Womens Health App Market to Garner Growth 16.5% by 2030

Published Date : 01 Jun 2022

As per Precedence Research, the global women’s health app market size is expected to hit USD 7.8 billion by 2029 and growing at a CAGR of 16.5% over the forecast period 2021 to 2030.

The global women’s health app market size was valued at USD 2.3 billion in 2021. The growing penetration of internet and surging adoption of the smartphones are the prominent factors that drive the growth of the global women’s health apps market. The rising prevalence of various chronic diseases such as diabetes, cancer, cardiovascular diseases, and respiratory disorders among the women population is increasing the healthcare expenditure of the consumers. The increasing government initiatives to promote the adoption of the digital platforms like telehealth and the amendments in the regulatory frameworks pertaining to the reimbursements is significantly encouraging the growth of the women’s health apps market.

Rising disposable income, rising women employments, changing lifestyle of women, and increased health consciousness are the major factors that support the market growth. The conveniences and ease of use associated with the women centric health apps has fueled its demand among the women population. There are numerous problems like gynecology, menstruation, chronic diseases, and various ailments that can be effectively managed with the help of the women’s health apps. The rise in the awareness regarding the availability of women’s health apps has fostered the growth of the market. The presence of numerous apps that tracks the menstruation cycle has gained rapid traction in the market and these apps is now also providing insights related to weight management and diet. The proliferation of the digital technologies is the major growth driver of the women’s health apps across the globe.

Scope of the Report

Report Scope


Market Size in 2021

USD 2.3 Billion

Revenue Forecast By 2030

USD 10 Billion

Growth Rate from 2021 to 2030

CAGR of 16.5%

North America Market Share in 2021


Menstrual Health Market Share in 2021



Report Highlights:

  • Based on the type, the menstrual health segment was the largest revenue contributor that accounted for a market share of 38% in 2021. There is a huge availability of numerous market players that offers apps that can offer the menstruation cycle tracker. The increased adoption of such apps among the women has boosted the growth of this segment. Tracking menstruation cycle can indicate the potential health issue in a female and hence its demand among the women population is high. These apps also facilitates tracking of time for taking contraceptives to avoid unwanted pregnancies. 
  • The fitness & nutrition is estimated to be the most lucrative and fastest growing segment during the forecast period. The rising health consciousness among women, growing consumer awareness, increased concerns among women regarding their aesthetic appearances, and desire to look fit and active all the time are some of the major factors that has gained rapid traction among the women since decades. The growing penetration of the women’s health apps and the fitness and nutrition recommendations and advices provided by those apps has gained significant popularity among the consumers and hence this segment is expected to grow at a significant CAGR during the forecast period. 
  • North America accounted for 41% of the revenue share in the global women’s health app market and is expected to remain dominant throughout the forecast period. North America has huge presence of women population, high number of working women, increased health awareness, enhanced access to the digital technologies, and the presence of numerous health startups in North America has significantly contributed to the growth of the North America women’s health app market. As per the NCBI, there were more than 40,000 health apps available in the Apple iTunes store in 2013 in US. 
  • Asia Pacific is witnessing rising investments in the development of telecommunications and IT infrastructure. The rising adoption of smartphones and rising women education in the region is resulting in the increasing awareness regarding health. The improved access to the digital health technologies among the women population in Asia Pacific is expected to drive the market growth in the forthcoming years.

Future of Women’s Health App Market

The number of internet user is rapidly rising across the globe. According to the International Telecommunications Union, about 63% of the global population had internet access. The rapid growth in this number is expected to have a positive impact on the women’s health app market in the foreseeable future.

COVID-19 Impact Analysis:

  • The COVID-19 pandemic resulted in the increased health consciousness and increased adoption of the health apps among the women.
  • The growing need for medical assistance during the pandemic along with the lockdown restrictions had propelled the adoption of the women’s health app.

Key Developments in the Marketplace:

  • In September 2020, Health & Her Ltd. introduced its women health app that enables the women consumer to navigate and track menopause.
  • In March 2021, Clue received the US FDA approval for its Clue Birth Control App which predicts ovulation.

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