Vietnam Kombucha Market Size, Share and Trends 2026 to 2035

Revenue, 2025

USD 30.00 Bn

Forecast Year, 2035

USD 113.18 Bn

CAGR, 2026 - 2035

14.20%

Report Coverage

Vietnam

Vietnam Kombucha Market Size and Forecast 2026 to 2035

The vietnam kombucha market size accounted for USD 30.00 billion in 2025 and is predicted to increase from USD 34.26 billion in 2026 to approximately USD 113.18 billion by 2035, expanding at a CAGR of 14.20% from 2026 to 2035. The increasing demand for healthy drinks from athletes and rapid investments by leading companies to establish new production units drive the industrial growth.

Key Takeaways

• By product type, the flavored kombucha segment dominated the market with a share of 52% in 2025.
• By product type, the functional/fortified kombucha segment is likely to expand with the highest CAGR of 18.5% during the forecast period.
• By packaging type, the glass bottles segment led the market with a share of 62% in 2025.
• By packaging type, the aluminum cans segment is expected to grow with the highest CAGR of 20.2% during the forecast period.
• By distribution channel, the supermarkets and hypermarkets segment held the highest share of 42% in the market in 2025.
• By distribution channel, the online retail segment is anticipated to expand with the highest CAGR of 20.5% during the forecast period.

Market Overview

The Vietnam kombucha market is gaining immense traction due to the rapid development of the food and beverage sector. The increasing consumer awareness of alcohol-free beverages further increases the demand for kombucha. The prominent kombucha manufacturers are engaged in launching new products with numerous flavor options to gather maximum consumer attention. Kombucha also comes with numerous probiotic nutrients that deliver various health benefits to patients suffering from cardiovascular disorders. The government of Vietnam is investing significantly in strengthening the organic food industry. Healthcare organizations are strategically promoting and advertising kombucha as a healthy drinking alternative in Vietnam.

What is the Role of AI in the Vietnam Kombucha Market?

AI has played a supportive role in driving the growth of the kombucha industry in Vietnam. AI is deployed in the kombucha production units to track numerous parameters, including humidity, oxygen, temperature, sugar levels, and pressure. AI-enabled sensors can predict the pH level for balancing the level of sweetness and tartness. It is also adopted by the leading brands to enhance product development and flavor profiling. Moreover, AI-enabled platforms are widely adopted by the beverage manufacturers to automate quality control, analyze consumer trends, and improve supply-chain capabilities.

• In May 2026, Mattson launched MattsonIQ. MattsonIQ is an AI-based platform designed to accelerate the product innovation and R&D of food and beverage companies.

Market Report Coverage and Key Metrics

Market Dynamics

Drivers

Proliferation of Pubs and Restaurants

Numerous private entities are making significant investments in establishing pubs to deliver a late-night party experience to foreign tourists. The pubs are mostly constructed in the urban areas to make them easily accessible to the public. While visiting these pubs, people tend to have hard drinks to boost their mood, thus increasing the demand for kombucha drinks. In recent times, several restaurant chains have been opening new outlets in the city centres, to allow people to eat and drink according to their requirements. These restaurants offer a wide range of favourable kombucha drinks to attract local and foreign consumers.

• In February 2026, Fairmont Hotels and Resorts opened the Fairmont Hanoi. Fairmont Hanoi is an elite restaurant that will provide a wide range of food items and beverages to the consumers of Vietnam.

Restraint

Strict Alcohol Regulations and Fluctuations in Ingredient Cost

The Vietnam kombucha market faces numerous problems in its daily operations. Firstly, governmental organizations have allowed the use of a very small amount of alcohol in the production of kombucha items, which lowers their addictive response, thereby hampering the industry. Secondly, the prices of essential ingredients such as sugar, caffeinated tea, and SCOBY are growing significantly, which encourages kombucha companies to increase the price of finished products to gain maximum profit, thus restraining the market growth.

