The global smart shower market size was valued at USD 1.26 billion in 2023 and is anticipated to reach around USD 3.42 billion by 2033, expanding at a CAGR of 10.50% from 2024 to 2033.
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Smart Shower Market Size in U.S. 2024 to 2033
The U.S. smart shower market size was estimated at USD 310 million in 2023 and is projected to surpass around USD 850 million by 2033 at a CAGR of 10.61% from 2024 to 2033.
North America dominated the smart shower market by region in 2023. The region has been experiencing a rapid penetration of smart technologies into their daily lives. The luxury and aesthetics of smart showers are gaining popularity, especially among the upper-middle class and upper-class majority of the region’s population. These enhanced hygiene facilities are slowly becoming a common occurrence in upcoming residential projects, boasting the stable economic conditions of North America, especially the U.S.
Asia Pacific is expected to grow to the highest CAGR in the smart shower market by region during the forecast period. Nowadays, Asia Pacific is experiencing rapid urbanization, which leads to rising demand for smart products like smart showers. Rapidly improving economic conditions are further boosting the adoption of these technologies that boast privilege and sophistication. Moreover, growing Westernization in countries like India and China has created a trend of widespread acceptance of novel and advanced technologies. Consumers in this region are excited to adopt smart appliances like smart showers.
The smart shower market refers to the industry that offers showers and other associated systems that are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual. The features of smart showers include programmable temperature settings, personalized water pressure control, water usage monitoring, built-in speakers for music, voice activation, and integration with smart bathrooms for remote control via smartphones.
The capabilities of a smart shower include controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower. This awareness of the capabilities of smart showers may increase the smart shower market.
The smart shower is a shower with technology to enhance the bath experience with showering. They connect to a network, which allows the Internet of Things (IoT) to be remotely monitored and controlled through a smartphone or computer. These smart showers help users optimize resources, such as electricity and water, reducing their respective consumption and costs.
The smart shower market is fragmented with multiple small-scale and large-scale players, such as Roca Sanitario S.A., TOTO Ltd., Dry Water Inc., Moen Incorporated, LIXIL Corporation, Kohler Co., Jaquar, Showee, Aqualisa, GetHai, Inc., Dornbracht AG & Co. KG, WaterHawk (LTE Water Products).
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 10.50% |
| Global Market Size in 2023 | USD 1.26 Billion |
| Global Market Size in 2024 | USD 1.39 Billion |
| Global Market Size by 2033 | USD 3.42 Billion |
| Largest Market | North America |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Application, By Distribution Channel, and By Price Range |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Drivers
Rise in awareness of the capabilities of smart showers
The rising awareness of the capabilities of smart showers may significantly grow the smart shower market. The smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.
The capabilities of a smart shower include controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower. This awareness of the capabilities of smart showers may increase the smart shower market.
Rise in the popularity of smart showers
The rising popularity of smart showers can boost the smart shower market. The smart shower gained popularity because of the features of the smart shower. The features of smart showers include programmable temperature settings, personalized water pressure control, water usage monitoring, built-in speakers for music, voice activation, and integration with smart bathrooms for remote control.
Restraint
High cost of smart shower
The high cost of smart showers may slow down the market. Due to their advanced technology, smart showers are more expensive than traditional showers, around $200 to $800 for one. Additionally, they are heavily reliant on technology to enhance the smart shower experience, so they can not be a good fit for individuals who can not afford the initial investment.
Opportunity
Integration of the Internet of Things
The integration of the Internet of Things (IoT) in smart showers can be an opportunity for the smart shower market. IoT can used for everything, including smart showers. Smart showers are systems that connect to a network, which allows the Internet of Things to be remotely monitored and controlled through smartphones or computers. These smart showers help users optimize resources, such as electricity and water, reducing their respective consumption and costs.
The residential segment dominated the market by application in 2023 and is expected to sustain its position throughout the forecast period. Due to the rising demand for convenience, comfort, and an energy-saving lifestyle, the residential segment dominates the smart shower market. Smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.
The commercial segment is expected to grow to the highest CAGR in the smart shower market by application during the forecast period. The commercial applications include gyms, hotels & restaurants, spas & salons, sports clubs and facilities. Nowadays, there is a rise in public concern about hygiene and cleanliness, so the demand for smart showers has risen commercially.
The offline segment dominated the smart shower market by distribution channel in 2023. When choosing smart appliances like smart showers, consumers prefer to touch and buy them before purchasing them because they need professional installation. Additionally, offline channels allow consumers to purchase smart showers and related accessories immediately without having to wait for shipping and delivery.
The online segment is expected to grow at a significant CAGR in the smart shower market by distribution channel during the forecast period. Online shopping offers convenience and allows the customer to browse and purchase smart shower products from the comfort of their home via devices, including mobiles, laptops, computers, etc. The smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.
The USD 1000-USD 2000 segment held a significant share of the smart shower market and is projected to sustain dominance throughout the forecast period. The smart showers in this price range are more accessible and affordable to the consumers of smart showers. Smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.
The smart shower is a shower with technology to enhance the bath experience with showering. The capabilities of a smart shower may vary based on the budget and may include features such as controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower.
Segment Covered in the Report
By Application
By Distribution Channel
By Price Range
By Geography
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