Bone & Joint Health Supplements Market Size, Share and Trends 2026 to 2035

Revenue, 2025

USD 4.74 Bn

Forecast Year, 2035

USD 9.40 Bn

CAGR, 2026 - 2035

7.09%

Report Coverage

Global

What is the Bone and Joint Health Supplements Market Size?

The global bone and joint health supplements market size was estimated at USD 4.74 billion in 2025 and is predicted to increase from USD 5.09 billion in 2026 to approximately USD 9.40 billion by 2035, expanding at a CAGR of 7.09% from 2026 to 2035. The increasing prevalence of vitamin D deficiency, which results in osteoarthritis, encourages people to invest in preventive healthcare regimes, fuelling the growth of the market globally.

Bone and Joint Health Supplements Market Key Takeaways

• The global bone and joint health supplements market was valued at USD 4.74billion in 2025.
• It is projected to reach USD 9.40billion by 2035.
• The market is expected to grow at a CAGR of 7.09% from 2026 to 2035.
• North America dominated the market with the largest revenue share of 33% in 2025.
• Asia Pacific is estimated to expand at the fastest CAGR of 8.22% during the forecast period.
• By product, the vitamins segment has held a major revenue share of 31% in 2025.
• By product, the glucosamine segment is predicted to witness the fastest of 8.75% in the forecasted years.
• By formulation, the capsules segment has held a maximum revenue share of 37% in 2025.
• By formulation, the powders segment is expected to expand at a notable CAGR of 9.13% in the upcoming years.
• By consumer group, the geriatric population segment dominated the market with the largest revenue share of 35% in 2025.
• By consumer group, the adult segment is expected to showcase the fastest growth during the foreseeable period.
• By sales channel, the bricks and mortar segment has contributed more than 71% of revenue share in 2025.
• By sales channel, the e-commerce segment is expected to witness the fastest CAGR during the forecast period.

What is the Bone and Joint Health Supplement?

Bone health ingredients, also referred to as bone health supplements, are utilized to support bone health. It aids in upkeep. The global bone and joint health supplements market is expected to grow most during the forecasted years. The rapidly growing geriatric population seeking to mitigate the pain that arises due to severe bone disorders like arthritis, which pose a challenge to move freely, is the major factor driving the bone and joint health supplements market growth.

The relieving fact is that people are becoming more aware of preventive healthcare practices and orthopedic disorders. Micronutrients are the essential and vital components of the human system; hence, they require a sufficient dose of such vital components to function without interruption caused by insufficient nutrition. Geriatric people are more susceptible to deficiencies due to age-related depletion in the human system; thus, they need to be more conscious about their health.

• According to the WHO, nearly 1.4 billion of the global population will be over 60 by 2030. Hence, to combat the health concerns related to bone and joint disorders, health supplements play a major role in increasing people's lifespan.

How is AI contributing to the Bone and Joint Health Supplements Industry?

AI moves the bone and joint supplements to personalization through the analysis of the biomarkers, data about the lifestyle, and imaging. It optimises ingredient combinations, predicts bone loss and fracture risk, enhances compliance with quality, adapts dynamically to dosages, and boosts consumer engagement with transparent and data-driven guidance and progress tracking.

Bone and Joint Health Supplements Market Growth Factors

• Increasing geriatric population suffering from joints and bone diseases.
• Rising symptoms of rheumatoid arthritis globally due to an increase in overall human lifespan.
• A sedentary lifestyle leads to weakness in bones due to a deficiency in vitamin D.
• Increasing awareness about joint and bone health and supplements.
• Easy availability of these supplements on the counter of medicals.
• Rising healthcare outlets, including online delivery at home.
• Awareness about vital micronutrients among the population.
• Trustworthy brands are launching innovative and customized health supplements in a range of the spectrum.

Market Outlook

• Industry Growth Overview: The aging population, increased awareness of bone density, and prevalence of musculoskeletal disorders are all factors that contribute to the market expansion.
• Sustainability Trends: Plant-based, marine-sourced ingredients with eco-friendly packages and ethical sourcing are used by brands.
• Major Investors: Bayer AG, Procter and Gamble, Amway, Herbalife nutrition, Reckitt Benckiser, Pfizer, Glanbia PLC, Nature bounty.

Market Scope

Market Dynamics

Driver

Rising nutritional deficiency

The major driver of the bone and joint health supplements market is increasing nutritional deficiency among the geriatric and adult populations as well. Bad eating habits due to hectic lifestyles these days lead to restless activities and multitasking, which in turn manifest as various kinds of health disorders at a very young age. Along with this, overly used pesticides kill the nutritional value of vegetables, which come with fewer micronutrients. To defeat these challenges, people need to incorporate nutritional value-based supplements along with their daily meals to make up for the deficiency created by changing lifestyles.

Moreover, athletes are more susceptible to bone, muscle, and joint injuries. Therefore, they need to take proper preventive care by incorporating multivitamins and bone-strengthening supplements into their protein-rich diets to perform well. Hence, this also becomes an impacting factor, further propelling the bone and joint health supplements market globally.

Restraint

Cost of clinical trials

The significant restraining factor of the bone and joint health supplements market is the high cost of clinical trials for research and development of bone and joint health supplements, which holds utmost importance before launching any type of supplements in the market as it may have reverse effects on individuals' health as every person's health history is different thus, way of responding to certain medications, even though its supplements may differ from one person to another. Hence, authorities have imposed stringent regulations on the research and development of new drugs or supplements from the healthcare sector, which may deter market growth due to either a lack of funding or may be due to high initial investments in the necessary settings to test the efficacy of newly developed drugs.

Opportunities

Personalized nutrition solutions

The major opportunity for the bone and joint health supplements market lies in the personalized nutrition solutions available in the market. Lifestyle changes these days encourage people to look after their health as most prior things due to the rising prevalence of bone and joint disorders caused by a sedentary lifestyle, lack of vitamin D, and less physical activity.

Digital health platforms and virtual care platforms augment the growth of the market as they provide counseling and tailored health supplements as per individuals' needs in the comfort of home without the need to visit clinics again, making it an easier option for people having hectic life schedules or people away from urban areas looking for nutritive solutions by their own.

Demand for organic and natural supplements

Moreover, there is a rising demand for organic and naturally derived herbal supplements from consumers worldwide. These supplements mostly contain naturally derived collagen, plant extracts, special herbs from particular regions, marine plant extract, etc. Thus, the bone and joint health supplements market is witnessing a surge in supplements based on herbal extract due to their innumerable benefits, holding the potential to create a lucrative opportunity in the foreseeable period.

Segment Insights

Product Insights

The vitamins segment dominated the bone and joint health supplements market in 2025. The growth of this segment can be attributed to factors such as rising awareness about vital nutrients, including vitamins such as vitamin A, vitamin D, and C for healthy bones and joints, increased life expectancy, and an active lifestyle. Vitamins are the building blocks for the bones and joints; in particular, Vit D and K are linked with the higher density of bones, which mitigates the chances of getting fractures easily. Multivitamins play a significant role in the health of women after 40 years and pregnant women as they are prone to suffer from nutritional deficiency. Hence, the vitamin segment is propelled by people suffering from lower-density bone disorders, pregnant women, feeding mothers, and geriatric people.

The glucosamine segment is predicted to witness the fastest growth in the forecasted years. Glucosamine is specifically formulated to relieve joint pain, such as arthritis, based on studies that show the effectiveness of glucosamine in combating joint pain, including osteoarthritis. Due to its proven effectiveness, glucosamine is the main ingredient available as a medicinal substance in the UK and European countries.

