Baby Safety Products Market (By Product Type: Car Seats, Strollers, Monitors, Others; By Distribution Channel: Offline, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

Baby Safety Products Market Size and Companies

The global baby safety products market size was reached at USD 230.41 billion in 2022 and it is projected to hit around USD 388.84 billion by 2032, poised to grow at a CAGR of 5.37% over the forecast period 2023 to 2032.

Baby Safety Products Market Size 2023 To 2032

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A baby safety product is a device or an appliance that helps to protect babies from potential injuries. There are various kinds of infant safety goods available, including baby monitors, baby gates, corner guards, outlet protectors, and others.

Key Takeaways:

  • North America generated more than 33% of revenue share in 2022.
  • Asia Pacific is expected to expand at a greatest CAGR of 6.4% from 2023 to 2032.
  • By product type, the baby car seat segment captured more than 72% of revenue share in 2022.
  • By product type, the monitors segment is predicted to grow at a fastest CAGR of 6.9% from 2023 to 2032.
  • By distribution channel, the offline segment generated more than 72% of revenue share in 2022.
  • By distribution channel, the online segment is expected to expand at a greatest CAGR of 5.5% from 2023 to 2032.

Growth Factor:

The market has been driven by an increase in government efforts to stop the growing rate of infant deaths. The key elements propelling the worldwide market are an apparent preference for nuclear families, rising customer buying power, growing requirements and knowledge about baby safety, and rising infant mortality rates. Furthermore, customers are buying more baby monitors thanks to the growing popularity of internet shopping platforms.

Babies and their parents can now communicate in real-time thanks to gadgets like infant monitors that have been made possible by technological development. The market is anticipated to grow in popularity as working professionals embrace these gadgets more and more. Security issues related to such devices have been acknowledged as a difficult business element. The government is implementing new regulations and safety standards as a result of a rise in the number of minor fatalities.

For instance, in Europe, all infant car seats must comply with regulations No. 44 and 129 of the United Nations Economic Commission for Europe (UNECE), which establishes the requirements for child safety systems. For the majority of infant safety goods, including beds, cribs, and strollers, European governments have established guidelines.

The introduction of novel and creative products is fueling the expansion of the market and generating a desire among customers to buy safety products for infants. Baby Jogger, for example, released its City Tour 2 Double Stroller in May 2019, designed for twin babies. Additionally, the Halo DreamNest is a versatile sleep system that can be utilized as a bassinet, travel cot, and travel crib.

The market is expanding as a result of the availability of a broad range of goods to satisfy particular needs related to baby weight and age standards as well as the rising appeal of the online channel. Due to its advantages in offering a thorough description of the product, the internet channel has given vendors an option to the conventional brick-and-mortar shop.

  • One of the key elements that has added to the market's expansion is the rise in the number of working parents.
  • Another element that has added to the market's expansion is the rise in the number of parents who are worried about the safety of their children.
  • Another element that has aided in the market's expansion is the debut of fresh, cutting-edge goods.
  • Another element that has added to the expansion of the market, etc. is the parents' growing knowledge of the importance of kid safety.

Baby Safety Products Market Scope:

Report Coverage Details
Market Size in 2023 USD 242.79 Billion
Market Size by 2032 USD 388.84 Billion
Growth Rate from 2023 to 2032 CAGR of 5.37%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Product Type and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa


Baby Safety Products Market Dynamics:

Key Market Drivers:

Customized baby protection goods are accessible

To guarantee their children's protection, parents must use baby safety products. Some parents struggle to discover newborn safety items that are appropriate for their infants. Vendors concentrate on providing customized versions of infant safety goods as a result. Customization enables parents to cater to the specific needs of their infants. Products for baby protection can be modified based on the components, extra attachments, and extras. Parents can choose the preferred extras, with options for back or forward sitting. Baby carriages with unique feature combos are also available from vendors.

Additionally, a number of suppliers provide infant car seats with customizable choices. For instance, Dorel Industries' Maxi-Cosi name sells infant car seats that can be personalized. The Mico Max 30 variant offered by the business is adaptable. Adjusting the frames, pillows, and canopy hues, helps parents increase their infants' security and comfort. Additionally, the device has common safety measures installed. Thus, during the projection period, these factors will fuel the global market's development.

Key Market Challenges:

The existence of fake goods

The abundance of fake goods is a significant obstacle to the market's expansion. The market for counterfeit goods is expanding in both established and emerging nations as a result of the growing market potential for baby safety items and their rising demand. The introduction and expanding use of e-commerce has fueled the market for fake infant safety goods worldwide. Customers find it challenging to differentiate between real and fake baby safety goods because they look identical. During the forecast period, the supply of counterfeit goods will increase, which will have an impact on the sales and selling tactics of legitimate sellers.

Key Market Opportunities:

A rising need for innovative baby protection goods

Convenient infant safety items are preferred by parents. Hence, different vendors are concentrating on creating smart variants of baby safety goods. Numerous automatic control systems are found in smart infant safety goods, which improve newborn safety. Smart versions come with extra features like automated power folding, anti-theft sensors, software that connects to cellphones, emergency stop controls, and remote security tracking systems. They also have electronic climate control systems. These characteristics make sure that parents and their children are always in contact.

There are also sophisticated versions of infant car carriers and cots on the market. Smart baby car seats assist in preventing the unintentional securing of infants in vehicles, which can result in infant fatalities. The Sirona M smart infant car seats from good baby come with an incorporated hot vehicle sensor that notifies parents when their children are in danger. Additionally, they notify the program if a child unbuckles themselves in a moving vehicle. These attributes of smart infant safety goods may encourage more vendors to sell them, which would boost sales and propel the global market's expansion over the course of the projection period.