Opportunity

Cold Filtration Technology and Functional Ingredients

Cold filtration is adopted by kombucha companies to stabilize the beverages, store unwanted fermentation, and remove excess yeast and sediment without depending on heat pasteurization. The development of functional ingredients such as peppermint, botanical adaptogens, and spirulina enhances the quality of kombucha drinks. Thus, technological advancements in cold filtration and the surging adoption of functional ingredients are expected to create numerous opportunities in the future.

What are the Trends of the Vietnam Kombucha Market?

• Surging Prevalence of Heart Disease: The growing pool of patients suffering from heart disease has increased the demand for kombucha due to its therapeutic capabilities.
• Collaborations: Numerous beverage companies are collaborating with healthcare brands to develop functional kombucha drinks for the consumers of Vietnam.
• Business Expansions: Several market players are making significant investments to establish new production units to increase the manufacturing of kombucha.
• Eco-Friendly Packaging Solution: Leading packaging companies are widely adopting eco-friendly materials for the production of kombucha bottles.
• Government Initiatives: The government is launching numerous initiatives for strengthening the food and beverage industry in Vietnam.
• Opening of Retail Outlets: Various kombucha companies are opening new retail centers to provide a variety of kombucha products to consumers in this nation.
• Growing Demand for Functional Drinks: The increasing demand for functional drinks has encouraged the kombucha manufacturers to develop functional kombucha products.
• Acquisitions: Several food and beverage companies are engaged in acquiring small-scale kombucha brands to enhance their position in Vietnam.

Market Segmentation Analysis

Product Type Insights

The Flavored Kombucha Segment Led the Market in 2025

The flavored kombucha segment dominated the Vietnam kombucha market with a share of 52% in 2025. This is due to the growing adoption of flavored kombucha as a gut-friendly and sugarless alternative to sugary drinks. Flavored kombuchas are manufactured using herbs, fruits, natural extracts, tisanes, and spices. Leading kombucha companies are making significant investments in opening new production units to increase the manufacturing of flavored kombucha.

The functional/fortified kombucha segment is expected to grow with the highest CAGR of 18.5% during the forecast period. This is due to the rising demand for fortified kombucha drinks among athletes. Functional kombuchas are bundled with a concentrated dose of antioxidants, organic acids, and probiotics, making them suitable for heart patients. These kombucha products come with numerous health benefits, including boosting immunity, improving gut health, and enhancing detoxifying capabilities.

The original kombucha segment held a share of 38% of the market in 2025. This is due to the growing demand for original kombucha among diabetic patients to lower their sugar intake. The original kombucha is available in convenience stores, which allow people to purchase it according to their requirements. Several market players are constantly engaged in R&D of kombucha drinks to commercialize them in Vietnam.

Packaging Type Insights

What Made Glass Bottles the Dominant Segment in the Market?

The glass bottles segment dominated the Vietnam kombucha market with a share of 62% in 2025. This is due to the growing adoption of glass bottles by the beverage companies to preserve product quality, maintain superior taste, and establish a superior brand image. Bottle manufacturers have started using eco-friendly materials for the production of kombucha glasses. There are several benefits of glass bottles, including zero chemical leaching, sustainability, thermal stability, and enhanced clarity.

The aluminum cans segment held 15% of the market share in 2025 and is expected to rise with the highest CAGR of 20.2% during the forecast period. This is owing to the surging use of aluminum cans for providing superior recyclability, lightweight, portability, and enhanced protection. In recent times, kombucha companies are widely adopting aluminum cans to block UV and visible light, along with maintaining sustainability. Numerous international can manufacturers are investing rapidly to establish new can production centers in Vietnam. Several packaging companies are collaborating with kombucha brands to develop aluminium-based cans.

• In March 2025, Sunrise Group invested US$ 55.38 million. This investment was made to inaugurate an aluminium can manufacturing unit in Vietnam to cater to the requirements of the beverage companies.

The PET bottles segment held a share of 20% of the market in 2025. This is owing to the growing use of PET bottles to enable shatter-resistant packaging of functional beverages. The kombucha manufacturing brands have started using PET bottles for handling the active carbonation of kombucha and providing a total oxygen barrier for preventing the spoilage of delicate botanicals. Several plastic companies are making significant investments to strengthen the PET recycling infrastructure. Some of the leading PET bottle manufacturers of Vietnam include Duy Tan Plastic, Ngoc Nghia Group (NNG), Taiwan Hon Chuan Co. Ltd., and ALPLA Group.

