Personalized Testing & Supplements Market Revenue to Attain USD 7.74 Bn by 2033

05 Nov 2025

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Table of Content

1. Personalized Testing & Supplements Market Revenue and Trends 2025 to 2033 2. What Factors are Driving the Growth of the Personalized Testing & Supplements Market? 3. Segment Insights: 4. Regional Insights: 5. Personalized Testing & Supplements Market Coverage

Personalized Testing & Supplements Market Revenue and Trends 2025 to 2033

The global personalized testing & supplements market revenue reached USD 5.39 billion in 2025 and is predicted to attain around USD 7.74 billion by 2033 with a CAGR of 16.22%. The market is driven by rising demand for preventive and personalized healthcare solutions, alongside advancements in genetic, microbiome, and lifestyle diagnostics. Increasing consumer demand for tailored nutrition and advanced diagnostic solutions also contributes to market growth.

What Factors are Driving the Growth of the Personalized Testing & Supplements Market?

The market's robust growth is fueled by several interconnected elements. Firstly, a heightened consumer focus on health promotes proactive wellness strategies over reactive treatments. Secondly, technological advancements like affordable DNA tests, microbiome sequencing, AI algorithms, and mobile health tools are empowering companies to scale personalized solutions beyond the traditional one-on-one model. Thirdly, direct-to-consumer approaches, subscription services, and e-commerce platforms streamline access to personalized tests and supplements, reducing barriers to adoption.

Personalized supplements are specifically intended to address people’s nutritional deficiencies, fitness aspirations, and chronic health issues, growing consumers’ desire for personalized health. The prevalence of lifestyle-related health conditions, including obesity, diabetes, and nutrient deficiencies, is driving the demand for personalized interventions. Finally, collaborative efforts between brands and diagnostics companies are launching hyper-personalized offerings, contributing to greater awareness and overall category expansion.

Segment Insights:

• By product type, the nutrition supplements segment dominated the market in 2024, driven by rising demand for personalized vitamins, minerals, and functional formulations tailored to individual health data.
• By service type, the genetic testing services segment led the market in 2024, as consumers increasingly rely on DNA-based insights to customize their nutrition and supplement plans for optimized health outcomes. 
• By delivery format, the oral supplements segment held the largest share of the market in 2024, as capsules, powders, and tablets are preferred for their convenience, familiarity, and ease of use in delivering personalized nutrients. 
• By application, the general wellness segment dominated the market in 2024, fueled by growing adoption of customized nutritional support for preventive healthcare and holistic wellness management.
• By end-user, the individual consumers segment dominated the market in 2024, as consumers have become more aware of at-home self-testing and direct-to-consumer subscription models, which enable proactive health management.

Regional Insights:

North America registered dominance in the personalized testing & supplements market in 2024, driven a confluence of factors. High health awareness among consumers, coupled with advanced healthcare infrastructure, creates a favorable environment for market growth. The region's substantial adoption of direct-to-consumer (DTC) testing, alongside the presence of key market players, further solidifies its leading position. In the U.S. and Canada, there is a growing demand for personalized nutrition and genetic testing services, as people look to take a proactive role in their health and wellness, especially when chronic disease is a factor. Moreover, the growing focus on preventive healthcare and personalized wellness solutions is driving its continued expansion.

Asia Pacific is expected to experience rapid growth in the upcoming period, driven by rising discretionary incomes, urbanization, and a growing prevalence of chronic diseases. Countries such as China, India, and Japan are rapidly adopting personalized nutrition services and direct-to-consumer genetic testing kits. Rapidly developing diagnostics and wellness infrastructure, coupled with increasing interest in personalized health solutions across India, China, Japan, and Southeast Asia, further fuels this expansion.

Personalized Testing & Supplements Market Coverage

Recent Developments:

• On September 22, 2025, a UK-based startup, Myoform, launched a genetically personalized supplement platform combining whole-genome sequencing, biometric profiling, and AI-driven custom formulations designed for athletes and active consumers. 
  (Source- https://insider.fitt.co)
• In September 2025, Joi + Blokes launched its Smart Supplement program, the first platform to personalize daily supplementation using real-time symptom data and clinical-grade biomarkers.  (Source: https://www.businesswire.com)

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