List of Contents
What is the Location of Things Market Size?
The global location of things market size accounted for USD 77.21 billion in 2025 and is predicted to increase from USD 95.08 billion in 2026 to approximately USD 618.98 billion by 2035, expanding at a CAGR of 23.14% from 2026 to 2035. The market for location of things (LoT) is growing significantly due to the explosion of Internet of Things devices, real-time data requirements to improve efficiency, asset tracking, and the integration of AI/ML across several sectors.
Market Highlights
- North America accounted for the largest market share of 35% in 2025.
- The Asia Pacific is expected to grow at the fastest CAGR from 2026 to 2035.
- By product type, the location analytics platforms segment held the major market share of 35% in 2025.
- By product type, the asset tracking solutions segment is projected to grow at the fastest CAGR from 2026 to 2035.
- By deployment type, the on-premises segment generated the highest market share of 35% in 2025.
- By deployment type, the cloud-based segment is growing at a notable CAGR between 2026 and 2035.
- By application, the supply chain & logistics tracking segment recorded more than 35% of market share in 2025.
- By application, the retail and customer engagement segment is growing at a strong CAGR from 2026 to 2035.
- By technology/mode of action, the GPS & satellite-based tracking segment captured the highest market share of 35% in 2025.
- By technology/mode of action, the Bluetooth low energy/UWB tracking segment is expanding at a noteworthy CAGR between 2026 and 2035.
Location of Things: A Revolutionary Step to Scrap Precise Location
The location of things market refers to the global industry of technologies, platforms, and solutions that enable real-time location tracking, geospatial intelligence, and asset monitoring across IoT-enabled environments. LoT integrates GPS, Bluetooth Low Energy (BLE), Ultra-Wideband (UWB), RFID, Wi-Fi, cellular networks, and advanced analytics to provide precise positioning, movement monitoring, and predictive insights for assets, people, and vehicles.
This market is driven by the growing demand for smart logistics, supply chain optimization, industrial asset tracking, smart city initiatives, and enhanced customer experience through location-aware services. The increasing adoption of connected devices, cloud-based analytics, and AI-powered geospatial platforms further supports the global expansion of the LoT market.
AI Shifts in the Location of Things Market
The integration of AI is fundamentally transforming the location-of-things market by shifting its capabilities from basic, reactive tracking systems to intelligent platforms capable of autonomous decision-making. Modern AI algorithms can process large, complex datasets generated from GPS, RFID, Bluetooth Low Energy, Wi-Fi triangulation, ultra-wideband sensors, and environmental context signals.
By analyzing these combined inputs, AI models identify movement patterns, detect deviations from expected behavior, and generate predictive insights with high accuracy. In operational environments, these systems enable real-time anomaly detection, allowing organizations to identify asset misplacement, unauthorized movement, or equipment malfunctions before they disrupt operations.
AI integration with LoT is accelerating the adoption of intelligent asset-tracking frameworks that support condition-based maintenance, optimized logistics planning, and personalized retail experiences. In industrial settings, machine learning models forecast equipment wear by correlating spatial data with vibration patterns or utilization rates, enabling maintenance teams to address issues before failures occur. In logistics, AI-enabled LoT platforms dynamically adjust vehicle routes by analyzing congestion density, bottleneck probability, and geospatial constraints, ensuring uninterrupted supply-chain movement. Retailers are using in-store location analytics to understand shopper flow, optimize product placement, and tailor promotions based on heat-map data showing customer-interaction zones.
Location of Things Market Outlook
- Industry Growth Overview: The location of things market is expanding due to the ongoing demand for precise location data from many businesses and services. Enterprises are primarily deploying their operations in areas with large populations of target consumers. Amenities and infrastructure quality affect businesses' location-related decisions.
- Sustainability Trends: The location of things market can be highly beneficial to support sustainability trends by monitoring climate changes with precise location with geospatial data that can offer innovative and effective ways to solve climate change issues, as precise datasets are comparatively less available. Generating accurate geospatial data with climatic changes can assist in precise future prediction.
