Womens Health App Market Revenue to Attain USD 17.46 Bn by 2033

18 Aug 2025

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Table of Content

1. Womens Health App Market Revenue and Trends 2025 to 2033 2. Regional Insights 3. Scope of the Report 4. Report Highlights

Womens Health App Market Revenue and Trends 2025 to 2033

The global women’s health app market revenue was valued at USD 4.30 billion in 2025 and is expected to attain around USD 17.46 billion by 2033, growing at a CAGR of 18.66% during forecast period.

The growing penetration of internet and surging adoption of the smartphones are the prominent factors that drive the growth of the global women’s health apps market. The rising prevalence of various chronic diseases such as diabetes, cancer, cardiovascular diseases, and respiratory disorders among the women population is increasing the healthcare expenditure of the consumers. The increasing government initiatives to promote the adoption of the digital platforms like telehealth and the amendments in the regulatory frameworks pertaining to the reimbursements is significantly encouraging the growth of the women’s health apps market.

Rising disposable income, rising women employments, changing lifestyle of women, and increased health consciousness are the major factors that support the market growth. The conveniences and ease of use associated with the women centric health apps has fueled its demand among the women population. There are numerous problems like gynecology, menstruation, chronic diseases, and various ailments that can be effectively managed with the help of the women’s health apps. The rise in the awareness regarding the availability of women’s health apps has fostered the growth of the market. The presence of numerous apps that tracks the menstruation cycle has gained rapid traction in the market and these apps is now also providing insights related to weight management and diet. The proliferation of the digital technologies is the major growth driver of the women’s health apps across the globe.

Regional Insights

North America dominated the global women’s health app market by generating the highest revenue share in 2024. The dominance of the region is attributed to the higher smartphone penetration in countries like the U.S and Canada. Moreover, the advanced healthcare infrastructure in the region also promotes integrating wearable devices with these apps, which further helps the professionals to analyze the patient's health through this data. Moreover, women's health is being more openly discussed in the region, which uses these applications for tracking various chronic conditions, menstrual health and fertility tracking.

The United States stands as a crucial player in the North American market due to the advanced tech base in the country that has managed to innovate an advanced health app for women. Moreover, the country is also considered the AI hub, which has been constantly helping them towards more advancements for women's health and safety.

Asia Pacific is expected to grow at the fastest CAGR during the forecast period of 2025 to 2034. The growth of the segment is attributed to the rising smartphone penetration among the urban population of countries like India, China, Japan and South Korea. These platforms are also playing a crucial role in promoting women’s health, which drives the adoption of these apps. The rising digitization of healthcare is also expected to promote the use of these apps for better health tracking outcomes.

India is one of the opportunistic countries, owing to the rapidly increasing population that attracts a young woman consumer base. This is helping the startups to expand their footprints in the growing market scenario, where women’s health is being discussed in the Tier I, II and III cities. Additionally, these startups are focusing on providing multilingual app features for women, which will increase the consumer experience.

Scope of the Report

Report Highlights

• Based on the type, the menstrual health segment was the largest revenue contributor that accounted for a market share of 38% in 2021. There is a huge availability of numerous market players that offers apps that can offer the menstruation cycle tracker. The increased adoption of such apps among the women has boosted the growth of this segment. Tracking menstruation cycle can indicate the potential health issue in a female and hence its demand among the women population is high. These apps also facilitates tracking of time for taking contraceptives to avoid unwanted pregnancies. 
• The fitness & nutrition is estimated to be the most lucrative and fastest growing segment during the forecast period. The rising health consciousness among women, growing consumer awareness, increased concerns among women regarding their aesthetic appearances, and desire to look fit and active all the time are some of the major factors that has gained rapid traction among the women since decades. The growing penetration of the women’s health apps and the fitness and nutrition recommendations and advices provided by those apps has gained significant popularity among the consumers and hence this segment is expected to grow at a significant CAGR during the forecast period. 
• North America accounted for 41% of the revenue share in the global women’s health app market and is expected to remain dominant throughout the forecast period. North America has huge presence of women population, high number of working women, increased health awareness, enhanced access to the digital technologies, and the presence of numerous health startups in North America has significantly contributed to the growth of the North America women’s health app market. As per the NCBI, there were more than 40,000 health apps available in the Apple iTunes store in 2013 in US. 
• Asia Pacific is witnessing rising investments in the development of telecommunications and IT infrastructure. The rising adoption of smartphones and rising women education in the region is resulting in the increasing awareness regarding health. The improved access to the digital health technologies among the women population in Asia Pacific is expected to drive the market growth in the forthcoming years.

Future of Women’s Health App Market

The number of internet user is rapidly rising across the globe. According to the International Telecommunications Union, about 63% of the global population had internet access. The rapid growth in this number is expected to have a positive impact on the women’s health app market in the foreseeable future.

Recent Developments

• In August 2025, Australian Startup Ovum launched the country’s first AI-powered women’s health app to deliver personalized insights, improve symptom tracking and empower women to advocate for better healthcare outcomes. (Source: https://www.news-medical.net)
• In January 2025, FOGSI in partnership with UNICEF, launched “Arogya Sakhi’, a free women’s health awareness app in India to provide medically verified information on issues like pregnancy, cervical cancer, menopause and others. The app also aims to tackle misinformation regarding women’s health. (Source: https://www.hindustantimes.com)
• In September 2020, Health & Her Ltd. introduced its women health app that enables the women consumer to navigate and track menopause.
• In March 2021, Clue received the US FDA approval for its Clue Birth Control App which predicts ovulation.

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