Generative AI in Automotive Market (By Vehicle Type: Passenger Vehicles, Commercial Vehicles; By Technology: Machine Learning, Natural Language Processing, Computer Vision, Context-aware Computing, Others; By Application: Vehicle Design, Manufacturing Optimization, Transportation & Logistics, Autonomous Driving, ADAS) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global generative AI In automotive market size was valued at USD 312.46 million in 2022 and it is projected to be worth around USD 2,691.92 million by 2032, poised to grow at a CAGR of 24.03% during the forecast period 2023 to 2032.

Generative AI In Automotive Market Size 2023 To 2032

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Key Takeaways:

  • North America generated more than 41% of revenue share in 2022.
  • Asia Pacific is projected to expand at the fastest CAGR from 2023 to 2032.
  • By vehicle type, the passenger vehicles segment is expected to dominate the market during the forecast period.
  • By vehicle type, the commercial vehicles segment is observed to witness a noticeable growth during the forecast period.
  • by technology, the machine learning segment is expected to grow significantly during the forecast period.
  • by application, the vehicle design segment is expected to dominate the market over the forecast period.

Generative AI in Automotive Market Overview:

Generative AI has made significant advancements in several industries, including the automobile industry. Generative AI is the technology that allows machines to produce new content, such as images, text, or even full designs, based on patterns and data that the machine has been trained on. In the automotive sector, this technology has the potential to transform vehicle design, production and autonomous systems. Vehicle design is one of the most prominent applications of generative AI in the automobile sector. Traditionally, creating a new automobile entails multiple iterations and prototypes, which takes a significant amount of time and resources. To produce new and inventive automotive designs, generative AI algorithms may examine existing vehicle designs, consumer preferences, market trends, and even engineering restrictions. This technology can help automobile designers explore new options, speed up the design process, and perhaps create more aesthetically appealing and functional vehicles. Furthermore, this technology has the potential to improve the production process in the automotive sector.

  • According to a report by J.D. Power, the application of AI in automobile evaluations may boost accuracy by 10%, resulting in equitable and open pricing for buyers and sellers.
  • As per the Study by the International Data Corporation, by 2025, the global automobile sector would invest $11.1 billion in cognitive and AI technologies.
  • According to a study by Accenture, the potential for generative AI to increase customer happiness and loyalty is shown by the finding that 83% of automobile customers are prepared to reveal their data in return for a more customized car buying experience.
  • According to secondary analysis, the usage of generative AI in the auto parts sector may result in a 10–20% decrease in the cost and time of developing new car systems and components.

Growth Factors:

Generative AI algorithms can find areas for improvement, decrease faults, and enhance production efficiency by evaluating massive volumes of data associated with manufacturing processes, supply chain logistics, and quality control. This technology can assist car manufacturers in lowering costs, increasing productivity, and improving overall product quality. The generative AI in the automotive market is driven by several factors including the growing automotive sector, increasing investment in advanced technology, growing product launches, rising government initiatives, increasing trend of connected cars and growing R&D for autonomous vehicles.

Generative Ai In Automotive Market Scope

Report Coverage Details
Market Size in 2023 USD 387.54 Million
Market Size by 2032 USD 2,691.92 Million
Growth Rate from 2023 to 2032 CAGR of 24.03%
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2022
Forecast Period 2023 To 2032
Segments Covered By Vehicle Type, By Technology, and By Application
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Generative AI in Automotive Market Dynamics:


Increasing utilization of generative AI in the supply chain

For automakers, generative AI can improve every step of the supply chain, including distribution, inventory management, and purchasing. By examining data from suppliers, production methods, and consumer demand, AI models may produce insights and recommendations for enhancing supply chain efficiency. By studying data on supplier performance, manufacturing capacity, and transit durations, for instance, lead times throughout the supply chain may be improved.

AI models are capable of producing suggestions to shorten lead times at each level of the supply chain by taking these variables into account. Similar to this, generative AI can estimate future demand for automobiles or components by examining historical data, market patterns, and other relevant criteria. This may assist manufacturers with demand forecasting and inventory optimization. Recently, generative AI has been employed by Mahindra & Mahindra and CEAT Tyres to provide precise inventory visibility, data transparency, and inventory optimization. Thus, this is expected to drive market growth during the forecast period.