- Major Investors: Major investors primarily include venture capital firms, leading tech giants and government bodies investing heavily into smart infrastructure. Leading players in the market like IBM, Google, Apple, and Qualcomm are dominating the location of things Market by presenting LoT supportive platforms, services, and hardware. These enterprises are heavily investing heavily into R&D and collaboration.
Market Scope
| Report Coverage | Details |
| Market Size in 2025 | USD 77.21 Billion |
| Market Size in 2026 | USD 95.08 Billion |
| Market Size by 2035 | USD 618.98 Billion |
| Market Growth Rate from 2026 to 2035 | CAGR of 23.14% |
| Dominating Region | North America |
| Fastest Growing Region | Asia Pacific |
| Base Year | 2025 |
| Forecast Period | 2026 to 2035 |
| Segments Covered | Product Type, Deployment Type, Application, Technology/Mode of Action, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Location of Things Market Segmental Insights
Product Type Insights
Location Analytics Platforms: The location analytics platforms segment held the largest market share, at 35%, in 2025, due to its ability to convert vast amounts of raw location data from IoT devices and other inputs into actionable insights, providing real-world context. This platform assists with data visualization through mapping and location analytics, enabling faster and more informed decisions.
Asset Tracking Solutions: The asset tracking solutions segment is projected to grow at the fastest CAGR during the foreseeable period. The segment is rapidly growing due to the demand for real-time visibility, operational efficiency, and cost efficiency. The emergence of Industry 4.0 and smart factories is driving the adoption of advanced technologies for process control and automation, underscoring the importance of asset tracking.
Deployment Type Insights
On-Premise: The on-premises segment held the largest market share, at 35%, in 2025. The segment is dominating due to several key factors, such as full control and ownership offered by on-premises deployment, high data privacy, enhanced customization to meet enterprise needs, and predictable long-term costs for the organization when leveraging On-premises deployment. Also, data that is locally stored and processed near its source is highly secure, fueling the growth of the on-premises deployment across several sectors.
Cloud-Based: The cloud-based segment is projected to grow at the fastest CAGR during the foreseeable period. The segment is rapidly growing due to the high scalability and flexibility required for geospatial data. Cloud platforms offer businesses the ability to easily scale their operations and storage without investing heavily in physical infrastructure. This works on a pay-as-you-go business model, which is highly cost-effective.
Application Insights
Supply Chain & Logistics Tracking: The supply chain & logistics tracking segment held the largest market share of 35% in 2025. The segment is dominating due to its core business being largely dependent on location, with management of goods as per location-tracking systems. The integration of LoT technologies into the supply chain and logistics addresses critical sectoral needs, such as improved visibility and operational efficiency, as well as risk management.
Retail & Customer Engagement: The retail and customer engagement segment is projected to grow at the fastest CAGR during the foreseeable period. The segment is growing due to the hyper-personalization enabled by LoT in retail and consumer engagement enabled by precise real-time location. By offering timely intervention, these sectors can attract more consumers and provide in-store navigation assistance, further fueling the segment's growth.
Technology/Mode of Action Insights
GPS & Satellite-Based Tracking: The GPS & satellite based tracking segment held the largest market share, at 35%, in 2025. The segment is dominant due to offerings such as improved logistics and fleet management, supply chain optimization, and personal safety. Real-time vehicle tracking helps optimize routes and ensure on-time delivery. GPS trackers are highly penetrating technologies across several sectors due to their highly precise location offerings and unmatched efficiency.
Bluetooth Low Energy (BLE) / UWB Tracking: The segment is projected to grow at the fastest CAGR during the foreseeable period. The segment is growing significantly due to its long battery life, easy setup, and cost-effective real-time location-tracking solution. It is an ideal solution for indoor location tracking, especially for assets, various goods, and devices in shops. Thus, most consumer devices are leveraging BLE/UWB technology on a large scale.
Location of Things Market Regional Insights
The North America location of things market size is estimated at USD 27.02 billion in 2025 and is projected to reach approximately USD 219.74 billion by 2035, with a 23.32% CAGR from 2026 to 2035.
What Factors Led North America as a Dominant Region in the Location of Things Market?
