Water Purifier Market (By Product Type: Activated Carbon Filters, UV Water Purifier, RO Water Purifier; By End-User: Commercial, Residential) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032


The global water purifier market size accounted for USD 26.42 billion in 2022 and it is projected to hit around USD 63.99 billion by 2032, growing at a noteworthy CAGR of 9.30% during the forecast period 2023 to 2032.

Water Purifier Market Size 2023 To 2032

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Key Takeaways:

  • Asia Pacific generated for the maximum market shares in 2022.
  • By Product Type, the RO-based product segment dominated the global market in 2022.
  • By End-user, the residential segment dominated the market and is projected to continue from 2023 to 2032.

Water purifiers make drinking water safe by removing harmful viruses, bacteria, and other pollutants. The removal of cryptosporidium and giardia reduces the chances of gastrointestinal disease by more than 30%. It also removes its metabolites and chlorine lowering the risk of bladder cancer and rectal. In addition, drinking water that is pure helps to keep your body's optimum energy level, improves skin health, loses weight and strengthens its overall immune system. After purification, water flavour and taste become more valuable. As a result, using safe and clean water while cooking helps to preserve the flavour of the dish. Water filters used by household remove minerals, which may reduce the overall quality of the water. Purification at the entry point of water extends the life of the piping and significantly reduces maintenance costs.

Water is used extensively in manufacturing and processing industries. Water shortages have a great impact on such businesses. As a result, the need for water purification systems in industries is exacerbated by the demand for recycled water. There is an increasing demand for modern technology-enabled water treatment cleaners to combat water pollution caused by untreated water discharged by processing businesses. The expansion of food and beverage production facilities is expected to drive the water purifier market revenue over the forecast period.

Rising disposable income in emerging markets drives the growth of the water purifier market. As customers' incomes increase, their purchasing power increases and this results in a higher standard of living. In addition, the demand for water filtration systems in developing countries is rising due to improved municipal availability of safe drinking water and an increased number of wastewater recycling plants. Some emerging economies, such as Brazil and China, have seen an increase in disposable income as a result of population skill development and an increase in employment in service-oriented industries. This increased the demand for water purification systems in these industries and aided in the development of the water purifier.

The global population's increased concern for health and well-being has resulted in the adoption of hygiene practices. This is an important factor that contributes significantly to the global market's growth. Furthermore, widespread availability of healthcare services, changes in economic and social systems, and improved diagnostics have improved consumer health across multiple regions. As a result, increased health consciousness and an increase in the incidence of waterborne diseases fuel demand for water purification systems.

Report Scope of the Water Purifier Market:

Report Coverage Details
Market Size in 2023 USD 28.74 Billion
Market Size by 2032 USD 63.99 Billion
Growth Rate from 2023 to 2032 CAGR of 9.30%
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Product Type and By End-User
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Key Market Drivers:

Rise in the awareness about purified water

As a result of increased awareness of the impurities in the water supply and increased investment in innovative marketing campaigns by water purifier companies, people are becoming more aware of the benefits of water purifiers. The growing demand for water treatment solutions is being driven by the introduction of digital advertising, increased sales at local shops in emerging regions, and a constant availability of water purification products sold via retailers' services.

The awareness of water purity and its benefits for rural areas is being promoted through various public initiatives in developing countries such as India and China, where a strong government initiative to raise public awareness about waterborne diseases has been launched by means of different public campaigns. For example, with World Bank support, the government of India is delivering clean drinking water to villages all over the country. The water purification market is fueled by workshops and events, such as the Consumer Awareness Programme 'CAP' launched in 2007, aimed at raising consumer awareness on water quality issues. The programme shall also inform consumers on the importance of ensuring that water is delivered in a proper quality by periodically checking internal plumbing systems.

Increase in industrial activity

Water is used extensively in the manufacturing and processing industries. These industries are also the most vulnerable to a water crisis. As a result, the demand for water recycling is driving up the demand for water purification systems in these industries. The demand for advanced technology-enabled water treatment purifiers is rising in response to the problem of water pollution caused by untreated water discharged by processing industries. The expansion of manufacturing units in the food and beverage industry is expected to drive the water purifier market during the forecast period.

Heavy metal contamination in the water supply system has gradually increased over the last decades as industrial activity has increased. Because of their toxic effects on health, the presence of heavy metals in the environment is a serious concern. The majority of these metals, including chromium (Cr), mercury (Hg), manganese (Mn), nickel (Ni), cadmium (Cd), zinc (Zn), copper (Cu), and lead (Pb), are found in farm and industrial wastewater. Before discharging wastewater, the heavy metal content should be reduced.

Numerous advantages of using water filters

Water purifiers purify water to ensure safe drinking water by removing undesirable bacteria, viruses and impurities. Removing Giardia and cryptosporidium is a 33% decrease in the risk of becoming ill with GI disease. In addition, it has been shown to reduce the risk of urinary and rectal cancer by removing chlorine and its metabolites. In addition, drinking clean water is beneficial to your body's digestion, promotes optimum energy levels, helps skin health, prevents weight gain and strengthens the overall immunity system. Water purifiers purify water to ensure safe drinking water by removing undesirable bacteria, viruses and impurities. Removing Giardia and cryptosporidium is a 33% decrease in the risk of becoming ill with GI disease. In addition, it has been shown to reduce the risk of urinary and rectal cancer by removing chlorine and its metabolites. In addition, drinking clean water is beneficial to your body's digestion, promotes optimum energy levels, helps skin health, prevents weight gain and strengthens the overall immunity system.

