in carbon accounting and tracking, and manages carbon offsetting platforms. The emissions compliance management is a complementary advancement to carbon footprint management.

Industry vertical Insights

The energy and utilities segment held the largest share of 24.80% in the 2024 green technology and sustainability market. The segment is in its ongoing transitional era with its adoption of grid modernization, clean energy trading platforms, and renewable power generation. It's a shift from the traditional fossil fuel-related system to present as a single green technology and sustainability platform. The energy companies have benefited from this segment and thus gained the opportunity to play a role as managers and integrators of the essential energy sources.

The IT and telecom segment is expected to grow at a CAGR of 20.90% during the forecast period. The green data centers and network energy optimization are evolving the IT and telecom industry. The industry plays a dual role in global green technology and sustainability. It alleviates self-exponential carbon footprint, aside also allows decarbonisation throughout other industries. The performance of IT and telecom accelerates with the green initiatives.

Deployment mode Insights

The cloud-based (Saas/platform) segment held the largest share of 64.20% in the 2024 green technology and sustainability market. This segment's adoption remains crucial for the development of green technology and global sustainability initiatives. This cloud-based platform has largely contributed to the companies in their management. Further measuring and mitigating environmental impact with regulatory reporting and sustainability integration across supply chains and other operations. The demand for the segment instantly accelerated with its multiple benefits and workflow balance for the companies.

The on-premises segment is expected to grow at a CAGR of 19.80% during the forecast period. The on-premises has a position in the company's infrastructure building that periodically defines and reminds the role in global green technology and sustainability. Especially featuring in the cloud computing and hybrid models, the segment's development is well targeted towards accelerating the energy efficiency game in on-site data centers.

Organization size Insights

The large enterprises segment held the largest share of 68.90% in the 2024 green technology and sustainability market. The large enterprises are ruling the market with their advancement and sufficient financial advantages to fuel development in their space with green technology and sustainability. Their capacity to invest in the deployment and enhancement of digital tools such as cloud computing, AI, and IoT is gaining traction in the market. This deployment helps in mitigating emissions and optimizing operations.

The small and medium enterprises (SMEs) segment is expected to grow at a CAGR of 20.50% during the forecast period. The SMEs, though struggling to deploy the digital tools due to the shortage of finance but are steadily integrating their approach into action smartly with small steps in the global green technology and sustainability. The SMEs' realization of the need for digitization is paving slow growth with an effective approach with available sources.

Green Technology and Sustainability Market Companies

• General Electric Company
• Enablon
• Salesforce.com Inc
• Microsoft Corporation
• Schneider Electric
• Engie Impact
• Sensus
• Enviance
• Intelex Technologies Inc.
• CropX Inc.

Segments Covered in the Report

By Technology

• Internet of Things (IoT)
  
  • Smart Grid Monitoring
  • Smart Waste Management
  • Smart Water Management
  • Smart Agriculture
  • Environmental Monitoring
• Artificial Intelligence (AI) & Analytics
  
  • Emissions Prediction
  • Energy Optimization
  • Sustainability Reporting
  • Climate Risk Assessment
• Cloud Computing
  
  • Green Cloud Storage
  • Sustainable Data Centers
  • Carbon-aware Cloud Solutions
• Blockchain
  
  • Transparent Supply Chains
  • Carbon Credit Tracking
  • Renewable Energy Certificates (RECs)
  • Waste Management Verification
• Digital Twin
  
  • Virtual Environmental Modeling
  • Sustainable Urban Planning
  • Energy Simulation
• 3D Printing
  
  • Eco-friendly Material Manufacturing
  • Zero-Waste Prototyping
• Others
  
  • Edge Computing for Energy Efficiency
  • GIS & Remote Sensing for Environmental Management

By Application

• Carbon Footprint Management
  
  • Carbon Accounting & Tracking
  • Carbon Offsetting Platforms
  • Emissions Compliance Management
• Green Building
  
  • Smart HVAC Systems
  • LEED/IGBC Building Technologies
  • Sustainable Architecture Tools
• Sustainable Supply Chain
  
  • Lifecycle Analysis
  • Resource Efficiency Tools
  • Supplier Emissions Monitoring
• Energy Management
  
  • Smart Meters
  • Renewable Energy Integration
  • Demand Response Systems
• Pollution Monitoring
  
  • Air & Water Quality Sensors
  • Emissions Detection
  • Industrial Discharge Management
• Waste Management
  
  • Smart Waste Bins
  • E-Waste Tracking
  • Composting & Recycling Technologies
• Others
  
  • Environmental Risk Assessment
  • Water Scarcity Solutions
  • ESG (Environmental, Social, Governance) Reporting Tools

By Industry Vertical

• Energy & Utilities
  
  • Renewable Power Generation
  • Grid Modernization
  • Clean Energy Trading Platforms
• Manufacturing
  
  • Sustainable Manufacturing Processes
  • Green Materials Usage
  • Circular Economy Adoption
• Agriculture
  
  • Precision Farming
  • Water-Efficient Irrigation
  • Low-Impact Fertilizers
• Transportation & Logistics
  
  • Fleet Emissions Monitoring
  • Electrification of Transport
  • Route Optimization for Fuel Savings
• Construction & Real Estate
  
  • Green Construction Tech
  • Smart Infrastructure
  • Net-Zero Building Solutions
• IT & Telecom
  
  • Green Data Centers
  • Network Energy Optimization
• Healthcare
  
  • Sustainable Hospital Design
  • Energy-Efficient Equipment
• Consumer Goods & Retail
  
  • Sustainable Packaging
  • Ethical Sourcing & Tracking
  • Carbon-Neutral Delivery

By Deployment Mode

• On-Premises
• Cloud-Based (SaaS/Platform)

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Geography

• North America
• Latin America
• Europe
• Asia-pacific
• Middle and East Africa