Paperboard Packaging Market Size to Rise USD 245.65 Billion By 2032

The global paperboard packaging market size surpassed USD 170 billion in 2022 and is expected to rise around USD 245.65 billion by 2032, poised to grow at a CAGR of 3.80% from 2023 to 2032.

Paperboard Packaging Market Size and Growth Rate From 2023 to 2032

Market Overview

Paperboard is employed in cosmetics, food, beverages, clothing, footwear, medical, confectionary, etc. industries for safety, preservation, and transportation purposes. Due to their property of recycling, they are used as an alternative to plastic, metal, and glass packaging material. Today, there is a growing interest in paperboard packaging, especially products that come from certified sustainable sources. Manufacturers are increasingly concerned with environmental, health, and regulatory issues and seek renewable resources to meet the growing demand. Advanced technologies like digitally printed paperboard are attracting significant investments.

In the food and beverage industry, due to its eco-friendliness, paperboard is a popular choice for food packaging. It is commonly used for packaging that comes into direct contact with food, as well as for transport and storage of basic packages. Popcorn bags, baking paper, and fast-food packaging are some of the other items made from paper and paperboard. This has resulted in the growth of the paper packaging market globally. The increasing popularity of packaged food, especially in the food delivery industry, is believed to be driving the growth of the paper packaging market.

Product distributors are increasingly adopting this technology because it offers interactive and colourful patterns that attract consumers' attention. Furthermore, the regulations of various governments in different countries are also increasing the demand for more economical and environmentally friendly packaging solutions, such as folding cartons. In many countries, it is now mandatory for paper-based packaging to be wholly or partially made from recycled material. This approach offers sustainable solutions, environmental friendliness, and strength. That is why it has a massive demand across significant end-use industries.

Some of the key players involved in the paperboard packaging market include Mondi, Metsa Board, Nippon Paper Industries Co. Ltd, Smurfit Kappa Group, WestRock Company, ITC Limited, Oji Holding Corporation, International Paper Group, Svenska Cellulosa Aktiebolaget.

Regional Snapshot

Asia-Pacific dominated the paperboard packaging market in 2023 and embrace significant growth in the market during the forecast period. The market's expansion can also be attributed to the increasing manufacturing facilities, growing consumption, and the transit packaging industry in this region. The region is expected to grow the fastest due to the increasing demand for pulp in developing countries like China and India.

China has seen the fastest growth in paper usage per person. This has led to a surge in demand for paper pulp, as well as for packaging and transportation facilities. The rise in demand for paper and paperboard packaging is primarily driven by the flourishing retail and e-commerce industry in China, coupled with a growing need for environmentally friendly packaging products.

Paperboard Packaging Market Report Scope

Report Coverage Details
Market Revenue in 2023 USD 175. 61 Billion
Projected Forecast Revenue by 2032 USD 245.65 Billion
Growth Rate from 2023 to 2032 CAGR of 3.80%
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market Dynamics


Cosmetics and personal care industry

Due to its excellent features, such as appearance and an environmentally friendly approach, paperboard packaging is in high demand in the cosmetics and personal care industries for the packaging of various products such as hair care products, skin and body care products, and others. The cosmetics and hygiene industry is rapidly exploding due to growth factors such as the growth of luxury and premium beauty products, demand for color cosmetics, and lifestyle trends.

Blooming growth of the medical and pharmaceutical sector

Paperboard packaging has essential applications in the medical and pharmaceutical industries. They are used for packaging counter medications, wound care, and other products. The profitable growth of the medical and pharmaceutical industry is affected by various growth factors, such as increasing healthcare infrastructure, high medical costs, and increasing chronic health activities.

Expansion of e-commerce

The growing e-commerce companies involved in the purchase and sale of goods and services over the internet are accelerating the growth of the paperboard market. Along with the expansion of these industries, the increased emphasis on reducing the impact on the environment has made paperboard an attractive option due to its renewable and biodegradable nature. They are meeting the growing demand for sustainable packaging methods. In addition, the total global e-commerce retail sales are showing a continuous rise and are expected to grow soon.


Availability of competitors in the market

Paperboard packaging competes strongly with existing substitutes, such as flexible plastic packaging solutions. Due to high durability, resistance to adverse logistics conditions, excellent resistance to air and moisture, and popularity compared to paper and paperboard packaging. In addition, the availability of alternatives such as corrugated bubbles, biodegradable plastics, and others limits the growth of the paperboard market. In addition, the convenience and portability offered by plastic packaging create great competition and threat to the paperboard packaging market. Thus, the paperboard packaging market is expected to experience a significant slowdown and moderate growth worldwide.


Innovative approaches in the paperboard packaging market

Various packaging companies are working with manufacturers to offer customized different types of packaging to increase their sales. These innovative packages offer an opportunity for different industries, such as the food and beverage packaging industry. Advances in food and beverage packaging technologies, which include machinery, controls, and software, are expected to reduce operating costs. These companies also offer petite, affordable, and innovative packages to increase their sales.

Recent Developments

  • In January 2024, DS Smith, a United Kingdom-based paperboard and packaging producer, partnered with Bosch Home Comfort Group to create a new packaging option for its gas boiler. Instead of plastic foam, the packaging is made entirely of corrugated cardboard, making it fully recyclable. This packaging solution saves 100,000 plastic parts and 310 tons of CO2 emissions yearly while supporting sustainability goals.
  • In October 2023, the Paperboard Packaging Council (PPC) revealed the WhistlePig Piggybank carton as the winner of the 80th Annual North American Paperboard Packaging Competition. It was judged to be the best paperboard packaging product manufactured in North America.
  • In November 2023, Amazon, a rapidly growing e-commerce company in India, announced its plan to introduce recyclable paper and paperboard packaging and make improvements to recyclable paper packaging. The company is exploring the possibility of bringing various global innovations to India to produce durable, recyclable paper packaging as part of its efforts to reduce the use of plastic in its deliveries.

Key Market Players

  • Nippon Paper Industries Co., Ltd.
  • Stora Enso
  • South African Pulp & Paper Industries
  • Mondi plc
  • ITC Limited
  • Smurfit Kappa Group
  • Oji Holding Corporation
  • International Paper Group
  • Svenska Cellulosa Aktiebolaget

Market Segmentation

By Raw Material

  • Fresh Source
    • Wood pulp
    • Others
  • Recycled Waste Paper

By Product

  • Boxboard
    • Folding boxboard (FBB)
    • Solid unbleached board (SUB)
    • Solid bleached board (SBB)
    • White lined chipboard (WLC)
  • Containerboard

By Application

  • Food & beverages
  • Non-durable goods
  • Durable goods
  • Medical
  • Others

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