Product Type Insights:

Car seats, strollers, sensors, and other infant protection items are included in the product category. In 2022, the baby car seat market had the biggest proportion with 72%. The demand for infant car seats has been driven by an increase in traffic incidents. For example, the Britax Convertible Car Seat has three levels of safety, anti-rebound bars, and a click-tight fitting method to guarantee the kid is safely buckled in.

From 2023 to 2032, the market for monitors is anticipated to grow at the fastest CAGR of 6.9%. The demand for this product is being driven by the rising number of working parents and the need to monitor the activities of the infants. These monitors can be used to communicate with and keep an eye on the infant and can be linked to smart gadgets using wireless technology like WiFi. For instance, the willcare newborn baby Monitor includes features like lullaby recordings, temperature sensors, and a calendar along with a long-range monitor and night vision. In the coming years, demand for baby monitors is anticipated to increase significantly as a result of technical developments and their simplicity of use.

Distribution Channel Insights:

In 2022, the offline sales route had a stake of over 72.0%. The main market participants for baby safety goods derive the majority of their income from offline transactions. The substantial increase is mainly attributable to the advantages provided to the customers, including the ability to scan the product before purchase, the availability of a wide range of choices, free demonstrations, and advice from sales representatives on selecting the best product. Local shops, grocers, hypermarkets, and convenience stores are all part of the offline route. For instance, First Cry has more than 400 shops in India, making it the biggest retailer in Asia.

Baby Safety Products Market Share, By Distribution Channel, 2022 (%)

The quickest CAGR is anticipated to be 5.5% for the online market between 2023 and 2032. The development of the sector is expected to be boosted by elements like an increase in internet users, a fast-paced lifestyle, smartphones, and the adoption of e-commerce platforms. Customers are becoming more at ease with online purchasing thanks to features like product comparison, thorough product descriptions, and simple swap and reimbursement options, which is boosting sales. For instance, increased by 65% to 53.1 million USD, The Honest Company Inc. increased by 5% to 21.3 million USD, and Albee Baby increased by 5% to 261.1 million USD.

Regional Insights:

In 2022, North America had the biggest portion with 33%. The market has expanded in North America as a result of factors including high purchasing power, technical developments, working parents, and government efforts regarding infant protection. Consumers with incomes over USD 150,000 demonstrated increased penetration for infant goods, according to the TABS Industry Report.

Baby Safety Products Market Share, By Region, 2022 (%)

Sudden Infant Death Syndrome (SIDS), which accounts for about 1400 fatalities annually, caused 38% of the 3,600 Sudden Unexpected Death Syndrome (SUID) deaths in the United States in 2017. The Centers for Disease Control and Prevention (CDC) started a campaign called Protect the Ones You Love to educate parents about the causes of infant harm, SIDS, and SUID and how they can be avoided in order to reduce these fatalities.

From 2023 to 2032, Asia Pacific is anticipated to have the greatest CAGR, at 6.4%. A rise in the birth rate and the number of working mothers in nations like China and India are the main factors driving this industry. The improvement in living conditions and the increase in discretionary money are two additional major drivers of market expansion in this area. The female labor involvement rate has grown by 4.5% over the past three decades, according to EPRA International Journal of Economic and Business Review. This is anticipated to increase demand for infant safety goods like baby monitors and support market expansion.

Recent Developments:

  • The Marathon ClickTight flexible car seat will now come in four new styles, according to a March 2022 announcement from Britax Child Safety, Inc., a prominent provider of child passenger safety technology in the US. The streamlined and fashionable cloth patterns are flame-retardant-free, machine washable, and dryable, enabling parents to resume driving immediately.
  • Walmart and Diono revealed their first in-store partnership in March 2022. As a result of the launch, Diono is anticipated to offer a hand-picked selection of Cambria boosters and Radian car seats across an expanding retail footprint, making the products accessible to both new and current customers. Depending on the product, up to 120 Walmart locations and are home to the Radian 3R, a three-in-one completely adjustable seat that folds, and the Cambria 2, a two-in-one booster seat.

Baby Safety Products Market Companies:

  • Artsana Spa
  • Baby Trend Inc.
  • Bugaboo North America Inc.
  • Compass Diversified
  • Dex Products Inc.
  • Dorel Industries Inc.
  • Goodbaby International Holdings Ltd.
  • Jane Group
  • KidKusion Inc.
  • Mommys Helper Inc.
  • Mothercare in Ltd.
  • Newell Brands Inc.
  • North States
  • Nuna International BV

Segments Covered in the Report:

By Product Type

  • Car Seats
  • Strollers
  • Monitors
  • Others

By Distribution Channel

  • Offline
  • Online

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa

Frequently Asked Questions

What is the baby safety products market size?
The global baby safety products market size was accounted at USD 230.41 billion in 2022 and it is expected to reach around USD 388.84 billion by 2032.
What will be the CAGR of global baby safety products market?
The global baby safety products market is poised to grow at a CAGR of 5.37% from 2023 to 2032.
Who are the prominent players operating in the baby safety products market?
The major players operating in the baby safety products market are Artsana Spa, Baby Trend Inc., BREVI MILANO Spa, Bugaboo North America Inc., Compass Diversified, Dex Products Inc., Dorel Industries Inc., Goodbaby International Holdings Ltd., Jane Group, KidKusion Inc., Mommys Helper Inc., Mothercare in Ltd., Newell Brands Inc., North States, Nuna International BV and Others.
Which are the driving factors of the baby safety products market?
The driving factors of the baby safety products market are the increase in government efforts to stop the growing rate of infant deaths, rising customer buying power, growing requirements and knowledge about baby safety, rising infant mortality rates, and growing popularity of internet shopping platforms.
Which region will lead the global baby safety products market?
North America region will lead the global baby safety products market during the forecast period 2023 to 2032.


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