Fantasy Sports Market Revenue to Attain USD 137.81 Bn by 2035

Fantasy Sports Market Revenue and Trends 2026 to 2035

The global fantasy sports market revenue was valued at USD 38.50 billion in 2025 and is expected to attain around USD 137.81 billion by 2035, growing at a CAGR of 13.60% during forecast period. The market is driven by the legalization of contests for money in several U.S states and other nations, rising ownership of smartphones, and the inclusion of real-time statistics, live scorekeeping, and instant messaging in fantasy games platforms.

Platforms to Build Virtual Teams Using Real Players

The fantasy sports market involves the use of virtual teams created from real professional athletes in leagues such as the NFL, NBA, Premier League, and IPL, and scoring points from the performance of those athletes in the game. The scope of this industry further includes leagues played for an entire season, where participants have to build and manage their rosters for months, and daily leagues where players build fresh line-ups each day.

This market also involves best ball leagues, pick’em contests, and live in-play drafting. These games can be played by casual fans using free leagues, dedicated players who participate in daily contests, and professionals who use statistical models to find the best line-ups among thousands of entrants. Some of the most popular platforms include DraftKings, FanDuel, ESPN Fantasy, Yahoo Fantasy, Dream11, and Sorare.

AI-Driven Personalization in Fantasy Games

The market is benefitting from the development of foundational AI models, where several such models are used to streamline task-specific personalization systems and create one architecture for personalization that can analyze huge volumes of data. This architecture analyzes player behavior in various sports and contexts to provide engaging experiences without the need for multiple personalization solutions. In 2026, Dream 11 introduced Lumos, an internal foundational AI model, which incorporates more than 50 task-specific personalization solutions into one system, built on approximately 50 petabytes of data for its user base of over 250 million fantasy sports fans.

Introducing Bet Tracking in Combination With Live Broadcasts

The market is experiencing rapid adoption of bet tracking solutions integrated within live sports broadcast services, letting sports fans track their live bets during NBA and NHL games that are aired on TV networks. These solutions combine real-time action with bet tracking, and fans who make use of the integrated tools watch almost double the number of games annually. In 2025, FanDuel introduced Bet Tracking on certain NBA and NHL broadcasts of the FanDuel Sports Network. Fans in the eligible regions can link their sportsbook accounts to view their live bets via the on-air integrated tools.

Government Policies to Regulate Fantasy Game Contests

Governments across the globe have proposed laws that legalize, regulate, and tax online fantasy game competitions by providing regulatory oversight through state gaming commissions and license fees for providers. Laws usually provide for the creation of gaming commissions, an age minimum requirement for players, and funding for gambling problem programs. In 2025, the Texas Legislature, U.S., proposed HB 3980 to give the Texas Lottery Commission regulatory authority over fantasy contest providers and collect a privilege tax. HB 3980 defines a fantasy contest as a contest that involves skills, whose results depend upon the knowledge of participants concerning the athletic events.

FLYP Fantasy Onboarded More Than 30,000 Users

FLYP is a Germany-based fantasy platform that focuses on action sports such as skating, surfing, and biking. FLYP Fantasy has been able to onboard more than 30,000 users, along with 6,000 registered players, within 2 months of launching their service, which is based on live data, daily challenges, and team management. This fantasy platform leverages the power of data engines from Wyldata to redefine engagement with action sports athletes. 

Market Segmentation Overview

• By sports type, the football segment led the market with 32% share in 2025, due to robust fan engagement in the NFL and European football leagues, the growing popularity of real-time fantasy contests, and extensive integration with sports betting platforms.
• By sports type, the Esports segment is expected to expand at the highest CAGR of 22% during the forecast period, because of the fast-paced growth of competitive gaming tournaments across the world, growing youth participation in fantasy esports contests, and increasing sponsorship and streaming platform investments.
• By platform, the mobile applications segment dominated the market with 78% share in 2025, and is expected to grow at the fastest CAGR of 15.5% from 2026 to 2035, owing to increasing smartphone penetration and mobile internet usage, growing demand for real-time fantasy gaming platforms, extensive integration of AI-driven analytics and push notifications, and the expansion of in-app payment and reward features.
• By platform, the web-based platforms segment held the second-largest market share of 22% in 2025, due to its consistent usage among desktop-oriented fantasy consumers, increasing integration with sports analytics dashboards, and growing preference for multi-screen gaming experiences.
• By game type, the daily fantasy sports (DFS) segment led the market with 64% share in 2025, and is expected to expand at the highest CAGR of 15.2% during the forecast period, because of rising user preference for short-duration contests, extensive monetization through entry fees and cash benefits, and rapid integration with live sports events and analytics.
• By game type, the season-long fantasy sports segment held the second-largest market share of 36% in 2025, due to its robust engagement among traditional sports fans, growing community-based league participation, and increasing use of advanced player performance analytics.
• By revenue model, the entry fees segment dominated the market with 48% share in 2025, owing to increasing participation in paid fantasy contests, an increase in the number of prize pools and tournament-based competitions, and extensive monetization through premium leagues.
• By revenue model, the premium subscriptions segment is expected to grow at the fastest CAGR of 16.5% from 2026 to 2035, due to growing demand for advanced analytics and exclusive features, rapid adoption of AI-based player recommendation tools, and rise in premium content offerings.

Regional Analysis

North America led the market with 46% share in 2025, because it is home to the largest number of daily fantasy sports and season-long leagues, and legal paid contest platforms are present in numerous states, and a well-regulated environment where fantasy sports are considered to be a game of skill and not gambling. The U.S. dominated the market in North America due to the presence of prominent fantasy games platforms such as DraftKings and FanDuel, and significant media attention paid to fantasy sports by sports journalists. Canada is a significant contributor to the market because of its well-developed legal sports betting regulation in various provinces, community-rooted hockey traditions that make many people engage in fantasy leagues associated with the NHL.

Asia-Pacific is expected to expand at the highest CAGR of 18.5% during the forecast period, due to the presence of a large number of young people who follow cricket, football, and basketball, and are using fantasy games platforms at an accelerated rate across many nations where these sports are already popular. China led the market in Asia-Pacific owing to the increasing disposable incomes and access to fantasy games betting options for national leagues, such as the Chinese Basketball Association, and international sporting events. India witnessed notable market growth due to a massive fanbase that loves watching cricket and football, and the development of local fantasy games platforms that serve tens of millions of users.

Fantasy Sports Market Coverage

Top Companies in the Fantasy Sports Market

DraftKings Inc., FanDuel Group, Underdog Fantasy, and PrizePicks are some of the key players that provide pick’em fantasy games. Dream11, MPL (Mobile Premier Leaue), MyTeam11, BalleBaazi, and League11 are the prominent companies in India’s fantasy games industry. Yahoo Fantasy Sports, ESPN Fantasy Sports, CBS Sports Fantasy, and Fantrax specialize in traditional season-long fantasy games contests.

Segments Covered in This Report

By Sports Type

• Football
  
  • American Football
  • Soccer
• Cricket
• Basketball
• Baseball
• Hockey
• Kabaddi
• Esports
• Others

By Platform

• Mobile Applications
• Web-based Platforms

By Game Type

• Daily Fantasy Sports (DFS)
• Season-long Fantasy Sports

By Revenue Model

• Entry Fees
• Advertising
• Premium Subscriptions
• Sponsorships & Partnerships
• In-app Purchases

By User Type

• Casual Players
• Professional Players

By Demographics

• Below 25 Years
• 25-40 Years
• Above 40 Years

By Region

• North America
• Latin America
• Europe
• Asia-pacific
• Middle and East Africa

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