Sports Nutrition Supplements Market Revenue and Forecast by 2033

08 Jul 2025

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Table of Content

1. Sports Nutrition Supplements Market Revenue and Trends 2025 to 2033 2. What are the Major Factors Driving the Growth of the Sports Nutrition Supplements Market? 3. Segment Outlook 4. Regional Insights 5. Sports Nutrition Supplements Market Coverage 6. Sports Nutrition Supplements Market Key Players

Sports Nutrition Supplements Market Revenue and Trends 2025 to 2033

The Sports Nutrition Supplements Market is projected to grow through 2033, fueled by growing health consciousness, demand for performance optimization, and increased participation in fitness and athletic activities. The growing global awareness around fitness and active lifestyles and the increasing demand for performance-enhancing, muscle-building, and health-boosting nutritional products are boosting the growth of the market.

What are the Major Factors Driving the Growth of the Sports Nutrition Supplements Market?

The growth of the market for sports nutrition supplements is linked to several key factors. One of the major factors is the rising focus on health and wellness. Consumers have become more health conscious, with millennials and Gen Z prioritizing fitness and active lifestyles. As gym membership and sports participation increases, along with the continued adoption of at-home workouts, the demand for performance-based products is set to rise. Additionally, the influence of social media fitness figures and celebrity endorsements continues to expand the awareness and consumption of these products. Urbanization, coupled with rising disposable income levels in many emerging economies, has enabled consumers to increase spending on health and wellness products, which influences the market.

Segment Outlook

• By product type, the protein supplements segment dominated the market in 2024, driven by increased demand for muscle-building, muscle-recovery, and weight-management supplements. The growing trend of bodybuilding significantly boosts the demand for protein supplements.
• By form, the powder form is the dominant segment within the sports nutrition supplements space. This is mainly due to the ease of preparation, ease of use, longer shelf life, and increased absorption rates.
• By consumer group, the athletes/bodybuilders segment held the largest share of the market in 2024. This is mainly due to the increased demand for muscle gainers and performance enhancement supplements. The increasing demand for endurance and muscle recovery products, including protein powders, among bodybuilders influences the market.
• By distribution channel, the online retail segment dominated the market in 2024. The rise of e-commerce platforms has expanded the reach of sports nutrition supplements to a broader consumer base. The availability of a wide range of products from multiple brands attracts more consumers. Moreover, this distribution channel offers discounts and easy doorstep delivery of products, encouraging consumers to repeat purchases.
• By end-use, the muscle growth segment dominated the market in 2024. This is mainly due to a significant increase in gym membership and the rising demand for protein-rich products. The rising trend of bodybuilding further supports segmental growth.

Regional Insights

North America led the sports nutrition supplements market with the largest revenue share in 2024. This is mainly due to the growing health-conscious population and the rising focus on active lifestyles. There is a high demand for personalized nutrition, supporting market growth. Meanwhile, Asia Pacific is expected to experience rapid growth. This is mainly due to the increasing health and wellness awareness, a growing middle-class population, and an overall interest in fitness and bodybuilding.

Sports Nutrition Supplements Market Coverage

Recent Development

• In December 2024, Dymatize launched two new innovations formulated to fuel athletes and gymgoers alike: Dymatize Performance Protein Shakes and Energyze Pre-Workout. The Dymatize Performance Protein Shake offers 30g of fast and slow absorbing, high-quality proteins in a convenient, ready-to-drink shake. The Energyze Pre-Workout is designed to support sustained energy† and mental focus, helping athletes and fitness enthusiasts maximize their performance potential.
  (Source: https://www.prnewswire.com)

Sports Nutrition Supplements Market Key Players

• Abbott Laboratories
• Bodybuilding.com Signature Series
• BPI Sports LLC
• BSN (Bio-Engineered Supplements and Nutrition)
• Cellucor
• Dymatize Enterprises LLC
• Evlution Nutrition
• Garden of Life
• Glanbia plc
• Herbalife Nutrition Ltd.
• Iovate Health Sciences (MuscleTech, Six Star)
• MusclePharm Corporation
• Myprotein (The Hut Group)
• Nestlé Health Science
• NOW Foods
• Nutrabolt (C4)
• Optimum Nutrition (ON)
• PepsiCo Inc. (Gatorade)
• RSP Nutrition
• The Coca-Cola Company (BodyArmor, Powerade)

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