Online Food Delivery Services Market Size, Share, and Trends

Online Food Delivery Services Market (By Type: Restaurant-to-Consumer, Platform-to-Consumer; By Channel Type: Websites/Desktop, Mobile Applications; By Payment Method: Cash on Delivery, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

  • Last Updated : September 2023
  • Report Code : 3285
  • Category : ICT

The global online food delivery services market size was estimated at USD 59.8 billion in 2022 and it is projected to hit around USD 314.3 billion by 2032, registering a CAGR of 18.1% during the forecast period 2023 to 2032.

Online Food Delivery Services Market Size 2023 To 2032

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Key Takeaways:

  • Asia-Pacific has held the maximum revenue share of 33% in 2022.
  • By Type, the platform-to-consumer segment has captured more than 63% revenue share in 2022.
  • By Type, the restaurant-to-consumer segment is expected to expand at a remarkable CAGR of 18.7% between 2023 and 2032.
  • By Channel Type, the mobile application segment contributed more than 55.8% of revenue share in 2022.
  • By Channel Type, the desktop segment is anticipated to grow at the fastest CAGR over the projected period.
  • By Payment Method, the online segment has generated around 77.9% of revenue share in 2022.
  • By Payment Method, the cash on delivery segment is projected to grow at a noteworthy CAGR of 15.9% from 2023 to 2032.

Market Overview:

The online food delivery services sector is a rapidly burgeoning market that streamlines the process of ordering and delivering meals through digital platforms and mobile applications. This industry has experienced a remarkable expansion in recent times, primarily fueled by shifting consumer preferences, increasingly hectic lifestyles, and the sheer convenience offered by these platforms.

Prominent contenders in this domain, such as UberEats, DoorDash, Grubhub, and Just Eat Takeaway, engage in fierce competition to bridge the gap between diners and a diverse array of restaurants and culinary offerings.

The market's growth trajectory has been further catalyzed by the COVID-19 pandemic, as many individuals have embraced online food delivery as a safer and more convenient dining alternative.

Growth Factors:

The online food delivery services market is a dynamic and rapidly evolving sector that has witnessed tremendous growth in recent years. This industry capitalizes on the digital age's convenience, connecting consumers with a wide array of culinary options through mobile applications and online platforms.

Several compelling trends and growth drivers are shaping the online food delivery services market. Firstly, changing consumer preferences, marked by a growing appetite for diverse cuisines and restaurant experiences, have fueled the industry's growth. Additionally, the COVID-19 pandemic has had a profound impact, with safety concerns and lockdowns prompting a surge in demand for contactless food delivery.

The online food delivery services market's growth is also propelled by factors such as robust marketing strategies, partnerships with restaurants, and technological advancements. Market leaders are continuously innovating to enhance user experiences, offering features like real-time tracking and seamless payment options. Furthermore, strategic alliances with local restaurants and chains expand the variety of available cuisines, attracting a broader customer base. Additionally, the introduction of subscription-based models and loyalty programs has boosted customer retention and engagement.

Despite its rapid growth, the online food delivery services market faces several challenges. Intense competition among service providers has led to thin profit margins and costly marketing campaigns to acquire and retain customers. Furthermore, the reliance on a network of drivers can lead to logistical and quality control issues. Managing food safety and quality standards, especially during peak demand periods, remains a significant challenge. Additionally, regulatory compliance and labor issues, such as driver classification and wage disputes, pose legal and operational challenges for industry players.

Amid the challenges, the online food delivery services market continues to offer promising business opportunities. Expanding into underserved regions, partnering with local businesses, and exploring niche markets are avenues for growth. Moreover, leveraging data analytics and artificial intelligence for personalized recommendations and efficient logistics can enhance competitiveness. As consumers seek sustainability, integrating eco-friendly practices and packaging can tap into a growing market segment. Overall, the industry's future growth hinges on adaptability, innovation, and effectively addressing evolving consumer demands.

Online Food Delivery Services Market Scope

Report Coverage Details
Market Size in 2023 USD 70.32 Billion
Market Size by 2032 USD 314.3 Billion
Growth Rate from 2023 to 2032 CAGR of 18.1%
Largest Market Asia-Pacific
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Type, By Channel Type, and By Payment Method
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Online Food Delivery Services Market Dynamics:


Digitalization and smartphone penetration

The online food delivery services industry is experiencing robust growth, largely propelled by the pervasive influence of digitalization and the widespread adoption of smartphones. These two interconnected trends have radically altered the landscape of how individuals order and relish their meals. The ubiquitous presence of smartphones, complemented by the availability of user-friendly mobile applications, has fundamentally reshaped consumer behavior. It has exponentially broadened the reach of online food delivery services, effectively tapping into an extensive and diverse customer base seeking hassle-free dining solutions.

