The global oral clinical nutrition market size surpassed USD 16.1 billion in 2022 and is projected to attain around USD 27.11 billion by 2032, growing at a CAGR of 5.40% from 2023 to 2032.
The oral clinical nutrition sector represents a vibrant domain within the healthcare landscape dedicated to expanding its nutritional portfolio, including proteins, minerals, iron, calcium, vitamin supplements, and nutritional beverages using plant-based foods to fight against chronic disorders and boost immunity. An unhealthy or sedentary lifestyle leads to an increasing burden of several health issues, including chronic diseases, lack of nutrition, obesity, autoimmune diseases, and neurological diseases. Oral clinical nutrition provides additional nutrients such as proteins, vitamins, and carbohydrates in semi-solid, powder, or liquid forms for oral consumption. Oral nutritional supplements (ONS) are extensively used during acute or chronic illness for individuals unable to meet required nutritional levels through the oral diet alone.
Oral nutritional supplements complement nutritional intake, prevent the risk of malnutrition in patients, and reduce health complications and hospital admissions. ONSs are available over the counter in supermarkets, online, and in pharmacies, but most of the products can only be purchased through prescription, following advice from a dietitian. In recent years, the oral clinical nutrition market has gained significant momentum due to its excellent nutritional health benefits. It helps alleviate the risk of chronic disorders and enhances the performance of the body.
Several elements, including the increasing prevalence of chronic conditions, rising demand for personalized fitness supplements, elevated healthcare expenditure, growing incidence of malnutrition, rising consumer awareness of nutritional health benefits such as nutrition-rich diets, healthy ageing, and others, drive the market. Moreover, increasing research and development activities of new oral clinical nutrition supplements, rising adoption of ONSs among the adult population, and innovation and new product development by key market players are anticipated to propel the market’s growth.
North America is expected to hold the largest market share during the forecast period. The growth of this region is attributed to the presence of prominent clinical oral nutritional product manufacturers, the growing adult population, growing awareness of the significance of dietary benefits, rising investments in the research and development activities of oral clinical nutrition supplements, ascending healthcare expenditure, and increasing prevalence of chronic disorders such as Alzheimer’s, cancer, diabetes kidney diseases, and others.
The U.S. market has undergone substantial expansion due to rising demand for personalized nutritional products, the presence of sophisticated healthcare infrastructure, robust focus on wellness resulting in rising product adoption, and rising innovation in product development.
| Report Coverage | Details |
| Market Revenue in 2023 | USD 16.89 Billion |
| Projected Forecast Revenue by 2032 | USD 27.11 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 5.40% |
| Largest Market | North America |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Drivers
Increasing prevalence of chronic disorders
The rapidly rising incidence of chronic disorders is expected to spur the demand for oral clinical nutrition products in upcoming years. The most prevalent chronic diseases such as cancer, diabetes, kidney diseases, Alzheimer’s, Dysphagia, and other nutrition deficiencies. According to the May 2023 report of the Centers for Disease Control and Prevention, 6 out of every 10 US citizens live with at least one chronic disease such as stroke, cancer, heart disease, or diabetes.
Nutritional benefits are gaining significant attention due to their multiple medical benefits in treating diseases and promoting better well-being. The emerging benefits of preventive healthcare solutions are encouraging people to take their health into their own hands by consuming proper nutrition. As a result, the rising prevalence of chronic disorders is contributing towards the growth of the global oral clinical nutrition market.
Rising geriatric population
The increasing geriatric population across the globe is anticipated to fuel the market’s expansion during the forecast period. The pace of population aging is growing faster than in the past. According to the World Health Organization report published in October 2022, one in six people worldwide will be 60 years or over by 2030. By 2050, the world’s population of sixty years and older is expected to be more than 2 billion. The adult aging population is susceptible to reduced muscle and bone strength, vitamins, apathy, lower immunity, hypertension, diabetes, and calcium deficiency, which results in increasing demand for oral clinical nutrition products. Thereby driving the market’s growth.
Restraint
High cost and low consumer awareness
The high cost of supplements is anticipated to restrain the oral clinical nutritional market's expansion during the forecast period. The longer consumption of these supplements causes liver and bone toxicity. In addition, a shortage of consumer awareness in low to average-income economies is likely to hamper the growth of the global oral clinical nutritional market during the forecast period.
Opportunities
Product launches and partnership
The growing product launches are expected to create a lucrative opportunity for the market in the upcoming years. In addition, nutritional supplements are produced in numerous innovative flavors and are highly preferred by patients. For instance, In October 2023, Optimum Nutrition announced the launch of Clear Protein, a brand-new product that uses the latest technology to create an apparent protein shake. This 100% plant protein isolate delivers a delicious fruity flavor while packing a powerful punch of 20g of high-quality Protein in every serving to support training and daily nutrition goals. Clear Protein comes in two refreshing flavors: lime sorbet and juicy peach.
Rising increasing malnutrition
The increasing number of cases of malnutrition globally increases the importance of nutritional products. ONS help prevent malnutrition and are beneficial for individuals suffering from an extended infection or half-starved patients to improve their nutritional situation. According to the World Health Organization report in December 2023, 462 million people are underweighted globally. The increase in deficiency diseases is expected to spur the demand for oral clinical nutrition products during the forecast period.
Segments Covered in the Report
By Stage
By Indication
By Sales Channel
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