In-vehicle Infotainment Market (By Component: Software, Hardware; By Vehicle: Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle; By Product Type: Audio Unit, Display Unit, Heads-Up Display, Navigation Unit, Communication Unit; By Location: Front Row, Rear Row; By Connectivity: 3G, 4G, 5G) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032


The global in-vehicle infotainment market size was evaluated at USD 24.13 billion in 2022 and is predicted to hit around USD 59 billion by 2032 with a CAGR of 9.32% from 2023 to 2032. Technological advancements such as driver assistance, smart navigation and voice recognition are considered to boost the market's growth.

In-vehicle Infotainment Market Size 2023 To 2032

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Key Takeaways

  • North America accounted for the maximum revenue share in the market.
  • The hardware component segment captured the major share of the market.
  • The passenger vehicle segment is forecasted to grow remarkable CAGR between 2023 and 2032.
  • The display unit product type segment leads the market.
  • The front-row location segment dominates the market.
  • The 5G connectivity segment is predicted to dominate the market between 2023 and 2032.

In-vehicle Infotainment Market Overview

The automotive sector is leaning toward developing a revolutionary system to enable improved connectivity, boost vehicle safety, and enhance the in-car user experience. The in-vehicle infotainment system is an essential technology that serves as the focal point of all conventional automotive systems and integrates their capabilities to be controlled and monitored from one central unit. The in-vehicle infotainment system is a combination of the system that offers entertainment as well as information. A few prominent features of in-vehicle infotainment systems are high-resolution screens, smartphone pairing, digital tuners, multi-standard radio systems, advanced vehicular functions and android auto compatibility. 

Moreover, an advanced in-vehicle infotainment system comprises a control panel. The newest in-car entertainment systems have voice commands, a touchscreen panel on the head unit, a button panel, and steering wheel controls that can be used to access and operate every feature. To provide entertainment and information to the driver and passengers, in-vehicle infotainment integrates with numerous different in-vehicle and external systems. The in-vehicle infotainment system offers an enjoyable and safe driving experience by allowing the integration of other smart devices, such as smartphones.

The improved technology that boosts the user’s safety while driving has increased the demand for advanced in-vehicle infotainment systems in the global market. Considering the rising importance of electric vehicles, multiple prominent key players in the market have already taken the infotainment systems on next level through their electric cars. Tesla Model X, Tesla Model S, BMW iDrive, Audi MMI and Ford Sync are top electric cars with advanced infotainment systems with touchscreen displays, cloud-based connectivity and aesthetic looks. 

In-vehicle Infotainment Market Dynamics

The global in-vehicle infotainment market is expected to grow significantly due to rising demand for luxurious, smart and advanced vehicles across the globe. The rapid adoption of cloud technology in automobiles for various purposes has raised the demand for advanced in-vehicle infotainment systems. The automobile industry, and the infotainment market in particular, is evolving in the direction of cloud technologies; this is the significant variable that plays a critical role in the advancements of in-vehicle infotainment. The easy user interface of in-vehicle infotainment systems that integrates smartphones for numerous operations is fueling the market's growth. Rising demand for entertainment while driving is boosting the development of the market. The rapidly growing automotive industry, new product launches and increasing deployment of automated driving assistance systems in cars are a few other factors to fuel the growth of the global in-vehicle infotainment market. Moreover, the rising importance of Original Equipment Manufacturers (OEM) has forced many automotive companies to invest in the in-vehicle infotainment market, boosting the market's growth.  

However, the risk of cyber attacks will likely hinder the market's growth. Additional data expenses required in the vehicles' infotainment systems are another factor restraining the market's development. Moreover, advanced and touchscreen infotainment systems are costly; this hampers the purchase as well as installation rate of advanced infotainment systems. Furthermore, the cost related to routine maintenance of software and hardware involved in the infotainment system is a major restraining factor for the market’s growth.  

In-vehicle Infotainment Market Companies

Report Coverage Details
Market Size in 2023 USD 26.38 Billion
Market Size by 2032 USD 59 Billion
Growth Rate from 2023 to 2032 CAGR of 9.32%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Component, By Vehicle, By Product Type, By Location, and By Connectivity
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa


Covid-19 Impacts

The World Health Organization announced the sudden outbreak of Coronavirus as a global pandemic in March 2020, which led to a substantial economic loss for every industry globally. During the pandemic, the global automotive industry was significantly affected. Similarly, the Covid-19 pandemic severely impacted the global in-vehicle infotainment market, as the overall industry's growth is directly connected with the developments in the automotive industry. Numerous small and prominent participants in the automobile industry dealt with problems, including production halts and government-mandated plant closures. Many market players delayed their production due to a disturbed economy and a lack of workforce. China is considered one of the largest distributors of raw materials required in manufacturing. The rapid spread of the deadly virus in China affected the supply chain. Many countries have border restrictions to contain the virus's spread, which negatively impacted the supply chain of raw materials. The pandemic also caused delayed business activities, including partnerships, collaborations and new product launches.  

However, considering the pandemic situation, many key players involved in developing infotainment systems for cars started developing advanced systems that locate the nearest hospitals, Covid centers and other necessary services by deploying advanced navigation technology in the system. This effort is considered a considerable development in the global in-vehicle infotainment market, which is anticipated to help the market recover from the economic loss caused by the Covid-19 pandemic.

Component Insights

Based on components, the global in-vehicle infotainment market is segmented into software and hardware. The hardware segment acquires the largest share of the global in-vehicle infotainment market. At the same time, the software segment is expected to witness significant growth in the upcoming years. The hardware component in the in-vehicle infotainment system is the interface of the system. Hardware provides easy connectivity with external devices as well as networks, and this helps in the integration of smartphone and infotainment systems effectively and efficiently.  

Vehicle Insights

Based on vehicle, the global in-vehicle infotainment market is segmented into passenger cars, light commercial vehicles and heavy commercial vehicles. The rapidly increasing sale of passenger cars/vehicles has shown a positive influence on the passenger car segment. Strong demand for luxurious SUVs in the passenger vehicle segment is forecasted to have a significant effect on the market for automotive infotainment systems.

The desire for personal transportation and rising consumer purchasing power primarily drive the global passenger vehicle market. Advanced infotainment systems are needed since luxury automobiles have more advanced technology and safety features. The availability of options such as free services, better financing, and many others have changed consumer behavior.   

Product Type Insights

Based on product type, the global in-vehicle infotainment market is segmented into the audio unit, display unit, heads-up display, navigation unit and communication unit. The display unit segment dominates the global in-vehicle infotainment market; the segment is expected to maintain growth during the forecast period. Display unit offers video streaming, weather forecast, navigation, calling access and many other benefits for front row location in a vehicle. The rising deployment of touchscreen display units for faster and easy access is boosting the growth of the segment. Moreover, the navigation unit segment is increasing significantly due to rising dependence on the global navigation satellite system.

Furthermore, High-end infotainment systems typically involve automotive heads-up displays, which reflect real-time car data onto a transparent screen built into the windscreen. Heads-up display supply  driver with crucial data like speed, navigation maps, electronic digital cluster, multimedia options, etc. This helps in minimizing the driver's distraction.

Location Insights

Based on location, the global in-vehicle infotainment market is segmented into the front row and rear row. The front row location segment leads in the global in-vehicle infotainment market. Generally, the infotainment system is installed in the front row of the vehicle for proper display. The in-vehicle infotainment system installed in the front row is preferred for offering a realistic experience. The infotainment system that includes woofers, amplifiers and speakers needs to reproduce the sound correctly. The segment is growing with the rising deployment of small-sized speakers at the top of the front doors to offer proper distribution of sound.

Moreover, with increasing awareness about kids’ safety and security, the demand for rear row mounted cameras is expected to boost. Considering the safety concern, the rear row segment is predicted to gain a significant increase in the upcoming years. Along with the safety, rear row infotainment systems allow movie streaming, gaming and many other entertaining activities with a seat-back display. 

Connectivity Insights

Based on connectivity, the global in-vehicle infotainment market is segmented into 3G, 4G and 5G. The 5G connectivity segment is projected to dominate the global in-vehicle infotainment market during the estimated period. Vehicles will be able to carry out whole new functions due to the brand-new mobile network standard 5G. It will be feasible to have future mobility, automated driving, and better vehicle multimedia and entertainment systems. In addition to other infotainment amenities, 5G connectivity will allow a seamless streaming experience, and the integration of traffic and weather forecasts is possible with the fastest mobile network service.

More immediate data transfer and cheaper operating expenses are two advantages of 5G connectivity. Due to these features, worldwide automakers are emphasizing the rollout of 5G technology. The 5G network provides real-time data that enables the driver to conclude immediately. The speed of navigation in cars will be faster than ever. Moreover, 5G connectivity will increase the dependence on the infotainment system, which will boost the growth of the overall market.    