• In February 2026, Circular Plastics Company (CPC) invested around US$4 million. This investment was made to expand PET recycling capabilities in Vietnam.

Distribution Channel Insights

The Supermarkets and Hypermarkets Segment Dominated the Market in 2025

The supermarkets and hypermarkets segment led the Vietnam kombucha market with a 42% share in 2025. This is owing to the increasing preference of consumers to visit supermarkets and hypermarkets on a regular basis for purchasing food and beverage items. Supermarkets in Vietnam allow consumers to select a wide range of items from different brands according to their requirements. Some popular supermarkets in Vietnam include AEON Vietnam, Co-op Mart, and GO! Supermarket, Lotte Mart, Emart Supermarket, and Win Mart Supermarket. These supermarkets provide various coupons and discounts to attract a huge customer base.

• In June 2026, AEON MALL Da Nang Thanh Khe announced to inaugurate its new center in Quang Nam Province. This new mall will be operational by July 2026 to cater to the end-users of Vietnam.

The online retail segment held 15% of the market share in 2025 and is expected to expand with the highest CAGR of 20.5% during the forecast period. This is due to the growing adoption of smartphones along with the availability of high-speed internet. People have started buying grocery items from e-commerce stores, as it allows them to search multiple items from a single platform. In Vietnam, the online shopping companies are partnering with prominent logistics providers to enhance their distribution channel. Some of the popular e-commerce brands of Vietnam include Shopee Vietnam, Lazada Vietnam, Tiki, Bach Hoa Xanh, and Sendo.

• In September 2025, Arobid Technology collaborated with the People's Committee of An Lac ward. This collaboration was done to launch a B2B e-commerce platform in Vietnam.

The convenience stores segment held a share of 18% in the market in 2025. This is due to the rising interest of consumers in visiting convenience stores for purchasing daily household items. These convenience stores have collaborated with numerous kombucha manufacturers to distribute their products across Vietnam. The modern stores provide 24/7 accessibility by allowing consumers to purchase kombucha late at night. These stores are equipped with air conditioners to enhance the comfort of consumers and accept online payments to maintain transparency.

• In May 2026, Meiyijia announced to establish a network of convenience stores in Vietnam. These convenience stores are led by major chains such as GS25, Ministop, 7-Eleven, and Circle K.

The specialty health stores segment held a share of 17% in the Vietnam kombucha market in 2025. This is due to the availability of a wide range of healthcare products across the specialty health stores in Vietnam. Some prominent kombucha companies have provided exclusive rights to specialty stores for showcasing their products. Specialty health stores deliver expert guidance, enable product selections, and provide tailored solutions for specific dietary and medical needs.

The foodservice and cafes segment held a share of 8% in the market in 2025. This is due to the growing interest of youths in visiting cafes on weekends. The food service providers are partnering with kombucha companies to distribute their products in Vietnam. Several restaurant chains are engaged in opening new outlets in different parts of this nation, thus increasing the demand for flavoured kombucha items. The famous food service companies of Vietnam include Golden Gate Group, Highlands Coffee, the Coffee House, Galaxy Shidax, and Indoguna Vina.

• In April 2026, the Nguyen sisters opened a new restaurant in Vietnam. This restaurant was established to deliver a wide range of food items and beverages across the nation.

City-Wise Analysis

Hanoi Kombucha Market Trends

The rising investment by bottle manufacturing companies to open new facilities for increasing the production of glass bottles has accelerated the market growth. Leading kombucha companies are collaborating with supermarket chains to launch their products in this city to generate maximum traffic. The widespread availability of high-speed internet has enabled people to purchase beverages from e-commerce platforms while sitting at home.

Ho Chi Minh City Kombucha Market Insights

The presence of several historical monuments has attracted global tourists to visit Ho Chi Minh City. This city has several restaurant chains that provide a wide range of kombucha to global travelers. Several packaging brands are establishing their R&D centers in this city, which enables kombucha companies to adopt eco-friendly packaging solutions. Additionally, the increasing preference of local consumers to adopt kombucha as a staple drink has contributed to the industrial development.

