Security Advisory Services Market Size, Share and Trends 2026 to 2035

Revenue, 2025

USD 20.53 Bn

Forecast Year, 2035

USD 76.78 Bn

CAGR, 2026 - 2035

14.1%

Report Coverage

Global

What is the Security Advisory Services Market Size?

The global security advisory services market size was calculated at USD 20.53 billion in 2025 and is predicted to increase from USD 23.42 billion in 2026 to approximately USD 76.78 billion by 2035, expanding at a CAGR of 14.1% from 2026 to 2035.The complex regulatory and compliance mandates and the need for proactive risk management raise the need for security advisory services.

Market Highlights

• North America dominated the market in 2025, with a revenue share of approximately 44%.
• Asia Pacific is expected to grow at the fastest CAGR in the market during the forecast period.
• By service type, the penetration testing segment dominated the market in 2025, with a revenue share of approximately 45%.
• By service type, the CISO advisory & support segment in the market is expected to grow at the fastest CAGR in the market during the forecast period.
• By organization size, the large enterprises segment dominated the market in 2025, with a revenue share of approximately 65%.
• By organization size, the SMEs segment is expected to grow at a notable rate in the market in 2025.
• By industry vertical, the BFSI segment dominated the market in 2025, with a revenue share of approximately 35%.
• By industry vertical, the healthcare segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By deployment model, the on-premises advisory segment dominated the market in 2025, with a revenue share of approximately 60%.
• By deployment model, the cloud-based advisory segment is expected to grow at the fastest CAGR in the market during the forecast period.

Security Advisory Services: Introducing Robust Cybersecurity Measures

The security advisory services market comprises professional consulting and expert guidance services that help organizations assess, plan, implement, and optimize cybersecurity strategies to protect digital assets and comply with regulatory requirements. These services include risk assessment, penetration testing, incident response, compliance management, vulnerability analysis, and CISO advisory. Growth is driven by rising cyber threats, regulatory compliance mandates, digital transformation adoption, and growing enterprise focus on comprehensive security postures across industries globally.

The leading players, like KPMG, are considering cybersecurity business concerns and introducing robust cybersecurity measures. The organizations are taking key actions to enhance recovery times, ensure security plans, and reduce the impact of incidents on customers, employees, and partners. The organizations are transforming their business models and making efforts to reduce the complexity and cost of their technologies.

How does AI influence the Security Advisory Services Market?

AI plays a vital role in empowering cybersecurity systems to identify patterns, analyze vast amounts of data, and make informed decisions. AI enables rapid response, risk mitigation, and detects threats in real-time. AI is capable of automating responses, revolutionizing threat detection, and strengthening vulnerability management, that strengthen the security advisory services market. AI helps to prevent cyberattacks by analyzing data to authenticate users, enhancing spam detection, and supporting collaborative threat intelligence sharing.

Security Advisory Services Market Trends

• Service-based Models: These include Hardware as a Service (HaaS), Software as a Service (SaaS), and Data as a Service (DaaS), which are redefining the future of security. These models are enhancing operational efficiencies and bringing new revenue opportunities in the security advisory services market. The organizations also prefer a managed service approach with these models to adopt advanced security systems with minimal upfront costs. They get benefits from expert management and ongoing updates.
• Security Convergence of IT and OT: The information technology (IT) and operational technology (OT) are the rising trends that help organizations approach security. The organizations that adopt the merging of IT and OT systems find a more comprehensive approach to address weaknesses and protect interconnected devices and networks.

Market Scope

Segmental Insights

Service Type Insights

How does the Penetration Testing Segment Dominate the Security Advisory Services Market?

The penetration testing segment dominated the market in 2025 with a revenue share of approximately 45%, owing to its comprehensive and end-to-end testing capabilities for complex connected ecosystems. These services include in-depth hardware testing, mobile applications, and cloud environments, such as internal or external infrastructure and applications. These tests provide a deep understanding of the cybersecurity status of the given application.

The CISO advisory & support segment is expected to grow at the fastest CAGR in the security advisory services market during the forecast period due to the strategic benefits of CISO to the organizations, including competitive advantages, optimized spending, enhanced governance, and resilience. A business-focused Chief Information Security Officer (CISO) provides a platform for enhanced corporate governance and fulfils regulatory duties concerning cyber risks. The CISO builds a resilient organizational culture and customer trust.

Organization Size Insights

What made Large Enterprises the Dominant Segment in the Security Advisory Services Market?

The large enterprises segment dominated the market in 2025 with a revenue share of approximately 65%, owing to the increased use of advisory services by organizations to develop comprehensive cybersecurity frameworks and incident response plans to ensure business continuity. They focus on protecting critical assets from threats and expanding investment capabilities. They follow stringent global mandates to navigate complex legal and technical frameworks.

The SMEs segment is estimated to grow at the fastest rate in the security advisory services market during the predicted timeframe due to the pivotal role of advisory firms in helping SMEs to combat undetectable scams. SMEs are shifting towards cloud-native security and seeking advice on cloud misconfigurations. They use advisory services to navigate complex new regulations and implement compliance as a strategy.

Industry Vertical Insights

How did the BFSI Segment Dominate the Security Advisory Services Market?

The BFSI segment dominated the market in 2025 with a revenue share of approximately 35%, owing to the accelerated adoption of cloud by banking, financial services, and insurance firms to enable real-time digital services. BFSI leading players are seeking advisory services and AI-driven security solutions for innovation and risk management. Large institutions involve cybersecurity that fuels the demand for strategic advisory services.