Key Market Challenges:

  • High maintenance cost - Water purification filters must be replaced on a regular basis in order to maintain water quality. The filter replacement criteria differ depending on the product type and technology used in the purification systems. In general, point-of-entry filters should be replaced every 5 to 6 years, while POU filters should be replaced every 6 to 12 months. As a result, the overall cost of maintaining the water purification system skyrockets. As a result, the high cost of filters is a major impediment to the growth of the water purifier market.

Key Market Opportunities:

  • Emergence of smart purification - A new market trend is the introduction of smart air purifiers with state-of-the-art technology. The smart purifier is user friendly and has multiple stages of purification. Those filters are designed for monitoring water use and adjusting the settings if necessary. Moreover, as soon as the maintenance cycle is over, intelligent purifiers will be programmed to send notifications and alerts to users. As customers' standards for living and expenditure capacity improve, especially in the developing economies of Asia Pacific and Middle East which are giving rise to growth opportunities on the market, they demand feature-laden purifiers. Consequently, demand for purifiers is anticipated to increase in the coming forecast period due to the rapid introduction of such intelligent technology purifier.

Segments Insight:

Product Type Insights:

The global Water Purifier market is divided into three product categories: activated carbon filters, UV water purifiers, and RO water purifiers. In 2022, the RO-based product sector led the water purifier market revenue globally, accounting for more than 38.00% of total revenue. The fact that it had a higher rate of decontamination compared to other products was the reason for this. The removal of dissolved solids, heavy metals and pesticides in addition to the bacteria is carried out by RO purifiers. Consumers are becoming more aware of the risks to their health caused by contaminated drinking water as a result of an increased number of cases of waterborne diseases.

Water Purifier Market Share, By Product Type, 2022 (%)

In addition, the increasing penetration of low cost residential water purifiers, such as candle filters, by local manufacturers such as Rama AO in developing countries, as well as the appearance and innovation of innovative water purifiers by companies such as Kent and Smith, are expected to increase demand for residential water purifiers in the coming years.

End-Users Insights:

Commercial and residential end-users are included in the global water purifier market segmentation. In 2022, the most popular application was residential, and this trend is expected to continue throughout the projection period. Residential buildings use far more water than commercial buildings for daily activities such as cooking, cleaning, bathing, and other activities. Furthermore, increased urbanization is expected to drive up demand for water purification products throughout the forecast period. Over 55% of the world's population now lives in cities. According to the United Nations' 2018 Revision of World Urbanization Prospects, that percentage is expected to rise to 68% by 2050.

Regional Insights:

Based on region the report provides market data for North America, Europe, Asia-Pacific, Latin America and the Middle East, and Africa. The market for water purifiers in Asia Pacific, which generated is expected to expand significantly at a compound annual growth rate of more than 11% during the forecast period. In 2022, Asia Pacific accounted for the largest market share in water purifiers market. With a larger number of market participants and substantial research and development expenditure, product demand would increase in this area. There is a large customer base for companies such as Eureka Forbes, which are helping to develop the sector.

Key Industry Developments:

  • October 2022 – HUL's Pureit introduced a new line of RO + UV + Minerals-based water purifiers with FiltraPower Technology to provide clean drinking water. It has been demonstrated that this technology can remove hazardous compounds such as pesticides, industrial pollutants, and pathogens.
  • May 2022 - The latest advertising campaign of EurekaForbes Ltd with Madhuri Dixit as its brand ambassador has been launched. The distinctive functionality of copper and zinc cartridges in the Aquaguard line is highlighted in this advertisement. Taproot Dentsu India Communication Pvt. was the originator of this concept. Ltd.
  • January 2022- Whirlpool Corporation announced the relocation of its Global Technology & Engineering Center (GTEC) of its Global Product Organization to a new facility in Pune (India) in order to innovate new technology in its products. GTEC is one of the most important R&D institutes for Whirlpool worldwide, with a key role in its global product development. GTEC is working on current and future technologies such as artificial intelligence, Internet of Things, and Industry 4.0.
  • Feburary 2019 - Aquion Inc., a Chicago based company specialising in the design and manufacture of water conditioners, water filters, drinking water purifiers, Ozone & UV Disinfection Systems,Reverse Osmosis System as well as Acid Neutralising Agents for Residential and Commercial Water Treatment Industry was bought by Pentair Plc. The acquisition will allow the company to expand its product range.

Key Market Players:

  • Tata Chemicals Ltd
  • Suez Water Technologies & Solutions
  • Panasonic Corporation
  • LG Electronics
  • Kent Ro System Ltd
  • Halo Source Inc.
  • Eureka Forbes Limited
  • Best Water Technology
  • A. O. Smith Corporation
  • Amway Corporation
  • Brita
  • Pentair Plc.

Segments Covered in the Report:

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Product Type

  • Activated Carbon Filters
  • UV Water Purifier
  • RO Water Purifier

By End-User

  • Commercial
  • Residential

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

What is the water purifier market size?
The global water purifier market size is expected to increase USD 63.99 billion by 2032 from USD 26.42 billion in 2022.
What will be the CAGR of global water purifier market?
The global water purifier market will register growth rate of 9.30% between 2023 and 2032.
Who are the prominent players operating in the water purifier market?
The major players operating in the water purifier market are Tata Chemicals Ltd, Suez Water Technologies & Solutions, Panasonic Corporation, LG Electronics, Kent Ro System Ltd, Halo Source Inc., Eureka Forbes Limited, Best Water Technology, A. O. Smith Corporation, Amway corporation, Brita, Pentair Plc., and Others.
Which are the driving factors of the water purifier market?
The driving factors of the water purifier market are the rise in the awareness about purified water, increase in industrial activity, and numerous advantages of using water filters.
Which region will lead the global water purifier market?
Asia Pacific region will lead the global water purifier market during the forecast period 2023 to 2032.

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