North America held the largest market share of 35% in 2025, driven by the explosive adoption of IoT devices, the widespread deployment of advanced connectivity systems, and regulatory requirements mandating real-time location information across sectors such as logistics, retail, transportation, and healthcare. Businesses in the region are increasingly leveraging location-of-things solutions to optimize daily operations, automate asset monitoring, and achieve unmatched visibility across distributed facilities. This shift enhances customer experience by enabling faster delivery times, improved service accuracy, and seamless tracking of goods in transit.
Growth is further supported by the rising need for location intelligence in industries that depend on precise spatial awareness, including last-mile logistics, emergency healthcare coordination, and retail inventory optimization. The region has also seen a dramatic increase in demand for real-time asset tracking, with enterprises deploying IoT-enabled sensors to manage fleets, medical equipment, and warehouse inventory. Integration of advanced technologies such as AI, machine learning, and big data analytics with location-of-things platforms allows companies to predict mobility patterns, identify operational inefficiencies, and automate decision-making.
The U.S. location of things market size is calculated at USD 20.27 billion in 2025 and is expected to reach nearly USD 165.90 billion in 2035, accelerating at a strong CAGR of 23.40% between 2026 and 2035.
The U.S. Location of Things Market Analysis
The country is a frontier in the market's expansion, as many industries across the U.S. are integrating advanced technologies into their workflows, such as UWB, LiDAR, GNSS, and RFID, to gain precise location data on their assets. Also, the expansion of smart cities and intelligent transportation systems relies on accurate location data to enhance real-time monitoring of vehicles, urban infrastructure, and pedestrians, along with intelligent monitoring tools that use geospatial data analysis. Moreover, the logistics and retail sectors are leveraging LoT technology to enhance in-store consumer experiences.
For instance, in October 2025, a popular retail store, Walmart, has deployed several IoT battery-free sensors within its huge supply chain in the U.S., aiming to enhance its asset visibility with higher accuracy and its exact location.
The Asia Pacific location of things market size is expected to be worth USD 157.84 billion by 2035, increasing from USD 19.30 billion by 2025, growing at a CAGR of 23.39% from 2026 to 2035.
How is the Asia Pacific Location of Things Market Rapidly Expanding?
Asia Pacific is projected to grow at the fastest CAGR during the foreseeable period of 2026 to 2035, supported by rapid digital transformation and large-scale integration of IoT devices across industrial, commercial, and urban environments. The region is evolving quickly as enterprises adopt real-time tracking and analytics systems to improve asset management, operational efficiency, and supply-chain visibility. Demand is rising alongside the deployment of location technologies such as GPS, Wi-Fi positioning, RFID tagging, and Bluetooth Low Energy beacons, all of which play a crucial role in managing logistics networks that stretch across densely populated megacities and expanding industrial corridors.
Asia Pacific's fast-paced economic development, combined with accelerating urbanization, is driving the rollout of smart-city programs that rely heavily on precise, continuous location data. Countries such as China, Japan, South Korea, India, and Singapore are investing in intelligent transport systems, connected public infrastructure, and citywide sensor grids, creating a strong foundation for market growth.
Several leading and innovative technologies are shaping the Asia Pacific location-of-things landscape. Centimeter-level accuracy enabled by real-time kinematic correction combined with advanced GPS systems allows manufacturers, construction firms, and autonomous vehicle developers to operate with unprecedented spatial precision. Low-power, wide-area networks such as LoRaWAN and NB-IoT support large-scale connectivity for battery efficient devices deployed across agriculture, utilities, and logistics.
China Location of Things Market Analysis
China is a major contributor to the Asia-Pacific location of things market, driven by rapid digital transformation in leading countries, widespread adoption of IoT across several sectors, and government initiatives to build 5G infrastructure, which enables real-time visibility of critical assets, shaping the market's trajectory in the region. The nation's ongoing modernization and industrial upgrade play a key role in leveraging precise location technologies. It offers actionable insights from raw data to support the development of smart cities and intelligent transportation systems.
The Europe location of things market size has grown strongly in recent years. It will grow from USD 23.16 billion in 2025 to USD 188.79 billion in 2035, expanding at a compound annual growth rate (CAGR) of 23.35% between 2026 and 2035.
Why is the European Location of Things Market Significantly Expanding?
