Premium Bottled Water Market Size, Share and Trends 2026 to 2035

Revenue, 2025

USD 23.73 Bn

Forecast Year, 2035

USD 46.11 Bn

CAGR, 2026 - 2035

6.87%

Report Coverage

Global

What is the Premium Bottled Water Market Size?

The global premium bottled water market size was estimated at USD 23.73 billion in 2025 and is predicted to increase from USD 25.40 billion in 2026 to approximately USD 46.11 billion by 2035, expanding at a CAGR of 6.87% from 2026 to 2035. The increasing health consciousness and the benefits of premium bottled water are leading to the market's growth.

Premium Bottled Water Market Key Takeaways

• The global premium bottled water market was valued at USD 23.73 billion in 2025.
• It is projected to reach USD 46.11billion by 2035.
• The premium bottled water market is expected to grow at a CAGR of 6.87% from 2026 to 2035.
• Europe dominated the global premium bottled water market with the major revenue share of 35% in 2025.
• Asia Pacific is projected to grow at the fastest rate with an exceptional CAGR during the forecast period 2026 to 2035.
• By product, the mineral water segment accounted for the largest revenue share of 43% in 2025.
• By product, the sparkling water segment is expected to grow at the fastest rate in the market during the forecast period.
• By distribution, the supermarkets & hypermarkets segment has held the largest revenue share of 38% in 2025.
• By distribution, the online segment is projected to register the fastest growth in the market during the forecast period 2026 to 2035.

Market Overview

Premium bottled water refers to high-quality water offering extra health benefits besides basic hydration. The luxurious product offers superior water quality, unique sourcing, and high-quality packaging. The premium water comes from a specific glacier or spring, making it more purified and with a natural taste and additional health benefits. These products have higher costs than general water bottles as they offer additional health benefits. Top brands in the premium bottled water market often claim higher and specific mineral content in their products. Some types of premium water are spring water, mineral water, artesian water, alkaline water, sparkling water, and many more.

The premium bottled water market has witnessed tremendous growth in recent years. The growth is attributed to the increasing health consciousness among individuals, especially after the outbreak of Covid-19. The rapid increase in urbanization is leading to an increasing number of people opting for the premium bottled water market. As disposable income rises in developed and developing regions, the willingness to pay for these luxurious products is increasing rapidly. This is leading to the inclusion of new companies in the market.

• In May 2024, Marvelle Healthcare, a leading healthcare company, announced a new premium water brand named ‘Rhythm,' which is sourced from the Himalayas.

How is AI Influencing the Premium Bottled Water Industry?

Artificial Intelligence is revolutionizing the bottled water industry at every operational stage, streamlining processes and enhancing product quality and customer experience. In production, AI-powered systems allow predictive maintenance of machinery, real-time product quality control, and process optimization. For logistics, AI assists in optimizing delivery routes, reducing fuel expenses, and improving fleet management.

Premium Bottled Water Market Growth Factors

• The emergence of new products in the market is gaining significant popularity and fulfilling consumer demand; this is resulting in a growth factor for the premium bottled water market.
• The increasing popularity through various advertisements and collaboration is attracting a wider audience, which is contributing to growth.
• The increasing awareness of the benefits of premium bottled water is leading to more users, driving the demand for the premium bottled water market.
• The rising number of distribution channels and increasing connectivity are expanding access to products, resulting in the growth of the premium bottled water market.

Market Scope

Market Dynamics

Drivers

Increasing health awareness

The rising health awareness among individuals is a major contributor to the growth of the premium bottled water market. The changing sedentary lifestyles in the urban regions have led to numerous health concerns, which are constantly driving the need for healthy products for health benefits. The demand for premium water has increased due to rising concerns about the purity of normal tap water. The premium water claims to add multiple mineral benefits with a change in taste, which also helps attract a larger audience. The changing climatic conditions raise issues about hydration, which can be addressed by premium water. Multiple trends regarding health will help the market grow.

