Biotin Supplement Market Size, Share and Trends 2025 to 2034

Biotin Supplement Market Size and Forecast 2025 to 2034

The global biotin supplement market size was valued at USD 3.72 billion in 2024 and is expected to hit around USD 10.60 billion by 2034, growing at a CAGR of 11.04% from 2025 to 2034. The rising demand for the biotin supplement market is observed as the human body needs micronutrients for energy production, nervous system health, and other bodily functions.

Biotin Supplement Market Key Takeaways

• In terms of revenue, the biotin supplement market is valued at $4.13 billion in 2025.
• It is projected to reach $10.60 billion by 2034.
• The biotin supplement market is expected to grow at a CAGR of 11.04% from 2025 to 2034.
• North America dominated the global market with the largest market share of 34% in 2024.
• Asia Pacific is anticipated to witness the fastest growth during the forecasted years.
• By product, the capsules segment noted the largest market share in 2024.
• By product, the tablets segment is anticipated to witness the fastest CAGR during the forecast period.
• By application, the hair-care segment contributed the highest market share in 2024.
• By application, the skin-care segment is expected to grow at the fastest CAGR during the forecast period.
• By distribution, the specialty store segment captured the biggest market share in 2024.
• By distribution, the e-commerce segment is projected to grow at a significant CAGR during the forecast period.

How is AI changing the Biotin Supplement Market?

The integration of artificial intelligence in the biotin supplement market brings emerging opportunities for nutraceutical development and manufacturing. The supplement providers are utilizing artificial intelligence in creating formulations, optimizing clinical studies, and personalizing nutritional offerings. Along with that machine learning helps in predicting undiscovered health benefits of a particular nutrient and the company can make use of that information. Additionally, AI helps company owners identify ways in which businesses can enhance their bioavailability and the absorption of nutrients, bringing new, effective, and clean label ingredients to the market.

• In January 2024, Insilico Medicine, an AI-driven drug discovery company partnered with SRW Laboratories to use its technology for the development of a new longevity nutraceutical product. The first project is focused on developing next-generation anti-aging and longevity nutraceuticals.

U.S. Biotin Supplement Market Size and Growth 2025 to 2034

The U.S. biotin supplement market size was exhibited at USD 890 million in 2024 and is projected to be worth around USD 2,580 million by 2034, growing at a CAGR of 11.23% from 2025 to 2034.

North America held the largest share of the biotin supplement market in 2024. The dominance of this region is observed due to the well-established health and wellness culture. The growing number of Americans prioritize wellness in their everyday lives which includes physical activity, healthy eating, mental wellness, beauty and personal care, tourism, and many more. The United States is by far the leading wellness economy. The wellness industry is highly adopting and increasing in popularity in particular areas such as personalized nutrition, vitamins, and beauty.

Several factors reinforce this regional dominance: high consumer spending on health products, early adoption of beauty supplements, and a mature e-commerce infrastructure. One major enabler is the region’s regulatory clarity and consumer protection. For example, the U.S. Pharmacopeia’s review of dozens of biotin products has fostered greater trust and transparency among buyers. Public education initiatives and FDA-backed safety awareness campaigns have also played a vital role in ensuring that biotin is perceived as both safe and effective. 

Asia Pacific is observed to be the fastest growing in the global biotin supplement market during the forecast period. The factors driving the growth are the rising population, increased awareness of health and wellness, and disposable income. South Korea consumes the most dietary supplements. The wide presence of a diverse population in the region results in lifestyle and demographics association with dietary supplement use. The greater amount is used by women, older adults, college-going students, and people with higher socioeconomic status.

Asia Pacific stands out as the fastest-growing contributor to the biotin supplement market, driven by large populations in countries like India, China, Indonesia, and Japan. Increased income levels, urbanisation, and evolving consumer preferences have encouraged a strong uptake in modern nutritional solutions over traditional remedies. In this context, biotin supplements are gaining popularity for their multifaceted health benefits. Aided by a boom in online shopping platforms and better access to international wellness brands, consumers in this region are becoming more familiar with the advantages of biotin. Additionally, government efforts in maternal and child health have boosted public understanding of the role in supporting postnatal recovery and physical wellbeing. 

Market Overview

Biotin is one of the B-complex vitamins and is also known as Vitamin H, which is vital for energy production by converting food into energy. This water-soluble vitamin crucial plays in supporting the health of skin, nails, and hair. It helps in the metabolism of fatty acids, amino acids, and glucose. It is available in a wide range of food including meat, fish, eggs, nuts, dairy, and some vegetables.  Biotin is proven to be beneficial to consume during pregnancy as it is important for embryonic growth. The recommended daily allowance of biotin is between 30 to 100 micrograms per day for adolescents and adults. The water-soluble property of bio makes it easy to pass through the body when urinating. Some people have reported having mild side effects. However, it is not toxic.

