April 2025
The global vitamin B-complex ingredients market revenue surpassed USD 3.49 billion in 2025 and is predicted to attain around USD 4.81 billion by 2033, growing at a CAGR of 4.11%. The growth of the market is attributed to growing health awareness, increasing prevalence of deficiencies, and surging demand for fortified foods and dietary supplements.
The market is experiencing significant growth, driven by the increasing demand for dietary supplements, especially among the aging population. The demand for vitamin B-complex products is increasing due to growing health awareness and a consumer shift toward proactive health management. With an increase in lifestyle-related disorders, heightened stress levels, and rising fatigue, the need for vitamin B supplements is growing, as B vitamins are crucial for energy, metabolism, neurological health, and immune function.
With the growing demand for fortified food and beverages, manufacturers are incorporating B-complex ingredients (including B vitamins) to fortify food and beverage products, thereby offering health-conscious consumers essential nutritional options. The increase in vegan and vegetarian populations worldwide has also fueled the demand for B-12 and B-complex products, addressing potential vitamin deficiencies in plant-based diets. Government recommendations for improved nutrition further encourage the consumption of health-focused products, reflecting a concern for public nutritional well-being.
North America registered dominance in the vitamin B-complex ingredients market while holding the maximum share in 2024. This dominance is attributed to the rising consumer awareness of nutritional health, increased prevalence of lifestyle-related health issues, and a growing emphasis on preventive healthcare. The continued expansion of the dietary supplements industry in the region and the rising consumption of fortified foods and beverages are expected to drive market growth further. Notably, the demand for vitamin B12 has surged due to the increasing popularity of vegan and vegetarian diets, which often lack this essential nutrient.
Asia Pacific is expected to experience rapid growth in the market, primarily due to urbanization, evolving dietary habits, and heightened health consciousness. The growing middle-class population and rising disposable incomes in the region are driving increased consumption of nutritional supplements, particularly functional foods fortified with vitamin B-complex. Furthermore, the high prevalence of micronutrient deficiencies in major markets like India and China is fueling demand for fortified products. The rapid expansion of the nutraceutical and pharmaceutical industries is expected to solidify the region's position in the global market.
Report Attribute | Key Statistics |
Market Revenue in 2025 | USD 3.49 Billion |
Market Revenue by 2033 | USD 4.81 Billion |
CAGR from 2025 to 2033 | 4.11% |
Quantitative Units | Revenue in USD million/billion, Volume in units |
Largest Market | North America |
Base Year | 2024 |
Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
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