Growing disposable incomes

The rising number of disposable incomes, especially in the developing regions, is influencing the Western lifestyle, which acts as a growth driver for the premium bottled water market. The increasing influence leads to a larger number of people spending on such luxuries, which also have health benefits. The growth in disposable income leads to changes in consumption patterns and lifestyles, which leads to the adoption of such premium products. This indirectly is considered beneficial to the new emerging market companies to contribute to the market growth. Rising incomes allow individuals to try new and different products, which helps companies come up with new products to fulfill consumer demand.

Restraint

Higher costs of premium bottled water

The premium bottled water market has witnessed exponential growth in recent years, but the higher costs of the product could still hamper the market growth. The costs of these products are seen as higher due to the availability of quality and the technologies and tools used to purify the quality of the water. This leads to the restriction of new consumers from using premium bottled water. This has created a competitive business environment that can hamper companies' profit margins. Many companies are focusing on improving the production process and coming up with innovative ideas to tackle the problems that may restrict market growth.

Opportunities

Increasing E-commerce adoption

The business world has drastically changed due to the rapid adoption of e-commerce services. It has contributed to the expansion of the premium bottled water market, enhancing the product reach in developing economies. The online shopping segment offers a convenient and flexible option for customers as it provides doorstep services. Social media also plays a vital role as it helps take the product to the targeted audience, which also creates a direct consumer relationship for the brands. E-commerce platforms also provide data analysis of consumer demand and behavior, which helps companies make strategic decisions for growth.

Increasing advertisement and collaborations

The growing landscape of new media is projected to boost the premium bottled water market rapidly in the upcoming years. Advertisements and collaborations provide an opportunity for premium bottled water companies to enhance their brand visibility and expand their reach to new audiences. Promotion campaigns and advertisements are considered to boost the growth of the market in the coming years due to their tremendous influence.

• In March 2024, Clean Premium Water, India's fastest-growing brand, completed a one-year partnership with Indian Bollywood superstar Hrithik Roshan as their brand ambassador. The company has extended their partnership as it witnessed significant growth in its business and branding.
• In July 2022, NBA superstar Lebron James announced a multi-year partnership with LIFEWTR, a leading premium bottled water brand.

Segment Insights

Product Insights

The mineral water segment accounted for the largest share of the premium bottled water market in 2025. Mineral water contains various elements and minerals which are beneficial for health. It has gained significant popularity and a set reputation, which is the reason for its dominance. The increasingly health-conscious population drives demand for premium bottled products, including mineral water. Mineral water dominates due to its availability in multiple regions. The quality of the product is expected to carry the growth of the market during the forecast period.

The sparkling water segment is expected to grow at the fastest rate in the premium bottled water market during the forecast period. Sparkling water, also referred to as carbonated water or seltzer water, is compared to soda drinks as it contains infused CO2, which creates fizziness and bubbles in the water. The water can be carbonated naturally and artificially with the infusion of CO2. Sparkling is considered one of the best alternative drinks to soda as it eliminates artificial sugar and other contents. The growing concerns about health and consumer preferences for carbonated drinks are leading to rapid demand for sparkling water. Sparkling water gives new products to consumers, which drive popularity and contribute to the growth of the market.

Distribution Insights

The supermarkets & hypermarkets segment held the largest share of the premium bottled water market in the year 2025. These platforms have gained significant demand as they offer a wide range of products at low to high prices. These stores typically have a wider reach and have created significant control over the market. Supermarkets and hypermarkets have a huge number of products, such as groceries, which can lead to customers impulsively purchasing them. The wider reach helps these stores promote new luxurious products as they can be reached through a larger audience. The extensive reach of supermarkets and hypermarkets will help to cater to customer demand, leading to the growth of the market.

The online segment is projected to register the fastest growth in the premium bottled water market during the forecast period 2026 to 2035. The online distribution segment majorly includes direct-to-consumer websites and e-commerce platforms. This segment offers a convenient and flexible doorstep service to consumers, which increases the demand for online services. Online stores offer a wider range of products that provide multiple options for customers. The rapid change in the digital world and increasing internet connectivity are playing a key role in the growth of the premium bottled water market.

Regional Insights

What is the Europe Premium Bottled Water Market Size?

The Europe premium bottled water market size was exhibited at USD 8.31 billion in 2025 and is projected to be worth around USD 16.58 billion by 2035, poised to grow at a CAGR of 7.15% from 2026 to 2035.

Europe dominated the global premium bottled water market in 2025. Countries like Germany, Spain, the UK, Italy, and France are some of the major global tourism contributors, and they witness a greater number of tourists all year long. This has led to the increasing use of premium bottled water in hotels and tourist spots. This has boosted the per capita income in these countries and has resulted in the growth of the distribution network. The increasing demand for flavored and sparkling water in Europe is considered to drive market growth. Many brands are focusing on improving packaging and marketing to promote innovations in the market.

North America accounts for a significant share of the premium bottled water market revenue. The increasing urbanization in countries like the United States, Canada, and Mexico increases the demand for premium bottled water. This has led to a massive change towards health awareness, which has resulted in consumers opting for products that provide health benefits to them. Many North American companies are focusing on building a sustainable market environment that also attracts new audiences by introducing new bottle designs and enhancing their quality. These rising market trends could potentially lead to the growth of the premium bottled water market.

Asia Pacific is projected to grow at the fastest rate with an exceptional CAGR in the premium bottled water market during the forecast period 2026 to 2035. The rising urbanization in countries like China, India, and Japan are considered to be the key market drivers. Many regions in these countries face water disease-related issues, which have shifted a rapid number of people towards consuming healthy products, including bottled water. India and China have the largest middle-class population, which is targeted by companies gaining their focus on these products. Coco-Cola is a leading beverage company that mentioned India among its top 5 consumers of their premium water, which is named ‘SmartWater.

Rising Health Consciousness Fueling the Premium Bottled Water Market in Latin America

Latin America's market shows notable growth during the forecast period. It is driven by the fact that users are increasingly considering premium, mineral-rich, or functional water as a healthier, safer option to tap water or soft drinks. Around 30% of firms are focusing on eco-friendly packaging, while branding strategies affect luxury and purity to target eco-conscious consumers.

Sustainable Packaging and Glass Bottles Shaping the Premium Bottled Water Market in MEA

MEA's market shows rapid growth during the forecast period. It is driven by the governments, mainly the UAE and Saudi Arabia, which are incorporating stricter regulations against single-use plastics to decrease pollution. Glass is chemically inert, thus it preserves the taste and purity of the water better than a few materials, which is vital for high-end mineral water.

Value Chain Analysis for the Premium Bottled Water Market

• Product Conceptualization and Design: It acts as a vital differentiator, transforming a commodity (water) into a high-margin, branded lifestyle product.
  Key Players: Voss, Evian, San Pellegrino & Acqua Panna, Fiji Water
• Raw Material Procurement: It aims to secure high-quality water sources, sustainable inputs, and packaging materials to justify premium pricing and meet user demand for purity and sustainability.
  Key Players: Nestlé Waters, Danone S.A., FIJI Water Company LLC, VOSS of Norway ASA
• Manufacturing and Assembly: It provides high-end, specialized solutions that affect product purity, safety, brand differentiation, and also sustainability to justify premium pricing.
  Key Players: GEA Group Aktiengesellschaft, DuPont, Alfa Laval

Premium Bottled Water Market Companies

• NEVAS GmbH: NEVAS GmbH provides a premium portfolio of high-quality, mineral-rich, and improved functional water, targeting the luxury, along with the health-conscious market.
• Lofoten Arctic Water AS: Lofoten Arctic Water AS thus caters to the high-end market with both still and even sparkling, award-winning, and environmentally friendly packaging options, which include 473ml aluminum bottles and 888ml glass bottles.
• VEEN: VEEN provides an ultra-premium bottled water experience targeted on purity, unique sourcing, and even sustainable, high-end packaging, mainly targeting the luxury hospitality (HORECA) market and thus, discerning consumers.
• Uisge Source: Uisge Source provides a specialized, premium spring water range specifically programmed to pair with Scotch whisky, improving its flavour profiles.

Other Major Key Players

• Bling H20
• Roiwater
• Beverly Hills Drink Company
• Berg Water
• BLVD Water
• Alpine Glacier Water Inc.
• Minus 181 GmbH.

Segments Covered in the Report

By Product

• Spring Water
• Sparkling Water
• Mineral Water
• Others

By Distribution

• Supermarkets & Hypermarkets
• Speciality Stores
• Online
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa