Brenntag expands Sudarshan pigment distribution across Southeast Asia & ANZ

In August 2026, Brenntag signed an exclusive distribution agreement with Sudarshan Chemical Industries to help expand its access to cosmetic-grade pigments and specialty colorants across key Asia Pacific markets. Brenntag is set to distribute Sudarshan’s cosmetic pigments and specialty colorants for beauty and personal care applications across Southeast Asia, covering countries Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Customers in Australia and New Zealand will also be able to gain access to tailored color solutions for home care, industrial as well as institutional applications.

Sudarshan brings extensive expertise in pigment and colorant manufacturing and color science to the partnership. Its cosmetics portfolio includes organic and inorganic pigments, effect pigments, pearlescent pigments and dispersions for makeup, skincare, hair care and other personal care applications. The portfolio also includes brands such as Sumicos cosmetic pigments, PRESTIGE effect pigments, Sumicair specialty color solutions, Cosmenyl pigment dispersions and Sanolin dyes. Together, these solutions will offer a broad range of shades and visual effects, from natural tones and vibrant colors to high-impact pearlescent finishes.

In addition, Brenntag will supply dyes and pigments for home care applications in Australia and New Zealand. This expanded distribution network will give manufacturers greater access to specialized color technologies while also helping them address changing consumer preferences and formulation requirements.

Impact on the Chemical Market

Brenntag will support the partnership through its regional Application and Innovation Centers. Customers will therefore be able to gain access not only to pigments and colorants but also to formulation expertise, application testing, and market insights. These capabilities will further help manufacturers accelerate product development and create differentiated beauty and home care formulations. This partnership also strengthens technical support for customers seeking improved product performance and distinctive visual effects.

In Australia and New Zealand, Brenntag will offer tailored color solutions for home care, industrial and institutional markets, providing customers with access to innovative color technologies that support diverse formulation and performance requirements.

Impact on the Cosmetic Pigments Market

The global cosmetic pigments market size is estimated at USD 882.61 billion in 2025 and is predicted to increase from USD 954.98 billion in 2026 to approximately USD 1,923.05 billion by 2035, expanding at a CAGR of 8.10% from 2026 to 2035.

According to Precedence Research, the market is being driven by both the efficient and excellent qualities of cosmetic pigments, as well as the rapid expansion of specialized applications using them globally. The increasing demand is mainly caused by the factors of consumer awareness, various preferences in terms of shades, and the continuous innovations of new cosmetic products. The demand for advanced cosmetic pigments in North America and Europe will continue, while the market in Asia-Pacific will be the main contributor to the global growth of this sector.

The growing demand for cosmetic pigments in personal care products is also said to have a significant impact on the market's expansion. In addition, the expanding fashion and entertainment sectors are a key element boosting the market for cosmetic pigments. Additionally, the market forces that will further accelerate the expansion of the cosmetic pigments market are the fast-expanding demand for organic pigments. The increasing emphasis of manufacturers on the adoption of cutting-edge technology is another important factor that will help boost the growth rate of the cosmetic pigment market.

Impact on the Cosmetics Market

The global cosmetics market size accounted for USD 424.72 billion in 2025 and is predicted to increase from USD 450.20 billion in 2026 to approximately USD 802.04 billion by 2035, at a CAGR of 6.56% from 2026 to 2035.

According to Precedence Research, the growing consciousness among individuals regarding personal appearance and well-being boosts market growth. Companies in the beauty industry are investing in more technologies than ever in an effort to keep their brand current and offer the best products possible to consumers. There is rising awareness among people regarding premium cosmetic products and their beneficial impact on the skin. Thus, many people are using these products to look young and beautiful. Moreover, people are becoming increasingly concerned about various skincare issues such as dark circles, dull skin, wrinkles, and pimples, which is driving the demand.

Growing urbanization and the growth of middle-class consumers in developed and developing regions have further increased the adoption of convenience-oriented lifestyles and made cosmetics more desirable for all age group customers, particularly amongst youngsters. Digitalization is another driving factor. Influencer marketing, social media platforms, virtual try-on tools, and AI-driven beauty recommendations have revolutionized the way consumers discover, evaluate, and purchase cosmetics.

Expert Opinion

Wissanee Ruangsorn, Regional President, Beauty and Care, Asia Pacific, said,

“Southeast Asia continues to be a dynamic beauty market, with brands seeking innovative ingredients and formulation support to bring products to market. With Sudarshan’s cosmetic pigments, we are expanding our solutions portfolio and technical support capabilities to help customers develop high-performing products with strong visual appeal. Home care, industrial, and institutional customers in Australia and New Zealand will likewise benefit from access to Sudarshan’s broad range of dyes and pigments.”