Regional Insights

Geographically, North America acquires the largest revenue share in the global in-vehicle infotainment market. Rising concerns about safety while driving are considered the major driving factor for the market's growth. The growing automotive industry, rise in adoption of connected cars, and rapid deployment of advanced technology in the region are a few other factors to fuel the market growth. Europe is the prominently growing marketplace for in-vehicle infotainment systems owing to the rapidly revolutionizing automotive industry. The presence of major automotive brands such as BMW, Mercedes, Renault and Daimler has provided lucrative opportunities for the in-vehicle infotainment market to grow in recent years. Germany and France are significant contributors to the market’s growth in Europe. The rising adoption of electric cars in the region is seen as an essential driver for the market to uplift during the projected period. 

In-vehicle Infotainment Market Share, By Region, 2022 (%)

Asia Pacific is expected to witness a significant increase in the in-vehicle infotainment market during the forecast period. China is the largest marketplace in the Asia Pacific owing to its widespread automotive industry and availability of low-cost raw materials. India, Japan and South Korea are anticipated to show gains in upcoming years. Moreover, the rising adoption of smart integrated car infotainment systems and the deployment of artificial intelligence and virtual reality (VR) in the automotive industry are a few other factors to boost the market’s growth.  

Emerging economies and developing infrastructure of the automotive industry are projected to propel the growth of the in-vehicle infotainment market in Latin America. The presence of prominent automakers in the gulf countries of the Middle East is considered to boost the market's growth in the region. The market shows steady growth in Africa.

Recent Developments

  • In January 2023, the Audi-backed startup company, Holoride launched a new device at CES 2023 in Las Vegas to bring virtual reality entertainment to every car. A corporation that has relied on alliances with automakers for its expansion has reached a turning point with the release of this product. 
  • In January 2023, a globally leading company, Amazon, launched a new dashboard camera, ‘Ring Car Cam’, at CES 2023 in Las Vegas to prevent car theft. The device can record activities and movement outside and inside the vehicle. It also has a sensor to detect external disturbances.  
  • In January 2023, At the US technology trade event CES 2023, Japanese manufacturers Honda and software and entertainment company Sony presented their first concept automobile, the Afeela. Honda will oversee the production of the vehicles, while Sony will be in charge of image, sensing, telecommunication, network, and entertainment technology for the car.  
  • In December 2022, an e-commerce platform for car infotainment systems, Motorogue, announced its expansion Pan-India with a dedicated franchise model. Motorouge provides stereo speakers, amplifiers, subwoofers and other car accessories.  
  • In October 2022, A cooperation between AirConsole and the BMW Group was announced for bringing casual gaming to new BMW automobiles. This partnership aims to supply gaming over the air and controlled with cellphones with the help of AirConsole technology. 
  • In October 2022, Apple and Mercedes-Benz announced that Apple Music's highly acclaimed Spatial Audio, which supports Dolby Atmos, is now accessible as a native experience in Mercedes-Benz vehicles for the first time. This collaborative effort aims to give customers the finest music experience.  

In-vehicle Infotainment Market Companies

  • Harman International
  • Panasonic Corporation
  • Alps Alpine Co Ltd
  • Robert Bosch GmbH
  • Continental AG
  • Clarion Corporation
  • Sin Seiki Ltd
  • JVC Kenwood

Segments Covered in the Report

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By Component

  • Software 
  • Hardware

By Vehicle

  • Passenger Car
  • Light Commercial Vehicle 
  • Heavy Commercial Vehicle

By Product Type

  • Audio Unit
  • Display Unit
  • Heads-Up Display
  • Navigation Unit 
  • Communication Unit

By Location

  • Front Row
  • Rear Row

By Connectivity

  • 3G
  • 4G
  • 5G

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa

Frequently Asked Questions

What is the size of in-vehicle infotainment market?
The global in-vehicle infotainment market size was valued at USD 24.13 billion in 2022 and it is projected to reach around USD 59 billion by 2032.
What will be the CAGR of global in-vehicle infotainment market?
The global in-vehicle infotainment market is poised to grow at a CAGR of 9.32% from 2023 to 2032.
Who are the prominent players operating in the in-vehicle infotainment market?
The major players operating in the in-vehicle infotainment market are Harman International, Panasonic Corporation, Alps Alpine Co Ltd, Robert Bosch GmbH, Continental AG, Clarion Corporation, Sin Seiki Ltd, JVC Kenwood, and others.
Which are the driving factors of the in-vehicle infotainment market?
The driving factors of the in-vehicle infotainment market are Increasing demand for touchscreen display system, the rapid adoption of cloud technology in automobiles for various purposes has raised the demand and rising demand for entertainment while driving.
Which region will lead the global in-vehicle infotainment market?
North America region will lead the global in-vehicle infotainment market during the forecast period 2023 to 2032.

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