The intuitive and easy-to-navigate interfaces of food delivery apps provide customers with a seamless experience, simplifying menu exploration, order placement, and real-time delivery tracking. This accessible and efficient system appeals not only to tech-savvy users but also to a wider demographic, including those previously less inclined to embrace digital dining platforms. Furthermore, smartphones have opened up opportunities for targeted marketing, personalized promotions, and the implementation of loyalty programs, thereby enhancing customer interaction and driving recurring patronage. Ultimately, the symbiosis between digitalization and the proliferation of smartphones has cemented online food delivery services as an integral facet of modern dining culture, fueling the industry's continuous expansion.


Logistical challenges

Logistical challenges represent a significant restraint on the growth of the online food delivery services industry. The complexity of efficiently delivering food from a diverse range of restaurants to customers' doorsteps poses multifaceted issues. Timely and safe transportation of meals, especially during peak demand periods, requires robust logistics infrastructure and meticulous coordination. Ensuring that food remains fresh and of high quality throughout the delivery process is a constant struggle. Additionally, last-mile delivery, which involves getting orders to customers' precise locations, presents challenges in terms of route optimization and driver allocation. The cost implications of maintaining a reliable and efficient logistics network, including vehicle maintenance and fuel expenses, can erode profit margins. Overall, these logistical hurdles not only increase operational costs but also impact the customer experience. Overcoming these challenges demands innovative solutions and investments in technology and infrastructure, which can strain the resources of market players and hinder market growth.


Partnerships with local businesses

Partnerships with local businesses have emerged as a strategic avenue, creating significant opportunities within the online food delivery services sector. Collaborating with neighbourhood restaurants and smaller culinary establishments expands the diversity of available cuisines and attracts a broader customer base. These partnerships foster a sense of community engagement, supporting local businesses and enhancing the platform's appeal to consumers who value supporting their neighbourhood eateries.

Furthermore, such alliances contribute to a wider geographical reach, as local restaurants often have loyal customer followings that can be tapped into. These partnerships can also lead to exclusive menu items or discounts, incentivizing customers to choose the online delivery platform. By fostering symbiotic relationships, online food delivery services gain access to a treasure trove of culinary expertise and local flavors, providing customers with an authentic and diverse dining experience. Overall, partnering with local businesses not only enriches the platform's offerings but also strengthens its position in the market and fosters goodwill within communities.

Impact of COVID-19:

The COVID-19 pandemic had a profound impact on the online food delivery services market. Lockdowns, social distancing measures, and safety concerns led to a surge in demand as consumers turned to these services for contactless dining. While the industry saw increased revenue during the pandemic, it also faced challenges, including operational adjustments to ensure safety, increased competition, and reliance on reduced-capacity restaurants. Post-pandemic, the shift toward online food delivery remains, as consumers have embraced the convenience, making it a lasting trend in the industry. Online food delivery providers are now focusing on enhancing user experiences and sustainability initiatives to maintain growth.

Type Insights:

According to the Type, the Platform-to-Consumer sector has held 63% revenue share in 2022. The platform-to-consumer (P2C) segment holds a significant share in the online food delivery services market primarily due to its role as a marketplace connecting consumers with a wide range of restaurants and cuisines. P2C platforms offer convenience, choice, and ease of access, making them popular among users. They also benefit from partnerships with local eateries and national chains, expanding their offerings and attracting a diverse customer base. Additionally, the COVID-19 pandemic accelerated the demand for contactless dining, further boosting the P2C segment's prominence as consumers sought a safer and more convenient way to enjoy restaurant-quality meals at home.

Online Food Delivery Services Market Share, By Type, 2022 (%)

The Restaurant-to-Consumer sector is anticipated to expand at a significant CAGR of 18.7% during the projected period. It offers a seamless and personalized dining experience, bolstered by partnerships with local and popular eateries. Moreover, the direct connection between consumers and restaurants provides greater menu choice and ensures that customer preferences are met, making it a dominant and preferred segment in the market.

Channel Type Insights:

In 2022, the mobile application sector had the highest market share of 55.8% on the basis of the Channel Type. The dominance of the mobile application segment in the online food delivery services market can be attributed to its unparalleled convenience and widespread accessibility. Mobile apps offer users an intuitive and user-friendly platform to peruse menus, place orders, and track deliveries, all with the ease of their handheld devices. With the pervasive adoption of smartphones, these applications cater to a diverse and expansive customer base, offering real-time updates, tailored recommendations, and incentivizing loyalty programs. Furthermore, the COVID-19 pandemic accelerated the transition towards mobile apps as they provided a secure and contactless means of food ordering, solidifying their prominent position within the market landscape.

The desktop segment is anticipated to expand at the fastest rate over the projected period.

The desktop segment holds a significant share in the market due to several reasons. Firstly, desktop platforms offer a larger and more detailed interface, making it easier for users to browse menus, customize orders, and track deliveries. Secondly, many customers still prefer the convenience of ordering food from their computers, especially for group or office orders. Additionally, desktop usage tends to be more prevalent in office environments, contributing to higher order volumes during work hours. Lastly, desktops provide a stable platform for accessing online food delivery services, which is particularly appealing for users who value consistency and reliability in their orders.