Regulatory and safety concerns

The automotive industry is subject to rigorous regulatory standards and safety requirements. Introducing generative AI technologies, especially in safety-critical areas such as autonomous driving, necessitates compliance with regulations and ensuring that the generated outputs meet the required safety standards. Meeting these standards and obtaining regulatory approvals can be time-consuming and resource-intensive. Thus, the regulatory and safety concerns consider as a major restraint for the market revenue growth.


Growing uses in autonomous driving and ADAS

The advancement of autonomous driving systems and advanced driver assistance systems (ADAS) presents significant opportunities for generative AI in the automotive market. Generative AI algorithms can assist in the development and training of autonomous driving systems, improving perception, decision-making, and control capabilities. This opportunity allows manufacturers to enhance safety, reliability, and overall performance in autonomous vehicles. For instance, Alphabet subsidiary Waymo is leading the way in this field in terms of the application of generative AI. To train their self-driving algorithms, they use models to generate thousands of different scenarios that each replicate a different real-world situation. Waymo can expose its autonomous driving systems to a variety of driving conditions using AI, enhancing its safety and robustness.

Vehicle Type Insights:

Based on the vehicle type, the global generative AI in the automotive market is segmented into passenger vehicles and commercial vehicles. Passenger vehicles are expected to dominate the market during the forecast period. Automakers have integrated AI into passenger vehicles including automobiles and motorbikes. AI has the potential to significantly enhance the comfort and safety of passengers in any type of vehicle. To interpret data from numerous sensors, including cameras, radars, and LiDARs, ADAS frequently uses artificial intelligence (AI).

On the other hand, the commercial vehicles segment is expected to grow substantially during the projected period. Commercial vehicles are progressively using AI to provide intelligent logistics and routing, fleet management, predictive maintenance, and autonomous capabilities. These applications have increased safety, improved vehicle performance and economy, and improved logistics, making the development of self-driving commercial cars more viable. As a result, when AI develops and improves further, it is positioned to make huge advancements in commercial vehicles, increasing total productivity. Thus, this is expected to drive segment expansion over the forecast period.

Technology Insights:

Based on the technology, the global generative AI in the automotive market is segmented into machine learning, natural language processing, computer vision, context-aware computing and others. The machine learning segment is expected to grow significantly during the forecast period. Machine learning algorithms are utilized to generate training data for generative AI models in the automotive industry. For instance, in the context of autonomous driving, machine learning algorithms can analyze large amounts of real-world driving data to create artificial datasets that mimic different driving scenarios. These synthetic datasets can be used to train generative models, enhancing their ability to generate accurate and realistic responses to various situations. In addition, these algorithms are instrumental in vehicle design and styling using generative AI. Therefore, the utilization of machine learning in different applications of the automotive sector is expected to drive segment growth during the forecast period.

Application Insights:

Based on the application, the global generative AI in the automotive industry is divided into vehicle design, manufacturing optimization, transportation & logistics, autonomous driving and ADAS. The vehicle design segment is expected to dominate the market over the forecast period. The simulation and 3D depiction of vehicles are one of the most effective uses of generative AI in the automotive sector. BMW's usage of AI in its design process is a prime example. BMW built an AI-based system that uses the concepts of generative design. The system creates a wide range of design options based on certain design criteria including weight optimization, connecting locations, and load capacity. This significantly cuts the time it takes to produce new design concepts and produces inventive, effective, and visually beautiful vehicle parts that meet the design standards.

On the other hand, the ADAS segment is expected to grow at the fastest CAGR during the forecast period. Advanced driver-assistance systems (ADAS) are being improved in a big way because of generative AI. These systems include features like collision detection and avoidance, lane-keeping aid, adaptive cruise control, and parking assistance that are intended to help drivers and increase safety. Tesla, a well-known brand in the automotive sector, has improved its ADAS capabilities by using generative AI. Tesla cars equipped with AI-powered Autopilot technology employ generative models to comprehend and pick up on different driving scenarios. By continually learning from the enormous volumes of data produced by Tesla's everyday operations, the system develops safer and more effective ADAS functions. Thus, the adoption of generative AI by key market players in ADAS is expected to drive market growth during the forecast period.

Furthermore, the autonomous driving segment is expected to witness a noticeable growth rate during the forecast period. This segment focuses on improving the accuracy and reliability of object detection, recognition, and tracking in autonomous vehicles. Furthermore, generating accurate and up-to-date maps is critical for autonomous vehicles to understand their position and navigate the environment. Generative AI algorithms can generate high-definition maps by analyzing sensor data and incorporating various environmental factors. Additionally, generative AI can aid in localization by generating synthetic sensor data that match real-world conditions, facilitating the precise positioning of autonomous vehicles within the generated maps. Thereby, driving the segment growth during the forecast period.

Regional Insights:

North America is expected to dominate the market during the forecast period. In the automobile sector, the region is leading generative AI research and development. The development of generative AI technologies for car design, manufacturing optimization, autonomous driving systems, and other applications is supported by partnerships between renowned research institutes, universities, and the automotive industry.

This emphasis on R&D encourages innovation and the creation of state-of-the-art generative AI technologies. In addition, the creation and application of generative AI in the automobile industry are significantly impacted by the regulatory environment in North America. The National Highway Traffic Safety Administration (NHTSA) in the United States and Transport Canada are two examples of government organizations that have a significant impact on the regulatory environment for autonomous driving systems and associated technology. For generative AI to be successfully used in the North American automobile industry, compliance with laws and safety norms is crucial. Therefore, driving the market growth in the region.

Generative AI In Automotive Market Share, By Region, 2022 (%)

Asia Pacific is expected to experience a considerable growth rate over the forecast period. A substantial rate of technological improvements in most industries in the Asia Pacific highlights the growth of the market in the region. Countries such as China and Japan are observed to be the largest contributors to the growth of the market in the region. Moreover, the regional growth is attributed to the increasing product launches by the market players operating in the region. For instance, in June 2023, Toyota Research Institute (TRI) announced the release of a generative artificial intelligence (AI) method to help automotive designers. Designers may already use freely accessible text-to-image generative AI technologies as a first stage in their creative process. With TRI's innovative approach, designers may speed up this process by reducing the limitations with sketches and engineering allowing with lowering the number of iterations required to balance the design.

Recent Developments:

  • In July 2023, Microsoft and ABB announced their partnership in order to work on the deployment of generative AI to industrial applications. Under the partnership, the companies aim to implement Copilot features to allow more intuitive user engagement with AI Suite and ABB Ability Genix industrial analytics applications.
  • In April 2023, the most advanced speech artificial intelligence technology was brought to automakers and their customers with the launch of SoundHound Chat AI. The new technology is developed for automotive industry by a pioneer in the field, SoundHound AI, Inc. The company will be offering its first product in the form of an in-car voice assistant which is comprised with generative AI capabilities as of ChatGPT.
  • In May 2023, Faraday Future Intelligent Electric Inc. in California, a global shared intelligent electric mobility ecosystem company announced the launch of its Generative AI Product Stack, which will be included in the FF 91, the company's flagship car. With this launch, the company becomes first automaker to showcase AI capabilities in a car.

Generative AI in Automotive Market Companies

  • Microsoft
  • Intel Corporation
  • Tesla Inc
  • Uber Technologies
  • Volvo Car Corporation
  • Honda Motors
  • Ford Motor Company
  • NVIDIA Corporation
  • Tencent
  • BMW AG

Segments Covered in the Report:

By Vehicle Type

  • Passenger Vehicles
  • Commercial Vehicles

By Technology

  • Machine Learning
  • Natural Language Processing
  • Computer Vision
  • Context-aware Computing
  • Others

By Application

  • Vehicle Design
  • Manufacturing Optimization
  • Transportation & Logistics
  • Autonomous Driving
  • ADAS

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

What is the generative Ai In automotive market size?
The global generative Ai In automotive market size surpassed USD 312.46 million in 2022 and it is expected to increase USD 2,691.92 million by 2032.
What will be the CAGR of global generative Ai In automotive market?
The global generative Ai In automotive market will register growth rate of 24.03% between 2023 and 2032.
Who are the prominent players operating in the generative Ai In automotive market?
The major players operating in the generative Ai In automotive market are Microsoft, AUDI AG, Intel Corporation, Tesla Inc, Uber Technologies, Volvo Car Corporation, Honda Motors, Ford Motor Company, NVIDIA Corporation, Tencent, BMW AG, and Others.
Which are the driving factors of the generative Ai In automotive market?
The driving factors of the generative Ai In automotive market are the rising emphasis on enhancing user experience and increasing utilization of generative AI in the supply chain.
Which region will lead the global generative Ai In automotive market?
North America region will lead the global generative Ai In automotive market during the forecast period 2023 to 2032.


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