The region is expanding due to the confluence of factors such as explosive demand for asset tracking and management solutions across several leading sectors in Europe, including logistics, healthcare, and manufacturing, growing adoption of Industry 4.0, and precise location data. At the same time, the development of smart cities has become mandatory, fueling the market's growth.
The European location of things market is witnessing rapid innovation while focusing on improving integration characteristics, advancing sensor fusion technology, gathering data from multiple sources, and developing standard data-sharing interfaces and platforms for broader interoperability.
Germany Location of Things Market Analysis
Germany is a leading contributor to the expansion of the European Location of Things market, as the country is undergoing a major technology shift, with rapid adoption of technologies like GPS, BLE, and UWB, along with cellular triangulation, to offer a comprehensive, intelligent outlook for indoor and outdoor location. This is particularly helpful for sectors like manufacturing, logistics, and automotive by enabling a new business model that leverages hyper-precise location data.
The Middle East and Africa location of things market is experiencing notable growth due to the convergence of factors, including governments across the region that are actively facilitating economic diversification away from traditional business models based on the oil and gas industry and promoting digital transformation in several emerging technology-based sectors. The expansion of 5G networks in leading countries such as Saudi Arabia, the UAE, and Israel is supporting the development of accurate location-based technologies under the umbrella term ‘Location of Things' in the Middle East and Africa.
Dubai Location of Things Market Analysis
The country is witnessing notable growth due to its diversified economy, which is focusing on leveraging cutting-edge technologies across sectors such as trade, financial services, tourism, and logistics. Along with strong import-export business models, Dubai's central location across the globe makes it an ideal hub for convenient trade. All these sectors rely heavily on location-based technologies that can track assets in real time. This factor encourages many investors and businesses to leverage technologies like the Internet of Things.
Location of Things Market Value Chain
Top Companies in Location of Things Market & their Offerings
- Zebra Technologie
- Cisco Systems
- Honeywell International
- Trimble Inc.
- STMicroelectronics
- Ubisense Group
- Seiko Instruments Inc.
- Qualcomm Technologies
- Siemens AG
- Bosch Sensortec
- NXP Semiconductors
- Garmin Ltd.
- Intel Corporation
- Gemalto (Thales Group)
- PTC Inc.
- Decawave (Qorvo)
- Telit Communications
- Wiliot Inc.
- Impinj Inc.
- Qualcomm IoT Services
Recent Developments
- In December 2025, A leading provider of highly efficient IoT systems and semiconductor technology, Semtech Corp., will be showing its smart sensing and protection technology portfolio at the upcoming event, CES 2026.(Source: https://www.semtech.com)
- In December 2025, Q-Kon Pty, Ltd., is African-based provider of satellite communication solutions has announced a strategic alliance agreement with China StarWin Science and Tech, along with Beijing Guodian High-tech Technology, aiming to provide IoT services and connectivity solutions.(Source: https://www.itnewsafrica.com)
Location of Things MarketSegments Covered in the Report
By Product Type
- Location Analytics Platform
- Real-time location intelligence
- Predictive and prescriptive analytics
- Asset Tracking Solutions
- Indoor tracking systems (BLE, UWB)
- Outdoor tracking systems (GPS, cellular)
- Geofencing & Geolocation Tools
- Geofence management platforms
- Location-triggered alert systems
- IoT Sensors & Beacons:
- BLE beacons
- RFID/NFC tags
- Ancillary Tools & Software: 10%
- Data visualization dashboards
- Location management software
By Deployment Type
- Cloud-Based
- On-Premise
- Hybrid (On-Premise + Cloud)
By Application
- Supply Chain & Logistics Tracking
- Asset & Equipment Management
- Retail & Customer Engagement
- Smart Cities & Transportation
- Other Applications
By Technology/Mode of Action
- GPS & Satellite-Based Tracking
- Bluetooth Low Energy/UWB Tracking
- RFID/NFC Technology
- Wi-Fi/Cellular Network Tracking
- AI & Predictive Location Analytics
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
For inquiries regarding discounts, bulk purchases, or customization requests, please contact us at sales@precedenceresearch.com
Frequently Asked Questions
Tags
Ask For Sample
No cookie-cutter, only authentic analysis – take the 1st step to become a Precedence Research client