Formulation Insights

Tthe capsules segment accounted for the largest share of the bone and joint health supplements market in 2025. Various encapsulation types are available for products in the healthcare market, including bone and joint health supplements. Capsules are easy to carry and have a longer shelf life, which does not affect key ingredients encapsulated by environmental changes, making them preferable to many consumers. Various vitamins, minerals, andomega-3 fatty acids are available in the multilayered capsule format, further driving global market growth.

The powders segment is expected to showcase the fastest CAGR in the upcoming years. The rising availability of powder formulation is responsible for this segment's growth. Powder formulation for vitamins is easy to use and better for digestive health as it's been able to dilute in the water, which might be slightly more effective than other formulations as per the body type of individual, and it comes with a longer shelf life owing to its airtight packaging method, that will act as a barrier from any harmful reactions by atmospheric changes. These factors propel the powder formulation segment's bone and joint health supplements market growth.

Consumer Group Insights

The geriatric population segment dominated the bone and joint health supplements market in 2025. Geriatric people are the most vulnerable to bone and joint disorders as these disorders have slightly developed over the years without much notice by individuals, thus driving the growth of the market based on consumers' insights. Osteoporosis and osteoarthritis are two major yet frequently diagnosed bone disorders found in aged individuals on a larger scale.

• For instance, the prevalence of osteoporosis in India was registered at more than 36%, as per the data. Also, nearly 1.5 million fractures occur due to osteoporosis disorder, solely in the U.S. Thus, these demographic shifts are increasing the market growth globally.

Meanwhile, the adult segment is expected to grow with the fastest CAGR during the foreseeable period. The growth of this segment is attributed to the rising awareness about nutritional supplements and their positive effects from mid-age. According to the survey, around 18% of individuals aged between 18 and 34 years have found consuming bones and joint health supplements regularly, while 19% of consumers aged between 35 and 54 years do the same. Hence, the adult segment is increasing as per the consumer age group in the global bone and joint health supplements market.

Sales Channel Insights

The bricks and mortar segment dominated the bone and joint health supplements market in 2025. The availability of a rising number of retail stores that provide a range of health supplements, including bone and joint health supplements, with various well-established brands, is further fuelling this segment's growth globally. Key market players were investing in retail stores to reach a maximum number of consumers and make available a variety of healthcare supplements as per their needs and affordability.

The e-commerce segment is expected to witness the fastest CAGR in the estimated years. This platform emerges as the most influential marketing strategy as it reaches the maximum geographical areas globally and provides home services, which is the key factor that propels the growth of the market. Hence, many healthcare suppliers collaborate with these online platforms to sell their products to the masses. Also, the rising preference for online shopping again fuels this segment's growth in the market.

Regional Insights

What is the U.S. Bone and Joint Health Supplements Market Size?

The U.S. bone and joint health supplements market size was estimated at USD 1.17 billion in 2025 and is predicted to be worth around USD 2.42 billion by 2035 with a CAGR of 7.54% from 2026 to 2035.

North America dominated the bone and joint health supplements market in 2025. The increasing number of people suffering from low bone density disorders and the rising geriatric population are the major driving factors of the North American region's market growth. In Canada, nearly 6 million people have been affected with bone and joint disorders, resulting in severe arthritis among these people, as per the report. Also, 37% of people are reported to use bone and joint health supplements on a regular basis due to the increased awareness about preventive care and the importance of multivitamins. A high prevalence of micronutrient deficiencies is also observed in people from the North American region, which encourages them to incorporate health supplements into their daily healthcare regime. These factors are further propelling the bone and joint health supplements market in North America, making it a dominant region in the globe.

U.S. Bone and Joint Health Supplements Market Trends

The U.S. is the leader in terms of high clinical validation requirements and active lifestyle uptake. The use of calcium and vitamin-based products is dependent on the aging populations, whereas younger consumers are employing collagen and omega-based products as preventive measures. Purchasing behavior in various age brackets depends on the growing e-commerce and evidence-based formulations.