Bio-Engineering the Future

The product engineering services sector is evolving at an impressive pace, marked by increasing demand for smarter, adaptive, and consumer-centric product development. Modern-day enterprises are moving away from traditional engineering practices and leaning into agile, AI-enhanced, and cloud-integrated product design methodologies. Artificial Intelligence (AI) and Machine Learning (ML) are now central to creating intuitive products, helping developers forecast user needs and streamline development cycles. Additionally, the emergence of edge computing and scalable cloud platforms has redefined how and where products are built and deployed. Low-code and no-code environments are also accelerating this change, democratising innovation by reducing reliance on complex coding skills.

Biotin Supplement Market Growth Factors

• Biotin for hair: Biotin supplement is highly adopted by people for longer and healthier hair. Researchers suggest that people with biotin deficiency or certain medical conditions related to hair growth such as alopecia, must start consuming biotin supplements.
• Diabetes management: Studies show that symptoms of diabetes can be managed by biotin supplements. It is also known to reduce blood sugar levels, total cholesterol, and blood fat in some diabetes patients. Although, it does not have a significant effect on insulin levels. Additionally, Vitamin B is essential for the brain and nervous system which helps neurological symptoms of diabetes such as neuropathy.
• Nail health: Clinical trials have shown that oral consumption of biotin improves the firmness, hardness, and thickness of brittle nails. Vitamin B7 helps form keratin which helps the nail get strong and prevent brittleness.
• Biotin for skin: Biotin has proven to be beneficial in improving the skin texture and complexion. Along with that, it improves skin elasticity, fights acne, and light skin tone. Biotin has a crucial role to play in various skin conditions such as dermatitis and other skin problems. However, there is more research needed on this subject.
• Prenatal care: As biotin is a vital nutrient for a healthy pregnancy and fetal development, it is highly recommended by doctors to consume during pregnancy. Studies show that about 1/3 of pregnant women experience marginal biotin deficiency.
• Nerve health: Biotin is considered to help nerve health from damage, particularly in people with progressive diseases such as multiple sclerosis. Biotin supplementation inhibits the development of neuropathic pain.

Bio-Engineering the Future  

The product engineering services sector is evolving at an impressive pace, marked by increasing demand for smarter, adaptive, and consumer-centric product development. Modern-day enterprises are moving away from traditional engineering practices and leaning into agile, AI-enhanced, and cloud-integrated product design methodologies. Artificial Intelligence (AI) and Machine Learning (ML) are now central to creating intuitive products, helping developers forecast user needs and streamline development cycles. Additionally, the emergence of edge computing and scalable cloud platforms has redefined how and where products are built and deployed. Low-code and no-code environments are also accelerating this change, democratising innovation by reducing reliance on complex coding skills. 

Market Scope

Market Dynamics

Driver

Incorporation of biotin in cosmetics and personal care

The utilization of biotin in personal care and cosmetics is gaining traction. It is formulated as a hair conditioner, grooming aid, shampoo, and moisturizing agent. Biotin in cosmetic and personal care production improves the texture of cream and leaves a shine on the body and hair. The moisturizing and smoothing properties of biotin are in high demand with the current trend in society. Biotin is considered a safe ingredient in cosmetic products according to the Cosmetic Ingredient Review (CIR) assessment.

Restraint

Side-effects of Biotin

Despite the benefits biotin has on hair, skin, and nails, there is no research-based evidence for that. But it does have a positive impact to some extent. However, the intake of excess amount of biotin consumption can cause adverse effects such as acne, lower blood sugar, upset stomach, or enzyme imbalance. FDA recommends stopping consuming biotin supplements before undergoing any laboratory test because the biotin might interfere with the results such as thyroid and troponin level tests.

Opportunity

Treatment of severe disease

Biotin supplements are expected to witness a transforming future in the nutraceutical industry and will play a crucial role in the prevention and treatment of severe diseases. Doctors are recommending biotin supplements at higher doses for conditions such as some cancers, diabetes, dermatitis, and multiple sclerosis. The prescribed biotin level is up to 650 times the RDA.

Product Insights

The capsules segment noted the largest share of the biotin supplement market in 2024. The dominance of the segment is credited to the most preferred option of supplement form. The primary reason for its popularity is that offers manufacturers formulation flexibility. They are available in various sizes from 000 to 5, the manufacturer has numerous dosing options. The capsule encompasses a hard, containing dry power ingredients or miniature pellets. A biotin capsule must be taken on an empty stomach 1 or 2 hours before meal.

The tablets segment is anticipated to expand at a great CAGR in the biotin supplement market from 2024 to 2034. Biotin tablets can be consumed as a multivitamin, B-vitamin complex, or individual supplement. It is available in the market as 10-microgram, 50-microgram, and 100-microgram tablets.

Application Insights

The hair-care segment dominated the biotin supplement market in 2024. The dominance of this segment is observed as it enhances the growth and strengthens the hair fibers. Biotin is proven to help with hair thinning, hair fall, and brittleness. A study published in the Journal of Clinical and Aesthetic Dermatology states that a high-quality biotin supplement can significantly improve hair quality.

• A study conducted on 156 females who had weight loss surgery, 72% of them reported experiencing hair loss. 22 people had biotin deficiency and took 1000 mcg of bio per day for 3 months which resulted in biotin help in the regrowth of hair.

The skin-care segment is expected to grow at the fastest CAGR in the biotin supplement market during the forecast period. The growth of this segment is noticed as biotin works by acting as a coenzyme in various processes that are important for maintaining the skin. Biotin strengthens the skin barrier locking in the moisture and keeping the skin hydrated and supple. By the stimulation of keratin, biotin helps to improve skin texture and tone.

Distribution Insights

The specialty store segment has contributed the largest share of the biotin supplement market in 2024. The dominance of this segment is observed in the access to specialized expertise at the store, a wide range of high-quality products, personalized customer service, and an immersive shopping experience designed for specific interests. The major factor that drives this segment is specialty stores fulfill the unique demands of a specific demographic.

The e-commerce segment is projected to grow at a significant CAGR in the biotin supplement market during the forecast period. The brand's direct site is the safest e-commerce platform to purchase the product. Convenience is the major factor influencing people with busy schedules to purchase online. Additionally, buying the product from the company’s website can be trusted due to authenticity.

Biotin Supplement Market Companies

• MyVitamins
• Pure Encapsulations
• Solgar
• Nature’s bounty
• Hair Gain
• Bulk Supplement
• Vitabiotics
• Doctor’s Best
• Holland & Barrett
• Nutrafol
• Viviscal
• NOW
• Philip Kingsley

Latest Announcements by Industry Leaders

• In July 2024, Anabel Kingsley, consult trichologist and brand president of Philip Kingsley said, “For all-round support, I love Philip Kingsley’s Density Healthy Hair Complex, which we formulated for hair’s unique nutritional demands,” She notes it contains, “optimal levels of key vitamins and minerals, such as vitamin B12, iron, vitamin D, biotin, vitamin C, and L-lysine. Plus, this formula is also suitable for those with vegan and vegetarian diets.”

Recent updates on biotin supplement- 2025 

Rising demand drives innovation in biotin formulations 

• In March 2025, Consumers are more conscious of the health of their skin, hair, and nails. The market for biotin supplements is still expanding. The use of biotin has become increasingly popular, particularly in the wellness and cosmetics sector. For increased convenience and absorption, manufacturers are now providing sophisticated formulations such as liquid drops fast fast-dissolve tablets, and gummies. Vegetarian, organic, and sugar-free options are also becoming more popular in the market to accommodate shifting consumer tastes. Biotin continues to be promoted by dermatologists and social media influencers, increasing both online and in-store sales in an effort and store sales. To attract environmentally conscious consumers, new brands are also emphasizing sustainable packaging.  

Clinical focus on biotin's extended benefits 

• In April 2025, the potential benefits of biotin for metabolic function, cognitive function, and diabetic neuropathy are being investigated in new clinical studies. These results are increasing the demand from medical professionals and broadening the use of the supplement among various age groups. Biotin is increasingly found in multivitamin blends along with other vitamins like folic acid and zinc. Research supported by pharmaceutical companies is also being conducted to confirm biotinide deficiency. Additionally, the ingredient is becoming more popular in formulations for children and pregnant women.

Recent Developments

• In May 2025, RediClinic launched probiotic blends, women’s health formulas, and supplements for lifestyle diseases within the next six months. With a growing R&D team and ambitious marketing plans, the startup is poised to become a household name in preventive wellness. 
• On 9 January 2025, Nature's Bounty launched a refreshed biotin supplement range, including capsules and gummies to meet growing demand for accessible and affordable wellness products. This move supports their strategy of offering consumer-friendly formats and reliable quality under a well-recognized brand.  
• In January 2025, Solgar expanded its product line with gluten-free, free, and dairy-free biotin capsules, addressing the needs of consumers with food sensitivities or dietary restrictions. This clean label launch further aligns with Slogar's commitment to transparency and holistic health.  
• In January 2025, Evolution Nutrition reported the sale of over 600,000 units of its biotin-based hair and nail support capsules across North America. The strong sales reflect continued consumer trust in beauty-focused supplements and Evolution's reputation for performance-based wellness products.  
• In January 2024, Tata 1mg and Vitonnix, a UK-based healthcare product research and development company launched 5 sublingual sprays to fulfill daily vitamin and health supplement requirements of Vitamin D, Melatonin, Biotin, Veg Omega, and Multivitamins. This partnership aims to expand its presence in the rapidly growing Indian nutraceutical sector.
• In November 2024, anthi, India’s first anti-thinning hair car brand, unveiled its Advanced Hair serum for Thinning and Greying Hair, tailored to address two of the most common hair concerns. The company aims to transform the daily hair care routine with this innovative product. The serum consists of ingredients such as Rosemary, Amla, Bhringraj, and Biotin.

Segments Covered in this Report

By Products

• Capsules
• Tablets
• Soft Gels
• Liquid
• Gummies
• Powders

By Distribution

• Supermarket/Hypermarket
• Specialty Store
• E-Commerce

By Application

• Nail-Care
• Pharmaceuticals
• Skin-Care
• Hair-Care

By Region

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa