Online Entertainment Market Revenue to Attain USD 300.55 Bn by 2033


18 Oct 2024

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The global online entertainment market revenue reached USD 101.82 billion in 2024 and is predicted to attain around USD 300.55 billion by 2033, representing a CAGR of 12.78%. The rising demand for high-speed internet and social media platforms, OTT channels, and the adoption of technological gadgets are driving the growth of the market.

Online Entertainment Market Statistics

Market Overview

The online entertainment industry is the entertainment that can be provided by the online platform, or it can also be said that it is a data-driven entertainment platform. The rising evaluation of the technologies and the use of them in every sector contributes to the expansion of the market. The rising social media, gaming industry, OTT platforms, and video content platforms are driving the growth of the online entertainment industry. The rising number of user-generated data, live streaming, and penetration of smartphones, smart TVs, and personalized gadgets are driving the growth of the online entertainment market.

Report Highlights of the Online Entertainment Market

  • By form, the video segment dominated the online entertainment market in 2023. The rising digitization across the world, the increasing demand for the online entertainment industry, and the availability of several video platforms with different types of content are driving the growth of the video segment in the market. 
  • By form, the audio segment is expecting significant growth in the market during the forecast period. The rising internet penetration and the growth in the use of smartphones and audio content such as podcasts, radio, and others are driving the growth in the audio entertainment segment. 
  • By device, the smartphone segment led the online entertainment market in 2023. The rising penetration of internet services and the technological advancements in smartphone technologies are driving the expansion of the smartphone segment.
  • By device, the smart TVs, projectors, and monitors segment expect significant growth in the market during the forecast period. The increasing population and the rising disposable income in the population are driving the demand for smart TVs, projectors, and monitors. The rising demand for self-owned entertainment or indoor entertainment 
  • According to the revenue model, the advertisement segment dominated the online entertainment market in 2023. The growth of the market is attributed to the rapid evaluation of the online entertainment industry. The increase in the number of consumer bases helps businesses advertise their brand or product in front of a large consumer audience, which helps create significant revenue. 
  • By revenue model, the subscription segment expects substantial growth in the market during the forecast period. The subscription model is the revenue generation model that collects revenue by charging a subscription of the recurring fee in a specific period of interval. Nowadays, there are several online social media platforms; OTT is taking monthly, quarterly, or annual subscriptions from consumers for revenue generation. 

Increasing youth:

The rising population, especially the younger population, is more inclined towards the technologies, internet, social media, and other data-driven platform that contribute to the expansion of the online entertainment market.

Increasing penetration of the Internet: 

The rising penetration of smartphones and the high-speed internet solution drives the seamless streaming of video or audio entertainment content and effortless gaming. 

Rising economic development: 

The rise in economic development in the developing and developed countries that enhanced the disposable income in the population and their changing lifestyle drives the demand for technologies, such as increasing use of smartphones, smart TVs, laptops, tablets, and other gadgets, which drives the consumption of the online entertainment channels. 

Technological evaluation: 

The technological evaluation in the online entertainment platform, such as integration of artificial intelligence, Internet of Things (IoT), virtual reality (AR), augmented reality (VR), and others for increasing the efficiency in the performance and can offer personalized content results as per the consumer search behavior drives the expansion of the market. 

Diversification of content and social media platforms:

The diversification of the content presence in the online platform and monetization model is driving the growth opportunities in the market. The rise in user-generated content in the format of vlogging, podcasts, shorts, reels, gaming shorts, videos, educational videos, and others is driving significant revenue in the online entertainment market. 

Regional Insights

North America dominated the online entertainment market in 2023. Regional countries like the United States are considered the hub of entertainment. The region has Hollywood, which is known for its larger-than-life entertainment. The U.S. is experiencing the presence of the leading market players' headquarters, including Google, YouTube, Instagram, and others, which contribute to the expansion of the market. Additionally, the rising technological advancement in online entertainment platforms that enhance the visual effects of pictures and the penetration of high-speed internet services that help in the effortless streaming of videos, gaming, and other data-driven activities are contributing to the expansion of the online entertainment market in the region. 

Europe anticipates significant growth during the forecast period. The market's growth is attributed to the rising penetration of high-speed internet, and the consumer interest inclination towards the entertainment industry is driving the expansion of the online entertainment market. The increasing number of OTT platforms creates significant revenue for the region. The UK’s OTT market is the largest platform in terms of revenue and the third largest globally. Additionally, the rising gaming industry and utilization of AI in the online entertainment industry are driving the growth of the region's market. 

Market News

  • In May 2024, Vietnam's VinFast is the world’s first to launch the RIDEVU Sony's new online entertainment service, in its VF 8 electric car model in the United States with the VF Connect Prime package as a complementary service. 
  • In May 2024, iQIYI, China’s leading online entertainment service, announced the launch of a VR immersive theater at Galaxy Promenade in Galaxy Macau.

Market Segmentation

By Form

  • Video
  • Audio
  • Games
  • Internet Radio
  • Others

By Device 

  • Smartphones
  • Smart TVs, Projectors, & Monitors
  • Laptop, Desktops, & Tablets
  • Others

By Revenue Model

  • Subscription
  • Advertisement
  • Sponsorship
  • Others

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