Payment Method Insights:

The online segment held the largest revenue share of 77.9% in 2022. The online segment commands a substantial portion of the online food delivery services market primarily due to its unparalleled convenience, widespread accessibility, and expansive reach. With the ubiquitous presence of smartphones and intuitive mobile applications, customers can seamlessly peruse menus, initiate orders, and monitor deliveries. The digital platform's adaptability empowers users to explore an extensive array of restaurants and culinary choices, establishing it as a comprehensive solution for diverse dining preferences. Moreover, the COVID-19 pandemic expedited the transition to online ordering as consumers actively sought secure and contactless dining alternatives, further cementing the online segment's dominant position in the market and its enduring appeal to a broad customer base.

Online Food Delivery Services Market Share, By Payment Method, 2022 (%)

The cash on delivery segment is anticipated to grow at a significantly faster rate, registering a CAGR of 15.9% over the predicted period. The Cash on Delivery (COD) segment holds a major growth in the online food delivery services market due to its appeal to a wide range of customers, including those who prefer not to use digital payment methods. COD offers a sense of security and trust as customers pay upon receiving their orders, reducing concerns about online fraud. It caters to regions with lower digital payment penetration and addresses consumer hesitation regarding online transactions. However, as digital payment adoption grows and safety concerns decrease, this segment's dominance may gradually shift toward digital payment methods.

Regional Insights:

The Asia-Pacific online food delivery services market size was valued at USD 19.73 billion in 2022 and is projected to surpass around USD 102.06 billion by 2032, expanding at a CAGR of 17.9% between 2023 and 2032.

Asia Pacific Online Food Delivery Services Market Size 2023 To 2032

Asia-Pacific has held the largest revenue share 33% in 2022.

  • The Asia-Pacific region commands a significant share in the online food delivery services market due to a multitude of distinctive factors. Its extensive and densely populated urban areas, coupled with the expanding middle-class demographic, have created a robust demand for convenient dining solutions.
  • Furthermore, the ubiquity of smartphones and the steady rise in internet accessibility have facilitated easy access to online food delivery platforms for consumers. The region's culinary landscape, characterized by a diverse array of regional cuisines, further bolsters the appeal of these services. These distinct elements, alongside the rapid urbanization and evolving consumer preferences unique to the Asia-Pacific region, contribute to its substantial market dominance.

Online Food Delivery Services Market Share, By Region, 2022 (%)

North America is estimated to observe the fastest expansion.

  • The region's robust digital infrastructure, high smartphone penetration, busy urban lifestyles, and a strong culture of dining out contribute to the market's success. Additionally, the COVID-19 pandemic accelerated the adoption of online food delivery as a safer dining alternative. Major players like Uber Eats, DoorDash, and Grubhub have established a strong presence, offering a wide range of cuisines. Overall, North America's favorable market conditions and consumer preferences have positioned it as a key driver of the industry's growth and innovation.

Recent Developments:

  • In 2022: Eat, Europe's largest online food ordering service delivery, entered into a partnership with McDonald's to expand delivery.
  • In 2021: Uber Technologies Inc. acquired Drizly, and the two companies will begin integrating their complementary delivery apps and services. The purchase consideration was approximately USD 1.1 billion, consisting of approximately 18.7 million newly issued shares of Uber common stock plus cash.
  • In 2021: Southeast Asia's biggest ride-hailing and food delivery firm Grab Holdings, announced a merger with Altimeter Growth Corp., valued at USD 40 billion.

Online Food Delivery Services Market Players:

  • Deliveroo PLC
  • DoorDash Inc.
  • Delivery Hero Group
  • Just Eat Limited
  • Uber Technologies Inc.
  • Swiggy
  • Zomato
  • LLC
  • Yelp Inc.
  • Inc.
  • Rappi Inc.

Segments Covered in the Report:

By Type

  • Restaurant-to-Consumer
  • Platform-to-Consumer

By Channel Type

  • Websites/Desktop
  • Mobile Applications

By Payment Method

  • Cash on Delivery
  • Online

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

The global online food delivery services market size surpassed USD 59.8 billion in 2022 and it is expected to increase USD 314.3 billion by 2032.

The global online food delivery services market will register growth rate of 18.1% between 2023 and 2032.

The major players operating in the online food delivery services market are Deliveroo PLC, DoorDash Inc., Delivery Hero Group, Just Eat Limited, Uber Technologies Inc., Swiggy, Zomato, LLC, Yelp Inc., Inc., Rappi Inc., and Others.

The driving factors of the online food delivery services market are the digitalization and smartphone penetration and surge in demand for contactless food delivery.

Asia Pacific region will lead the global online food delivery services market during the forecast period 2023 to 2032.

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