Da Nang Kombucha Market Trends

The rise in the number of convenience stores has allowed people to purchase kombucha items according to their preferences. CVD patients in this city widely use kombucha drinks due to their therapeutic efficacy. The increasing consumer awareness of adopting alcohol-free drinks has increased the demand for favorable kombucha. Several fermentation companies have set up their production units in this city.

Hoi An Kombucha Market Insights

The growing demand for innovative beverages and the opening of numerous specialty stores have boosted the market growth. The increasing preference of gym goers to adopt functional kombucha due to its immunity-gaining capacity has further helped the industry to grow significantly. The presence of popular UNESCO World Heritage sites encourages people to visit this city, thereby increasing the demand for flavored kombucha.

Vietnam Kombucha Market Value Chain Analysis

• Raw Materials Sourcing

Raw materials used in the production of kombucha include non-chlorinated water, tea, sugar, and SCOBY.

Key Players: Thanh Thanh Cong, Lam Son Sugar Joint Stock Company, Vietnam Sugar Joint Stock Company, and Son La Sugar Joint Stock Company.

• Fermentation Process

Starting ingredients interact during the fermentation process to produce the final, tart, and effervescent beverage.

Key Players: Mauri Fermentation Vietnam, Biocodex Vietnam, and ViOWiSH Vietnam.

• Quality Control

Quality control of kombucha is operated by testing for alcohol content, acidity, sugar levels, and microbial safety to ensure that the finished product is consistent, safe, and effective for the end-users.

Key Players: SGS Vietnam, TUV SUD Vietnam, and QIMA.

• Packaging Methods

Kombucha packaging requires a careful process to preserve live probiotics and manage carbonation that involves chilling the liquid, purging oxygen with CO2, and filling it into light-resistant containers such as amber glass bottles and aluminum cans.

Key Players: RITA Food & Drink Co., Ltd, Nawon Food and Beverage Co., Ltd and QLM Group.

• Distribution Channel

The distribution channel of kombucha primarily consists of retail outlets, grocery stores, e-commerce platforms, food service providers, and hospitality chains.

Key Players: Shopee, Lazada, and Tiki.

Market Competitive Landscape: Leading Companies and Strategies

The Vietnam kombucha market is firmly consolidated, as established companies hold more than 70% share of the industry. The widespread popularity of functional beverages has encouraged the market players to invest in this field. Some of the leading Vietnamese kombucha manufacturers include Viet Kombucha, Lady Buddha Kombucha, the Kombucha Co., Booch Vietnam, and Hana Kombucha. These companies are engaged in the development of different types of kombucha to serve the end-users. Moreover, they are adopting numerous tactics, including product launches, investments, and business expansions, to strengthen their position in this rapidly expanding landscape.

Recently, Lady Buddha Kombucha has expanded its business into wellness hubs and sponsored the Da Nang Quan Am Festival to gain popularity. Brands like Viet Kombucha and Hana Kombucha are making significant investments to develop functional beverages for the tourists visiting Vietnam.

The growing adoption of eco-friendly packaging solutions by kombucha manufacturers will align with the sustainability goals set by the government. Additionally, several market players have started deploying advanced fermentation systems for controlling the pH and temperature, which will allow them to increase their production volume exponentially in the coming years.

Vietnam Kombucha Market Companies

• Viet Kombucha
• Lady Buddha Kombucha
• The Kombucha Co.
• Booch Vietnam
• Hana Kombucha
• Captain Kombucha
• Remedy Drinks
• GT's Living Foods
• Health-Ade
• Brew Dr. Kombucha
• KeVita
• Humm Kombucha
• Wild Tonic
• Lo Bros
• Nexba

Segments Covered in the Report

By Product Type

• Original Kombucha
• Flavored Kombucha
• Functional/Fortified Kombucha

By Packaging Type

• Glass Bottles
• PET Bottles
• Aluminum Cans
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Health Stores
• Foodservice and Cafes