Asia Pacific is expected to grow with the fastest CAGR during the forecast period. The growth of this region is attributed to the rising vitamin D deficiency in Asian people, which is notable, resulting in severe bone disorders like osteoporosis and arthritis, which have been observed among the people in this region. To increase the life span, people are aware of the positive impact of nutritional supplements on the human body and their correlation with longer life. Thus, rising awareness about healthcare supplements also fuels the market for bone and joint health supplements. Attracting the consumer key players in the market also comes with innovative formulations to target specific age groups people, and rising disposable income encourages people to invest more in their preventive health practices, which are the major reasons augmenting the bone and joint health supplements market growth in the Asia Pacific region.

Japan Bone and Joint Health Supplements Market Trends

The super-aging society of Japan supports the demand for bone degeneration in the long term. Consumers prefer herbal solutions, plant-based, and functional products. Cultural values of longevity, turmeric, and boswellia are popular when it comes to inflammation, and regular use of supplements to maintain mobility, strength, and joints.

What Are the Driving Factors of The Bone and Joint Health Supplements Market in Europe?

Europe is expected to grow significantly during the forecast period. The European market is responsive to the aging population, the occurrence of arthritis, and the emphasis on mobility. The clean label, natural ingredients, and individual nutrition are the favorites of consumers. The stringent EFSA laws add credibility, and collagen, glucosamine, omega oils, and plant-based actives are all the buzz in innovation in mature pharmacy-led distribution channels.

Germany Bone and Joint Health Supplements Market Trends

In Germany, high-quality preventive healthcare awareness is characterized by high demand for premium and natural supplements. Pharmacy-led distribution is dominant, and this is backed by pharmaceutical credibility. Consumers are concerned with bone density control, proactive aging, and formulations backed by scientific evidence, which is a stable environment of high-quality solutions in joint and bone health.

Value Chain Analysis of the Bone and Joint Health Supplements Market

• R&D: The research process includes discovering active ingredients and assessing their performance through testing processes and subsequent development work, which includes collagen, calcium, and glucosamine formulations.
  Key Players: DSM-Firmenich, BASF SE, Archer Daniels Midland (ADM), Rousselot
• Clinical Trials and Regulatory Approvals: The organization researches to study both efficacy and safety while executing procedures to achieve compliance with FDA and EMA regulations.
  Key Players: Nutramax Laboratories, Bayer AG, Pfizer, Bioiberica
• Formulation and Final Dosage Preparation: The process creates final dosage forms by converting raw materials into various product formats, which include tablets, capsules, and powders, while adhering to GMP quality standards.
  Key Players: Amway (Nutrilite), Procter & Gamble, NOW Foods, Glanbia plc
• Packaging and Serializing: Use of protective packaging and distinctive codes that guarantee brand preservation and prevent counterfeiting.
  Key players: Amcor, Catalent, Berry Global, WestRock, Constantia Flexibles
• Distribution to Hospitals, Pharmacies: Organization of logistics of supplying the supplements to the pharmacies, hospitals, and e-commerce channels.
  Key players: Cardinal Health, McKesson, AmerisourceBergen, GNC Holdings

Bone and Joint Health Supplements Market Companies

• Herbalife International of America, Inc.
• GNC Holdings, LLC
• Nature's Bounty
• BYHEALTH Co., Ltd.
• Amway
• BASF SE
• Bayer AG
• Vitalife Ltd
• Glanbia plc
• NOW Foods

Segments Covered in the Report

By Product

• Vitamins
• Minerals
• Collagen
• Omega-3
• Glucosamine
• Others

By Formulation

• Capsules
• Tablets
• Powders
• Soft gels
• Others

By Consumer Group

• Infants
• Children
• Adults
• Pregnant Women
• Geriatric Population

By Sales Channel

• Bricks and Mortar
  • Direct Selling
  • Chemists/Pharmacies
  • Health Food Shops
  • Hypermarkets
  • Supermarkets
• E-commerce

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa