Digital Out-Of-Home Advertising Market Revenue and Revenue by 2033
Published: 13 Oct 2025
Author: Precedence Research
Digital Out-Of-Home Advertising Market Revenue and Trends 2025 to 2033
The global digital out-of-home advertising market continues to grow with the increasing use of smart cities, IoT-enabled signage, and personalized content strategies. The growth of the market is driven by increasing use of programmatic advertising, the integration of interactive technologies like AR and facial recognition, data-driven targeting, and the creation of seamless omnichannel experiences.
Digital Out-Of-Home Advertising Market: Key Drivers & Emerging Opportunities
The digital out-of-home advertising market encompasses spending on advertisements displayed on internet-connected digital screens in public spaces, such as digital billboards, street furniture, and transit screens. Several key factors are driving the growth of this market, including advancements in technology, such as programmatic buying and artificial intelligence (AI). Programmatic platforms automate the purchase of advertising space, while AI offers insights into audience behavior, allowing for the delivery of highly relevant and personalized content. Urbanization also plays a significant role in market expansion. The increasing population density in urban areas leads to more strategic locations for digital displays and higher foot traffic, which helps create a cohesive omnichannel marketing experience.
Segment Insights
- By format type, digital billboards led the market by combining the broad visibility of traditional billboards with the flexibility and dynamic capabilities of digital technology.
- By location, the outdoor segment dominated the market due to its high visibility and audience reach in public spaces, further enhanced by technological advancements.
- By end-user industry, the retail segment accounted for the market dominance, as it directly improves the customer shopping experience and influences purchase decisions at the point of sale.
- By technology, LED displays represented market dominance due to their superior brightness, durability, and capability to display dynamic and engaging content at a cost-effective rate over time.
Regional Insights
North America dominated the digital out-of-home advertising market, driven primarily by a mature advertising industry, high adoption of technology, significant investments, and favorable macroeconomic conditions. The high urbanization rates in North America result in densely populated urban areas with heavy foot and vehicle traffic, providing advertisers with more opportunities to reach large audiences. The extensive network of digital screens in major cities, located in transit hubs, malls, and entertainment venues, maximizes this reach.
Asia-Pacific region is expected to be the fastest-growing market segment, fueled by rapid urbanization, technological advancements, and supportive government initiatives. A booming population with increasing disposable income and a growing internet user base creates a vast audience for targeted, dynamic advertising. Additionally, the rapid expansion of 5G infrastructure is improving connectivity and enabling more sophisticated and real-time digital out-of-home campaigns.
Digital Out-Of-Home Advertising Market Coverage
| Report Attribute | Key Statistics |
| Quantitative Units | Revenue in USD million/billion, Volume in units |
| Largest Market | North America |
| Base Year | 2024 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa |
Digital Out-Of-Home Advertising Market Key Players
- JCDecaux
- Clear Channel Outdoor Holdings
- Lamar Advertising Company
- OUTFRONT Media
- Ströer SE & Co. KGaA
- Broadsign International
- Daktronics
- Prismview LLC
- Mvix
- Christie Digital Systems USA
Recent Development
- In February 2025, Screenverse and SOMO partnered to launch a fleet of 4,000 digital taxi tops across New York City. This groundbreaking initiative represents a major advancement in the city’s advertising landscape, utilizing the mobility and visibility of taxis to create a dynamic and high-impact advertising platform aimed at both New Yorkers and tourists. (Source: https://www.screenversemedia.com)
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