The healthcare segment is anticipated to grow at a notable rate in the security advisory services market during the upcoming period due to the increased focus of healthcare organizations on enabling the adoption of innovative technologies, protecting sensitive patient data, and helping ensure the resilience of infrastructure. Digitalisation in cybersecurity has revolutionised healthcare by improving patient services through innovations in telemedicine, electronic health records, and AI-driven diagnostics. The increased number of cyberattack incidents in the healthcare sector raised the importance of security advisory services.

Deployment Model Insights

Why did the On-Premises Advisory Segment dominate the Security Advisory Services Market?

The on-premises advisory segment dominated the market in 2025 with a revenue share of approximately 60%, owing to the emerging need for stringent compliance standards in various sectors. The rapid expansion of cloud-based services has led the on-premises model being the backbone of large-scale enterprise security systems. It has become the primary choice for government agencies, critical infrastructure providers, and financial institutions.

The cloud-based advisory segment is predicted to grow at a rapid rate in the security advisory services market during the studied period due to the potential of cloud security services to protect the hybrid cloud and multicloud environments through continuous management, visibility, and remediation. There is greater simplification and automation across cloud and hybrid environments. There is a rapid shift towards security platforms and an increased focus on stronger identity and access protections.

Regional Insights

How Big is the North America Security Advisory Services Market Size?

The North America security advisory services market size is estimated at USD 9.03 billion in 2025 and is projected to reach approximately USD 34.17 billion by 2035, with a 14.23% CAGR from 2026 to 2035.

How Does North America dominate the Security Advisory Services Market?

North America dominated the market in 2025 with a revenue share of approximately 44%, owing to AI and automation integration, increased investments in automated compliance tools, and AI-driven risk assessment that strengthen the security advisory services market. The Communications Security Establishment Canada (CSE) stands as the major cryptologic agency of Canada, playing a crucial role in cybersecurity, foreign cyber operations, and foreign signals intelligence. The Canadian Centre for Cyber Security (Cyber Centre) is involved in the CSE, which is the operational and technical lead of Canada for information assurance and cyber security.

What is the Size of the U.S. Security Advisory Services Market?

The U.S. security advisory services market size is calculated at USD 6.77 billion in 2025 and is expected to reach nearly USD 25.83 billion in 2035, accelerating at a strong CAGR of 14.33% between 2026 and 2035.

U.S. Security Advisory Services Market Analysis

The major growth drivers of the U.S. industry are stringent data protection laws, heavy investments of organizations in advisory services, and the establishment of AI-driven security frameworks. The U.S. Department of the Treasury implements a new program that addresses the investments of the U.S. government in certain national security technologies and products in countries of concern. In October 2025, JPMorganChase launched a security and resiliency initiative of $1.5 trillion to accelerate the growth of critical industries.

What Makes the Asia Pacific the Rapidly Growing Region in the Security Advisory Services Market?

Asia Pacific is expected to grow at the fastest CAGR in the market during the forecast period due to the growth of infrastructure and smart cities, modernization of power grids, and expanding public infrastructure. The Asian Pacific countries, like Singapore, focus on digital innovation, progress in financial resilience, and sustainable finance to expand the security advisory services market. There is a rapid regulation of AI technology in the Asia Pacific region, where some countries implement AI-specific laws and regulations. The government policies are related to data security, responsible use of technology, human autonomy, and end-user protection.

India Security Advisory Services Market Trends

India experiences an increased demand for technical compliance, the integration of generative AI in various sectors, and enhanced cloud security. The secure Bharat mission aims to shape India's cyber future through AI innovation and zero trust. There is a rapid adoption of generative AI to enhance customer service across various sectors such as operations, finance, IT, and cybersecurity.

How Does Europe advance with Notable Growth in the Security Advisory Services Market?

Europe is expected to grow at a notable rate in the market, owing to digital transformation, adoption of AI, ML, and other emerging technologies for threat detection and automated response. The European Commission and the European Union Agency for Cybersecurity (ENISA) signed an agreement for users that represent critical sectors of EU Member States.

This initiative will be used to respond to and recover from large-scale cybersecurity incidents across the security advisory services market. In October 2025, Danske Invest Defence & Security announced 85% of its investments in defence, 15% in security, 60% in North America, and 40% in Europe, which will strengthen its focus on defence and security across its asset management activities.

Germany Security Advisory Services Market Analysis

The cybercrime impact, severe talent shortage, AI integration, and cloud and digital transformation are driving the German market. In December 2025, Germany launched a 30 billion euro fund to mobilise private investment, out of which funds will target energy utilities, industries, and tech startups. German Chancellor Friedrich Merz made efforts to make Europe's biggest economy competitive again through the adoption of AI and cutting-edge technologies.

The India-Germany Platform for Investments in Renewable Energy is an ideal platform to boost the energy transition that aims to fulfil the emerging demand of India for clean energy. Germany also aims to achieve robust global supply chains in the energy sector. Moreover, new investments in the energy sector are driven by cooperation between industry associations and companies, and financial partners and experts.

Who are the Major Players in the Global Security Advisory Services Market?

The major players in the security advisory services market include Deloitte, PwC (PricewaterhouseCoopers), KPMG, EY (Ernst & Young), Accenture, IBM Corporation, Cisco Systems, DXC Technology, Tata Consultancy Services (TCS), eSentire Inc., Kudelski Security, Coalfire, Novacoast, Security Compass, NTT Security

Segments Covered in the Report

By Service Type

• Penetration Testing
• Risk Assessment & ManagementCompliance Management
• Incident Response
• CISO Advisory & Support

By Organization Size

• Large Enterprises
• SMEs (Small & Medium Enterprises)
• Fastest Growing: SME

By Industry Vertical

• BFSI (Banking, Financial Services & Insurance)
• Healthcare
• IT & Telecom
• Government & Public Sector
• Retail & Consumer
• Others

By Deployment Model

• On-Premises Advisory
• Cloud-Based Advisory
• Hybrid Advisory

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa