U.S. Virtual Care Market (By Application: Family Medicine, Internal Medicine, Cardiology, Paediatrics, Endocrinology, Rheumatology, Pulmonology, Others; By Consultation Mode: Audio, Video, Messaging) - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023 - 2032

The U.S. virtual care market size was evaluated at USD 5.6 billion in 2022 and is expected to hit around USD 76.31  billion by 2032, growing at a CAGR of 29.9% from 2023 to 2032.

US Virtual Care Market Size 2023 To 2032

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Key Takeaways

  • In 2022, On the basis of application, the family medicine segment has contributed a market revenue share of around 30%.
  • In 2022, On the basis of application, the internal medicine segment held a large share of the market.
  • In 2022, On the basis of consultation mode, the audio segment will hold the biggest market share of around 45.9%.

U.S. Virtual Care Market Overview

Virtual care is a method of treating patients with everyday health problems using video, audio, or written communication. This is also called a virtual visit using a communication device that both the patient and the doctor hold at different locations. Virtual care methods are mainly used for meetings, routine health consultations, etc. Virtual visits consist of “virtual visits” conducted between a patient and a healthcare provider using telecommunication technology. The term “virtual” refers to the real-time virtual meeting of patients and physicians from anywhere.

US Virtual Care Market Scope

Report Coverage Details
Market Size in 2023 USD 7.25 Billion
Market Size by 2032 USD 76.31 Billion
Growth Rate from 2023 to 2032 CAGR of 29.9%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered
  • By Application
  • By Consultation Mode

U.S. Virtual Care Market Dynamics


Increasing prevalence of chronic diseases

The growing elderly population in the United States is creating a highly favourable environment for chronic diseases. For instance, the CDC stated that chronic diseases like cardiovascular diseases, cancer, diabetes, and respiratory diseases increase approximately 70% of deaths every year in the united states. Moreover, the WHO report also found that the global population aged 60 and over will double from 12% to 22% between 2015 and 2022.

A growing number of smartphone users

The smartphone users are increasing continuously as the availability of the internet. The total smartphone users in Unite State are 298 million. The smartphone is the easiest way for using and connecting virtually. The US smartphone market is one of the largest in the world with approximately 298 million smartphone users (as of 2021). In line with the overall growth of the global smartphone market, US smartphone penetration has increased steadily in recent years, reaching 85% in February 2021.


Security concerns might restrict the US virtual care market progression

Security concerns related to sensitive patient data may limit its value to the industry. Telemedicine solutions require platform integration for electronic prescriptions, electronic patient files, and medical or fitness apps, among others. Data breaches can lead to unauthorized access to sensitive information such as medical records, medical records, prescriptions, insurance cards, personal ID cards, social security numbers, and addresses. Data breaches therefore negatively affect the overall reputation of telemedicine providers.


Rising demand for tele-consulting to showcase significant market growth

The rapid change in the acceptance of virtual consultations has improved access to medical services, even in remote areas. It was also observed that the user adoption rate jumped from 11% to 46% within one year. Additionally, telemedicine maximizes patient reach at minimal cost, making it cost-effective. The need for remote patient monitoring is driving increased demand for tele-hospital services. The growing need to provide efficient, high-quality healthcare services at affordable prices is also a major contributor to industry sales. In addition, growing public awareness of the-hospital services such as daytime patient visits, emergency room visits, night-time calls and hospitalizations is projected to increase industry demand for telemedicine. 84 percent of physicians were offering virtual visits and 57 per cent would prefer to continue offering virtual care.

Covid 19 Impact

The 2019 novel coronavirus (COVID-19) pandemic has forced healthcare systems to balance the risk of COVID infection with the potential negative consequences of delayed treatment. This has led to the significant adoption of virtual care services around the world, allowing patients to continue to be seen while minimizing contact costs. Given the unprecedented use of virtual care, policymakers and payers are concerned about the quality of care delivered virtually and the potential cost increases from increased healthcare utilization. The COVID-19 pandemic also poses challenges for chronically ill patient care. US study reports a 90% reduction in screening and prevention services.

For example, Teladoc Health Inc.'s overall revenue increased by 97.7% in 2020 compared to 2019. In 2020, visits increased by 156% to about 10.6 million. Similarly, American Well Corporation saw revenue increase from 83.4% in 2020. Online platforms, travel restrictions, and measures to reduce patient numbers in hospitals have had a positive impact on the market.

US Virtual Care Market Share, By Application, 2022 (%)

Revenue  2022
Family Medicine 30%
Internal Medicine 28.5%
Cardiology 13.5%
Paediatrics 5%
Endocrinology 5%
Rheumatology 4%
Pulmonology 3%
Others 11%


Application Insights

Based on Application, the virtual care market is segmented into family medicine, internal medicine, cardiology, paediatrics, endocrinology, rheumatology, and pulmonology. The family medicine segment has captured a market revenue share of around 30% in 2022. The internal medicine segment held a large share of the market in 2022.

A survey by the American College of Physicians (ACP) found that physicians and professionals in internal medicine want to use virtual health technology more than ever before. The survey found that more than half of the respondents would like to learn more about connected care technology.

Consultation Mode Insights

Based on type United States virtual care market is segmented into Audio, Video and Messaging consultation. The Audio segment will hold the largest market share at 45.9% in 2022. Ease of access to phones and high preference are the factors driving the growth of the market. Additionally, many live on the side of the digital divide with limited access to technology and high-speed Internet services. More than 21 million Americans live in the “digital desert,” according to the 2020 Broadband Deployment Report. Both rural and urban residents are affected by this problem.

The video segment is likely to witness impressive growth during the forecast period. This increase is related to his COVID-19. As of April 2020, 43.5% of all Medicare GP visits were conducted via telemedicine. Before the pandemic, that percentage was just 0.1%. Virtual care also includes phone and text consultations, but the frequency of appointments made via video has increased dramatically. For example, video bookings through the Department of Veterans Affairs Video Connect system increased from 10,000 per week in February 2020 to 120,000 per week in May 2020.

Messaging consultations are trending nowadays because people already book their appointment through messaging and ask about their health-related issues via message. it is an easy and cheap method of consultation. 

Recent Developments

  • In January 2020, Teladoc Health Inc. entered into an agreement to acquire InTouch Health, expanding its telemedicine offering and expanding its reach to hospitals and healthcare facilities.
  • American Well Corporation raised USD 194 million in May 2020 to address the soaring demand for remote healthcare services.

U.S. Virtual Care Market Companies

  • AMD Global Telemedicine
  • CHI Health
  • ATandT
  • Koninklijke Philips N.V.
  • Cerner Corporation
  • MDLIVE Inc
  • Siemens Healthcare GmbH
  • United HealthCare Services, Inc
  • American Well

Segments Covered in the Report

By Application

  • Family Medicine 
  • Internal Medicine
  • Cardiology
  • Paediatrics
  • Endocrinology
  • Rheumatology
  • Pulmonology
  • Others

By Consultation Mode 

  • Audio
  • Video
  • Messaging

Frequently Asked Questions

What is the U.S. virtual care market size?
The U.S. virtual care market size was accounted at USD 5.6 billion in 2022 and it is expected to reach around USD 76.31 billion by 2032.
What will be the CAGR of U.S. virtual care market?
The U.S. virtual care market is poised to grow at a CAGR of 29.9% from 2023 to 2032.
Who are the prominent players operating in the U.S. virtual care market?
The major players operating in the US virtual care market are AMD Global Telemedicine, CHI Health, ATandT, Koninklijke Philips N.V., GENERAL ELECTRIC COMPANY, Cerner Corporation, MDLIVE Inc, Siemens Healthcare GmbH, United HealthCare Services, Inc, American Well.
Which are the driving factors of the U.S. virtual care market?
The driving factors of the US virtual care market are the growing number of smartphone users and increasing prevalence of chronic diseases.


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